Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Longstreth Sporting Goods retains WSI for its Second Year

Bob Peterson - Saturday, October 29, 2016

 

Longstreth Sporting Goods is a retail store catering to the sporting equipment needs of girls and women playing Softball, Lacrosse and Field Hockey. Over the 30 years it has been in business, Longstreth has made a reputation in great selection of sporting equipment as well as unbeatable customer service.

Longstreth engaged WSI in late 2016 to help increase their online sales. We implemented an SEO campaign to improve the Google organic rankings for their selected sporting equipment related keywords and to bring in qualified traffic to the website. We also implemented some changes to the website to make it more conversion friendly.

Through our efforts we have been able to improve their year over year e-commerce revenues by 16% and their e-commerce conversion rate by 22%.

Besides continuing to optimize the company website for increasing conversions, we were also able to implement a highly successful review generation campaign for Longstreth. Given their stellar customer service and equipment selection, generating a large volume of 5 star reviews on a daily basis was easy! To date, the company has gathered 226 great reviews on Customer Lobby and 42 reviews on Google.

As we enter into our second year of SEO for the company, the focus will be to bring the remaining keywords to the first page of Google and to keep increasing the organic traffic and conversions. For this purpose, we will focus our efforts on the following pages –

https://www.longstreth.com/Fastpitch-Softball-Bats/departments/1040/

https://www.longstreth.com/softball-cleats.asp

https://www.longstreth.com/fastpitch-softball-bats.asp

https://www.longstreth.com/demarini-softball-bats.asp

https://www.longstreth.com/lacrosse-sticks.asp

We are also taking steps to make their site more secure and to make checkout process easier for customers and to increase overall online credibility of the business. Besides increasing the website traffic, we have also increased the foot traffic to the store by giving it more visibility in the local area for people looking for a Sporting Goods Store.

We look forward to continuing to help Longstreth grow the online market share of their business and to a great long-term relationship between our companies.

This post was originally published at http://www.wsipromarketers.com/longstreth-sporting-goods-retains-wsi-second-year/

 

 

WSI Demonstrates Success with Inbound Marketing and Sales Program for Plastic Injection Mold Manufacturer

Bob Peterson - Tuesday, October 25, 2016

Custom-Mold-Makers.jpg

WSI Digital Marketing has been implementing full inbound marketing and sales digital marketing program for Michiana Global Mold located in Mishawaka, Indiana.

Founded in 1964, they build custom plastic injection molds for the plastic and rubber industries in the automotive, electronics, and consumer parts verticals. They specialize in custom, complex, and intricate molds such as automotive fuel components; electrical housing; and decorative consumer parts. Since they can do off-shore mold making, their customers can save up to 40% on the cost of the mold versus domestically built molds without sacrificing quality.

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Our digital marketing program has been running for the past 6 months and includes inbound marketing and sales tactics including SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.

Some of the concepts we optimized the site and the blogs for include:

Automotive Mold Maker

Injection Mold Makers

Plastic Injection Mold Makers

Custom Plastic Molds

After six months here is our progress report:

  • Citations up from 27 to 145
  • Links up from 181 to 631
  • Main keywords are ranking for 12 out of 13 with 2 on page one; 4 on page two; and 7 on page three – they were not ranking for any keywords when we started
  • Organic traffic up 122% compared to previous period before starting program
  • Receiving great leads from form submissions and phone calls with several progressing to the purchase order stage
  • Impressions have gone from 865 when we started to 18,112 in past month

We are now significantly ramping up our inbound strategy to increase content marketing with substantial blog posts (2,500 words) and premium content creation such as e-books, infographics, white-papers, etc. and to implement more sophisticated and personalized marketing and sales automation workflow. We will continue our SEO strategy including link building with powerful off-site blogs including Wordpress, Tumblr, Blogspot, Weebly, Storify, and Google +

This post originally appeared at: https://blog.wsipaulasanderson.com/wsi-demonstrates-success-with-inbound-marketing-and-sales-program-for-plastic-injection-mold-manufacturer

 

Mr. Music & Mr. Films invests in positioning it’s digital presence with WSI

Bob Peterson - Thursday, October 13, 2016

Mr. Music is a company specialized into music production, planning and conducting events, over 30 years experienced, Mr. Music is ahead in technology and services. It´s wide experience, allowed Mr. Music to realize a lot of music productions and events (servicios para eventos), like weddings, sweet 16 and corporate parties.

