Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Brad Weil Retains WSI to Create his New Website

Bob Peterson - Thursday, April 07, 2016

Brad Weil is a California State Bar Certified Bankruptcy attorney located in Carson California. He specializes in Chapter 7 and Chapter 13 bankruptcy proceedings, and has six years of experience in the field. He has successfully handled hundreds of bankruptcy cases so far. 

Attorney Brad Weil has a master’s degree in intellectual property. He originally went to law school to basically become an entertainment lawyer. He was going to do trademarks, copyrights and sound tracks. When he completed law school in 2008 and did a one-year LL.M. program, which is a legal masters, he had an epiphany.

According to Attorney Brad Weil “if we’re going to protect the multi-million dollar, multi-billion dollar institutions that are taking advantage of the American people, we’ve got to protect the individual. And that’s when I discovered bankruptcy which, in my opinion, is the one of the most powerful tools against the banks as an individual that you can use. And I just frankly fell in love with it”.

Mr. Weil has been performing his own marketing until 2015, when he discovered that his talents can better serve the community if he concentrates on his number one job, being an attorney. At that time he enlisted WSI to create a new website, and now completed, the SEO process will be next.

The website is currently awaiting SEO setup, where the content will be modified to suit the selected key words and phrases, which are to be selected in the near future.

Mr. Weil can be reached through his internet location at http://bradweillaw.com/why-brad-weil/.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

 

Originally posted on: http://wsi-techmarketing.com/brad-weil-retains-wsi-to-create-his-new-website/

 

 

WSI AimHigh Marketing partners with TeamLogic IT Oklahoma City for Local SEO

Bob Peterson - Thursday, April 07, 2016

 

The Oklahoma City location of TeamLogic IT technology advisors has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO strategy. TeamLogic IT has been helping Oklahoma businesses since 2007 by providing professional Managed IT Services and IT Solutions. The highly skilled TeamLogic team proactively evaluates and scales business IT networks and monitors them remotely to assure continuous security and functionality.

http://wsiaimhigh.com/wsi-imgs/teamlogic-logo-large.png

The core services at TeamLogic IT OKC include:

TeamLogic IT is a nationwide network of professional Managed IT Services and IT Solutions providers. The independently owned TeamLogic IT OKC location has built an outstanding reputation for delivering highly available, secure and flexible IT solutions. With its unique breath of skills and expertise, the Oklahoma City Team is able to provide complete or supplemental IT services for its clients.

The Local SEO strategy provided by WSI includes extensive keyword research to determine the most relevant and valuable keywords that local businesses use to find TeamLogic IT’s services.These keywords make the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, and more. The strategy also includes providing verified third party reviews to help establish TeamLogic IT OKC’s credibility for potential clients as well as the search engines. And, the WSI team will verify and maintain consistency among hundreds of online directories and map listings.

About WSI AimHigh Marketing:

WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This blog post was originally published at the following location: http://wsiaimhigh.com/our-blog/teamlogic-it-oklahoma-city-partners-with-wsi

 

 

Top Ottawa Realtor The Gunn Team Retains WSI for in-depth SEO Services

Bob Peterson - Friday, April 01, 2016

 

When it comes to buying and selling homes, nobody does it better than Ottawa Realtor the Gunn Team. Over the last 9 years, The Gunn team has been successfully meeting their client’s Ottawa Housing Market needs but with the high demand and competitiveness of this industry, they’ve noticed the following trend; that clients investigating realtors to help in the purchase or sale of their homes has changed over the years and the need for a competitive advantage is necessary to sustain longevity in this market.

In June of 2015, Ottawa Carleton Real estate agents the Gunn Team hired the services of WSI eStrategies in Ottawa to create a new modern website and begin a strategic SEO campaign to help drive prominent keywords onto first page of the search engines.

After creating a new WordPress responsive website, WSI began performing the necessary on and off page SEO tactics to drive rank and traffic to the new website. The following was completed:

  1. Keyword research
  2. Web page content creation
  3. Internal linking
  4. Directory submissions
  5. Local Citation Submissions
  6. Creation and optimization of Google my Business page
  7. Video creation, optimization and distribution
  8. Off page blogging to sites like Worpress, Blogger, Weebly and Tumblr.

The Gunn team and WSI discussed in detail the competitiveness of the real estate industry when it comes to online marketing and a realistic timeline to see our selected keywords achieve rank. Although the last 6 months have yet to see 1st page rank, we’re seeing positive and constant progress in the Search Engine Result Pages (SERP’s) and anticipate that 1st page rankings are achievable in the next 6 to 8 month for some of the more prominent GEO focused keywords.

