Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Local Residential Contractor Enlists WSI for SEO

Bob Peterson - Monday, September 17, 2018

Mares & Dow Construction Inc. is a longstanding partnership of 34 years between Archie Mares, Dennis Dow and hundreds of great customers throughout the San Francisco Bay Area. They offer a range of construction and home improvement services such as general contracting, building custom homes, home remodeling, skylight installation, foundation repair, retaining wall construction and commercial remodeling. At Mares & Dow Construction they ensure customer satisfaction by providing quality service and great products in both new construction and remodeling projects, with a staff of hard working employees. With half of new clients coming from referrals, it’s no secret customers truly appreciate their work.

Mares & Dow Construction is partnering with WSI, one of the nation's largest digital marketing network to expand their visibility online. WSI began with learning about Mares & Dow's business and the audience they seek to attract to understand what digital marketing strategies would best fit their needs.

WSI will develop an advanced SEO program beginning with a technical website audit to prepare for SEO optimization. This SEO optimization process includes developing a SEO page level strategy and page development, as well as link building through on and off-site content creation. After an extensive keyword analysis and site structure review, WSI has identified two pages to start SEO efforts:

Moving forward, the SEO program will focus on the development and syndication of content relevant to their audience. This will include SEO optimized blog posts both on and off site, social media posting as well as monthly reporting. Offsite content will be published on WordPress, Weebly, and Blogspot. With an SEO optimized website and long-term link building, WSI expects to increase both their visibility in SERPs as well as driving more traffic to their site.

 

This blog was originally posted at: https://wsiconnect.com/blog/local-residential-contractor-enlists-wsi-for-seo/

 

 

Industrial Baking Equipment Supply Company Partner’s With WSI for SEO

Bob Peterson - Monday, September 17, 2018

Artisan Capital Partners, an industrial baking equipment supplier, has partnered with WSI to implement an SEO program to deliver their message to a greater audience. Artisan Capital Partner aims to create liquidity events for companies from industrial bakery assets. Industrial baking equipment is capital intensive to install and requires specific skills to resell. Artisan Capital Partners help companies identify the value of their equipment, assist in dismantling, then refurbish and resell the equipment. Their experience and strategic partnerships help to maximize value, simplify the process, and reduce the risk to bakeries. As a buyer and seller of industrial baking equipment, Artisan Capital Partners also provides a quality secondary market, allowing other companies to access baking production line equipment at a high value.

WSI’s custom SEO program aims to improve website performance and long-term search engine rankings. This started with on-page optimization, including an audit of the website's SEO optimization, keyword research and selection, and developing SEO optimized pages. This work is followed by an ongoing link building program including off-site blog and social media creation and syndication. After discussing business goals with Artisan Capital Partners and completing the website audit and extensive keyword research, the following 3 SEO page themes were developed:

WSI will continue SEO efforts to elevate Artisan Capital Partners search engine page ranks and lead captures onsite. This work will include keyword optimized blogs and social media content development that highlight Artisan Capital Partners benefits. This content will assist to create direct and indirect traffic to the site to boost the page rank. These blogs will be posted on Weebly, WordPress and Blogger.

This work has already begun to be tracked and website performance benchmarks well-characterized. WSI is encouraged by initial results and excited to be part of the growth of Artisan Capital Partners.

This blog was originally posted at: https://wsiconnect.com/blog/industrial-baking-equipment-supply-company-partners-with-wsi-for-seo/

 

 

CastleBrook Media Teams up with WSI to provide SEO for Premier Ohio Dentist Office

Bob Peterson - Friday, August 31, 2018

 

Castlebrook Media, a leading Columbus Ohio advertising agency, has partnered with WSI to deliver world-class SEO services to Infinite Smiles. Infinite Smiles is a dentist office, founded by Dr. Neal Patel, servicing Powell OH and Columbus OH.

Infinite Smiles utilizes the latest in dental technology to take dentistry to the next level. Each staff member’s education and experience are well beyond the norm for your typical dental practice. Additionally, Infinite Smiles offers a full spectrum of dental services from routine cleanings and examinations to smile makeovers and teeth restoration. Dr. Patel and his highly trained staff are renowned for making patients comfort a priority and for consistently raising the level of dental care available to the people of Ohio.

Dr. Patel holds a bachelor’s degree in molecular genetics, as well as his DDS. Additionally, he has trained under some of the most world-renowned authorities in restorative, aesthetic, and neuromuscular dentistry. He travels extensively around the US, Canada and overseas, training other doctors in the use of modern dental technology.

