Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

The WSI Marketing & Tentickle Stretch Tent Journey

Bob Peterson - Saturday, November 10, 2018


 

As a digital marketing agency that focuses on generating exceptional ROI for our clients, there are few things as rewarding as establishing a long-term relationship with a producer who sincerely loves their industry and crafts the very best version of their product on the market. Case in point - our ten-year-long relationship with Tentickle, an international stretch tent manufacturer known for their high-quality, durable and infinitely versatile stretch tents and luxury tents.

How We Placed Tentickle on The Digital Map

Over the last 10 years, our scope of service has grown, adapted and evolved with the exponential growth of the company, as well as the online marketing requirements as they expanded globally into 35 countries, including the UK stretch tents market.

Expansion Into A New Product Line

During the latter part of 2016, WSI was again engaged to develop an exclusive website for a completely new niche product line that positioned Tentickle as a provider to the luxury accommodation industry with a range of innovative safari tents and glamping tents. It was very gratifying to play a role in promoting these superior quality, exceptionally well-designed products that include a variety of customisable stargazers (mosquito-proof mesh units), luxury mess tents, glampers, explorer tents that allow for 360° views, and more. Tentickle has managed to cater for every possible requirement of the luxury tented accommodation industry and we are very proud to have played a role in this success story.

Where We Plan to Go From Here

Tentickle's future is looking bright. We have recently embarked on a total revamp of their stretch tent site to reflect their refreshed branding and WSI is looking forward to walking the road into the future with this valued client. Our aim is to remain agile enough to adapt our service delivery seamlessly in line with their ever-developing online requirements. The luxury tent product line was recently expanded again, and the website has already been adapted to reflect this exciting development. Utilising blogging platforms such as Wordpress, Blogspot, Tumblr, Weebly and Postach.io is included in our best-practice SEO strategies and directory listings, social sharing and content syndication forms part of this process.

 

This article was originally posted on: https://blog.wsiwebmarketing.co.za/tentickle-stretch-tent-journey/

 

 

Waste to Energy Manufacturers, HiTemp Technology LLC hires WSI Web Systems for SEO

Bob Peterson - Thursday, October 25, 2018

WSI, the world’s largest digital marketing agency is pleased to announce their partnership with waste to energy manufacturers, HiTemp Technology LLC. HiTemp Technology LLC has been manufacturing custom, fume incinerators and oxidizer systems that features enclosed flares, rotary kilns, and other scrubber systems for eco-friendly industrial applications. They have been in the industry since 1982. Clients can benefit from lower initial costs and quick turnaround with the HiTemp Advantage.

WSI Web Systems has been optimizing the New Jersey based manufacturer’s website with relevant keywords following high-standard global SEO practices.

Some tasks completed by our digital marketing and SEO team on the site’s on-page optimization include:

  • Keyword research for a series of exact match and long-tailed keywords
  • Content optimization to ensure content targets specific keywords and addresses audience’s needs

The following pages have been optimized with relevant keywords:

In addition to on-page optimization, WSI Web Systems is implementing monthly off-page optimization activities to help HiTemp Technology LLC boost online presence, gain authority and build quality backlinks. These activities include Google My Business optimization, business citation submission to top web directories, press release syndication, and high-quality blogging on WordPress, Weebly, Blogger, and Tumblr.

WSI monitors client’s web visibility progress every month. The key points which will be measured include rankings, organic traffic, and website conversions. Our main objective is to increase business opportunities to boost site traffic and improve web visibility of HiTemp Technology LLC’s website locally and on a national level.

Blog is originally published at: https://www.wsiwebsystems.com/waste-energy-manufacturers-hitemp-technology-llc-hires-wsi-web-systems-seo/

 

WSI Bolsters Bed King’s Online Reach

Bob Peterson - Tuesday, October 09, 2018

 

While we love partnering with brands of all shapes and sizes, local success stories lie close to our heart. Bed King is a South African company that was founded by businessman Mervyn Ewertse. His first store was located on Durban Road in Cape Town, and less than 20 years later the family-owned venture now boasts 13 outlets that sell top-quality beds, mattresses, pillows, sleeping couches and more nationwide.

Bed King & WSI Marketing

Bed King has been a client of WSI since 2006. In 2016, we provided technical e-commerce SEO consulting services to strengthen the impact of their newly-launched e-commerce site. The brand remains a valued client of WSI to this day and the scope of our services has expanded along with their growth in the market. Today this includes a range of our core services such as content marketing, a variety of well-received promotional drives on Facebook, merchant campaigns on major search engines and more. Our overall on and off-site best-practice SEO strategy includes utilising blogging platforms such as Wordpress, Blogspot, Tumblr, Weebly and Postach.io are being utilised including directory listings, social sharing and content syndication.

