Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Country Greenery Engages WSI for Web Development & SEO

Bob Peterson - Thursday, November 30, 2017

Country Greenery, a Cape May County New Jersey full service landscape-Garden Center has engaged WSI Digital Marketing to build a new website, and create content to improve online awareness, promote their specialty services—pottery design, container gardening, and, landscape design.

The goal of the engagement is to boost online visitations, establish a platform for lead generation, and, enhance brand image.

WSI designed the new website, www.countrygreenerycapemay.com , and optimized 7 pages for the initial launch in October, 2017. Keyword research was conducted to determine the search behavior in the Cape May county and surrounding areas, including the Philadelphia suburban market for garden center and landscape services. It was determined to include “cape may” in the root domain, as Cape May is a key search term for southern New Jersey.

Below are some examples pages from the initial optimization:

pottery cape may

garden center plants

custom services container gardening

custom services landscape design supplies

lawn garden supplies

Since the new website was launched after the key summer season for this business, the client is gearing up for spring 2018 to fully evaluate the impact of their new online presence. Analytics will be charted using 2018 as the baseline for comparison and improvement.

Off-page optimization has been completed with Facebook, and, Google + will be added. The off-page optimization plan includes ongoing content creation and syndication monthly. This will include blogs, directory listings, and social media posts all designed to build links and social focus around keywords per above.

The blogs will be syndicated to Tumblr, WordPress, and Blogger.

 

About Country Greenery:

 

Country Greenery Garden Center is a family owned and operated garden center/landscape design business since 1985 in Cape May County, New Jersey. The Parker family—Mike, Gloria, Karin and Alicia are all active participants in the day-to-day operation of the business.

Due to the rapid expansion of the floral design business, the family recently opened a new facility to handle the volume. That business is called blooms.

WSI has also been engaged to build a new site for blooms, which will launch before the end of 2017.

 

This post originally appeared: https://www.drivenbywsi.com/country-greenery-engages-wsi-for-web-developmment/

 

 

SWBC Partners with Wsi to Improve their Online Visibility through Seo

Bob Peterson - Wednesday, November 22, 2017

 

Southwest Brain Performance Centers specializes in neuro-metabolic treatment and their clinic is staffed by a caring and progressive team of practitioners, experienced in managing complex cases.

At SWBPC, they enhance the very best of the physical medicine of Chiropractic Care with high-level specialization in Functional Neurology, Endocrinology and Immunology.

SWBPC hired WSI to improve their online visibility and presence so that they reach to more people with their services.

Following pages have been optimized with relevant keywords for their website:

With the SEO optimized pages now up on the site, the off page optimization is now beginning. Initial off page strategy includes citation building as well high quality syndicated blogging at WordPress, WeeblyBlogger, Tumblr and Medium.

Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their clinics.

For further details around the marketing strategies and results of WSI including SEO, SEM, and SMO, please feel free to get in touch with us.

This post was originally published at:https://www.wsiwebenhancers.com/swbc-partners-wsi-improve-online-visibility-seo/

 

 

 

AHS Rescue Hires WSI for SEO Campaign

Bob Peterson - Tuesday, November 21, 2017

 

When you are looking for a quality supplier of technical rescue equipment and training for high-angle, rope rescue or swift water applications, look no further than AHS Rescue.com. AHS Rescue, and its sister company, Arizona Hiking Shack, is a leading supplier to work at height professionals, search and rescue teams, and the avid mountaineering sportsman.

Because municipalities, government entities, rescue technicians and sports enthusiasts are in need of quality training and equipment that AHS Rescue provides, our firm was hired to improve the outreach and brand visibility for its online store.

SEO Optimization Plan

For this SEO project, the WSI team started with in depth keyword research to identify the highest potential keywords with sufficient search activity. From there, we selected the 10 top keywords we felt would be the most successful for driving quality leads and sales to their website

For each of the 10 keywords, we optimized a brand new page on the new website, as well as reorganized the website to improve the navigational structure. The following pages and primary keywords are covered in this phase of the implementation.