With the help of WSI, the Gunn Team have also implemented an aggressive Social Media Marketing campaign which has produced improved brand recognition and increased traffic to their website. Building long-term partnerships with our clients is our top priority as it allows us to measure, manage and adjust our strategy to get optimal results which in turn drives more leads and sales for our clients.

WSI eStrategies a local Ottawa based Digital Marketing Company working closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. We firmly believe in educating our clients about the best practices to help them succeed online.

 

This blog originally appeared on the WSI eStrategies blog: http://www.wsiestrategies.com/top-ottawa-realtor-the-gunn-team-retains-wsi-for-in-depth-seo-services/

 

 

YoQuiero Mercadotecnia partners with WSI to optimize their web presence

Bob Peterson - Friday, April 01, 2016

YoQuiero Mercadotecnia is a Company that revolves around helping other companies market their products and services through promotion, BTL marketing and digital marketing. As part of their everyday work, they have come to offer design as part of their services since 2014. The Company has been in business for almost 20 years and serves clients all around the Yucatan Peninsula from an office in the city of Merida, Yucatan. Promotion marketing (mercadotecnia promocional) has been the pillar that supports the company since its beginnings. Nonetheless, the importance that internet has come to increasingly gain and the need of better design derived onto increase our service options to precisely those 2 services.

YoQuiero Mercadotecnia already has a new web site but wants to position the web site and the brand on the internet to seize the current demand of this kind of services. The new web site was built with the user in mind to generate as many leads as possible. The on-page optimization is currently taking place with 4 relevant keywords in mind found during the investigation. The pages that are being optimized are the following:

http://www.yoquieromkt.com/mercadotecnia-promocional/

http://www.yoquieromkt.com/mercadotecnia-digital/

http://www.yoquieromkt.com/agencia-de-diseno-grafico/

http://www.yoquieromkt.com/creatividad-y-btl/

Starting February, the off-page optimization stage of the strategy will begin to be executed as planned to increase the popularity of the Company, and this includes the creation of listings in business´s directories and posting of theme related articles on off-site blogs such as Google+, Blogger, Wordpress, Tumblr and Weebly. The blog articles will be optimized with anchor text that supports the four main lines of business and will focus on areas of interest to customers and prospects. The content will be shared on the company´s social media channels to increase awareness about the services.

The main purpose of YoQuiero Mercadotecnia is to be a marketing and communications agency that returns sales and top of mind for their client´s brand through a combination of traditional and modern channels, like digital marketing. Promotion marketing is a form of persuasive communication that has as main purpose stimulate short term demand and sales in a direct and immediate manner. The final goal is to produce a positive return on investment.

 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on: http://www.wsiposicionayvende.com/yoquiero-mercadotecnia-se-apoya-en-wsi-para-su-estrategia-de-posicionamiento-local/

 

WSI Begins SEO Campaign For Prominent West Los Angeles Psychiatrist

Bob Peterson - Friday, April 01, 2016

 

Well known West Los Angeles psychiatrist Katherine Watkins, MD, has recently retained WSI to implement a digital marketing strategy on behalf of her practice. WSI developed a website for the practice in 2014 in order to project an image that truly reflected her professionalism. 

During the development of the website, KatherineWatkinsMD.com, WSI licensed on behalf of the practice, the rights to photographic images from renowned nature photographer Jim Brendenburg. The images on the website communicate a feeling of serenity that patients strive for in therapy.

The current phase of work on behalf of the practice will involve search engine optimization for the key phrases “psychiatrist West Los Angeles,” “psychiatrist Beverly Hills,” “psychiatrist Santa Monica” and “psychiatrist Culver City.”

In addition to managing her private practice, the doctor is a senior scientist at the RAND Corporation. In that capacity, she conducts mental health policy research and writes about how our country can improve the quality of mental health and substance abuse treatment. Her writings in particular will help with WSI’s search engine optimization campaign, as it will form the foundation of additional content to be added to the website, and to blog posts at Blogger, Wordpress and Tumblr. These off-site blog posts will focus on the doctor’s expertise with anxiety, depression, bipolar disorders, ADD and women’s mental health.

In the months ahead, WSI plans to analyze the effectiveness of the search engine optimization campaign, and complement that with social posts on the practice’s Google Plus page.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Founded in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

This blog originally appeared on http://www.wsiepro.com/west-los-angeles-psychiatrist/


 

 

 

PENETRON Mexico Relies on WSI for their online Presence.

