Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Control Products Inc. Retains WSI For Third Year Of B2B Digital Marketing Program.

Bob Peterson - Friday, December 04, 2015

WSI, the world's largest internet marketing company, announces it has renewed its partnership with Control Products Inc. ( CPI is a manufacturer of switch and sensor products sold throughout the world. CPI designs and manufactures LVDT based Linear Position Sensors, Thermal Switches, and Waterproof Momentary Switches. CPI’s products are made in the USA for over 50 years and serve hundreds of Industrial and military companies in thousands of heavy duty field applications.

WSI was contracted to completely redesign the sprawling CPI website using a Wordpress and Woo-Commerce solution to present over 500 products in over 20 different switch and sensor categories. WSI was selected because of the stunning increase in leads and business opportunities brought in the first two years of work.

“In the first year our organic traffic was up 120% on WSI’s program, so we decided to let WSI redo our website. After launch of the website in the second year, we saw another 50% increase in online leads from the site owing to the better conversion rate of the new content written by WSI, the responsive design and the overall site layout.” says Mac Stuhler, Vice President of CPI

WSI has provided B2B marketing services, by using its unique knowledge of how to write and position technical content for CPI’s target audience. With a program that includes blogging, social media, video, and graphic design WSI produces visual content in all the right places, producing the kind of work that both humans and search engines respond to.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free consultation.


Farmacia Telefónica Peninsular hires WSI for National SEO

Bob Peterson - Thursday, November 05, 2015

Farmacia Telefónica Peninsular is a Company in southeast Mexico dedicated to selling and the distribution of highly specialized medicines (medicamentos de alta especialidad) on a national level. The business has more than 10 years of experience in the pharmaceutical market.

WSI was first contacted by Farmacia Telefónica Peninsular to create their web site which has an on-line catalog so any visitor can check the different products they have available for their medical needs.

A few months later the Company decided to approach WSI again to implement a SEO strategy which main goal is to generate qualified traffic to the website to increase the sales of their specialized medicines.

The first step we took was to audit the website to identify any improvements we could make on-page like identifying broken links, optimize the url´s according to their key words and also we did some research to identify the search volumen for the three terms the Company wanted to position, which are:

The new content is up on the site in the company´s blog and from there there will be constant posts related to the themes that the prospects of Farmacia Telefónica Peninsular are interested in about the three main terms the Company wants to optimize and they are being posted at Facebook, Twitter, Wordpress, Tumblr and Weebly. The Google+ page will be claimed, verified and completed with information about the company.

It remains to say that this type of business with such specific terms have a huge opportunity at content generation aiming to educate their prospects and current clients.

Each month WSI will analyze the progress made on the key indicators and a monthly report will be presented to the client to keep him informed of the progress made.

WSI is the global leader in digital marketing. On average there are over two billion searches done on Google across the world every single day. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared here:


WSI Chosen to Help Auburn Storage Company

Bob Peterson - Wednesday, November 04, 2015

Copper Knoll Mini Storage in Auburn, California, offers great value for all one’s storage needs. With over 20 different sized storage units, consumers are certain to find the right space. Copper Knoll even offers boat storage and is a convenient location to store a boat en route to Lake Tahoe.

Copper Knoll brought WSI in to help them develop an overall digital marketing strategy. The goals were to increase their presence on Google, drive more leads through their website and secure more self storage customers.

WSI began by performing keyword research and a competitive analysis. We determine to focus on terms such as public storage, storage units, and Auburn self storage units. These keywords acted as an outline for content creation. WSI also created profiles for Copper Knoll Self Storage on sites like Google+, WordPress, Facebook and Twitter. Also, WSI will generate directory listings for Copper Knoll on a monthly basis. All these strategies will work together to enhance Copper Knoll Self Storage’s reputation on the web.

WSI created a new website for Copper Knoll Self Storage using WordPress. The responsive website includes newly created pages with content that has been optimized for SEO (Search Engine Optimization.) SEO will be based on the keyword research and competitive analysis initially completed. The content will be shared on a variety of social media and third-party sites to maximize its reach.

WSI set up accounts for Copper Knoll Mini Storage on Google Analytics and Google Webmaster Tools so that they can effectively monitor website traffic and performance. Close monitoring will allow WSI to make any necessary changes to Copper Knoll Mini Storage’s marketing strategy in a timely manner.

