Social Media for Business - July 2013
Tracy Spence, WSI Consultant
How to Turn Facebook and Twitter Into Your Marketing Partners
Many businesses think that if they have a Facebook page or Twitter profile that they have a social media strategy in place. The truth is, they don't. Social media is much more than having a couple of profiles, it's about building relationships and engaging with your customers and being ACTIVE in the social landscape. An effective social media strategy can significantly increase your brand awareness and help you build connections with your customers you just can't build any other way.