On page SEO for Infinite Smiles is complete and you can see examples of their optimized pages here:

https://www.infinitesmilesdentistry.com/about-us/dentist-columbus-ohio/

https://www.infinitesmilesdentistry.com/about-us/dentist-powell-ohio/

https://www.infinitesmilesdentistry.com/our-services/cosmetic-dentistry/orthodontist-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/cosmetic-dentistry/dental-implants-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/emergency-dentist-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/oral-surgeon-columbus-ohio/

The off-page optimization is ongoing for Infinite Smiles. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, WordPress, Weebly, Medium, and Wix. These blog posts will have topics ranging from orthodontics, cosmetic dentistry, oral surgery, to the new advances in dentistry.

These combined on-page and off-page optimization efforts should start to move Infinite Smiles up in the rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at:https://wsiexpertinternetmarketing.com/blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-premier-ohio-dentist-office/

 

A Large Online Beading and Jewelry Making Supply Store Enlists WSI to help Revive their Business

Bob Peterson - Friday, August 31, 2018

Crystal Findings Inc. is a beading supplies and findings store based in the Philadelphia area since 1996. Their customers are hobbyists who make custom jewelry for themselves, or for selling, as well as retail stores. They have a showroom in Philadelphia but historically most of their business has been mail and phone order. The company was flourishing until a few years ago and a big chuck of their business came from retail stores. But in recent years, failure to adapt to the changing e-commerce retail landscape sent a number of these retail stores out of business. This in turn has affected their business as well and they are looking to bring their sales up, back to the levels of a few years ago.

When the company came to WSI, we saw that they were using a Shopify store for ecommerce. But they knew that they had to move away from Shopify in order to have a more robust and SEO friendly web presence. They had already been working with a developer to build the new website, but that project had stalled due to the un-availability and the non-communication on part of the development team.

WSI was hired to help move the web development project along and then launch SEO to help bring in more sales from the ecommerce store. Since the owners do not want to waste any time in waiting for the website to be redesigned before starting SEO, the project is being completed in three phases.

Phase 1 – Import and organization of products into the newly setup Woocommerce platform, followed by launching the new website.

Phase 2 – Implementing the on-page SEO work

Phase 3 – Moving on to off-page SEO work along with doing a website redesign, incorporating the principles of CRO .

Currently, the Phase 1 has been complete. As part of Phase 2, we are optimizing the site for the following main keywords, among others –

Jewelry Making Supplies - https://www.crystalfindings.com/product-category/custom-jewelry-making-supplies/

Sterling Silver Beads - https://www.crystalfindings.com/product-category/sterling-silver-beads-findings/

Swarovski Crystal Beads - https://www.crystalfindings.com/product-category/swarovski-crystal-beads/

Gold Filled Beads - https://www.crystalfindings.com/product-category/gold-filled-beads-findings/

Stone Bead - https://www.crystalfindings.com/product-category/stone-beads/

In preparation for Phase 2, the off page optimization, we have created blogging profiles for Crystal Findings on the following portals – Weebly, Wordpress, Blogger and Medium.

With this setup in place, we are now moving to off-page activities for crystalfindings.com, which includes creating high quality content for their brand and products, among other things.

We are very excited at this stage in the project and very confident that we will soon be able to bring in more online sales for the company and help them transition successfully into the digital age.

 

This blog was originally published at https://www.wsipromarketers.com/blog/online-beading-jewelry-making-supply-store-enlists-wsi-revive-business/

 

 

New Senior Living Community Locations Begin SEO Effort

Bob Peterson - Thursday, August 23, 2018

 

MorningStar Senior Living, a successful network of senior living communities located in the Western US, expands its SEO and SEM efforts by adding 2 new community campaigns.

MorningStar Senior Living provides loving communities and homes for seniors with living options such as independent living, assisted living,memory care and respite care in now 25 communities across eight states. With a unique mission “to honor, to serve, to invest,” Morningstar seeks to give seniors a carefree and abundant life. By following this mission, valuing all seniors and selecting staff with a calling to serve, they create an environment that is a true home for their residents.

After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO to all twenty-five communities. Recent new locations includeMorningStar of Santa Fe and MorningStar of Rio Rancho.

