Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Allstate Steel Retains WSI to Expand Its Digital Marketing

Bob Peterson - Friday, May 13, 2016


Allstate Steel is a steel fabricator located in Jacksonville, Florida. The company has been privately held for over 50 years. Allstate Steel specializes in structural steel fabrication, design, build, and erection. Allstate Steel provides steel fabrication services throughout the entire United States as well as Puerto Rico and the Caribbean.

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WSI has implemented a Search Engine Optimization strategy for Allstate Steel. The discovery process was initiated by WSI‘s developing a Competitive Analysis report as the basis for a comprehensive marketing plan spanning SEO, social media, and email marketing strategy. Initially, we identified 10 critical keywords for their business and implemented relevant landing pages. We focused on their primary deliverables in the steel fabrication industry.

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Allstate Steel is an AICS certified Steel Truss Manufacturer and Steel Plate Fabricator. They have completed hundreds of Structural Steel Constructions over the years, mainly retail construction, healthcare construction, warehouse construction, and education construction projects.

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After several months of working with Allstate Steel, WSI created another Competitive Analysis report proving that our digital marketing strategy implementation is improving the Internet positioning for the customer.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This blog has originally been posted at .


OBP Retains WSI to Build New Website & Implement Local SEO Strategy

Bob Peterson - Friday, May 13, 2016


Ottawa Building Permits is a new company headquartered in Ottawa, ON. Their mission is to simplify the building permit application process that is required by law for most construction projects. They offer their services to homeowners planning a renovation and contractors who require building permits for their jobs.

As part of their full service solution, they will conduct a complete site measure of the property, create a full set of drawings, complete and submit the application documents to the City of Ottawa and deliver the approved building permit back to their client. Their service area includes Ottawa West (Kanata, Nepean), Central Ottawa (By-ward Market, Centre Town, the Glebe, Sandy Hill, Lower Town, New Edinburgh) and Ottawa East (Gloucester, Orleans, Cumberland).

New Responsive Website

As this was a new start-up company, our client had no previous on-line presence. WSI eStrategies Ottawa first step was to create a responsive website with the goal of providing information in a straightforward way. The end result was a clean looking site with easy to find relevant information and strong calls to action. We created separate pages for their 2 main target groups, building permits for homeowners and building permits for contractors. We created a City of Ottawa resource page outlining essential information pertinent to Ottawa. As the company grows, we can then add more city pages, which will also benefit future SEO efforts.

Our Local SEO Solution

Our local Search Engine Optimization solution began with extensive keyword research and competitive analysis to determine the most relevant keywords to focus on. We then implemented the on-page optimization for the top 5 keywords. We created and verified a new G+ business page and educated the client on the importance of always asking for reviews from each their clients as a business ‘best practice’.

New and informative blog posts are being added to the clients website as a way of providing relevant information to homeowners and contractors interested in the building permit process and how it relates to and affects them when beginning any type of renovation or building project. This also supports our SEO efforts by ensuring ‘fresh’ content is being added to the site on a regular basis.

To take this a step further, WSI also created offsite blogging accounts with Tumblr, WordPress, Weebly and Blogger as a way of syndicating and sharing these informative blogs with links back to our clients website.

We look forward to building a strong business partnership with Ottawa Building Permits and overtime see first hand how good SEO implementation will increase their rankings in the search engines and build their brand awareness here in Ottawa.

This post originally appeared here:


Local MediSpa Works with WSI to Build Their Brand in Ottawa

Bob Peterson - Friday, May 13, 2016

DermaLuxe is laser hair removal MediSpa located in Ottawa. Although they are in a competitive market, they are setting themselves apart by offering the latest in diode laser technology which gives longer lasting results to their clients. This technology reduces facial and body hair growth by 75% to 95% in both men and woman.

They offer a full range permanent of hair removal services for women & laser hair removal services for Men with treatment packages at affordable price points so that their clients can commit to the recommended 6 to 8 treatments in order to obtain the results they are looking for.

Our Website Vision

Although DermaLuxe had a basic website with some pertinent information, it was lacking colour, imagery and visual appeal. We developed a brand new site with soft appealing colours and a layout and page structure that was easy to navigate through. We included high quality ‘real’ images of the spa in a rotating home page slider with strong calls to action as well as multiple client testimonials in the footer section and a booking form for a Free Consultation.

As this is a new business, we built the website with room for growth over time. New services pages will be easy to add by the client. The photo gallery was built for easy updating and expansion as needed. The testimonials section was also created in a way that would be easy for the client to add to with the growth of her client base.

Our Local SEO Strategy

After extensive keyword research and a competitive analysis was completed, we worked with our client to choose the top 5 keywords to optimize for. WSI eStrategies in Ottawa then created a keyword map and determined that two new pages needed to be created for optimal SEO efforts. We implemented the on-page optimization and created a blog section for our client to start sharing relevant and informative content on.

In order to further support our SEO efforts, WSI created offsite blogging accounts with Tumblr, WordPress, Weebly and Blogger where we will be adding new blogs on a monthly basis with the goal of driving quality traffic back to our clients website.