Bob Peterson - Friday, April 01, 2016

 

PENETRON Mexico is a subsidiary of PENETRON, which distributes waterproofing concrete products for the construction of bridges, buildings, pools and dams. Its main value is the durability of their products. The PENETRON system is based on the principle of waterproofing by crystallization.

WSI has been contracted by PENETRON Mexico to develop its presence on the internet through SEO, in order to attract more customers and improve its brand on the Internet, mainly in Mexico's presence.

As part of the SEO activities, WSI has optimized the PENETRON Mexico web site for their organic SEO pages. These pages are:

WSI currently works in off-page activities to raise the popularity of the web site of PENETRON Mexico for selected keywords, as part of SEO strategy.

On the other hand, WSI is running a pay per click campaign in Google to capture more customers faster and is redesigning the homepage of the PENEETRON Mexico web site.

PENETRON Mexico is a company that seeks to build long-term business relationships with their clients, based on the experience and the human quality of their people, in addition to delivering products of high quality and durability for waterproofing by crystallization.

 

This post originally appeared in the WSI Blog: http://www.wsiwebdeal.com/penetron-mexico-contrata-a-wsi-para-su-presencia-online/

 

AED One-Stop Shop in Albuquerque hired WSI to improve their Internet Presence

Bob Peterson - Friday, April 01, 2016

AED One-Stop Shop hand selects AED defibrillator products and services for their clients.AED One-Stop Shop utilizes vast experience and industry knowledge to assess the clients situation and specific needs. Some customers are concerned with product technology and ease of use. Others value training and support, while some focus on mitigating risks and compliance with laws. You can buy AEDs here.

WSI has completed on-page optimization for the web site. The off-page strategy will include customer reviews, extensive blog posting, and citation building. Reviews will be managed and syndicated by a verified third party review site and blog accounts created at Blogger, Tumblr, Ghost.io, Weebly and WordPress. Posting will also be done on the Local Google+ pages. Also citation building with high quality directories and social media will be part of the plan.

WSI will provide monthly reporting to show progress and highlight the key performance indicators, KPIs.

WSI has over 1,000 offices in 81 countries around the world. WSI provides digital marketing services on a scale that local providers cannot match with 20 years of experience.

This blog originally appeared on http://wsiwebenhancers.com/aed-one-stop-shop-albuquerque-hired-wsi-improve-internet-presence/

Macintosh HD:Users:office:Downloads:AED Products sm.jpg


 

 

 

Economic Sciences Faculty hires WSI for SEO Services

Bob Peterson - Friday, April 01, 2016


 

Francisco Marroquín University (Universidad) in Guatemala is one of the most prestigious establishments in the country as well as the rest of Latin America. Founded in 1971, it has various faculties being Economic Sciences (Ciencias Económicas) one of the best in the region.

 

This faculty was founded in 1972 and offers a world class academic program and experience dedicated to talented and disciplined students. Located in the heart of Guatemala City its campus is surrounded by gardens and forest that serves as habitat for more than 850 varieties of plants and 200 species of birds which converge with modern and technologically advanced buildings.

 

Among all universities in Guatemala (Universidades en Guatemala) that offer degrees (carreras universitarias) related to the business environment, the economic Sciences Faculty from UFM provides the ideal environment for personal, career and academic growth with degrees such as Business Administration (Administración de Empresas), Industrial Engineering (Ingeniería Industrial), Computer Science (Ingeniería en Sistemas), etc.

 

POSITIONING AS LEADERS ON SEARCH ENGINES


Understanding the importance that the digital environment has today and knowing as a fact that the Economic Sciences faculty is a prestigious and innovative leader in business education, Estrategia Digital WSI was recently hired to develop a strategy to position the faculty among the top on search engines. We are aware that the new generation of students utilizes this valuable tool to investigate and search for alternatives and information about probable degrees that provides them with a brighter future and career. The first phase will include phrases such as:

 

Universities in Guatemala

College Degrees

Business Administration

Industrial Engineering

Computer Science

Economic Sciences

 

With this new Digital Marketing, the Faculty is moving towards the future and hopes to attract more students searching for a better education.

 

This blog first appeared at http://www.estrategiadigitalwsi.com/FCE-hires-WSI- for-SEO on Dec. 20 2015.