Equipment Pages:

Training Pages

In Phase 2, after the optimization and web architecture was improved, quality link building, blogging, social posting, and analytics will support the effort to improve their visibility online. This off-page optimization will include syndicating new blogs on Tumblr, WordPress, Weebly and Blogger, as well Facebook, LinkedIn and Google+. With this activity, we expect great results for the store and their image!

 

This post originally appeared: https://esparkmarketing.com/2017/11/21/technical-rescue-equipment-company-hires-espark-marketing-seo-services/

 

 

Family Owned RV Center Partners with WSI for Website Optimization

Bob Peterson - Tuesday, November 21, 2017

Nohr’s RV Center, a family owned RV center in Tracy, California, recently partnered with WSI to increase traffic to their website. Nohr’s is currently run by the third generation of the family that started the business in 1963. They sell both new and used RVs in a variety of sizes, in addition to offering service and maintenance for RVs. Nohr’s also buys used RV’s as well as taking them in on consignment.

Owner Shanw Nohr has aggressive goals for growth over the next several years and WSI was brought in to optimize their website through keyword research and paid per click campaigns. These strategies will improve their performance through Google organic search and Google paid search.

The core focus of these campaigns will be:

Motorhomes - http://www.nohrsrv.com/motorhomes-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vt=motorhome

Teardrop Trailers - http://www.nohrsrv.com/teardrop-trailers-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vc=teardrop

Travel Trailers - http://www.nohrsrv.com/travel-trailers-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?ac=travel trailer|travel trailer - lite

Fifth Wheels - http://www.nohrsrv.com/fifth-wheels-for-sale-tracy-livermore-santa-cruz-ca--xallinventory?vc=fifth wheel

In addition to the onsite optimization, WSI has implemented an offsite digital marketing strategy as well. This includes creating new blogs and unique content on Wordpress, Blogger, and Tumblr.

Implementation is already well underway and is playing a significant role in moving current RV inventory.

This post originally appeared: https://wsiconnect.com/blog/family-owned-rv-center-partners-wsi-website-optimization/

 

Private Transportation Co. trusts WSI for SEO

Bob Peterson - Monday, November 20, 2017

WSI Digital Marketing has recently launched SEO efforts for Teletrans Chile.

Teletrans is a private ground transportation company which was born in 2004. It offers private ground transportation services for executives, with bilingual drivers and luxury vehicles in Santiago City, and also in different parts of Chile. It also offers private transportation for both foreign and national tourists, from and to airports covering the main cities and regions along the country.

It offers its services to prestigious national and international companies, public and private institutions, including government and international entourage.

WSI Digital Marketing has been hired by Teletrans to implement SEO, covering 5 keywords for its Spanish website. Previously WSI Digital Marketing started the SEO implementation for 5 keywords for their English website. The following pages are covered in this phase of the implementation:

http://teletrans.cl/es/inicio/

http://teletrans.cl/es/arriendo-de-van-con-chofer/

http://teletrans.cl/es/arriendo-de-buses-para-viajes-especiales/

http://teletrans.cl/es/traslado-aeropuerto-vina-del-mar/

http://teletrans.cl/es/transporte-al-aeropuerto-de-santiago/

With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building as well as an intensive blogging effort. These high quality blogs will be syndicated to Tumblr, WordPress, Blogger, and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making. Key metrics that will be measured include rankings, links, organic visits and leads from organic visitors.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency.


This post originally appeared at http://www.wsidigitalnet.com/cia-de-transporte-contrata-a-wsi-para-seo/

 

Affordable Telephone Systems Expands SEO Campaign

Bob Peterson - Monday, November 20, 2017

Affordable Telephone Systems is expanding their reach with additional SEO services to target the San Diego area with their VoIP phone systems. WSI has put them on page 1 of Google search for all their main products and services in their home town of Ventura, California. Affordable Tel is now expanding their services to San Diego and WSI is building location optimized pages to support the business initiative.

