Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Increase Leads and Sales with Digital Advertising

Bob Peterson - Wednesday, November 30, 2016

 

With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and social media marketing are all worthy digital tactics – but they have one thing in common: they take time to deliver their value to audiences and don’t generate quick sales.

Properly managed digital advertising campaigns, however, are a fast and efficient way to drive new leads and sales to your business. To show you which digital advertising strategies to use – and when to use them – we created a video on how to Increase Leads and Sales with Digital Advertising:

Step 1: Identify the Right Search Criteria

The one big advantage marketers have is access to an unprecedented amount of data on customers (or at least the groups customers belong to). The key is using this data to identify the right search criteria for digital advertising campaigns.

Details like location, age, interests and Internet activity provide valuable insight businesses can use to not only better target their ads but also make them less intrusive. Many consumers and Internet users are weary of ads but maybe that’s because most ads are poorly targeted and invasive? As marketers, we can do better!

Step 2: Advertise On the Appropriate Ad Networks

It’s impossible to make a catchall ad platform recommendation because the truth is the best platform is different for every business. If you have a great Facebook business page and receive lots of engagement on your posts, then Facebook Ads are for you. But if you don’t have an existing audience on Facebook then you aren’t likely to generate one with a few ads.

Like it is for many other digital marketing components, knowing your audience is more than half the battle in achieving success.

Step 3: Put Campaign Tracking in Place

When you implement campaign tracking as part of you digital advertising strategy, you’ll immediately know when certain keywords, times or target groups aren’t working. And to a strategy that revolves around paying money for clicks, it’s crucially important to stop your campaigns the moment they aren’t performing to the standards you expect – because then you’re just wasting money. Put campaign tracking in place – it’s worth the extra work!

Step 4: Carry Out Split Tests

In the same way tracking campaigns is important, split testing similar keywords, images and text is a great way to maximize the ROI of your digital advertising campaigns. If you’ve got two keywords you like you don’t have to guess which one is better – split test them and use the one that performs better!

Step 5: Measure, Improve, Repeat

There are many different forms of digital advertising. There’s only one way to tell whether PPC, social or display ads are best for you: try them all and measure your results. May the best format win.

If you would like more information on digital advertising or professional help implementing digital ad campaigns, get in touch with your local WSI Digital Marketing Consultant today.


About Cheryl Baldwin

Cheryl Baldwin, Director of Marketing Communications at WSI, oversees WSI’s Marketing Department. She’s an integral part of the WSI’s global brand presence and corporate identity.

This post was originally published at https://www.wsiworld.com/blog/increase-leads-and-sales-with-digital-advertising/

 

5 Things You Need To Know About the Future of Digital Advertising

Bob Peterson - Wednesday, November 30, 2016

Digital advertising has exploded over the last decade, and for good reason. There is no doubt that this is the internet age, and if your company hasn’t embraced digital marketing, it may soon get left behind. Advertising in the digital world is not just a trend, and some experts believe that it may soon all but replace traditional forms of reaching out to consumers. Digital advertising is fast, effective and inexpensive. This makes it an ideal choice for both consumers and marketers. Here are 5 things you need to know about the future of digital advertising:

WSI Blog - 5 Things you need to know about digital Advertising

1. Mobile Advertising Is Here To Stay

Marketers have been discussing the shift to mobile advertising for years. Mobile advertising revenue grew by over 66 percent between 2014 and 2015, in comparison to desktop advertising, which was up by just 5 percent.

Mobile advertising is growing faster than all of the other digital formats in the United States. Still, there has been a large gap between the amount of time consumers spend on their smartphones and tablets and the amount of advertising dollars and time devoted to the medium, which is as low as 12% of most advertising budgets.

Consumers are using their phones to search for products, watch videos and read reviews. Just like any other advertising format, diversity will allow you to reach larger groups.

As technology advances, and marketers are able to better target consumers via their mobile devices, mobile advertising has become even more attractive. Because mobile ads perform so well, it’s easier than ever to optimize advertising to look great on smartphones and tablets, and certainly worth every penny.

2. Consumers Have Short Attention Spans

In general, consumers are easily distracted. Time is at a premium and multitasking is so common that keeping the attention of potential customers can feel almost impossible. In fact, the average attention span is 8.25 seconds. Most people will leave a site within 10-20 seconds, so it’s important that your digital advertising techniques work fast.

