Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Ottawa’s Largest Locally Owned Hardware Store Renews SEO in 2016

Bob Peterson - Thursday, July 28, 2016

 

For over 3 decades, Ottawa Fastener Supply has been Ottawa’s top trusted and largest family owned Hardware Store with more than 40 employees. OFS also known as ‘The Tool & Equipment Store’ is a leading supplier of fasteners, tools and outdoor equipment for homeowners and professional trades and an authorized repair facility for many brand name power tools.

In Aug of 2015, Ottawa Fasteners Supply retained the services of WSI eStrategies in Ottawa to conduct an extensive Search Engine Marketing campaign which included a brand new redeveloped Wordpress website with a 10 page/keyword SEO campaign focused around broad Hardware Store searches.

After optimizing all 10 pages and only 6 month in, WSI has pushed 7 of our chosen prominent keywords in the top 3 positions of Google’s Search Engine. These increased SERP ranks has meant higher web volume and increased stability for OFS in Ottawa.

View some of our optimized pages here:

Hardware Stores Ottawa

Power tools

Fasteners

Outdoor Power Equipment & Husqvarna lawn tractor

The Tool & Equipment Store

Ottawa Fasteners Supply has retained WSI for another SEO cycle in 2016, as we are now ready to rotate out several top-ranking keywords and optimize and create additional SEO pages to build on our current successes.

Our new focus in 2016 will be optimize 5 additional web pages focused around big brand names like DeWalt, Milwaukee, Mikita and Bosch. We will continue our strong linking strategy by syndicating to high quality content to blog sites like Tumblr, Wordpress, and blogger and gain more rank in the prestigious 3 pack of local search by acquiring Google My Business reviews and creating and claiming quality citations and directories listings.

After only a few months in our new SEO cycle focusing on our brand name keywords, we have already achieved 1st page rank for many of our geo-targeted terms and have already begun to lay the groundwork for a phase 3 strategy.

WSI eStrategies is a premiere Internet Marketing firm in Ottawa, Canada focused on providing the latest and most advanced Internet Marketing Strategies for business of all sizes. Adhering to Google strict guidelines and regulations in regards to search engine marketing, we pride ourselves on providing high quality search results using only white hat tactics. WSI eStrategies works along side some of the brightest minds and suppliers our industry has to offer.

If we are not completely sure our online marketing efforts can realistically help your business, we won't sell it to you.

This post originally appeared here: http://wsiestrategies.com/ottawas-largest-locally-owned-hardware-store-renews-seo-in-2016/

 

 

WSI Provides Digital Marketing Services for Tashman's Home Center

Bob Peterson - Tuesday, July 26, 2016

 

Tashman Home Center is a Hardware and Home Improvement store located in the West Hollywood community of Los Angeles, CA. Tashman’s is a family owned business that began in 1961 as a screen repair business and rapidly expanded to a total hardware store and licensed contractor. Tashman’s carries only the finest manufacturers—those that can deliver the highest quality products at a fair price. They specialize in the installation of windows and doors, screens and glass, closet interiors, bath enclosures and much more. If they install it, they guarantee it.

tashman home center

From the base store on Santa Monica Ave. in West Hollywood, Tashman’s serves the entire Los Angeles region including Westlake Village, Thousand Oaks, Studio City, Beverly Hills, Malibu, Santa Monica, and Pacific Palisades.

Hardware: Along with traditional hardware and building supply items Tashman’s Home Center also stocks specialty items including plumbing supplies and fixtures, paint and paint supplies, electrical supplies and light bulbs.

Windows and Doors: The high quality doors and windows carried by Tashman include wood, vinyl, fiberglass, aluminum and soundproof windows. The variety of doors includes exterior and entry doors, front doors, security doors, sliding glass doors, bifold and patio doors, closet and barn doors. In addition to stocking these items, Tashman installs them for homeowers and property managers.

Screens and Glass: Screens have changed a lot since 1961. Tashman’s carries standard window screens and screen doors as well as retractable screen doors and windows, security screen doors, pet screens and more.

In March, 2016, WSI WebSense was retained to increase business for Tashman who had recently undergone a rebranding program and website redevelopment. WSI was asked to improve the search engine rankings. Our initial digital marketing activity consisted of extensive keyword research and optimization of website pages. We have also initiated a focused paid-search advertising and social media marketing campaign.