The goal of the expansion is to gain market share in San Diego for VoIP business phones.

In addition to the optimized page http://affordabletel.com/voip-phone-systems-1/san-diego-business-phones/ Link Building, blogging, and social posting will support the effort to raise awareness of their expanded territory. This off-page optimization will include Facebook, Twitter, and Google+ as well as blogs syndicated to Tumblr, WordPress, and Blogger.

About Affordable Telephone Systems: Affordable Tel, is a locally owned and operated business offering VoIP phone systems, cloud-based phone systems, and business phone and cabling services. Affordable Telephone Systems has offices in Ventura and Austin.

This post originally appeared: http://www.wsicybersmart.com/affordable-telephone-systems-expands-seo-campaign/

 

 

Lighting Maintenance Services Company selects WSI for New Website and SEO

Bob Peterson - Tuesday, November 14, 2017

 

PKK Lighting Inc., a Madison, WI lighting maintenance services company, has engaged WSI to help the company improve its’ online presence, its’ search engine results and grow the number of new leads and new customers via a new website and a Search Engine Optimization (SEO) initiative.

PKK Lighting has been installing and maintaining commercial lighting systems at businesses and organizations in Wisconsin and the upper Midwest since 1970. PKK also sells light bulbs to companies and collects materials to be recycled, like light bulbs, TV’s, computers, and other electronics in order to keep them out of our local landfills.

In June, 2017 WSI was engaged to begin the new website and the SEO project. The mobile responsive website, https://www.pkklighting.com, built on the WordPress platform, was launched on November 1, 2017. The website includes a blog to allow PKK Lighting to keep current and prospective customers up-to-date about trends in the rapidly changing industry. PKK will share those blog posts on 3 public blogging sites, WordPress.com, Tumblr.com, and Blogspot.com.

For the SEO project, WSI started with keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and PKK Lighting selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the new website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

  1. LED Lighting Installation Companies - https://www.pkklighting.com/lighting-services/led-lighting-installation-companies
  2. LED Commercial Light Fixtures - https://www.pkklighting.com/lighting-services/led-commercial-light-fixtures
  3. LED Parking Lot Pole Lights - https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights
  4. Parking Lot Pole Light Maintenance - https://www.pkklighting.com/lighting-services/led-parking-lot-pole-lights/parking-lot-pole-light-maintenance/
  5. LED Commercial Outdoor Lighting - https://www.pkklighting.com/lighting-services/led-commercial-outdoor-lighting
  6. LED Street Light Fixtures - https://www.pkklighting.com/lighting-services/led-street-light-fixtures
  7. LED Emergency Exit Lights - https://www.pkklighting.com/lighting-services/led-emergency-exit-lights
  8. Lighting Maintenance Services Company - https://www.pkklighting.com/lighting-services/lighting-maintenance-services-company
  9. Light Bulb Sales - https://www.pkklighting.com/led-bulb-sales/
  10. Light Bulb Recycling - https://www.pkklighting.com/light-bulb-recycling/

The SEO keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, and forms submitted from organic visitors.

This post was originally published at https://www.wsippcseo.com/pkk-lighting-selects-wsi-seo-website/.

 


 

Mattress Firm Partners with WSI to transform their Web Presence

Bob Peterson - Tuesday, November 14, 2017

Mac:Users:jukkajumisko:Downloads:Mattress-firm-albuquerque-logo.jpg

Mac:Users:jukkajumisko:Downloads:mattress-firm-albuquerque.jpg

 

Mattress Firm, the largest mattress store chain in the state of New Mexico has a large selection of quality brand name mattresses, beds, and bedding products, combined with competitive pricing and knowledgeable, well-trained sales associates.