This means that content that is short and easy to consume will perform better. Videos and infographicsare another good bet. The more eye-catching advertising is, the more likely that it will grab the attention of your target audience. Advertisement needs to pack a punch, and it’s not unusual for a video, for example, to perform better when it is just a few seconds long.

3. Online Ads Easily Annoy Consumers

How and where you advertise online should be considered with care. As effective as digital advertising may be, it can’t work if consumers aren’t reached. Most internet users are blocking ads and muting, or skipping past videos. Ad blocking also happens more frequently on phones than it does the Web.

Because consumers now know how to reject and report ads, it’s vital to target them, so that your company is not bombarding people with information that is not relevant. Following the rules and deciding on digital campaign strategies with care can help to ease these frustrations and get the word out to those that you really want to reach.

4. Marketing With, Rather Than To, Is Becoming The New Digital Marketing Norm

Ads placed on social media platforms like Facebook can work, and work well. Facebook and Google, on their own, are responsible for 76% of internet advertising growth. That being said, your digital advertising plan should include more than just placing ads.

Millennials, in particular, are still using Facebook on a daily basis, even if it not considered the trendiest of social media sites. Facebook is an easy-to-use advertising platform that allows users to easily share information, which is why it is so popular with digital marketers. Other sites, such as LinkedIn, Pinterestand Twitter can still be great places to advertise, but it may take more sophisticated targeting.

Internet users are bombarded with over 5,000 marketing messages each day, so what doesn’t resonate with them is quickly tuned out.

When digital advertising is relevant, sharable and invites feedback, it’s easier to consume, especially by younger audiences. Engaging in content marketing, or sharing relevant content that may be associated with, but is not necessarily advertising, a product is one successful tactic. This must also be done with care, in order to avoid seeming to “advertorial.”

Internet users today are less likely to buy a product or service because they see an ad over and over again. If people are talking about, and sharing content from, a brand online, however, consumers feel like they are participating in a conversation, rather than being sold to. That’s how marketing with, and not to, works.

5. Chat-Based Marketing Is Growing

More brands are turning to chat-based marketing. This strategy engages Internet users to interest them in products or services and is highly targeted. This personal interaction seems to be working well, especially with consumers who might already be interested in what you have to offer.

These chats take place in chat rooms, on Internet forums, instant messenger services or on social network platforms. As personalized and effective as this form of advertising may be, it can be time-consuming, especially if you are attempting to attract a large number of new customers.

Creating a unique website that allows visitors to chat within it is one way to make chat marketing work for your company. This way, you have an opportunity to engage those that are already seeking out products or services like yours and appropriate attention can be paid to the right audience. Allowing consumers to come to you can also be less invasive, reducing the risk that you’ll offend or upset potential customers.

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It’s no secret that digital advertising is effective, and it does not appear to be going away any time soon. In order to get results, however, it needs to be done well. By taking the time to develop a diversified digital marketing strategy, you can avoid placing too much emphasis on tactics that don’t work and connect with the customer base that you need to achieve success.

 

About Cheryl Baldwin

Cheryl Baldwin, Director of Marketing Communications at WSI, oversees WSI’s Marketing Department. She’s an integral part of the WSI’s global brand presence and corporate identity.

This post was originally published at: https://www.wsiworld.com/blog/5-things-you-need-to-know-about-the-future-of-digital-advertising/ 

 

Digital Advertising - Expand Your Reach

Bob Peterson - Wednesday, November 30, 2016

 

The digital advertising landscape was once limited mostly to pay-per-click (PPC) ads on Google. Today, savvy marketers have a growing toolbox of digital advertising options to expand their reach. Here are some of the digital advertising platforms that you should know about when planning your marketing and advertising.

Digital Advertising: Expand Your Reach

Paid Search Advertising (Pay-Per-Click)

Paid Search Advertising, or pay-per-click, is one of the oldest digital advertising methods, but it remains a reliable method of reaching a large number of prospects at a consistent cost.

Google remains the largest resource for PPC advertising. Google AdWords, the search engine’s PPC platform, commands nearly 70 percent of the paid search advertising market.

With PPC, you advertise based on keywords users enter into the search engine. Marketers bid on keywords, which are terms relevant to their products or services. When users enter those keywords as search terms, advertisements featuring those keywords appear on the search engine results page (SERP) alongside the organic search results.

An effective PPC platform delivers significant advantages:

Display Advertising

More commonly known as banner advertising, display advertising allows you to place visually appealing, attention-getting ads on sites that your customers frequently visit. These banners are usually rectangular areas that contain your advertising information and that can be clicked to take users directly to your site.

