Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

San Francisco Design Firm Re-Engages WSI for SEO

Bob Peterson - Tuesday, April 25, 2017

 

Project 6 Design, a San Francisco-based graphic and web design agency has re-engaged WSI to for ongoing SEO. Since 2001, Project 6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO re-engagement is to build on the progress already made to rank for keywords that their customers are searching for.

This portion of the SEO implementation is going to focus on three key conceptual areas:

Web Design Company San Francisco

Branding Agency San Francisco

San Francisco Design Agency

Since the site has already been optimized, this stage will focus on intensified off page optimization around the three keyword areas.

In addition, customized tracking of key performance indicators will continue. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach we can see all of the elements which lead to the clients end goal: more graphic design engagements.

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-re-engages-wsi-for-seo

 

Three Assisted Living Communities Increase SEO Effort

Bob Peterson - Tuesday, April 18, 2017

 

WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US.

MorningStar Senior Living provides various living options such as independent living, assisted living,memory care and respite care in 20 communities across six states. They strive to create a true home where residents can enjoy their retirement years as carefree as possible. Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.

After continued success with the first several MorningStar communities, WSI has now provided SEO for nine communities in four states. Recent efforts include MorningStar of Boulder, MorningStar of Sparks, and MorningStar at Jordan.

See examples of the on-page optimization here:

Sparks, Nevada

Retirement Communities Reno NV

Boulder, Colorado

Assisted Living Boulder

Assisted Living Communities

Senior Living Communities

Centennial, Colorado

Assisted Living Centennial CO

Senior Living Communities

Memory Care

The off-page optimization is ongoing for all of these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts for several communities. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy. See examples of some of the blogging activity on Tumblr, WordPress, Weebly and Blogger.

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

Originally posted here: http://www.wsiexpertinternetmarketing.com/our-blog/three-assisted-living-communities-increase-seo-effort

 

 

Offshore Software Development Company Expands SEO Efforts with WSI

Bob Peterson - Monday, April 10, 2017

Velocity Partners, a Seattle-based offshore software development company has agreed to expand its SEO efforts with WSI. Velocity has a large team of South American developers and engineers, who use Agile software development techniques to deliver world class programming services to companies of all sizes. The expansion is designed to focus off page optimization on additional keywords that more narrowly describe what Velocity does, and what velocity is. The following pages and keywords are the new focus for the engagement:

Outsource Software Development

South America Software Development

Agile Offshore Development

Nearshore Software Development

Offshore Software Development Services

Custom Web Application Development

Outsource App Development

Offshore Application Development

Argentina Software Outsourcing

Going forward, this expanded effort will focus on the creation and syndication of various types of off page content with links back to the above pages. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. As this effort unfolds, Velocity expects to see their brand at the top of the results for these additional keywords.

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/offshore-software-development-company-expands-seo-efforts-with-wsi

 

 

 

Oswalt Restaurant Supply chooses WSI for Search Engine Marketing

Bob Peterson - Tuesday, April 04, 2017

 

Oswalt Restaurant Supply has hired WSI AimHigh Marketing to implement our tried and true SEO methodology in conjunction with a targeted Paid Search campaign. Oswalt Restaurant Supply is a leading supplier of commercial quality restaurant equipment and supplies. Their extensive online kitchen and restaurant eCommerce store provides an easy online shopping experience. Oswalt also provides expert commercial kitchen design and construction services. Small differences in kitchen design can have a large impact on restaurant efficiency and profitability. Oswalt is uniquely qualified to create kitchen designs that allow the kitchen staff, from chefs and waiters to dishwashers and clean-up crew, to operate at maximum efficiency.

The services and products provided by Oswalt Restaurant Supply include:

How WSI’s SEO works for Oswalt Restaurant Supply

As part of our SEO methodology, WSI created and optimized new web pages reflecting these services, utilizing well researched keywords that restaurant owners and managers use to find restaurant equippers for these products and services. In addition, we have developed a content marketing plan as part of an effective link building strategy, publishing optimized content to platforms such as WordPress, Tumblr, Blogger, Weebly, Usite, and Google+.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest and most innovative Internet Marketing Agency with a presence in over 80 countries and every state in the USA. We truly provide global knowledge and influence for the benefit of Local businesses. The association of independently owned WSI offices provides the world’s leading Internet Marketing experts. To learn more contact WSI AimHigh Marketing today.

This post was originally published on the following website: http://wsiaimhigh.com/our-blog/oswalt-restaurant-supply-chooses-wsi

 


 

Twilight Homes engages WSI for Website Development and Digital Marketing

Bob Peterson - Monday, March 27, 2017

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Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on Tumblr, Weebly, Blogger, Medium or WordPress.

 

 

Screen Printing Equipment Manufacturer Engages WSI for SEO

Bob Peterson - Monday, March 27, 2017

Systematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program. Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

The implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is. WSI added or optimized a total of 10 pages in the site designed to rank for specific terms. The following pages and keywords are covered in this phase of the implementation:

Screen Printing Manufacturer

Screen Printing Machines

Automatic Screen Printing Machines

CNC Vacuum Table

Sign Printing Machine

Commercial Screen Printing Machine

Bottle Screen Printing Machine

Pen Screen Printing Machine

Screen Printing Machines Suppliers

Flat Bed Screen Printing Machine Manufacturer

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+. As this effort unfolds, Systematic Automation expects to see their brand at the top of the results for all keywords.