You can see examples of newly optimized pages here:

Santa Fe, NM

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-assisted-living-homes-gallery

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-living-santa-fe-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-housing-santa-fe-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/memory-care-santa-fe/

Rio Rancho, NM

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/senior-housing-rio-rancho-gallery

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/senior-living-rio-rancho-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/assisted-living-facilities-rio-rancho-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/memory-care-rio-rancho/

The off-page optimization continues for all of these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as shared blogging accounts on Blogger, Medium, Wix, WordPress, and Weebly. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities to those of interest to seniors such as keeping healthy.

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.


This blog post originally appeared at:https://wsiexpertinternetmarketing.worldsecuresystems.com/our-blog/new-senior-living-community-locations-begin-seo-effort

 

WSI Alumni Starts Foundation and Offers Scholarships

Bob Peterson - Thursday, August 23, 2018

A former WSI consultant based in Colorado Springs has started a new foundation to teach young people the skills required for goal achievement. Tom Kuthy, who recently sold his WSI practice, has created a web site to spread the word about his new endeavor: The Foundation for Goal Achievement.

The mission of the foundation is to become the world’s most comprehensive source of information on goal achievement. In addition to creating unique content, the foundation will also attempt curate the information on goal achievement that has been developed over the last 100 plus years, and make it accessible from a single source online.

Still in its early stages, the foundation has already created some high-quality content covering the following topics:

The 4 Steps to Goal Achievement - https://www.foundationforgoals.org/steps-to-achieve-goals/

How to Create a List of Values - https://www.foundationforgoals.org/list-of-values/

How to Set Personally Meaningful Goals - https://www.foundationforgoals.org/goal-setting/

How to Achieve Goals - https://www.foundationforgoals.org/how-to-achieve-goals/

How to Track Your Goals - https://www.foundationforgoals.org/goals-planner/

In addition to the content above, the foundation is also offering a scholarship awarded bi-annually to students who have set clear goals for themselves and can document that in an essay. An application for the scholarship can be found here: https://www.foundationforgoals.org/goal-achievement-scholarship/

All of us at WSI wish Tom the best in his new endeavor!

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-alumni-starts-foundation-and-offers-scholarships

 

 

Sunwest Escrow Engages WSI for SEO Services in Albuquerque

Bob Peterson - Friday, July 27, 2018

 

Sunwest Escrow is the most trusted escrow company among title companies and real estate brokers in New Mexico. Sunwest Escrow, Inc. is a customer-oriented servicer of private mortgages, real estate contracts, and other installment type notes.

WSI was recently hired by Sunwest Escrow to develop an internet marketing strategy to increase their visibility and to find more clients.

As a part of internet marketing startegy WSI built a new Search Engine Opimized website with optimized pages for the relevant keywords:

https://www.sunwestescrow.com/escrow-services

https://www.sunwestescrow.com/escrow-services/owner-financing-homes-albuquerque

https://www.sunwestescrow.com/escrow-services/for-sale-by-owner-albuquerque

https://www.sunwestescrow.com/escrow-services/real-estate-contract-albuquerque

https://www.sunwestescrow.com/escrow-services/owner-financing-albuquerque

The website and on page optimization has now been completed. We have now started off page optimization which includes citation building and creating relevant backlinks for Sunwest Escrow website. WSI will write blogs which will be posted on various high authority websites such as WordPress, Weebly, Blogger,Tumblr and Medium.

Monthly reporting will be done to measure SEO results. We’ll keep a track of the new backlinks, keyword rankings, organic website visitors etc. WSI is committed to increase Sunwest Escrow’s brand awareness and online presence.

WSI is the leader in the industry with offices in over 80 countries. We bring the best global internet marketing practices to New Mexico.

The blog was originally posted at: https://www.wsiwebenhancers.com/sunwest-escrow-engages-wsi-for-seo-services-in-albuquerque/

 

WSI Partners with Top NJ Commercial Trial Lawyer Christopher L. Deininger

Bob Peterson - Friday, July 27, 2018

WSI, the world’s largest internet marketing company, announces it has partnered with Christopher Deininger & Associates, one of the most experienced and respected commercial law firms in New Jersey, covering all manner of employment, construction and business law disputes.

The WSI team was selected after a competitive bidding process that included many agencies that were so called “law firm specialists”. Mr. Deininger’s team selected WSI because their program was specifically customized for his needs and budget, unlike many other proposals that were both expensive and included many elements that don’t really contribute to the bottom line in a law firm. “The WSI team has plenty of legal marketing expertise, but they also have a more flexible approach that is informed by the many other kinds of marketing they do.”, says Mr. Deininger. “more than any other agency, I felt like they understood how to market to my commercial clients.”

