Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Granite Imports’ Digital Presences Gets Rock Solid Boost from WSI Digital Marketing

Bob Peterson - Wednesday, April 27, 2016

In an effort to attain significant expansion results both digitally and geographically, premium stone distributor Granite Imports in Denver has teamed up with the world leader in digital marketing, WSI. Using their strong SEO and online marketing expertise, WSI is taking the company to new levels, helping the premium stone distributor gain access to untapped markets and reach their fullest potential in meeting Colorado’s ever-growing specialty stone demands.


Granite Imports is an experienced importer of high-quality, specialty granite slabs, in addition to a distributor of recycled glass slabs, quartz slabs, and granite tile. Selling stone slabs only through fabricators in the Denver, Grand Junction, and Fort Collins, Colorado, and neighboring states, Granite Imports brings its clientele decades of experience in the stone industry and a well-earned reputation for quality and service.

Granite Imports’ project gallery shows the difference its line of truly exquisite products can make to a project, transforming the ordinary to the extraordinary. To better serve clients, the company even offers a free online design tool to aid shoppers in deciding between the array of exclusive materials Granite Imports carries. With no previous online marketing strategy in place, Granite Imports was suffering from a lack of traffic due to poor search engine results and low social media visibility, greatly limiting their exposure to new buyers. In addition, the Granite Imports website was hobbled by an old site that was built on a platform which limited on page optimization.

Thanks to the help of the digital marketing experts at WSI, Granite Imports has experienced a striking increase in online leads from the SEO work, as well as a better conversion architecture of a new responsive site. From third quarter 2015, before the new site was launched, to first quarter 2016 with the new web site in place, the company has seen double digit increases in traffic, with over a 25% decrease in bounce rate, and significant increase in completed conversions due to improved SEO and content strategies including an aggressive blogging and social media campaign. The company’s customer base has also been further expanded due to improved geolocation via Google Places. These combined efforts have resulted in enormous improvements, including:

  • A 143% increase in Google organic traffic.
  • A 145% gain in traffic to the Granite Imports website across search engines overall.
  • 61.32% of all traffic is now Organic Search.
  • 51.32% of traffic from Google Organic.
  • Keyword ranking improvements boosted the company to page 1 rankings in all three geo-targeted areas.

Is your business realizing its full web potential? WSI can help. Learn more about how your company can reach new heights with a custom tailored web strategy. Contact your area WSI digital marketing expert today.

This blog was originally posted at


Carol Lynn Resorts East, LLC awards Digital Marketing Campaign to WSI Digital Marketing, Princeton, NJ Firm

Bob Peterson - Wednesday, April 27, 2016


Macintosh HD:Users:drivenbywsi:Desktop:Carol Lynn Resorts:CLR East - UpdatedLogo.pdf

Carol Lynn Resorts, LLC ( a Park Model seasonal resort in Cape May County, NJ has launched a multi-level digital marketing effort created by DrivenByWSI, a licensed owner of the global brand, WSI Digital Marketing.

DrivenByWSI has created a comprehensive digital marketing campaign including: new website design; PPC and Landing Page campaign to generate leads and build awareness; a six month SEO strategy complete with content development; social and review management programs. The assignment also included a refreshed company logo (shown above). The goal of the campaign is to generate awareness of the value priced seasonal shore homes available in the CLR East resort community, and, to build a database of prospective buyers.

Carol Lynn Resorts, in historic Cape May County NJ, has been in business for over 30 years and is owned an operated by Carol & Smokey Saduk. The resort is nestled in a quiet, serene wooded setting adjacent to the Belleplain State Park and only a short drive to New Jersey’s popular coastal shoreline.


About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This post originally appeared here:



Castlebrook Media Teams up with WSI to provide SEO for Ohio Home Services Company

Bob Peterson - Wednesday, April 27, 2016


Castlebrook Media, a leading Columbus Ohio advertising agency has partnered with WSI to deliver world class SEO services to Feazel Inc. Since 1988, Feazel has been serving customer throughout Ohio, and is widely regarded as the most trusted name in residential home services such as roofing, windows, gutters, siding, ventilation, insulation, masonry and more. In seeking to provide Feazel a more comprehensive range of services, Castlebrook has brought on WSI as its SEO service provider, bringing WSI’s global expertise in this area to bear on improving Feazel’s’ visibility in the search engines.

