How to Generate More Qualified Leads Using Pay-Per-Click Advertising - March 2013

How to Generate More Qualified Leads Using Pay-Per-Click Advertising - March 2013

Join WSI Internet Consultant, Ben Smith in this 60-minute webinar and learn how to generate more qualified leads for your business using pay-per-click advertising. If you’re already leveraging pay-per-click in your business discover the techniques that can help boost the conversion rates of your campaigns.


Other key takeaways from this webinar include:


• How to determine what keywords to rank for and bid on
• Understanding the difference between short tail and long tail keywords
• How to laser target your keywords to specific audiences
• Why your keywords, ad text and landing pages need to work in harmony
• Using measurement reports to tweak campaign performance
• Overview of Google’s Enhanced Campaign feature to better manage campaigns in today’s multi-device environment

This webinar is a must attend for any business professional who is looking to generate more qualified leads for their business or who needs tips on how to optimize the performance of their current pay-per-click campaigns.

Watch PPC Advertising recording

Download the Executive Summary

Download the Presentation (PDF)



Our Corporate Partners
CALL US: (405) 513-8777