Mr. Music has a unique Recording Studio in Central America, has over 300 square meters, with the most advance technology and sound treatment.

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The Audio Studio (estudio de audio) and Recording Studio (estudio de grabación) .Is the best designed in Central America, was built under the most demanding standards in the industry.

Anyone looking for music, audio, or video production should consider Mr. Music & Mr. Films as the best choice you can made.

For special clients looking for special projects or sensational photography’s from they’re events, Mr. Music also makes Drone Films (Filmaciones con Drones), with the most advanced technology.

Knowing the importance of digital media strategy, recently Mr. Music, contract WSI to re designing they’re website and improve into search engine optimization, as first step of a holistic digital strategy.

This blog originally appeared on http://www.estrategiadigitalwsi.com/mrmusic-contrata-seo/

 

CENTRO PROCREA GUATEMALA´S BEST ART CENTER OPTIMIZES WITH WSI

Bob Peterson - Thursday, October 13, 2016


Founded in 2005 by Dr. Emilio Novales Aguirre, physician and surgeon at Universidad Francisco Marroquin in Guatemala. Performed postgrade studies at Marien Hospital, Stuttgart Germany and then specialized in Reproductive Medicine.

Centro Procrea is created as an integral health center for women, where they serve everything related to reproductive health of women, being the center of assisted reproduction technology more experienced among Gynecologists of Guatemala (Ginecólogos de Guatemala.)

Centro Procrea specialty is Assisted Reproduction Technology. To diagnostics has many tests, such as Ecography (Ecografia), 4D Ultrasound Scan (Ultrasonido 4D), to provide the most detailed information for the patient.

It also has treatments providing solutions about infertility (infertilidad) or sterility. Among them are: In Vitro Fertilization Fertilización In Vitro or Artificial Insemination Inseminación Artificial. Both methods are carefully explained and analyzed, to choose the most suitable for the couple who want to fulfill the dream of having a family.

Experience and human capacity, together with advanced technology, is in Procrea Center, with over 10 years of providing care to the reproductive health of women, but also being a reliable place for Assisted Reproduction Treatment in Guatemala center.

Centro Procrea, has become a few months ago a client of WSI, to build digital reputation, optimize website, search engine optimization and lead generation; with a comprehensive strategy to lead them to success.

Founded in 2005 by Dr. Emilio Novales Aguirre, physician and surgeon at Universidad Francisco Marroquin in Guatemala. Performed postgrade studies at Marien Hospital, Stuttgart Germany and then specialized in Reproductive Medicine.

Centro Procrea is created as an integral health center for women, where they serve everything related to reproductive health of women, being the center of assisted reproduction technology more experienced among Gynecologists of Guatemala (Ginecólogos de Guatemala.)

Centro Procrea specialty is Assisted Reproduction Technology. To diagnostics has many tests, such as Ecography (Ecografia), 4D Ultrasound Scan (Ultrasonido 4D), to provide the most detailed information for the patient.

It also has treatments providing solutions about infertility (infertilidad) or sterility. Among them are: In Vitro Fertilization Fertilización In Vitro or Artificial Insemination Inseminación Artificial. Both methods are carefully explained and analyzed, to choose the most suitable for the couple who want to fulfill the dream of having a family.

Experience and human capacity, together with advanced technology, is in Procrea Center, with over 10 years of providing care to the reproductive health of women, but also being a reliable place for Assisted Reproduction Treatment in Guatemala center.

Centro Procrea, has become a few months ago a client of WSI, to build digital reputation, optimize website, search engine optimization and lead generation; with a comprehensive strategy to lead them to success.