The SEO is going to focus on three areas of Feazel’s business: replacement windows in Columbus, roofing in Cincinnati, and roofing in Cleveland. After comprehensive keyword research, specific keywords were selected and mapped into both existing and new pages of the Feazel web site. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of the optimized pages on the Feazel site:

Replacement Windows Columbus Ohio

Replacement Window Companies

Roofing Cincinnati

Cincinnati Roofing Contractors

Roofing Cleveland Ohio

Roof Repair Cleveland Ohio

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive link building program. This program will include registering Feazel’s three locations in local business directories, posting on its three Google+ pages, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.

This post originally appeared here:


Glentworth Security Ltd Retain WSI For Local SEO & Paid Search

Bob Peterson - Tuesday, April 26, 2016


Glentworth Security Ltd has continued to use WSI for their local SEO and paid search services after coming to us in November 2014 for a new website to increase leads and enquiries for their security business. Glentworth Security Ltd provide high quality security personnel, on demand for all your business security needs covering South Yorkshire and Nottinghamshire.


Glentworth Security Ltd offer a wide range of security services for businesses. All of their officers are great people trained to the current regulatory standards, security industry authority licensed and paid over the national minimum wage. They provide the following services as well as bespoke security services to suit your business security needs:

Construction Site Security

Static Security Guard

Mobile Security Patrols

Night Porter and Concierge Security

Alarm Response Service

Vacant Property Inspection Services

Security Industry Training

WSI was hired to create a new responsive website and implement and search marketing campaign. This involved creating numerous optimized service pages (and geo-targeted service pages) along with building links via blogging and local directories. We also implemented a geo-targeted paid search campaign. As part of our ongoing work WSI is also providing Content Management services to the firm consisting of high quality, relevant blog posts and articles which will be posted on blogging platforms like WordPress, Tumblr, and Blogger.

Previously Glentworth were not ranking for any local search terms apart from the town where they are based despite providing a wide range of services in their county. They are now ranking on page 1 in Google for 17 out of their 25 keywords with 16 of those being in the top 5. WSI will continue to provide monthly reports to which we review so that we can continue to offer stretegic advice in order to boost local rankings and page dominance for their services.

Originally posted on:



Mauger Estates Bed and Breakfast in Albuquerque hired WSI

Bob Peterson - Wednesday, April 20, 2016


The Mauger Estate Bed and Breakfast in Albuquerque is an historic, 1897 Queen Anne style building, with high ceilings and beautiful woodwork to offer you an old-world experience. They provide superior hospitality and delectable menus to ensure that their B&B is the best place to stay in Albuquerque.

B&B is in downtown Albuquerque. It’s a great alternative for all business travelers who are looking for an alternative to traditional hotels. The Mauger Estate B&B is within walking distance to many great restaurants and the convention center. Visitors can stroll through Albuquerque downtown neighborhood or visit Old Town

WSI has completed on-page optimization for the web site and it already ranks on the first page on Google for the most important keywords. To further improve rankings we will start an off-page strategy that will include customer reviews, extensive blog posting, and social media citation building. We have created blog accounts at Blogger, Tumblr, Blog, Weebly and WordPress. Postings will also be done on the Local Google+ pages. Also citation building with high quality directories and social media will be part of the plan.

WSI will be analyzing the progress made on the key performance indicators of the implementation. Monthly reporting will be conducted with the business owner keep her informed of the progress we are making.

WSI has over 1,000 offices in 81 countries around the world. WSI provides digital marketing services on a scale that local providers cannot match with 20 years of experience.