Mattress Firm hired WSI to build a new modern and mobile friendly website for them. The new website was build using the best global search engine optimization practices.

Following pages have been optimized with relevant keywords:

 

With the SEO optimized pages now up on the site, the off page optimization is beginning. Initial off page strategy includes citation building as well high quality syndicated blogging at WordPress, Weebly, Blogger, Tumblr. and Medium.

Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their stores.

This blog originally published at: https://www.wsiwebenhancers.com/mattress-firm-partners-wsi-transform-web-presence/

 

WSI adds West Des Moines Area Community to SEO Project for Senior Living Chain

Bob Peterson - Sunday, October 29, 2017

WSI Digital Marketing has recently launched SEO efforts for MorningStar Assisted Living & Memory Care at Jordan Creek, part of the MorningStar network of over 20 senior living communities.

Previously, WSI has optimized the web pages of the Boulder, Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings, Jordan and Bear Creek locations and all are showing excellent results. Based on these results, MorningStar has been continuously expanding its engagement with WSI, including the addition of Conversion Rate Optimization, and maintenance SEO for all communities.

For the Jordan Creek community on-page optimization, we focused on 5 pages on the MorningStar site. Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities. You can see the pages optimized for the Jordan Creek community here:

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/assisted-living-des-moines-ia-gallery/

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/senior-living-west-des-moines-ia-amenities/

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/senior-living-des-moines-ia-floor-plans

http://www.morningstarseniorliving.com/communities/assisted-living-west-des-moines-ia-jordan-creek/memory-care-west-des-moines-ia/

With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.

Each month of the SEO implementation will be monitored and carefully tracked along with the other communities. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

We fully expect to see the same results at Jordan Creek that we are seeing at the other MorningStar communities.

This post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-west-des-moines-area-community-to-seo-project-for-senior-living-chain

 

WSI Engages with United Methodist Communities at “The Shores” For Brand & SEO Development

Bob Peterson - Sunday, October 29, 2017

In its continuing mission to bring the “Abundant Life” to New Jersey’s senior citizens, United Methodist Communities at The Shores in Ocean City New Jersey, has partnered with WSI to deliver website management, Search Engine Marketing, and content development services. The goal is to enhance brand recognition for The Shores in southern NJ and drive awareness of UMC’s unique offering in the Assisted Living Community marketplace around the state. (https://theshores.umcommunities.org)

WSI had developed the rebranded website and consulted on the design and development of the ongoing online marketing program, which is focused on SEO and statewide brand recognition. New marketing initiatives include both paid search and organic search optimization, custom content creation, and ongoing paid advertising initiatives for the Community.

Marketing United Methodist Communities At The Shores

As long-standing experts in the digital marketing associated with assisted living and senior care services across the country, WSI has helped dozens of local assisted living facilities and nursing homes find new clients in their local area’s. Key to the rise in occupancy attributed to WSI efforts, is both the increase in visibility and the compelling content produced by WSI that understands the unique selling proposition of the brand. Crafting this messaging and bringing out the best UMC has to offer has been instrumental to creating a sales funnel through their digital properties that exceeded all previous attempts at digital marketing.

To market Assisted Living at The Shores, all unique services and aspects of the facility must be analyzed and presented. This coupled with a deep understanding of the types of clients that use or influence the use of assisted living, and their buying journey, allows us to craft content and programs that keep the brand in the right places, in the right way, at the right time.

WSI markets independently all of the senior care services available at the shores including memory care, hospice care, respite, rehabilitation and skilled nursing services in New Jersey.

The WSI Assisted Living Marketing Model

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO. With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties. Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, WordPress and BlogSpot in addition to dozens of other social media and content hubs.

WSI’s Elite Regional Branding program is comprehensive. By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around the marketing of assisted living communities, or more generally around SEO, SEM, Paid Search, and content programs, please contact us for a free analysis and consultation.


This blog originally published at http://winm-nj.com/the-shores-assisted-living-nj/

 


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