WSI expects their efforts will enable swift and efficient improvement in Copper Knoll’s web presence, making them the highest ranking storage facility in Auburn.

This post originally appeared on WSI’s blog at


WSI Expands Group 1 Hyundai’s Digital Presence

Bob Peterson - Wednesday, November 04, 2015

It’s a story of growth, strong measurable increases in targeted actionable leads, which have directly translated into higher sales and increased market share for Group 1 Hyundai. This is the kind of relationship that WSI consultants worldwide are keen to forge with brand focussed car dealers, because we have proven experience in this industry and we understand the value we can unlock for car dealers, particularly those that operate on a national level. Today Group 1 Hyundai reaps the rewards of a positive online business presence, one which has enabled them to unlock a “digital sales floor” that is open to South Africans across the country. Because of this Group 1 Hyundai has been able to consistently:

  • Sell more new cars, locally and nationally
  • Increase newsletter subscriptions
  • Improve customer communication
  • Increase upsell opportunities
  • Capitalise on new and repeat website traffic to sell used cars
  • Cross-sell other automotive brands in the Group 1 stable as they expand

WSI was able to achieve this thanks to our dedicated team of industry professionals that helped rebuild the site during the early part of 2014. Our integrated approach to website rebuilds encompasses everything from website architecture (including wireframes), SEO optimised content, conversion optimised responsive design and development. To add to this, WSI delivers the following digital marketing services:

  • Adaptive Search Engine Optimisation (ASEO)
  • Paid Search Marketing (PPC) to boost short-term website traffic
  • Email marketing to increase top of mind awareness with an existing customer base
  • Social media management to help increase brand awareness and credibility

What Makes Group 1 Hyundai Different?

Group 1 Hyundai prides itself on their outstanding sales and aftersales service to customers in the areas surrounding their Midrand and Knysna Hyundai dealerships, as well as their ever expanding group of loyal national customers.

The Way Forward

With a working relationship that is growing stronger by the day WSI is looking forward to playing an integral part in Group 1 Hyundai’s continued growth. This means that we will be providing them with everything from the implementation of best practise onsite SEO strategies to an off site digital marketing approach that includes blogs, directory listings, social media posts, content syndication and PR opportunities. The blogs will be syndicated toTumblr, WordPress, Blogger, Google+. All of these tried and tested digital marketing processes will be used to drive future page growth on principle model ranges such as the:

To ensure that these strategies continuously reap the best possible online marketing rewards, WSI analyses key performance indicators and prepares regular transparent marketing reports that ensure that Group 1 Hyundai are aware of what their return on marketing investment is on a month to month basis. WSI looks forward to improving Group 1 Hyundai’s digital marketing results even further in the future.

Originally posted on:


Important Services to consider on a College Student Residence

Bob Peterson - Wednesday, November 04, 2015

Demand for College education is always on the rise. Institutions are benefiting by offering new bachelor degrees, expanding their campuses and building more facilities in new territories. This has also meant new Colleges being started to supply that demand of more students looking to get a degree.

WHY COLLEGE STUDENT RESIDENCES?This expansion has also brought the need for more off campus college residences (residencias universitarias) to accomodate students near the site where they take classes to make it easier and more comfortable to attend and be able to comply with the rigorous academic schedules. Almost no College in Guatemala offers in campus student housing (hospedaje para estudiantes), also known as student dorms. This has become a real dilemma for out of state and international students that don´t have familiy locally, it´s also a problem for students that live in the city but traffic makes it very difficult to attend classes. This lack of student housing options (alojamiento para estudiantes) in colleges has been covered by some outside college residences (residencias universitarias) with rooms for students (habitaciones para estudiantes) that include all basic services as part of a monthly or annual fee. We provide a list of some of the most important services to consider when deciding on a place for your kid to stay during college.


  1. LOCATION: Obviously this is the most important detail. Searching for a place residence (residencia universitaria) that is close enough to the place your kid goes to school at.
  2. SECURITY: A house or apartment rented by 2 to 4 college kids probably will lack security even if it´s on a building or gated community. Look for an option that provides 24 hour security.
  3. BASIC SERVICES: Student Rooms (habitaciones para estudiantes) should include services (servicios) such as water, electricity, wifi internet, kitchen with fridge and stove, study area and comfortable rooms and bathrooms.
  4. PARKING: Many students drive their own cars. It´s very comfortable to have an interior parking space to leave the car at night. 
  5. EXTRAS: Some other services that have to be considered as optional are room cleaning services, laundry, breakast, excercise areas, green areas, etc. These could be benefits some residences might include as an extra monthly fee.

