Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Tenkara Fly Fishing company starts SEO Engagement with WSI

Bob Peterson - Tuesday, July 18, 2017

 

Badger Tenkara, an online Tenkara fly fishing e-commerce business, has engaged WSI to help the company improve its’ search engine results and grow the number of new leads and new customers via a Search Engine Optimization (SEO) initiative. Badger Tenkara was started in 2014 with the goal of bringing the Tenkara approach to fly fishing from Japan (where it originated) to the United States. Badger Tenkara primarily sells Tenkara-style rods in the United States. The rods are designed to offer a reasonable price point and ensure an authentic experience to a broad audience of consumers, including kids, novices, and experienced anglers.

In May, 2017 WSI was engaged to start the SEO project. WSI started with the keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and Badger Tenkara selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

Tenkara – http://www.badgertenkara.com/

Tenkara Rods – http://www.badgertenkara.com/tenkara-rods.html

Tenkara Rod – http://www.badgertenkara.com/tenkara-rod.html

Tenkara Flies – http://www.badgertenkara.com/tenkara-flies.html

Tenkara Rod Kit – http://www.badgertenkara.com/tenkara-rod-kit.html

Tenkara Fishing – http://www.badgertenkara.com/tenkara-fishing.html

Tenkara Fly Fishing – http://www.badgertenkara.com/tenkara-fly-fishing.html

Travel Fishing Rod – http://www.badgertenkara.com/travel-fishing-rod.html

Kids Fishing Rod – http://www.badgertenkara.com/kids-fishing-rod.html

Tenkara Fishing Videos – http://www.badgertenkara.com/tenkara-fishing-videos.html

The keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, new opt-ins for the company newsletter, leads from organic visitors, and online sales from organic visitors.

Badger Tenkara will also be actively blogging on their website and those blog posts will be shared on WordPress.com, Tumblr.com, and Blogspot.com.

This post was originally published at http://www.wsippcseo.com/tenkara-fly-fishing-company-starts-seo-engagement-wsi/


 

Two WSI Clients Increase SEO Effort

Bob Peterson - Thursday, July 13, 2017

WSI Digital Marketing has recently increased the SEO efforts for two key clients: MorningStar Senior Living and Padis Jewelry.

For Padis, the increased effort revolves around Forevermark Diamonds.

Forevermark Diamonds are from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. Forevermark is committed to the unwavering and passionate pursuit of the world's most beautiful diamonds, brought to you with integrity. These special diamonds undergo a journey of rigorous selection. Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty. Padis is one of the leading retailers on the West Coast of Forevermark Diamonds.

For MorningStar, the increased effort is designed to increase the reach of the SEO to cover the keywords that use the geo-modifier of the nearby city of Longmont Colorado. To that end, all of the URLs were modified to include the term Longmont, and Longmont was added in select places in the title tags, and headlines. Finally, the following three pages were added to the Boulder section of the site:

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/assisted-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/assisted-living-longmont-co-gallery/

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/senior-living-boulder-longmont/

These efforts should move these two WSI clients up in the rankings, and thereby increase traffic to their respective sites. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.

Originally posted here: http://www.wsiexpertinternetmarketing.com/our-blog/two-wsi-clients-increase-seo-effort

 

 


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