We love working with new up and coming businesses here in Ottawa and look forward to showing this première MediSpa in Ottawa positive ranking results over time using our SEO best practices.


This post originally appeared here:


WSI Adds Two More Locations to MorningStar SEO Efforts

Bob Peterson - Sunday, May 08, 2016


WSI Digital Marketing has recently launched SEO efforts for two more locations of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US.

The first implementation for the Phoenix location continues in the off page optimization phase and all signs remain positive. The efforts have resulted in 14 new 1st page rankings, and over 275 lead forms and calls from organic visitors

The 2nd location, MorningStar Senior Living of Sparks, after only two months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well.

After the success of the first two initial locations, MorningStar has expanded the program to include two additional locations: MorningStar at Arrowhead, which is located in Glendale Arizona, and MorningStar at Bear Creek which is located in Colorado Springs. These locations will use the same success formula as the others, including both on-page optimization and off-page optimization.

For the on-page optimization, we have focused on 5 pages for each community on the main MorningStar site. Since each community offers a different mix of services, the keywords mapped to the pages differ across communities. You can see the pages optimized for these two communities here:

Memory Care Colorado Springs

Assisted Living Memory Care

Dementia Care Colorado Springs

Alzheimer Care

Assisted Living Dementia Care

Assisted Living Phoenix AZ

Assisted Living Sun City AZ

Assisted Living Glendale AZ

Senior Living Glendale AZ

Memory Care Sun City AZ

The off page optimization is now beginning for both of these communities. In addition to registering the communities in various business directories, we will be expanding their presence on line through customer reviews, as well as a concerted blogging effort. These high quality blogs will be syndicated to Tumblr, WordPress, Weebly and Blogger and in concert should propel both of these new communities up in the rankings, just as it has for the first two.

This post originally appeared here:



Broward’s Top Private School & Preschool Chooses WSI for SEO

Bob Peterson - Sunday, May 08, 2016


The Sagemont School, a private school in Broward County, Florida has selected WSI to launch a new SEO campaign. WSI has a long-standing relationship with the Sagemont School having managed a successful SEO campaign for their Broward County Summer Day Camp. WSI also launched a new website for Camp Sagemont in February of 2016.

The Sagemont School, accredited by the Southern Association of Colleges and Schools (SACS,) is a respected college preparatory school. The school offers a rigorous academic curriculum and was voted the top private High School in Weston.

Sagemont’s Broward preschool starts at 3 years of age. The K-5 Lower School Campus, offers core concepts in a creative and nurturing environment combined with weekly specials that include science, art, music, Spanish, swimming, PE, media and technology. At their Broward High School Upper Campus, Sagemont students choose from a variety of regular, honors and AP course work. In addition, students share in a networked wireless tablet environment and participate in a comprehensive guidance program for college entrance.

WSI Online Solutions is a top SEO company in South Florida having worked with dozens of Broward County area clients. The program for the Sagemont school will involved on-page optimization for targeted keywords such Pembroke Pines Elementary School, Middle School Davie and Middle School Weston to help drive traffic to the website and increase the number of tour requests from the parents of prospective new students. WSI’s SEO program includes updating the local business listings for the school. A key part of WSI’s search engine optimization campaign will focus on the creation of additional content to be added to the website, and to blog posts on Blogger, Wordpress, Weebly and Tumblr.

This blog post originally appeared here:


WSI Expands ProCoat Systems Marketing Presence With Website Expansion and Multiple Local Search Campaigns

Bob Peterson - Sunday, May 08, 2016




Building materials supplier ProCoat Systemshas been a leading Colorado-area building materials supplier for more than 30 years. With the sale of the company in 2015 to Beacon Roofing Supply (Nasdaq: BECN), ProCoat Systems is on a new trajectory to expand its territory to other markets – enter WSI’s experienced web presence rebuilders and digital marketing experts to provide a responsive web design that encompasses all of ProCoat’s locations and provides the platform for enhanced local SEO in each market.


The first store in its expansion plan is the newly opened Salt Lake City branch. ProCoat Systems is well known for providing quality building envelop products, including:

  • Air Barriers & Sealants Air, water, and vapor barriers, flashing, and supportive materials, as well as a variety of sealants and caulking.
  • Stucco & EIFS Stucco and EIFS insulation and waterproof solutions are popular materials in Colorado and Utah climates.
  • Cultured and Natural Stone Veneers Both natural and manufactured stone veneer in a variety of styles from industry leaders like Realstone Systems and Coronado.
  • Paint & Protective Coatings Procoat offers paints, stains, sealers, protective coatings, water repellants, and interior textured wall finishes.
  • Concrete RestorationProducts for the maintenance, repair and restoration of concrete including concrete cleaners, coatings, protectants, and strengtheners.
  • Waterproofing Products Waterproofing, water management, and drainage solutions for the protection of foundation walls, plaza and parking decks, balcony decks, and planters.

Expanding ProCoat System’s Digital Footprint

To accommodate ProCoat’s growth trajectory, WSI was retained to build a responsive website that separated locations with individual landing pages that could utilize geographic-specific information and content to not only benefit local search, but also help local customers identify with their own stores.

