PPC - 5 Ways to ensure a successful campaign by Dennis Masella - March 2011

PPC - 5 Ways to ensure a successful campaign by Dennis Masella - March 2011

Understanding Pay-Per-Click Advertising - 5 Ways To Ensure a Successful Ad Campaign


Join WSI Consultant Dennis Masella on how to effectively leverage pay-per-click (PPC) advertising and ensure you create a compelling campaign that converts web traffic into customers. He discusses several key elements to implementing an impactful PPC campaign, including appropriate keyword selection, focusing your ad groups on your niche, writing successful ad copy and effective landing page design.


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