It is best to use a direct publisher when applying display ads. This allows you to avoid third-party fees and can give you access to a larger number of display networks.

Using a demand side platform can let you easily bid for ad space on several different ad exchanges. Programmatic display techniques allow real-time bid management and monitoring of results.

Shopping Campaigns

Shopping campaigns (previously known as product listing ads) work well for marketers who are selling a specific product. They work much like PPC advertising, but display relevant information such as photos of your product and its price.

A manufacturer of kitchen goods, for example, could have a shopping ad that shows several different types of spatulas, along with the price for each.

When users click on shopping ads, they are taken directly to a purchase page for your product.

Remarketing

Remarketing is a method for putting your advertising in front of those who have already visited your site. It gives you the opportunity to bring viewers back to your site and re-engage with them, presenting another chance to market your offerings.

In essence, remarketing “follows” people who have visited your site and presents relevant advertising designed to draw them back.

Remarketing can target users while they are anywhere online. There are also remarketing methods for engaging with users who have abandoned a shopping cart or who are browsing on Facebook.

Social Media Advertising

Social media continues to dominate much of the attention of online and mobile users. The three powerhouses of social media–Facebook, LinkedIn, and Twitter–give you access to a majority of social media users. Facebook alone has more than a billion users, half of whom use the site daily. With social media advertising, you can easily get your advertising message in front of audiences with the specific demographics you seek.

  1. Facebook uses demographic data and user interests to target your advertising. This means that Facebook is a good platform for highly targeted advertising.
  2. LinkedIn is more suited to business-to-business advertising. A large user base of professionals and business people make LinkedIn a good resource for advertising business-related products and services.
  3. Twitter also allows you to target certain niches or groups of people to drive traffic to your website or build brand awareness.

An additional social media platform is the popular video site YouTube. Using YouTube for your digital advertising engages your potential customers in a way that is appealing, interest-grabbing, and effective.

An effective digital marketing campaign can engage millions of potential customers that can’t be reached any other way. Keep these platforms in mind and try one or a combination to see how they can increase interest, traffic, and conversions.

 

About Benjamin Smith

Benjamin Smith is a digital marketing professional specialized in strategic optimization of online paid media channels since 2002, leading multi-million dollar digital campaigns for all size clients.

 

This post was originally published at: https://www.wsiworld.com/blog/digital-advertising-expand-your-reach/

 

The Real Truth About Digital Advertising

Bob Peterson - Wednesday, November 30, 2016

 

A few years ago, many businesses grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. Digital advertising – especially native ads and social ads – are at that precipice, and the only question is will you take the plunge or retreat to what’s safe and comfortable?

For those willing to forge ahead, we created an infographic to help you decipher The Real Truth About Digital Advertising:

Marketing_1 Image

Everybody knows the big knock against digital ads: they apparently annoy consumers and get blocked by a high percentage of the target audience. But maybe we all need to be less scared of digital ads and instead do what digital marketers do best: embrace the challenge of a fluid environment and discover where the opportunity to get ahead truly lies.

Digital ads are still extremely young. Technologies that help marketers and businesses run better ad campaigns are improving rapidly, and the ad platforms improve their products every single day. At the very least, digital ads are worth a little bit of experimentation, especially if you’re already working on increasing your brand’s digital footprint.

Marketing_2 Image

I know we just talked about how digital ads are still so new, but the growth rate of digital ads is astounding. Next year, digital ad spend will surpass TV ad spend. Think about that for a second: digital advertising will soon be more popular than TV advertising. That’s crazy. But as TV continues to shift toward streaming services and other digital formats, the significantly lower cost of digital ads becomes an appealing option.

TV advertising still has the Super Bowl, but as with most forms of traditional advertising, something digital will eventually take over.

Marketing_3

If you’re still worried about consumers’ ad blocking habits, then native ads have you covered. Native ads hide among the normal habitat of digital platforms and, in some cases, consumers see and interact with ads without realizing they are ads. This is a huge win for businesses (especially skeptical ones), marketers and even consumers. Given the hyper-targeting capabilities of native advertising, marketers can show ads to only people who they are absolutely sure will be interested in their products and services. And it really works – I’ve seen a native ad for a product and wondered how I’d never heard of it before (yes I soon purchased the product!).