The Way Forward

As Bed King continues to increase its national presence, WSI Marketing looks forward to complementing our client's already strong national presence online with an increasingly local focus. This ensures that potential clients will not only find Bed King online while researching products like bunk beds and bedroom furniture but also while they're on the move. Our hope is to have the brand perfectly positioned during those high-intent moments when consumers reach for their mobile, tap the voice search button and say “Bed shop near me”.

 

This blog was originally posted on: https://blog.wsiwebmarketing.co.za/bed-kings-online-reach/

 

 

Warehouse Automation Software Company Launches SEO Program with WSI

Bob Peterson - Monday, October 01, 2018

WSI Digital Marketing has recently completed our on-site SEO initiative for Numina Group Inc. Numina Group is a top tier automated warehouse designer and integrator of warehouse automation software solutions and warehouse control and execution systems.

Numina Group provides automated warehouse solutions to companies with order fulfillment distribution centers across North America in many industries including:

  • Consumer Goods
  • E-Commerce
  • Omni-channel
  • Healthcare
  • Third-Party Logistics (3PL)
  • Food and Beverage
  • Electronics
  • Pharmaceuticals

Numina Group has more than thirty years of warehouse automation experience providing all levels of automation software solutions which integrate components in order to provide a lean and highly profitable distribution operation.

On-site SEO for Numina Group is complete, and you can see examples of the optimized pages here:

https://numinagroup.com/

https://numinagroup.com/warehouse-software/

https://numinagroup.com/automated-conveyor-systems/

https://numinagroup.com/warehouse-control-system/

https://numinagroup.com/warehouse-management-systems/

https://numinagroup.com/voice-picking-system/

https://numinagroup.com/print-and-apply-labeling-systems/

https://numinagroup.com/warehouse-design-and-layout/

https://numinagroup.com/automated-warehouse-solutions/

https://numinagroup.com/automated-warehouse-systems/

https://numinagroup.com/material-handling-systems/

https://numinagroup.com/warehouse-execution-system/

https://numinagroup.com/warehouse-automation-companies/

The off-site optimization is ongoing for Numina Group. In addition to registering the company in various aggregate business directories, we also optimize on-site blogs for long-tail keywords, as well as off-site blogs posted on: Tumblr, Weebly, Wordpress, Medium, Wix, Blogspot.

These combined on-site and off-site optimization tactics should move Numina Group up in the rankings and increase their visibility. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at:https://www.wsipaulasanderson.com/blog/warehouse- automation-software-company-launches-SEO-program

 

 


 

 

 

 

Local Residential Contractor Enlists WSI for SEO

Bob Peterson - Monday, September 17, 2018

Mares & Dow Construction Inc. is a longstanding partnership of 34 years between Archie Mares, Dennis Dow and hundreds of great customers throughout the San Francisco Bay Area. They offer a range of construction and home improvement services such as general contracting, building custom homes, home remodeling, skylight installation, foundation repair, retaining wall construction and commercial remodeling. At Mares & Dow Construction they ensure customer satisfaction by providing quality service and great products in both new construction and remodeling projects, with a staff of hard working employees. With half of new clients coming from referrals, it’s no secret customers truly appreciate their work.

Mares & Dow Construction is partnering with WSI, one of the nation's largest digital marketing network to expand their visibility online. WSI began with learning about Mares & Dow's business and the audience they seek to attract to understand what digital marketing strategies would best fit their needs.

WSI will develop an advanced SEO program beginning with a technical website audit to prepare for SEO optimization. This SEO optimization process includes developing a SEO page level strategy and page development, as well as link building through on and off-site content creation. After an extensive keyword analysis and site structure review, WSI has identified two pages to start SEO efforts:

Moving forward, the SEO program will focus on the development and syndication of content relevant to their audience. This will include SEO optimized blog posts both on and off site, social media posting as well as monthly reporting. Offsite content will be published on WordPress, Weebly, and Blogspot. With an SEO optimized website and long-term link building, WSI expects to increase both their visibility in SERPs as well as driving more traffic to their site.