This article was originally posted by WSI Webenhancers in Albuquerque, NM


The Leader in Women’s Sporting Equipment hires WSI to Expand Sales

Bob Peterson - Monday, April 11, 2016

Longstreth Sporting Goods is a Sporting Goods store located in Spring City, PA. Their unique value Proposition lies in the fact that they are one of the very few retailers who are focused completely on the female athlete, from the very young girls just trying out their first sports experience all the way to seasoned athletes and coaches. For over 30 years, the company has been a valuable support to female atheletes, their parents and coaches in providing the necessary equipment, apparel and training in the sports of Lacrosse, Softball nad Field Hockey.

Longstreth Sporting Goods has a large and locally popular retail store in Spring City, PA and in addition, they also sell their products online through their website. They were interested in exploring how to better reach national customers and bring in more online sales through the website and this is where they sought the help of WSI.

WSI has created an SEO strategy which is going to increase the visibility of the company in the online world and attract customers looking for the products that they offer. As part of the strategy, WSI has completed keyword research and is consulting with them on the on-page optimization of the website for the important pages like

As part of the Off-page strategy, WSI is creating content on behalf of the company and posting them regularly on blogging platforms like WordPress, Weebly, Tumblr and Blogspot. They are also going to be working on their Reputation Management strategy. With the SEO campaign in the initial stages on implementation, we have already started signs of progress and very soon Longstreth will be able to help even more women athletes and gain a good return on their marketing investment with WSI by increasing their online sales.

This post originally appeared at


WSI Partners with Top NJ Criminal Defense Attorney Dennis Calo

Bob Peterson - Thursday, April 07, 2016

WSI, the world’s largest internet marketing company, announces it has partnered with Dennis Calo, Esq., one of the most prominent and respected criminal and civil trial attorneys in Bergen County, New Jersey.

Consistently named to the Best of Bergen Lawyers, Dennis Calo is a recognized expert in applying forensic scientific techniques in investigations and the court room. Mr. Calo was formerly a Bergen County prosecutor who led the homicide division for 10 years and he now brings that expertise and those relationships in the judicial system to bear squarely on your defense.

Dennis Calo serves the greater Bergen County NJ area providing a full range of criminal defense services from his River Edge office, including:

WSI Local Marketing Program

WSI consulted on the design and development of Mr. Calo’s brand new website ( and designed a locally targeted SEO program. The program is designed to build name recognition for Calo and awareness to his full range of criminal defense services. Search term keywords were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these concepts into the visual and structural redesign of the website and created online brand properties.

Through its elite local program, WSI customized a content strategy for Dennis Calo through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how future clients might search for terms related to criminal defense. These key search terms were then mapped into a strategic hierarchy for the website and a series of technical and content specifications. WSI’s Local SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

This blog originally appeared at



Ultrasonic Cleaning Systems Manufacturer Chooses WSI for National SEO Campaign

Bob Peterson - Thursday, April 07, 2016

Kaijo-Shibuya is a leading global manufacturer of industrial ultrasonic cleaners and equipment and is a leading contributor to ultrasonic technology for over 65 years. Ultrasonic cleaning systems use the energy of ultrasonic waves to provide powerful and precise cleaning of manufactured machine parts, ceramics, circuit boards, semiconductor wafers, medical tools, hard disk drive media and optical components such as LCD screens or solar panels. Represented in North America by the Kaijo Shibuya America Inc. in Santa Clara, California, Kaijo continues to provide leading edge industrial cleaning solutions using advanced ultrasonic technology.

WSI was chosen by Kaijo to optimize their website to rank for keyword terms that are relevant to their product line that have significant search volume to drive large numbers of potential customers to their website.

The keywords WSI selected include keyword terms relevant to what the company is, such as an ultrasonic cleaner manufacturer as well as what the company makes that includes ultrasonic cleaning systems, ultrasonic transducers, ultrasonic generators, ultrasonic baths, ultrasonic parts cleaners and high frequency megasonic cleaners. In all, WSI optimized 21 pages covering a total of 28 keywords.

