Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Phoenix Dog training Facility hires WSI to Increase Visibility and Clients!

Bob Peterson - Tuesday, January 31, 2017

 

AS Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover!

AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success!

They came to eSpark Marketing with two specific goals for their online presence-

Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry

Afterwards, we remapped the website, rewrote content, conducted on page optimization and off page optimization in order to achieve more traffic and increase conversions. Besides search engine optimization, our plan also included pieces of social media ad campaigns, social meeting training and improved analytics reporting.

That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, TumblrWordPress or Weebly.



This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/

 

 

 

WSI in Ottawa Removes Traffic Barriers for ReferralMortgages.com

Bob Peterson - Tuesday, January 31, 2017

 

ReferralMortgages.com are expert Ottawa mortgage agents who strive to make the mortgage process an easy and rewarding process for their clients. When the client contacted WSI eStrategies in Ottawa, they had a new site but they weren’t getting traffic. Frustrated and fed up, they hired WSI to get the work done to remove the traffic barriers that were hindering their success.

After deep analysis, WSI eStrategies found that the new site was not passing Google’s mobile-friendly test and search engines could not properly index the pages in the site. This was causing the lack of traffic for ReferralMortgages.com.

The solution was to move the site to WordPress CMS with responsive web design as well as ensuring proper on page and best practice SEO fundamentals were implemented. Once the design work was finished, the site passed the mobile-friendly test with no further issues. Local SEO strategies were applied to five key pages and WSI implemented a content marketing strategy to improve engagement. Despite the site mapping, local SEO efforts and content marketing being launched only a few short months ago, SERPS are already showing vast improvement with one of our targeted keywords ranking on the first page! ReferralMortages.co received their first ever online lead only 1 month after hiring WSI.

Finding a mortgage in Ottawa and surrounding areas that has terms and rates that work in favour of the applicant is challenging at best. ReferralMortgages.com works for the applicant, not a financial institution, often getting the best possible outcomes for their clients. Some of the optimized pages highlighting their services include:

First Time Homebuyers

Commercial Mortgages

Investment Properties

Bad Credit Mortgages

Both WSI and ReferralMortgages.com look foreword to a long and profitable relationship that will help brand this modern company and give it the recognition it well deserves.

This post originally appeared here @ http://wsiestrategies.com/wsi-in-ottawa-removes-traffic-barriers-for-referralmortgages-com/

 

 

Denver Pergola Systems Introduces New Aluminum Louvered Pergola System To Denver

Bob Peterson - Monday, January 30, 2017

WSI Digital Marketing Campaign Is Cornerstone Effort To New Market Launch

Denver Pergola Systems has become the exclusive dealer for Arcadia™ Luxury Louvered Roof systems in Colorado concentrating on sales and custom installs of pergolas for commercial venues as well as residential pergolas.

With a launch in a new market where traditional wooden pergola and shade structures are the norm, there is a steep branding curve to this relatively new, but highly innovative shade structure system. The first marketing challenge WSI is providing for Denver Pergola is increasing their SEO efforts. Implementing a strategy that will increase visibility and brand recognition in a new market are top priorities for this company.

With such a unique and new product, WSI got creative with the keyword research.

  • We determined “What types of other products compare to the function of a pergola?”
  • We examined the natural vernacular people of this region use.
  • We evaluated what the competition was using for their websites.
  • We did actual geo-located (via proxy server) searches for possible keywords, and we researched the content that garnered the top positions in SERPs.

As with all our SEO campaigns, WSI developed buyer’s personas to identify, not just demographics, but buyer behaviors, determining what are prospective customers’ interests? What kinds of content do they find appealing? What are the motivational factors that would drive them to make such a big investment in their outdoor living spaces? Along with a high degree of visual elements, WSI designed its campaign to provide content that Denver Pergola’s buyer personas will find helpful, interesting, and compelling enough to click through and convert.

The marketing project also includes local elements. While Denver Pergola can and will service the entire Colorado area, their focus is Denver. So, it is important to make certain that all NAP throughout the Internet is correct and accurate.

With such a visual, high-end product, WSI also is utilizing all the possible social channels and off site platforms. We set up various channels to highlight the product as well as provide content relevant to our buyer personas on Google Plus, Blogger, Wordpress, Pinterest, Weebly and Tumblr.