This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/screen-printing-equipment-manufacturer-engages-wsi-for-seo

 

WSI Retained for 5th year of SEO for Plumbing Products E-Commerce Site

Bob Peterson - Monday, March 27, 2017

 

Eagle Mountain Products is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets. Their web site, www.buyeagle.biz, is the online sales channel for the entire product line, offering online shoppers the best variety and selection and an opportunity to buy direct from the manufacturer.

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very happy client.

Since 2012, WSI has been the sole SEO vendor to Eagle Mountain Products and has engaged in various projects to enhance visibility and sales across the site. For 2017, our mission is to leverage SEO to increase sales of Woodford Yard Hydrants. This is a high ticket item and will have a disproportionately positive effect on overall sites sales once the SEO kicks in.

To begin the project, we have selected three pages that are the typical entry points for shoppers looking to purchase Yard Hydrants:

Woodford Yard Hydrant

Woodford Hydrants

Woodford Y-34

These three pages have been optimized for high volume, relevant keywords that consumers and plumbers use to find these products online. For the balance of the year, we will focus on off page optimization including blogs at Tumblr, WordPress, Blogger, and Weebly as well as Google+ posts.

 

We are looking forward to a 5th year of SEO success for Eagle Mountain Products!


This post original appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-for-5th-year-of-seo-for-plumbing-products-e-commerce-site

 

Great Western Flooring -Carpet & SEO

Bob Peterson - Tuesday, March 21, 2017

 

Great Western Flooring started as a tile flooring store in Naperville, Il and quickly expanded to include many flooring options as they’ve grown over the years.

With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.

As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them.

After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:

With a large data base of existing clients as well as having an excellent conversion rate from the site, GWF has discovered the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.

Marketing automation has grown to epic proportions over the last 5 years. Its value presents itself by taking the sales nurturing to an automated process. Basing content delivered on lead behavior and interests.

Once implemented, Great Western Flooring will be able to take semi-warm leads, nurture them with content that solves their issues, or educates them about the lead’s pain points, keep in contact with them with minimal effort and close the sale.

If you would like to learn more about what Great Western Flooring has to offer, we encourage you to follow them on Tumblr, Weebly, WordPress, or Blogspot.

Originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/

 


 

WSI Experts help DCG Software Value Increase their Online Visibility via Search Engine Optimization

Bob Peterson - Tuesday, March 21, 2017

DCG Software Value is a software consulting company that helps IT departments optimize their software development processes. DCG believes that IT processes should have a quantifiable impact on the bottom line of a business. A lot of times IT departments waste valuable resources including time and money due to processes that are not structured well and no one is keeping track of metrics that are important in eliminating waste.

Using Function Point Analysis, Software Development Metrics, Agile metrics and Software Estimation, DCG helps its clients analyze and optimize the business value of their software. They also help companies manage their outsourced software development and their vendors for decreased risk and increased value.

WSI is helping DCG improve their organic rankings on Google and other search engines. For this purpose, we completed an extensive keyword research, identifying the areas of expertise for DCG and the high volume keywords that they should be found for. The process also included consulting with DCG on the kind of keywords that would not just bring them traffic, but also potential customers.

Ten primary keywords were chosen along with their respective keyword clusters and pages on the DCG website were optimized for each keyword cluster.

Some of these pages are –

https://www.softwarevalue.com/software-value/software-measurement-and-metrics/

https://www.softwarevalue.com/function-point-analysis/

https://www.softwarevalue.com/software-value/software-development-metrics/

https://www.softwarevalue.com/software-estimation/agile-estimating-and-planning/

https://www.softwarevalue.com/software-estimation/agile-metrics/

 

Some technical and structural improvements were also made on the website with the help of DCG’s web development team that included making the website mobile responsive and secure.

Content being a major part of any inbound strategy, we are currently publishing content on behalf of DCG on a number of platforms, including WordPress, Weebly and Slideshare.

Following this effort, the rankings for the chosen keyword are already making good progress in a short time and we expect upward trend in the keyword rankings to continue followed by increase in organic website traffic.

We are looking forward to a long term partnership with DCG Software Value in helping them reach their corporate goals.


This post originally appeared at http://www.wsipromarketers.com/wsi-experts-help-dcg-software-value-search-engine-optimization/

 

 

 

 

Premiere HOA Association Management Software Company Chooses WSI to Expand Online Presence

Bob Peterson - Monday, March 13, 2017

 


Asyst Data Group is the world’s premiere HOA management software option for all-in one housing and community oversight. A plugin based system allows Asyst software to be tailored to a wide variety of needs and situations, including modules for property management accounting software, collections, payables, problem tracking, community elections, homeowner inquiries, and more. A property management app also allows community managers access to keep tabs on their properties from anywhere, at any time.


Since 1992, Asyst Data Group has provided the most advanced and complete property management software. In 2016, Asyst Data Group hired WSI Digital Marketing to improve their visibility and prominence in online search to reach more community and CID managers. After an extensive keyword research, 10 keywords were selected and the website was optimized. A few of the keywords that the SEO work will be focused on are:

Association Management Software

Online Property Management Software

Condo Management Software

HOA Accounting Software

Currently, WSI is currently expanding Asyst Data Group online presence through off-page optimization through extensive link building and ongoing blogging effort. These high-quality blogs posts will be syndicated to Google+, Tumblr, Wordpress, Weebly, Blogger and ISSUU and are expected to drive their search rankings improvements.

This post originally appeared here: www.wsidigitalmarketingexperts.com/asyst-data-group-chooses-WSI .

 

 


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