WSI’s keyword research into the three divisions of the company identified the primary keywords that account for the majority of searches per month. In addition, dozens of specific terms such as “glass sliding doors” and “retractable screen doors” generate specific searches. The initial on-page optimization process included adding pages for the specific product categories in these three divisions. In addition we are registering Tashman in various business directories, expanding their presence on line through customer reviews, as well as a concerted blogging effort. These high quality blogs will be sent weekly in newsletters to the target audience.

Additionally, we will syndicate the blogs to Tumblr, WordPress, Weebly and Blogger which is designed to improve the rankings of these new pages. In the months ahead, WSI plans to enhance Tashman’s Home Center’s SEO campaign, analyze the effectiveness of the paid-search advertising, and continue to complement both efforts with social posts on the company Facebook, Twitter and Google Plus pages.

Blog originally posted in: http://www.wsiwebsense.com/wsi-provides-digital-marketing-services-tashmans-home-center/.

 

 

National Payroll Processing Company Retains WSI for Digital Marketing Services

Bob Peterson - Thursday, July 21, 2016


The Payroll Company (TPC) is a Payroll Processing and Human Resource Outsourcing company located in Middleton, WI. Founded in 1999, TPC serves thousands of clients and their employees across the U.S.

TPC has been a long time client of WSI starting with a website rebuild in 2014. Recently, WSI was hired to rebuild the TPC website to make it more modern, responsive, and to showcase the primary products and services offered by TPC. In addition, we continue to implement an SEO-Content Marketing plan for the company in order to increase the firm’s visibility on the search engines and social media.

As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords by their targeted prospects. These keyword phrases align with the company’s primary services, including:

With the SEO optimized pages now up on the site the off-page optimization is beginning. Initial off-page strategy includes citation building for the company as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Tumblr, and Blogger. Each month the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured include links, keyword rankings, organic visits and leads from organic visitors.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This post originally appeared at http://www.wsippcseo.com/national-payroll-processing-company-retains-wsi-for-digital-marketing-services/

 

 

GTI Travel – The Leader in Corporate Travel Services Engages WSI to Expand its Digital Presence

Bob Peterson - Wednesday, July 13, 2016

 

GTI Travel is an award-winning corporate travel management company. An innovative leader in business travel, GTI specializes in helping clients analyze travel policies in order to develop solutions that provide better service with cost savings. GTI offers customized travel solutions to both small and large companies. With 4000 locations in over 140 countries and the latest in technological travel management software, GTI helps corporations get their business travelers to their destination in the safest, most efficient way. However, despite the fact that GTI Travel has a client retention rate of 98%, they needed some help in reaching new clients. Fortunately, they discovered the digital marketing experts at WSI who are helping them to create a better digital marketing footprint.

WSI is engaged to help bring qualified traffic to the GTI website and convert that traffic into clients for GTI. For this purpose, we identified keywords to bring in the right kind of visitors to their website. Our analysis showed that clients used both the term "corporate" and the term "business" in their searches. Moreover, we could see that some clients were searching for "travel agencies" while others looked for "travel companies" or "travel management." WSI realized that to optimize website presence, GTI's website needed landing pages for all of these terms. Based on our research, the key landing pages on GTI's website were identified and those web pages were optimized for all of the SEO keywords we had identified. Some of these pages are:

http://www.gtitravel.com/corporate-travel-companies

http://www.gtitravel.com/corporate-travel-agency

http://www.gtitravel.com/corporate-travel-agents

http://www.gtitravel.com/business-travel-agency

http://www.gtitravel.com/corporate-event-travel-management

Now that WSI has completed the on-page optimization of the website, we are continuing with the off-page optimization. As part of the off-page strategy, we are creating valuable content on behalf of GTI and publishing it on blogging platforms such as WordPress and Weebly. In addition, this content will be syndicated to GTI's social media platforms.

WSI is enjoying working on behalf of this global leader in travel management and look forward to a long-term relationship with GTI travel. Most importantly, we are confident that we will have a positive impact on GTI's business as our digital marketing efforts begin to attract clients who need GTI's professional services but would not have been able to find them previously.


This post was originally published at http://www.wsipromarketers.com/gti-travel-leader-corporate-travel-services-engages-wsi-expand-digital-presence/

 

 

WSI Implements Inbound Marketing and Sales Program with Plastic Injection Mold Manufacturer

Bob Peterson - Friday, July 08, 2016

 

 

Custom-Mold-Makers.jpg

WSI Digital Marketing has recently launched full inbound marketing and sales efforts for a manufacturer of plastic injection molds located in Mishawaka, Indiana.