The second step in the SEO implementation began last month with creation and syndication of content relevant for the optimized keyword terms. To accomplish this WSI set up three off-page blogs accounts on WordPress, Blogger and Tumblr. During the coming months, WSI will continue to create informative blogs on topics relevant to ultrasonic cleaning systems and equipment and post them on these blog sites, with links back to the relevant pages on Kaijo’s site.

The combined effect of the on-page and off-page SEO optimization has already began to increase the company’s rankings and has driven more qualified traffic to their site. At the start of the campaign Kaijo had no rankings for any of their relevant keyword terms. Currently after the first month of the SEO campaign, Kaijo’s site ranks on the first page of Google for one keyword term and on the second page for three others. Over the coming months this process should continue to increase keyword rankings and site traffic and in turn increase leads and sales for Kaijo.

This blog article was originally posted here:



Reveal Dental engages WSI to Improve Online Presence

Bob Peterson - Thursday, April 07, 2016


Reveal Dental, a modern Cedar Park dental practice, has retained the services of WSI to improve their local online Presence.

Dr Alkesh Sura, DDS, opened Reveal Dental in 2014 and prides himself in providing exceptional dental service to his patients. His staff has extensive training and his facility has the latest in modern dental technology - All so that he can deliver the highest quality in dental care and be known as the Family Dentist in Cedar Park.

WSI launched a Local Search Engine Optimization (Local SEO) program in late 2015 for Reveal Dental. The process started with performing keyword research contrasted with the online marketing strategy of their competitors so to select the best phrases for Reveal Dental to target. Once keywords were selected, WSI created and optimized 10 SEO landing pages which included adding pages for services such as:

During the on-page optimization process, WSI also took over maintenance of the site and added blog functionality to enable ongoing content generation.

Once the on-page optimization was complete, WSI started SEO link building activities and also generated internal and external content that linked back to SEO targeted landing pages. The external content was posted on sites such as Wordpress, Weebly & Tumblr. In addition, Reveal Dental’s Google+ page was optimized and relevant content was posted there as well as Blogger. The off-page activity over the last couple of months has already produced great improvements in rankings for the SEO targeted keywords.

We expect to see even further improvements in keyword rankings and even more inquiries from families looking for a great Dentist in Cedar Park.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This post originally appeared on the WSI blog:



Nurse Registry Hires WSI to expand their online marketing efforts

Bob Peterson - Thursday, April 07, 2016, an employment placement specialist hired WSI to improve local search engine optimization and pay-per-click management.

Palo Alto, CA – an employment placement company for registered nurses and licensed vocational nurses, has contracted with WSI for their Internet marketing needs.

Nurse Registry has been in business since 2009 and has grown from in-home nursing care placement to private individuals and facility employee placement. There is a growing need for nurses, such as travel nurses, pediatric nurses, in the health care industry and WSI will help attract new leads and optimize their online advertising campaign (PPC).

Using Targeted Keyword

By researching targeted keywords and utilizing negative keywords, Nurse Registry will be able to optimize their PPC campaign. Negative keywords play an important part in PPC management as they help ensure your ads only appear to those who are looking for them. WSI implemented Google Analytics and Google Search Console to track ad and campaign performance.

Creating New Content to Attract Visitors

Keywords also need to be integrated into content within a website. WSI created new search engine optimized (SEO) pages around the following key words:

With new pages describing the comprehensive services provides, it will be easier for visitors to locate their services. They also have a blog, allowing for additional detail on topics of interest such as How to Pick a Good Palo Alto Nursing Home Agency.

WSI looks forward to continued work with and helping them meet the nursing care needs of their community.


Nurse Registry seeks to match professional, licensed, compassionate nurses with clients in hospitals, facilities, medical clinics, or the comfort of the client’s own home. We endeavor to promote health, independence, and to enrich the quality of life and compassionate end-of-life care, while maintaining patient safety and privacy. Each person’s situation is unique, so we are committed to matching the best nurses to meet our clients’ individual needs. To learn more about please visit their website or call (866)916-8773, (866) 91-Nurse.

About WSI:

WSI is the global leader in digital marketing. Offering a full suite of Internet solutions, WSI is equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.


This article originally appeared here



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