 

This blog was originally posted at: https://wsiconnect.com/blog/local-residential-contractor-enlists-wsi-for-seo/

 

 

Industrial Baking Equipment Supply Company Partner’s With WSI for SEO

Bob Peterson - Monday, September 17, 2018

Artisan Capital Partners, an industrial baking equipment supplier, has partnered with WSI to implement an SEO program to deliver their message to a greater audience. Artisan Capital Partner aims to create liquidity events for companies from industrial bakery assets. Industrial baking equipment is capital intensive to install and requires specific skills to resell. Artisan Capital Partners help companies identify the value of their equipment, assist in dismantling, then refurbish and resell the equipment. Their experience and strategic partnerships help to maximize value, simplify the process, and reduce the risk to bakeries. As a buyer and seller of industrial baking equipment, Artisan Capital Partners also provides a quality secondary market, allowing other companies to access baking production line equipment at a high value.

WSI’s custom SEO program aims to improve website performance and long-term search engine rankings. This started with on-page optimization, including an audit of the website's SEO optimization, keyword research and selection, and developing SEO optimized pages. This work is followed by an ongoing link building program including off-site blog and social media creation and syndication. After discussing business goals with Artisan Capital Partners and completing the website audit and extensive keyword research, the following 3 SEO page themes were developed:

WSI will continue SEO efforts to elevate Artisan Capital Partners search engine page ranks and lead captures onsite. This work will include keyword optimized blogs and social media content development that highlight Artisan Capital Partners benefits. This content will assist to create direct and indirect traffic to the site to boost the page rank. These blogs will be posted on Weebly, WordPress and Blogger.

This work has already begun to be tracked and website performance benchmarks well-characterized. WSI is encouraged by initial results and excited to be part of the growth of Artisan Capital Partners.

This blog was originally posted at: https://wsiconnect.com/blog/industrial-baking-equipment-supply-company-partners-with-wsi-for-seo/

 

 

CastleBrook Media Teams up with WSI to provide SEO for Premier Ohio Dentist Office

Bob Peterson - Friday, August 31, 2018

 

Castlebrook Media, a leading Columbus Ohio advertising agency, has partnered with WSI to deliver world-class SEO services to Infinite Smiles. Infinite Smiles is a dentist office, founded by Dr. Neal Patel, servicing Powell OH and Columbus OH.

Infinite Smiles utilizes the latest in dental technology to take dentistry to the next level. Each staff member’s education and experience are well beyond the norm for your typical dental practice. Additionally, Infinite Smiles offers a full spectrum of dental services from routine cleanings and examinations to smile makeovers and teeth restoration. Dr. Patel and his highly trained staff are renowned for making patients comfort a priority and for consistently raising the level of dental care available to the people of Ohio.

Dr. Patel holds a bachelor’s degree in molecular genetics, as well as his DDS. Additionally, he has trained under some of the most world-renowned authorities in restorative, aesthetic, and neuromuscular dentistry. He travels extensively around the US, Canada and overseas, training other doctors in the use of modern dental technology.

On page SEO for Infinite Smiles is complete and you can see examples of their optimized pages here:

https://www.infinitesmilesdentistry.com/about-us/dentist-columbus-ohio/

https://www.infinitesmilesdentistry.com/about-us/dentist-powell-ohio/

https://www.infinitesmilesdentistry.com/our-services/cosmetic-dentistry/orthodontist-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/cosmetic-dentistry/dental-implants-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/emergency-dentist-columbus-ohio/

https://www.infinitesmilesdentistry.com/our-services/oral-surgeon-columbus-ohio/

The off-page optimization is ongoing for Infinite Smiles. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, WordPress, Weebly, Medium, and Wix. These blog posts will have topics ranging from orthodontics, cosmetic dentistry, oral surgery, to the new advances in dentistry.

These combined on-page and off-page optimization efforts should start to move Infinite Smiles up in the rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.

This blog post originally appeared at:https://wsiexpertinternetmarketing.com/blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-premier-ohio-dentist-office/

 

A Large Online Beading and Jewelry Making Supply Store Enlists WSI to help Revive their Business

Bob Peterson - Friday, August 31, 2018

Crystal Findings Inc. is a beading supplies and findings store based in the Philadelphia area since 1996. Their customers are hobbyists who make custom jewelry for themselves, or for selling, as well as retail stores. They have a showroom in Philadelphia but historically most of their business has been mail and phone order. The company was flourishing until a few years ago and a big chuck of their business came from retail stores. But in recent years, failure to adapt to the changing e-commerce retail landscape sent a number of these retail stores out of business. This in turn has affected their business as well and they are looking to bring their sales up, back to the levels of a few years ago.

When the company came to WSI, we saw that they were using a Shopify store for ecommerce. But they knew that they had to move away from Shopify in order to have a more robust and SEO friendly web presence. They had already been working with a developer to build the new website, but that project had stalled due to the un-availability and the non-communication on part of the development team.