Michiana Global Mold, Inc. was founded in 1964, and produces custom plastic injection molds for the plastic and rubber industries. They focus on the automotive, electronics, and consumer parts industries. They specialize in custom, complex, and intricate molds such as automotive fuel components; electrical housing; and decorative consumer parts:

Automotive.png

They also offer off-shore mold making capabilities to save up to 40% on the cost of the mold compared to domestically built molds without sacrificing quality. And they will repair and make engineering changes on all molds, even if they were designed and built elsewhere.

The program includes several inbound tactics such as SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.

Some of the concepts we optimized the site and the blogs for include:

Plastic Injection Mold Manufacturers

Custom Mold Makers

Custom Injection Molds

Prototype Molds

Over the last few months, we have optimized the site; created new SEO pages focused on the most relevant search phrases; launched 4 campaigns; started paid advertising; and began link building. Even after two months we see impressions have gone from 865 to 4,515; organic traffic has increased by 131% compared to previous period before we started, and they have gotten at least 5 high-quality leads (Lisa fill in the number of leads for phone and forms).

Our strategy is to continue creating high-quality on-site blogs optimized for high-value keyword phrases; link building to key site pages; inbound campaigns with premium content generation; and all managed on a marketing automation platform linked to a sales CRM.

This post originally appeared at: https://blog.wsipaulasanderson.com/wsi-implements-inbound-marketing-and-sales-program-with-plastic-injection-mold-manufacturer

 

 

WSI Increases Digital Marketing Services For Pacific Patio

Bob Peterson - Friday, July 08, 2016

 

Pacific Patio is a luxury outdoor furniture store with two showrooms packed with luxury outdoor furniture tailored to your lifestyle. The original store opened in Agoura Hills in 2012 and serves the greater Conejo Valley area, including Westlake Village and Thousand Oaks, along with coastal communities stretching from Malibu to Santa Barbara. Pacific Patio opened a new store in Santa Monica — serving the entire Los Angeles region — with easy access from Beverly Hills, Pacific Palisades, all the way down to Huntington Beach. 

Patio Furniture – Los Angeles urban style: found in the Santa Monica store

Patio Furniture – Suburban style: found in the Agoura Hills store

Along with traditional patio furniture such as bar stools and Adirondack chairs, Pacific Patio also stocks specialty items including conversation fire tables.

In January, 2016, WSI was retained to increase business for both the Agoura Hills and Los Angeles-Santa Monica stores. The initial digital marketing campaign consisted of paid-search advertising and social media marketing. After the relaunch of a new website based on the Big Commerce platform, WSI is instituting a search-engine optimization (SEO) campaign.

WSI’s keyword research identified two primary keywords — patio furniture and outdoor furniture — that together account for tens of thousands of searches per month. In addition, dozens of specific terms such as “glass outdoor table” and “wicker outdoor chairs” generate tens of thousands of additional searches. The initial on-page optimization process included adding pages for the Conejo Valley towns and specifically for Los Angeles, as well as creating high-quality content with links to PacPatio.com.

In the months ahead, WSI plans to enhance Pacific Patio’s SEO campaign, analyze the effectiveness of the paid-search advertising, and continue to complement both efforts with social posts on the company Facebook and Google Plus pages, along with new accounts with Houzz and Instagram.

Through the summer months — the busiest time for sales in this seasonal business — WSI is also aggressively running Facebook display campaigns, with banner ads targeted to upscale audiences defines by urban characteristics for the Los Angeles store demographic, and suburban characteristics for the Agoura Hills store.

This blog originally appeared in the WSI ePro Marketing blog http://www.wsiepro.com/wsi-increases-digital-marketing-services-pacific-patio/

 

 

Coldwell Banker Agent John O’Dea retains WSI For new Website & Local SEO

Bob Peterson - Tuesday, July 05, 2016

 

Real Estate agent, John O’Dea, a 9-year veteran with Coldwell-Banker in the resort coastal community of Stone Harbor and Avalon, New Jersey has retained the digital marketing services of WSI to create a new website and implement local SEO.