 

 

 

WSI Retained by WCM Industries for Fourth Year of Digital Marketing Services

Bob Peterson - Friday, April 01, 2016

 

C:\Users\Nancy\Documents\1-WSI 2013 - 2015\Eagle Mountain Products\Prior to 2014\Eagle Mountain Products.png

WCM Industries, the manufacturer of Watco drains and Woodford faucets, has retained WSI to continue for a fourth year of digital marketing services for their e-commerce site called Eagle Mountain Products

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very satisfied client.

Phase two of the SEO, which began in June of 2014, focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages were optimized with new URLs, Title Tags and Meta Descriptions.

In 2016, we will be targeting repeat purchasers of the Woodford Model Y34 yard hydrant repair kit and the Watco 924 Innovator flexible bathtub waste. This will be a highly targeted campaign of SEO link building to promote these two successful best sellers.

Activities will include linking back to the targeted pages with Watco blog posts at Blogger, WordPress and Google+ focused on bathroom repair and improvement and Wordford posts at Blogger, WordPress and Google+ with an emphasis on gardening and the benefits of yard hydrants. In addition, relevant posts for Eagle Mountain Products will be posted to Tumblr and a Google+ brand page.

We look forward to a continued partnership with WCM Industries and Eagle Mountain Products.

 

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

 

Originally posted on: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-by-wcm-industries-for-fourth-year-of-digital-marketing-services

 

 

Creative Search Marketing Helps Designer Fireplaces

Bob Peterson - Thursday, March 31, 2016

 

Designer Fireplaces is one of the world’s top alternative natural heating companies. The marketing challenge was simple – our client is based in South Africa, where the majority of people don’t know that these kinds of fireplaces even exist, never mind them being available. Furthermore, explaining the benefits of a heat retaining fireplace to someone that has never experienced it for themself, is challenging at best.

To address this, WSI thoroughly researched the search engine marketing opportunity and identified a wide range of fireplace related phrases (e.g. eco-friendly fireplaces, wood burning fireplaces, child friendly fireplaces, energy efficient fireplaces, built-in fireplaces and more) that South Africans are familiar with and set about ensuring that Designer Fireplaces would be found for these phrases and thereby connect with their target market. The result, is that our client’s business has expanded and they now have a number of very satisfied client’s with fireplaces in Cape Town and even more with fireplaces in Johannesburg.

3 Key Points That Make These Fireplaces Different

  1. Traditional fireplaces allow more than 80% of the heat to escape out the top of the chimney. With a heat storage fireplace, not more than 10% of the heat escapes - now that is efficient.
  2. They are absolutely hassle free:
  • You load the fire once, light it and enjoy the show for roughly 2.5 hours. No further refuelling required. During that time the core of the fireplace is quietly working it’s magic, soaking up all of that excess heat so that long after the fire has died down, the heat can still be radiated out to keep you warm. In fact, most of their clients find the targeted area remains comfortable for up to 24 hours after lighting the fire.
  • If you think that’s impressive, but you’re still on the fence because you detest cleaning fireplaces, you’re going to love this next point. These fires burn at over 800 degrees celsius, which means only 1% of the original wood mass is left over when the fire is finished. All you do is flip the handle to seal the door… no cleaning of the ash, no fireplace odour, no dust. Simply add more wood 24 hours later and light the fire again. If you use the fire every day during winter you might need to empty it every 3 - 4 months.

3. They can be styled just the way you want it… tired of buying the same old fireplace in a box, and then you have to adapt your decor to try match that lump of metal? Well then you’ll love the fireplace designs that are possible with these fireplaces. Interior designers, architects, renovators… they all agree, when it comes to creating the heart(h) of a home, it’s hard to match the flexibility of these fireplaces and the design opportunities they unlock.

What Did WSI Do For Designer Fireplaces?

Right from assisting with the choice of the domain name, through to the website design, writing of the content and development of the site, WSI delivered the full setup. After that WSI was appointed to handle the initial setup and management of the PPC campaign and Search Engine Optimisation campaign. This includes both Local and National SEO campaigns and therefore includes a mix of:

 

  • Content Creation and Blogging
  • Business Directories & Citations
  • Social Sharing across various platforms
  • Natural Keyword Based Link Growth

 

WSI has also created content syndication opportunities across the digital marketing landscape using Tumblr, WordPress, Blogger, Weebly, Behance and Google+ to name but a few.

 

The Way Forward

 

This is a tough, competitive market with some very strong established brands. At WSI we welcome the challenge and look forward to unlocking the full search marketing potential for our client as the campaign matures.


This blog originally appeared on: http://blog.wsiwebmarketing.co.za/creative-search-marketing-helps-designer-fireplaces/

 


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