Sending our kids off to college is already a stressful situation with many little things to worry about, food, sleep, classes. Choosing the right Student Residence (residencia universitaria) will make things a lot easier for them and one less thing to worry about during this phase of life that is inevitable.

This blog was first posted on



Bob Peterson - Wednesday, November 04, 2015

In Today´s modern world everyone knows the importance of having a solid digital media presence. There are several strategies that need to be implemented, starting with a good website that is viewable on all devices prospects are searching and surfing on (PC, Smartphones, tablets). One of the most important strategies is SEO, which is done to position your services on search engines (Google, Yahoo, Bing). Recently our Company, Clean Master in Guatemala hired Estrategia Digital WSI to apply their strategies and optimize our website to position our services and be able to attract more customers via digital sources, something very important to our future.


Clean Master has been in business for over 25 years with cleaning services (servicios de limpieza en Guatemala) and Fumigation Services in Guatemala (empresas de fumigacion en Guatemala), Cleaning Outsourcing for businesses (outsourcing de limpieza), furniture cleaning (limpieza de alfombras Guatemala, floor Cleaning (limpieza de pisos guatemala) and plague Control (control de plagas en Guatemala). Our dedication and good work has positioned our brand as the leader in the local market, but our digital strategy has lagged behind. This has become one of our main priorities knowing that as technology evolves so are our potential customers that search for the services we provide on search engines using their Computers, Tablet and mobile devices.


Doing a little homework on our digital situation we found that our services were not ranking on Google at all, this lead to our decision to search for a company to help with this important aspect. We hired Estrategia Digital WSI to provide their expertise on SEO and PPC for our most important services which are:

Servicios de limpieza Guatemala

Empresas de Fumigación Guatemala

Limpieza de muebles Guatemala

Limpieza de alfombras Guatemala

Limpieza de pisos Guatemala

Control de plagas Guatemala

We trust this new and important Digital Marketing strategy will provide benefits in the near future. For more information on our services please visit

This blog first appeared in


3 Tips on Generating Leads for Plumbers and Contractors Through Content Marketing

Bob Peterson - Wednesday, November 04, 2015

Learn how small business owners like roofers, plumbers and contractors use content marketing to grow their business online.

When I ask small business owners what their business objective is I almost always get the same answer, “Get the phone to ring.” One of the most effective ways we do it is by driving highly targeted traffic to their web site with content that answers questions and solves problems.

Content marketing is something that can provide a great return on investment and be cost effective enough that some small business owners like plumbers, roofers and general contractors have built their entire online sales and marketing strategy around it.

There’s really no secret sauce when it comes to content marketing—produce valuable content and get it out there! Here are a few tips on how to create an effective content marketing strategy and increase sales for your business:

  1. Show Them How It’s Done. Often people start out trying to solve a problem like fixing a leaky pipe on their own before they decide to hire a pro. Even if they don’t want to do it themselves they may do some online research to become more knowledgeable before they hire someone. They will search online for “How To’s”, “Tips” and “DIY” blogs and YouTube videos to answer their questions. So for our client who is a plumber in Fort Lauderdale we developed a blog offering Tips On Toilet Repair. For a contractor in Pompano Beach we created one that offered tips on Bathroom Remodeling. You might think, “Wait, I don't want to teach them to do it themselves I want them to hire me!” In many cases once the customer sees how hard it is to do they will decide to hire a pro and at that point you are top of mind. Even if they don't hire you then and there you’ve established trust, brand recognition and shown your knowledge for the next time they have a job.
  1. Encourage Social Sharing. Our Facebook fans or twitter followers can be the greatest ambassadors for our business. Encourage them to share your blogs and videos with their friends, family and coworkers. Be sure to post a link to any new blog post to all of your relevant social media accounts especially Twitter, Facebook and Google+. Make sure there are social sharing buttons that allow readers to easily e-mail, tweet or post your blog with just one click.
  1. Mix it up. Different people consume different content in different ways. It isn’t enough to have a blog. You need to have videos as well. There are now inexpensive software platforms like Content Samurai that make it easier to repurpose your blogs into YouTube videos that you can post on your site and share on social. Take a look at how we took a blog we created on How To Choose a Plumber and repurposed it into a YouTube Video.