The new site captures the beauty and exquisite vacation/second home locale of this Cape MayCounty vacation area, also known as the “7-Mile Island”.The website features three videos, select home sale imagery, a direct link to an MLS listing of all properties in the county, and, a newsletter designed to capture email address and interested buyers/sellers. The digital marketing plan includes regular and consistent blog postings, and other relevant content. Local SEO is claiming directories, building links and elevating online presence in a very competitive, high value residential real estate market, where the median price of single family homes is $800k.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader inInternet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This blog was originally posted on http://drivenbywsi.com/coldwell-banker-agent-john-odea-retains-wsi-new-website-local-seo/

 

The Kerry Company chooses WSI for their SEO campaign

Bob Peterson - Friday, July 01, 2016

Hydraulic rotary, valve, and linear actuator manufacturers, The Kerry Company realized their SEO efforts were losing pressure fast. Adept at meeting the engineering design needs for big-industry giants in the steel, mining, power generation and utility fields, its digital marketing plans were falling flat. Luckily, the actuator authority found the perfect solution to pumping up their web presence: The digital marketing experts at WSI.

Custom-made for each application they are put to use for, The Kerry Company manufactures an array of actuator designs, including their popular industrial linear actuators and hydraulic valve actuators. The company’s uniquely designed products stand out from competitors, joining together the advantages of conventional electrical rams (compactness and easy installation) and the advantages of hydraulics (smooth linear motion, adjustability, safety, and reliability) with the creation of actuators that incorporate into a single compact component a hydraulic pump enclosed in a sealed reservoir (including flow, pressure and functional control valves), as well as a double-acting heavy-duty hydraulic cylinder or rotary actuator.

For more than 35 years The Kerry Company has served manufacturers, OEM contractors and engineering consultants, providing exceptional service and high-quality, cutting-edge products that can withstand the extreme demands and environments of a broad spectrum of industrial operations. Designed and manufactured for each client’s precise needs, The Kerry Company quickly and reliably produces precise, reliable, safe, and efficient equipment that is utilized by such industry behemoths as Arcelor Mittal, American Electric Power, Massey Energy and Foundation Coal.

Helping the company achieve significant expansion results both digitally and geographically, WSI created a web presence for The Kerry Company as high-tech and exceptional as its product line. To enhance the company’s searchability and subsequent rankings in Google and internet searches, WSI increased The Kerry Company’s brand awareness and web presence through a custom-tailored marketing plan, including website refresh and blogging campaigns through WordPress, Tumblr, Blogger, Weebly & Google+.

 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

The blog was originally posted on http://www.wsiebranding.com/blog/the-kerry-company-chooses-wsi-for-their-seo-campaign

 

 

J.V. Chujko, Inc. Snags More Leads with Local SEO & New PPC Pilot Campaign from WSI

Bob Peterson - Friday, July 01, 2016

 

 

Pittsburgh area special event services experts J.V. Chujko inc., Inc. are master planners. With a personalized approach and mantra to treat every event as if it was their own, J.V. Chujko, Inc. leads clients on the path to realizing their dream event with the latest products and proficiency, including lighting, electrical, audio/video, sound equipment, and tent rentals for Pittsburgh, Pennsylvania area residents. From essential party rentals to complete planning services from setup to tear-down, the experts at J.V. Chujko, Inc. have tackled it all, from weather worries to tech support troubles.

Providing show-stopping services to Pittsburgh area residents and businesses, the special event services experts at J.V. Chujko, Inc. offer over 50 years of knowledge and experience, staunching stress and bringing the visions of clients to life from weddings and social gatherings to corporate and campus events, concerts and festivals. Since 1948, they have risen to the top of the industry, offering services across the entire east coast region, as well as Ohio and Pennsylvania.

To raise the curtain on their services for additional clientele, J.V. Chujko, Inc. enlisted marketing experts WSI during the warm weather busy season to ensure they didn’t get lost in the digital shuffle. Helping the event perfectionists reach new heights, WSI helped the Chujko brothers reach out to potential area clientele with a custom-tailored PPC (pay-per-click) advertising campaign, putting their equipment rental and full-service planning services in front of the overwhelmed eyes of area businesses and residents in need.

In addition to the online exposure gained from the PPC campaign, the two partners are also strategizing a custom-tailored SEO marketing plan, including blogging through WordPress, Tumblr, Blogger, Weebly and Google+ where the company can showcase its amazing talents, as well as a website update when busy season winds down, helping J.V. Chujko, Inc. stay on top in today’s mobile world.

WSI truly looks forward to working with JV Chujko, Inc. in the upcoming months, building the strong personal relationship with them they strive to with their own clientele, and providing them with the uniquely crafted marketing plan they need to light up their internet presence, boost brand visibility, increase their customer base and stay in the online spotlight.

 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

The blog was originally posted on http://www.wsiebranding.com/blog/j-v-chujko-inc-snags-more-leads-with-local-seo-new-ppc-pilot-campaign-from-wsi

 

 

 


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