WSI was hired to help move the web development project along and then launch SEO to help bring in more sales from the ecommerce store. Since the owners do not want to waste any time in waiting for the website to be redesigned before starting SEO, the project is being completed in three phases.

Phase 1 – Import and organization of products into the newly setup Woocommerce platform, followed by launching the new website.

Phase 2 – Implementing the on-page SEO work

Phase 3 – Moving on to off-page SEO work along with doing a website redesign, incorporating the principles of CRO .

Currently, the Phase 1 has been complete. As part of Phase 2, we are optimizing the site for the following main keywords, among others –

Jewelry Making Supplies - https://www.crystalfindings.com/product-category/custom-jewelry-making-supplies/

Sterling Silver Beads - https://www.crystalfindings.com/product-category/sterling-silver-beads-findings/

Swarovski Crystal Beads - https://www.crystalfindings.com/product-category/swarovski-crystal-beads/

Gold Filled Beads - https://www.crystalfindings.com/product-category/gold-filled-beads-findings/

Stone Bead - https://www.crystalfindings.com/product-category/stone-beads/

In preparation for Phase 2, the off page optimization, we have created blogging profiles for Crystal Findings on the following portals – Weebly, Wordpress, Blogger and Medium.

With this setup in place, we are now moving to off-page activities for crystalfindings.com, which includes creating high quality content for their brand and products, among other things.

We are very excited at this stage in the project and very confident that we will soon be able to bring in more online sales for the company and help them transition successfully into the digital age.

 

This blog was originally published at https://www.wsipromarketers.com/blog/online-beading-jewelry-making-supply-store-enlists-wsi-revive-business/

 

 

New Senior Living Community Locations Begin SEO Effort

Bob Peterson - Thursday, August 23, 2018

 

MorningStar Senior Living, a successful network of senior living communities located in the Western US, expands its SEO and SEM efforts by adding 2 new community campaigns.

MorningStar Senior Living provides loving communities and homes for seniors with living options such as independent living, assisted living,memory care and respite care in now 25 communities across eight states. With a unique mission “to honor, to serve, to invest,” Morningstar seeks to give seniors a carefree and abundant life. By following this mission, valuing all seniors and selecting staff with a calling to serve, they create an environment that is a true home for their residents.

After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO to all twenty-five communities. Recent new locations includeMorningStar of Santa Fe and MorningStar of Rio Rancho.

You can see examples of newly optimized pages here:

Santa Fe, NM

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-assisted-living-homes-gallery

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-living-santa-fe-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/senior-housing-santa-fe-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-santa-fe-nm/memory-care-santa-fe/

Rio Rancho, NM

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/senior-housing-rio-rancho-gallery

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/senior-living-rio-rancho-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/assisted-living-facilities-rio-rancho-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-rio-rancho/memory-care-rio-rancho/

The off-page optimization continues for all of these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as shared blogging accounts on Blogger, Medium, Wix, WordPress, and Weebly. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities to those of interest to seniors such as keeping healthy.

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.


This blog post originally appeared at:https://wsiexpertinternetmarketing.worldsecuresystems.com/our-blog/new-senior-living-community-locations-begin-seo-effort

 

WSI Alumni Starts Foundation and Offers Scholarships

Bob Peterson - Thursday, August 23, 2018

A former WSI consultant based in Colorado Springs has started a new foundation to teach young people the skills required for goal achievement. Tom Kuthy, who recently sold his WSI practice, has created a web site to spread the word about his new endeavor: The Foundation for Goal Achievement.

The mission of the foundation is to become the world’s most comprehensive source of information on goal achievement. In addition to creating unique content, the foundation will also attempt curate the information on goal achievement that has been developed over the last 100 plus years, and make it accessible from a single source online.

Still in its early stages, the foundation has already created some high-quality content covering the following topics:

The 4 Steps to Goal Achievement - https://www.foundationforgoals.org/steps-to-achieve-goals/

How to Create a List of Values - https://www.foundationforgoals.org/list-of-values/

How to Set Personally Meaningful Goals - https://www.foundationforgoals.org/goal-setting/

How to Achieve Goals - https://www.foundationforgoals.org/how-to-achieve-goals/

How to Track Your Goals - https://www.foundationforgoals.org/goals-planner/

In addition to the content above, the foundation is also offering a scholarship awarded bi-annually to students who have set clear goals for themselves and can document that in an essay. An application for the scholarship can be found here: https://www.foundationforgoals.org/goal-achievement-scholarship/

All of us at WSI wish Tom the best in his new endeavor!

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-alumni-starts-foundation-and-offers-scholarships

 

 


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