 

What Sets Christopher Deininger Apart

The WSI team started the engagement by learning about who Mr. Deininger is, what are ideal case profiles in each of his areas of competency, and then using designers and copywriters with extensive experience in law firm marketing, to design copy that is both compelling, and search engine friendly.

Key area’s of interest for Mr. Deininger include:

WSI Local Marketing Program

WSI completed the design and development of Mr. Deininger’s brand new website (http://deiningerlaw.com/) and designed a locally targeted search optimization program. The program is designed to build name recognition for Deininger & Associates, and to bring awareness of his full range of commercial law services. Search term keywords were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these concepts into the visual and structural redesign of the website other offsite brand properties.

Through its elite local program, WSI customized a content strategy for Christopher Deininger through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study to better understand how future clients might search for terms related to employment, business and his specialty in construction law. These key search terms were then mapped into a strategic hierarchy for the website and a series of technical and content specifications. WSI’s Local SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Blogger, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs. WSI also conducted paid search and remarketing activities across the state of New Jersey.

Contact WSI Today

For further details on our capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

This blog originally published at http://winm-nj.com/blog/chris-deininger-partnership

 

 

 

St. Helena Real Estate Partners with WSI to Revamp Online Presence

Bob Peterson - Saturday, June 30, 2018

St. Helena Real Estate, a high-end real estate company, based in the heart of the Napa Valley in California, has partnered with WSI to design and develop an engaging and search engine optimized website to showcase their high-end wine country real estate listings with many pictures, videos and downloadable documents.

The website is intuitive to navigate, has easy input capabilities for the real estate agents to post new listings, and its clean, high-end design invites potential sellers and buyers to search for Napa Valley Real Estates and to easily contact each realtor. Each agent profile page showcases their active listings as well as their sold properties to demonstrates the agent's experience in the local market and their success with connecting sellers and buyers in this luxury real estate market.

Location specific webpages provide a well-written snapshot and links to additional information for the different featured communities in Napa Valley and Sonoma Wine Country. Location specific property searches can be initiated right from these pages:

The new, mobile responsive and SEO optimized website was launched in April of 2018, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook and Instagram.

The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics that will be measured include rankings, links, organic visits and goal completions like form submissions and calls generated from the website.

This post originally appeared at https://wsinextgenmarketing.com/st-helena-real-estate-partners-with-wsi/.

 

 

First Weston Dentist Stephen J. Pyle Chooses WSI for New Website and Online Marketing

Bob Peterson - Thursday, June 28, 2018

 


Stephen J. Pyle, DDS continued his long-term relationship with WSI by launching a new website in June of 2018. Dr. Pyle has been practicing traditional family and cosmetic dentistry while employing state-of-the-art technology since opening his office in Weston back in 1986. In his more than three decades as a Weston Dentist he has developed close long-term relationships with his family of patients and his long-term staff.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new patients.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO). The SEO campaign targets several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, Wordpress, and Tumblr. In just a few months the campaign has already shown great results driving up new patients dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including Weston Personal Injury Lawyers Martin, Lister & Alvarez, Weston’s Top Summer Camp, Broward's First Rheumatology Practice and Dave’s Best Animal Hospital.

This blog post was first published here: http://www.wsi-onlinesolutions.com/first-weston-dentist-stephen-j-pyle-chooses-wsi-for-new-website-and-online-marketing

 

http://firstwestondentist.com/meet-our-staff/#pyle

http://firstwestondentist.com

http://firstwestondentist.com/family-dentistry/

http://firstwestondentist.com/cosmetic-dentistry/

http://firstwestondentist.com/meet-our-staff/

http://firstwestondentist.com/complete-dental-services/

http://firstwestondentist.com/cosmetic-dentistry/invisalign-clear-braces/

http://firstwestondentist.com/sleep-apnea-weston-fl/

http://stephenjpyle.blogspot.in

https://drstephenpyle.wordpress.com

https://drstephenpyle.wordpress.com

http://www.wsi-onlinesolutions.com

http://www.lawmla.com

http://www.campsagemont.com

http://www.southfloridarheumatology.com

http://dpcvet.com

 

 


Recent Posts


Tags


Archive

Our Corporate Partners
CALL US: (405) 513-8777