Content marketing has become an essential component to the internet marketing strategy of just about any business large or small. At WSI Online Solutions we’ve had great success using it to help our South Florida small business owners increase leads and sales.

This post originally appeared here: engages WSI to increase web visibility

Bob Peterson - Wednesday, November 04, 2015 has developed a new and innovative way to search Austin real estate listings. The team is based out of the Realty Austin office in Avery ranch and specializes in buyer and seller transactions for existing family homes, new construction, investment and commercial properties in Austin and the surrounding neighborhoods.

In July 2015, WSI was retained by the team to improve their internet presence. The site has been built on a state-of-the-art platform, but needed a way to be found for those looking to move to:

Austin Texas has a booming housing industry and therefore a very competitive environment online for real estate agencies. WSI has formulated a marketing strategy that consists of fundamental on-page SEO by structuring the site so it is findable by search engines as well as populating it with relevant content targeted at specific keywords. In addition, WSI will create content to post on their blog as well as offsite blogs such asWordPress, Tumblr, Blogger, and Google+.

Furthermore a Pay-per-click campaign has launched including remarketing visitors back to the site. The combination of SEO and PPC has already started to increase the agency’s visibility and brought in many new leads.

WSI and are looking forward to driving even more business to this great real estate search platform.

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on the WSI blog:


WSI Optimizes Phoenix Assisted Living Web Site

Bob Peterson - Thursday, October 22, 2015

WSI Digital Marketing has recently launched a SEO initiative for the Phoenix location of MorningStar Senior Living, a network of senior living communities located in the Western US.

The Phoenix location, MorningStar Assisted Living and Memory Care at Arcadia, offers seniors assisted living, memory care and respite care. Their community boasts 80 graciously-appointed assisted living suites, as well as 30 beautiful and spacious private suites for those living with Alzheimer’s disease or other forms of dementia.

Using a highly focused strategy for optimizing the Phoenix location pages WSI will be conducting a measurable pilot program for possible future SEO efforts on the other communities’ pages.

To begin optimizing the site based on keyword relevance and search volume, the WSI team conducted thorough key word research. A master keyword was chosen, as well as supplemental keywords in the same semantic category. URLs were changed or created for new pages and new SEO friendly copy was written.

See the live pages:

Assisted Living Phoenix AZ

Senior Living Scottsdale

Assisted Living Scottsdale AZ

Senior Living Phoenix

Memory Care Phoenix AZ

Senior Living Communities Phoenix

The optimized pages have been live for only a short time and already the organic footprint of the Phoenix pages is growing stronger. During the next several months, the off page optimization including additional link building and blog syndication to Tumblr, WordPress and Blogger should accelerate these trends.

This post originally appeared here:


America’s Industrial Gasket Superstore Engages WSI for SEO Project

Bob Peterson - Monday, October 12, 2015

The Gasket Superstore is the brain child of Atlas Hose and Gasket Company’s Baton Rouge office. They are building on a long history of providing industry with high quality industrial pipe flange gaskets fabricated to exact specification. Being a distributor for major gasket manufacturers and recognizing the market opportunity the Gasket Superstore began offering online pipe flange gaskets nationally, in 2007. We strongly emphasize SUPERIOR SERVICE and QUALITY IN WORKMANSHIP in order to fulfill our customer's needs and requirements.

In terms of digital marketing, Gasket Superstore has partnered with WSI to achieve leadership positions in the search engine results page ranking. The first phase of this project involved upgrading the existing website to take full advantage of the latest internet technology. Such as making the website mobile friendly through responsive design and changing the website architecture for search engine optimization. A national SEO strategy has been implemented to build the content of the company’s web site necessary to rank for terms such as:

The company is looking to significantly grow market share through the SEO implementation. And the early signs and results show we are moving in the right direction. The first phase of the project will last about 6 months before we begin to look at phase II.

This effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+. As this effort unfolds, Gasket Superstore expects to see their brand at the top of the results for many gasket related keywords.

This post originally appeared on this WSI blog:


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