 

Montessori Schools of Flagstaff enlists WSI to Increase Enrollment

Bob Peterson - Thursday, October 13, 2016

 

Montessori Schools of Flagstaff has contracted WSI for an extensive digital marketing campaign to increase enrollment. The goal of the marketing campaign is to increase brand awareness for the Montessori School of Flagstaff through search engine optimization (SEO) to rank for related keyword searches in Google.

The core goal of the SEO campaign is to drive traffic to the dedicated SEO pages for each of the four schools:

Similar to the other marketing programs that WSI manages on behalf of the Montessori West Group, these four schools will be the subject of an extensive content marketing campaign with an editorial calendar mapped out six months in advance.

The blog content will be shared on sites including Edublogs, Wordpress, Tumblr, and Blogger. The campaign will also include Google My Business verification and optimization plus local directory listings on sites like Yahoo, Yelp, Foursquare and Bing.

Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to increasing brand awareness to local prospective families.

About Montessori Schools of Flagstaff:

Montessori Schools of Flagstaff is a group of four schools in Flagstaff, Arizona and belongs to the Montessori West Group. The Montessori Schools of Flagstaff follow the philosophy of Dr. Maria Montessori, an Italian physician who developed a unique perspective in child education that promotes the love of learning and fosters creativity along with academic excellence.

The schools offer daycare, preschool, elementary school and middle school programs.

 

About WSI:

WSI is a global leader in digital marketing encompassing over 1,000 agencies across 90 countries. WSI specializes in website design, search engine optimization, social media and email marketing.

This blog was originally posted on the WSI Connect blog at: http://info.wsi-connect.com/blog/montessori-schools-of-flagstaff-enlists-wsi-to-increase-enrollment

 

 

WSI Engaged in SEO for Artery Management Group in Albuquerque

Bob Peterson - Monday, October 10, 2016

 

WSI Digital Marketing recently built a brand new website and launched a SEO effort for Artery Management Group, an Albuquerque based company offering Phone and Security Systems in New Mexico. WSI has completed the website with full on-page optimization and is now focusing in building external links to the site to improve it’s rankings with different keywords.

Our original optimization efforts for Artery Management Group were focused on the following primary services offered:

Artery Management Group has already seen a great success by having all four products ranking well, with two of them even ranking in the top 3 on Google, Yahoo, and Bing. WSI optimized the above pages, built social profiles on Google+ and Facebook, and created blog sites (WordPress, Tumblr, Blogger, Weebly and Medium) where relevant content is shared regularly.

WSI is the world leader in Internet Marketing with offices in over 80 countries. WSI Web Enhancers is located in Albuquerque, New Mexico with a full selection of Internet Marketing services including Website Design, Search Engine Optimization, Paid Advertising, Mobile apps and Social media marketing.

This post originally appeared here WSI Web Enhancers website: http://www.wsiwebenhancers.com/artery-management-group-seo-albuquerque/

 


 

 

Castlebrook Media Teams up with WSI to provide SEO for Ohio Personal Injury Law Firm

Bob Peterson - Wednesday, October 05, 2016


Castlebrook Media, a leading Columbus Ohio advertising agency has partnered with WSI to deliver world class SEO services to one of Ohio’s’ leading personal injury law firms. Since 1982, Schiff & Associates have provided their clients with outstanding representation in areas of personal injury and wrongful death. Schiff & Associates’ clients benefit from the combined skills of seven of the most distinguished personal injury attorneys in Ohio. In seeking to provide Schiff & Associates a more comprehensive range of services, Castlebrook has brought on WSI as its SEO service provider, bringing WSI’s global expertise in this area to bear on improving Schiff’s visibility in the search engines.