To begin optimizing the new location pages, WSI recommended primary keywords based on not only on relevance to each branches’ product offerings, but also search volume in each respective market. Supplemental secondary keywords in the same semantic categories ensure that searches for multiple products produce strong local results. The site was further optimized with keyword rich URLs and SEO-friendly page copy.

To further build quality traffic to the new site, WSI also implemented a social media and blogging campaign through a variety of platforms including WordPress, Blogger, Tumblr, and Weebly. The combined efforts of WSI’s proven SEO strategies have lead to a substantial increase in page 1 search rankings, a boost in Google organic traffic to the site (and across search engines overall), as well as improved geolocation via Google Places.

The Internet marketing program initiated by WSI will continue to expand as the company expands its locations, creating a model for early online traction for new branches and ProCoat sales people.

Need to build your web presence? WSI can help. Contact us to learn more about our broad array of customizable digital marketing solutions today.

This blog first appeared at





WSI Selected for Digital Rebranding of United Methodist Communities

Bob Peterson - Sunday, May 08, 2016


WSI announces that it has recently been awarded the contract to complete the digital rebranding of United Methodist Communities, a non-profit group of New Jersey assisted living communities and senior housing communities across the state.

For 109 years, United Methodist Homes has been a leader provider of senior living and care with 10 locations across New Jersey serving thousands of adults. Over that time the brand has grown and expanded its charter to reflect the needs of its communities, residents and families. In a major rebranding activity the organization has changed its name to United Methodist Communitiesand adopted the tagline, “Abundant Life for Seniors”.

When it came time to select an agency to manage the digital rebranding activity, WSI participated in a competitive bid process and was selected to design the websites, implement and manage the transition strategy of the reinvigorated brand across 8 separate websites and scores of other digital properties. “We selected WSI owing to the high quality of their design proposal and the results to date from their previous digital marketing initiatives” says Stephanie Coutros, Digital Marketing Director for the company. “We look forward to a continued relationship with the WSI team.”

The company’s larger statewide brand presence will be reflected in a series of web properties which represent the individual communities, the corporate entity, and the UMC Foundation which is the charitable donation arm of the brand. New to the brand is also UMC HomeWorks, a new service dedicated to supporting seniors in their homes around the communities. The revised individual community names retain their heritage, but align with the parent organization;

WSI’s Rebranding Strategy for United Methodist Communities

Any kind of rebranding activity is a complex affair, especially one involving such an established brand with multiple locations all with individual digital assets. The WSI approach to rebranding is comprehensive and includes the following major elements:

  1. Design of a cohesive the look of the brand across its web properties.
  2. Increase the type and variety of conversion tactics used, and improve the use of video and enhanced photography.
  3. Minimize the impact of NAP changes on local search prominence through careful review of hundreds of existing brand syndications.
  4. Create a large mass of blogs and other content to quickly and consistently increase the presence of the new brand using sites like Blogger, Weebly, WordPress, and Tumblr.
  5. Determine a care redirect strategy that preserves most of the domain authority achieved through the old domain.
  6. Prepare a rebranding strategy for primary and secondary social media channels with new graphics and copy where appropriate
  7. Implement more advanced analytics for goal and event tracking of new elements like video views, loyalty, demographics, as well as conversion analysis
  8. Monitor results, make changes, repeat.

The WSI approach is characterized by careful attention to detail and proactive engagement with the client team, and staff to create a real team oriented rebranding activity.

Call WSI for a Digital Branding Overview

No one has more experience in creating a digital brand than WSI having done this for hundreds of clients over our 20 year history. If you are contemplating a rebrand of your company or franchised business, you owe it to yourself to call us today.

This Blog originally published at


WSI Partners with Kuehn Bevel

Bob Peterson - Sunday, May 08, 2016


WSI, the world’s largest internet marketing company, announces it has partnered with Kuehn Bevel, ( America’s leading manufacturer of decorative bevel edge molding and the source for high-quality decorative countertop edge products in laminate, solid surface and wood.

The Kuehn Bevel Difference

For almost 30 years, the family-owned and operated business has provided innovative and decorative edge products to the laminate countertop industry. Imagine a countertop in any of the hundreds of laminate patterns or colors available from Formica®, Wilsonart®, and other brands with matching or contrasting high-quality beveled countertop edges. Unique products such as Kurv Edges, and Lakor Countertop Edges, are a unique Kuehn Bevel offering. The company even manufactures laminate backsplashes, and interior design elements such as window sill treatments and chair rails to completely finish the design of a room.

WSI Marketing Program for National Brand Development

WSI consulted on the re-design and development of Kuehn Bevel’s new website, and constructed a broad national marketing program, which is focused both consumers and countertop fabricators. The program is designed to bring new life to the laminate countertop industry and continue to build brand recognition for Kuehn Bevel.

Through its elite national branding program, WSI customized a content strategy for Kuehn Bevel through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers search for terms related to laminate countertop edge options. These key search terms were then correlated into the website through strategically written web copy. WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other content distribution platforms.

Contact WSI Today

This blog originally published at http:/



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