Marketing_4 Image

It’s clear businesses have embraced the idea of social media as a marketing tool. Case in point: a study found that 80% of SMBs have a social media presence. And yet the same study claims only 19% of these businesses have tried social media advertising. These two stats don’t make sense – businesses are embracing one tactic, but shunning another tactic that could enhance the effectiveness of the first tactic? If you’re doing any kind of marketing with social media, you owe it to your boss or client to at least see how social and native ads impact your existing campaigns.

Marketing_5 Image

This tip comes directly from digital advertising guru Larry Kim. If you’re thinking about how odd it is that Twitter created a component of their platform that just doesn’t work, you’re not alone. But that’s what I mean about digital advertising’s youth; if you can think outside the box and discover ways to improve digital ads that nobody else is using, they’ll be that much more effective for you.

That’s the end of our monthly infographic summary, but come back next month to see what we have in store for July. Here’s the full infographic, for your sharing pleasure:

Share This Image On Your Site

Please include attribution to wsiworld.com with this graphic.

Marketing_6 Image

 

About Cheryl Baldwin

Cheryl Baldwin, Director of Marketing Communications at WSI, oversees WSI’s Marketing Department. She’s an integral part of the WSI’s global brand presence and corporate identity.

 

This post was originally published on https://www.wsiworld.com/blog/the-real-truth-about-digital-advertising/
 

 

Established Princeton NJ Dental Practice Engages WSI for Enhanced Web Presence

Bob Peterson - Tuesday, November 29, 2016

 

WSI Digital Marketing has recently launched a new website for Princeton Center for Dental Aesthetics and Implants.

In addition to the launch of a new, responsive website, the digital marketing work also includes the implementation of Hubspot marketing automation, local SEO, production of 10 videos, and on-page optimization.

Princeton Center for Dental Aesthetics and Implants is a well-established, comprehensive dental practice in the Princeton, NJ area with a holistic approach to providing high quality dental care. The practice has been in operation since 1983, founded by Kirk Huckel, DMD.

The practice is known for its expertise in restorative, cosmetic and holistic dentistry.

The goals of the digital marketing effort are to boost the practice’s online presence with a modern, and visual presentation, generate new patient leads and lever the strength of Hubspot’s marketing automation platform to track, engage and convert leads from various promotions and campaigns. The first campaign to launch will be a promotion for Invisalign® orthodontics.

On-page optimization focuses on the main service platforms of the practice: Holistic Dentistry; Restorative Dentistry and Cosmetic Dentistry. Selected keywords were mapped to the following pages:

https://www.princetondentist.com/services/dental-aesthetics/

https://www.princetondentist.com/services/dental-implants/

https://www.princetondentist.com/services/holistic-dentistry/

https://www.princetondentist.com/services/root-canal-therapy/

https://www.princetondentist.com/services/sedation-dentistry/

https://www.princetondentist.com/services/teeth-whitening/

Going forward, WSI will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Google+. As this effort unfolds, Princeton Center for Dental Aesthetics and Implants will continue to build on their web presence and lead generation.

This post originally appeared at: https://drivenbywsi.com/blog/

 

 

WSI adds Denver Area Community to SEO Project for MorningStar

Bob Peterson - Tuesday, November 22, 2016


 

WSI Digital Marketing has recently launched SEO efforts for an 8th location of MorningStar Senior Living, a network of over twenty senior living communities located in the Western US.

So far, WSI has optimized the web pages of the Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings and Bear Creek locations and all are showing excellent results. The results are leading more and more of the communities to request SEO from WSI, which of course we are happy to oblige with.

The latest community to benefit from WSI’s SEO is MorningStar of Jordan, located in Centennial Colorado, just south of Denver.

For the on-page optimization, we focused on three pages on the main MorningStar site. Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities. You can see the pages optimized for the Jordan community here.

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/senior-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/memory-care

With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr. Each month of the SEO implementation will be monitored and carefully tracked along with the other communities. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

We fully expect to see the same results at Jordan that we are seeing at the other seven communities.

This post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-denver-area-community-to-seo-project-for-morningstar

 

WSI Selected by Parks’ Plumbing & Sewer, Inc. for SEO Services

Bob Peterson - Tuesday, November 22, 2016

 

WSI Digital Marketing has recently launched new SEO efforts for Parks Plumbing & Sewer, Inc., a full service plumbing company located in the Chicago suburb of Skokie. Parks’ Plumbing is the Chicago area expert residential flood control systems provider, featured on Ask This Old House for their patented Double Guard Flood Control Valve and workmanship.