In the six months since starting the Denver Pergola Systems campaign, the URL www.denverpergolas.com has reached page one in SERP for a number of high search volume outdoor living industry keywords. For a superior organic SEO approach, contact WSI and discuss the conversion opportunities that await you.

 

This post originally published on http://www.wsiwebwisemarketing.com/denver-pergola-systems-introduces-aluminum-louvered-pergola-system-denver/

 

 

Ottawa’s Premiere Supplier of Natural Stone Countertops Contracts with WSI to Enhance Local SEO

Bob Peterson - Monday, January 30, 2017

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StoneSense is the top fabricator $ supplier in the Ottawa area for natural stone countertops in granite, marble, quartz and onyx. Looking to improve their results in the search engines and increase traffic to their website, they contracted with WSI eStrategies in Ottawa

 

The master stone cutters of StoneSense are a cut above others in the area, not only choosing the best stone products for their Ottawa and area clients, but handling each piece no less than three times as they see it through cutting, finishing and installation. Rounding out their selection of quality products are an impressive collection of porcelain and stone tiles as well as a wide selection of mosaic materials in glass and natural stone.

After a thorough analysis of StoneSense’s site and keyword research to determine the best search phrases, WSI eStrategies in Ottawa focused on five key pages to target for a local SEO campaign:

Natural Stone Countertops

Granite Countertops Ottawa

Marble Countertops Ottawa

Quartz Countertops Ottawa

Tiles Stores in Ottawa

All five pages were optimized with keyword-rich content and the necessary technical SEO fundamentals needed to ensure search engines could crawl and gather intent behind each page. A content marketing strategy was developed and used as a link-building strategy and enhanced SEO. After just five months, two competitive keywords have been brought to the first page of Google search results and the others have gone from no rank, to the second page! Since engaging WSI eStrategies, the traffic on the client’s site has increased by 500 percent.

In order to really capitalize on our current success, StoneSense and WSI have decided to rebuild and redesign the website in order to add the necessary conversion elements to bring the best possible ROI to the table. We look forward to a newly redesigned website launch in March 2017.

This post originally appeared here: http://wsiestrategies.com/ottawas-premiere-supplier-of-natural-stone-countertops-contracts-with-wsi-to-enhance-local-seo/

 


 

 

 

 

 

 

 

Global Specialty Lamp Manufacturer Retains WSI for Third year of SEO

Bob Peterson - Monday, January 23, 2017

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications. Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 keywords.

Over the last 2 years, the LightSources engagement with WSI has expanded, including a new WordPress web site, and additional sections of optimized pages for UV air treatment systems, and ballast water treatment systems applications.

These new application areas are part of LightSources ongoing strategy of assisting OEMs in creating new products where the demand is increasing. For example, there is a growing need among manufactures for enhanced treatment of exhaust gas emissions. In China, manufacturers and even restaurants are coming under increasing regulatory pressure to clean up air emissions. To that end, WSI created a new section of optimized pages for these new opportunities as follows:

UV air purification systems

Industrial air purification systems

UVC air purification systems

UV light air purification systems

Industrial air cleaning systems

Another area of increasing demand driven by regulation is ballast water treatment. The MEPC (Marine Environment Protection Committee), a subsidiary group of the IMO (International Maritime Organization) is globally enforcing new standards for ballast water treatment systems for ships effective September 8, 2017. The current standard, referred to as the Ballast Water Management Convention, was adopted in 2004 following initiatives by the IMO to establish procedures and standards for managing and controlling ballast water for ships. As the new regulations come into effect demand for products using LightSources UVC lamps is set to increase. In order to capitalize on that demand, WSI created the following set of pages:

USCG approved ballast water treatment systems

Ballast water treatment methods

Ballast water treatment technologies

Water ballast treatment system

With the combined strength of LightSources in the U.S. and LightTech in Europe, LightSources is the global leader in the germicidal lamp industry. In addition to their high-quality standard lamps, they also custom design products for OEMs of any size that meet almost any need. Contact LightSources to learn more.

Originally posted at: http://www.wsiexpertinternetmarketing.com/our-blog/global-specialty-lamp-manufacturer-retains-wsi-for-third-year-of-seo

 


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