The SEO will focus on the most active practice areas the firm is engaged in. After comprehensive keyword research, specific keywords were selected and mapped to the various pages of the Schiff & Associates web site. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized for pages on the Schiff & Associates site:

Personal Injury

Car Accidents

Workers Comp

Motorcycle Accidents

Truck Accidents

Brain Injuries

Spinal Cord Injuries

Slip and Fall

Dog Bites

Wrongful Death

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing program. This program will include registering Schiff & Associates Columbus location in local business directories, posting on its Google+ page, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at http://www.wsiexpertinternetmarketing.com/our-blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-ohio-personal-injury-law-firm

 

Ultimate Concrete Coatings of AZ Hires WSI for Web Marketing

Bob Peterson - Wednesday, October 05, 2016

 

Ultimate Concrete Coatings, began a winning partnership with the digital marketing experts at WSI to boost the company’s search engine optimization – and customer base. Besides implementing a customer review generation campaign, and on-page website SEO, WSI’s digital marketing strategy included online advertising with call tracking, and off page optimization on platforms such as, Blogger, WordPress, Weebly and Tumblr -- which are used to improve search rankings and enhance web visibility.

Ultimate Concrete captured more online leads and a better reputation throughout Phoenix with the drastically improved web presence that WSI implemented for them. During their first time partnering with WSI, Ultimate Concrete Coatings experienced a 51 percent increase in organic traffic, gaining them over 30 new leads via SEO and social media and 88 phone leads in the last 90 days alone! (Prior to WSI days, the concrete flooring company was relying on time intensive home shows and expensive direct mail pieces, and an inactive website in order to get their name out.)

Is your business just skimming by with your current search engine optimization campaign?

Take a page out of Ultimate’s book. Improve --- and coat your business in success with the help by contacting a local WSI office. WSI can help your business grow. Call now for a web marketing analysis consultation today!

This post originally appeared: http://www.esparkmarketingwsi.com/eSpark-Marketing-Blog/articleType/ArticleView/articleId/3010/Longterm-AZ-Contractor-hire-eSpark-Marketing-for-SEO

 

 

 

Sacramento Area Telecom Company Engages WSI for SEO

Bob Peterson - Wednesday, October 05, 2016

Fortis Telecom, a Sacramento area telecommunications company has engaged WSI to implement an SEO program to promote their 3 key services – High Speed Internet, VoIP, and IT Services. The goal of the engagement is to improve their online presence, improve lead generation, and automate the flow of leads into Salesforce.

WSI has optimized 8 pages so far focusing on carefully selected keywords that describe Fortis Telecom and its 3 key service offerings. Since some of the Fortis services are targeted toward local businesses, such as their IT Services, WSI will be optimizing additional pages that are geo-modified for local search to improve rankings in target cities where they offer those services. Below are some example pages from the initial SEO implementation:

business communications

high speed internet

cloud based hosted VoIP

IT services

fiber optic broadband

fixed wireless broadband

WSI also optimized Fortis Telecom’s home page, and set up tracking to measure the results. The tracking will measure links to the new SEO pages, rankings on the selected keywords, organic visitors to the new SEO pages, as well as lead tracking and conversions. Lead tracking includes form submissions, as well as phone calls from organic visitors.

In addition, WSI implemented a WordPress-to-Salesforce integration which sends all leads captured on the website into salesforce.com where they can be managed by the sales team at Fortis. This integration is key to filling their funnel with active leads, and provides for database segmentation by area of interest.

Off page optimization has just been completed which not only focused on Facebook, Twitter, and Google+, but additionally included LinkedIn to support their B2B presence. The off page optimization plan includes ongoing content creation and syndication on a monthly basis. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, and Blogger.

About Fortis Telecom: Fortis Telecom is a full-service communications provider offering High Speed Internet, VoIP, and managed IT Services. Their hosted VoIP phone service utilizes proprietary software and fixed wireless technology to provide a cost-effective alternative to traditional land based services. Their High Speed Internet business broadband is several times faster than T1 and DSL lines and equivalent to cable company internet speeds. They recently purchased Creative Networks Solutions and now offer managed IT services across the greater Sacramento area.

This post originally appeared: http://www.wsicybersmart.com/sacramento-area-telecom-company-engages-wsi-seo/

 

 


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