Parks’ Plumbing and Sewer, Inc. offers complete flood control systems in Chicago and in many of the northern, western, and northwestern suburbs. They are the innovators in the flood control systems space and are often imitated by their competition but they are never duplicated. Parks’ Plumbing has prided themselves on improving every part of their offerings to present the most complete solutions to residential flood control at the lowest possible cost to their customers. In recent years, they have also helped homeowners with yard drainage systems which correct those yard problem areas that collect water.

Parks’ Plumbing & Sewer, Inc. are flood control specialists that have been helping homeowners and business protect their property from the damages caused by flooding. Overland flooding and sewer backups are plaguing the Chicago area because of the building density and the increasingly torrential rainfall that has been occurring in the area. Chicago area neighborhoods and suburbs all have their own plumbing regulations and requirements which a typical plumbing company doesn’t keep up on. Parks’ is the expert when it comes to what each area requires.

Parks’ Plumbing & Sewer, Inc. has been pleased with the consulting work on their company web site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone have already generated more organic searches to the site than ever before.

Parks’ Plumbing and Sewer, Inc. decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and the planning for the off-page optimization is complete. The off page optimization is now beginning. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google +, Tumblr, WordPress, Weebly and Blogger and together these efforts are expected to drive them up in the search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/wsi-selected-parks-plumbing-sewer-inc-seo-services/

 

 

WSI Completes On Page SEO for New Mexico University

Bob Peterson - Wednesday, November 16, 2016

 

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico. For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

As with all SEO projects, WSI’s first step is deep key word research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.

You can see how we accomplished this by visiting the 10 degree pages here:

http://www.enmu.edu/college-of-business/online-mba

http://www.enmu.edu/academics/degrees-and-programs/bachelor-of-applied-arts-and-sciences

http://www.enmu.edu/health-and-human-services/speech-pathology-courses-online

http://www.enmu.edu/educational-studies/online-masters-in-education-administration

http://www.enmu.edu/health-and-human-services/master-of-science-in-nursing

http://www.enmu.edu/college-of-business/financial-planning-certificate-program

http://www.enmu.edu/health-and-human-services/bachelor-of-science-in-nursing

http://www.enmu.edu/physical/bachelors-degree-in-aviation

http://www.enmu.edu/art/bfa-design

http://www.enmu.edu/anthropology-and-applied-archaeology/masters-degree-in-anthropology-new-mexico

Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November. This involves creating content with relevant links on various third-party websites to improve their page rank. This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.

Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not. These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics. We are expecting to see a significant increase all of these KPI’s as the implementation progresses.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master's degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution's name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This Post originally appeared at: http://info.wsi-connect.com/blog/wsi-completes-on-page-seo-for-new-mexico-university

 

 

 

C&M Motors Engages WSI for Web Development & SEO

Bob Peterson - Wednesday, November 16, 2016

 


WSI designed the new website and optimized 10 pages for the initial launch in August. The optimization considered search behavior in the greater San Diego area and the key services of provided by C&M Motors. Below are some example pages from the initial SEO implementation:

full service truck leasing

new trucks for sale

truck inventory

truck dealership

collision center

truck fabrication

dry vans

refrigeration trucks

commercial truck parts and accessories

truck service and maintenance

Tracking has begun and the website is performing nicely. Four keywords have made page 1, four more have achieved page 2, and numerous others are on page 3 where there was no website ranking in the past. Organic Traffic has grown 495% and the client is delighted with the progress.

Off page optimization has just been completed which focused on Facebook, Twitter, and Google+. The off-page optimization plan includes ongoing content creation and syndication monthly. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, and Blogger.

About C&M Motors: C&M Motors Inc, NationaLease of San Diego, is a locally owned and operated family business. C&M Motors is a full-service truck dealership serving San Diego companies since 1982. C&M Motors provided a very personal experience for businesses needing a commercial truck purchase or lease. They offer short term rental options as well as complete fleet service and maintenance. Their customer service is second to none.

This post originally appeared: http://www.wsicybersmart.com/cm-motors-engages-wsi-web-development-seo/

 

 

Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

Bob Peterson - Saturday, November 12, 2016

Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales. WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, Wordpress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including All Florida Restoration Pros, Ft. Lauderdale's Top Marble Cleaning and Polishing Company and the #1 Recording Studio in New York City.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127

 

 


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