Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

WSI Retained by WCM Industries for Fourth Year of Digital Marketing Services

Bob Peterson - Friday, April 01, 2016


C:\Users\Nancy\Documents\1-WSI 2013 - 2015\Eagle Mountain Products\Prior to 2014\Eagle Mountain Products.png

WCM Industries, the manufacturer of Watco drains and Woodford faucets, has retained WSI to continue for a fourth year of digital marketing services for their e-commerce site called Eagle Mountain Products

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very satisfied client.

Phase two of the SEO, which began in June of 2014, focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages were optimized with new URLs, Title Tags and Meta Descriptions.

In 2016, we will be targeting repeat purchasers of the Woodford Model Y34 yard hydrant repair kit and the Watco 924 Innovator flexible bathtub waste. This will be a highly targeted campaign of SEO link building to promote these two successful best sellers.

Activities will include linking back to the targeted pages with Watco blog posts at Blogger, WordPress and Google+ focused on bathroom repair and improvement and Wordford posts at Blogger, WordPress and Google+ with an emphasis on gardening and the benefits of yard hydrants. In addition, relevant posts for Eagle Mountain Products will be posted to Tumblr and a Google+ brand page.

We look forward to a continued partnership with WCM Industries and Eagle Mountain Products.


WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.


Originally posted on:



Creative Search Marketing Helps Designer Fireplaces

Bob Peterson - Thursday, March 31, 2016


Designer Fireplaces is one of the world’s top alternative natural heating companies. The marketing challenge was simple – our client is based in South Africa, where the majority of people don’t know that these kinds of fireplaces even exist, never mind them being available. Furthermore, explaining the benefits of a heat retaining fireplace to someone that has never experienced it for themself, is challenging at best.

To address this, WSI thoroughly researched the search engine marketing opportunity and identified a wide range of fireplace related phrases (e.g. eco-friendly fireplaces, wood burning fireplaces, child friendly fireplaces, energy efficient fireplaces, built-in fireplaces and more) that South Africans are familiar with and set about ensuring that Designer Fireplaces would be found for these phrases and thereby connect with their target market. The result, is that our client’s business has expanded and they now have a number of very satisfied client’s with fireplaces in Cape Town and even more with fireplaces in Johannesburg.

3 Key Points That Make These Fireplaces Different

  1. Traditional fireplaces allow more than 80% of the heat to escape out the top of the chimney. With a heat storage fireplace, not more than 10% of the heat escapes - now that is efficient.
  2. They are absolutely hassle free:
  • You load the fire once, light it and enjoy the show for roughly 2.5 hours. No further refuelling required. During that time the core of the fireplace is quietly working it’s magic, soaking up all of that excess heat so that long after the fire has died down, the heat can still be radiated out to keep you warm. In fact, most of their clients find the targeted area remains comfortable for up to 24 hours after lighting the fire.
  • If you think that’s impressive, but you’re still on the fence because you detest cleaning fireplaces, you’re going to love this next point. These fires burn at over 800 degrees celsius, which means only 1% of the original wood mass is left over when the fire is finished. All you do is flip the handle to seal the door… no cleaning of the ash, no fireplace odour, no dust. Simply add more wood 24 hours later and light the fire again. If you use the fire every day during winter you might need to empty it every 3 - 4 months.

3. They can be styled just the way you want it… tired of buying the same old fireplace in a box, and then you have to adapt your decor to try match that lump of metal? Well then you’ll love the fireplace designs that are possible with these fireplaces. Interior designers, architects, renovators… they all agree, when it comes to creating the heart(h) of a home, it’s hard to match the flexibility of these fireplaces and the design opportunities they unlock.

What Did WSI Do For Designer Fireplaces?

Right from assisting with the choice of the domain name, through to the website design, writing of the content and development of the site, WSI delivered the full setup. After that WSI was appointed to handle the initial setup and management of the PPC campaign and Search Engine Optimisation campaign. This includes both Local and National SEO campaigns and therefore includes a mix of:


  • Content Creation and Blogging
  • Business Directories & Citations
  • Social Sharing across various platforms
  • Natural Keyword Based Link Growth


WSI has also created content syndication opportunities across the digital marketing landscape using Tumblr, WordPress, Blogger, Weebly, Behance and Google+ to name but a few.


The Way Forward


This is a tough, competitive market with some very strong established brands. At WSI we welcome the challenge and look forward to unlocking the full search marketing potential for our client as the campaign matures.

This blog originally appeared on:


Kimbel, Inc. Retains WSI to Expand Its Digital Marketing

Bob Peterson - Thursday, March 31, 2016


Kimbel manufactures exterior roller shutters for windows for residential as well as commercial applications. Their shutters come in a variety of colors to match any architectural design. Many homeowners install security roller shutters for windows from Kimbel.


Kimbel uses the same technology to build roller shutter doors. They are perfect for closing off large patio doors for the season or to protect interior rooms from direct sunlight.


The latest addition to Kimbel’s product line is roll-up screen doors. They are perfect for closing off patio areas, thus creating additional living space and protecting against mosquitoes, direct sunlight, and dust.


Kimbel also extended its product line to offer roller shutter garage doors. They are very popular in older buildings where space in the garage is precious. In such cases, roll-up garage doors are a better solution than standard overhead doors.


Kimbel products are also used in commercial applications, such as commercial roll-up doors. They offer industrial roll-up doors perfect for warehouses and shipping and receiving depots. They manufacture industrial roller shutter doors for stores, restaurants, and office fronts.


WSI had implemented a very successful PPC campaign for Kimbel that lasted almost one year. Based on the findings from the PPC campaign, WSI has now implemented an SEO strategy for Kimbel. Only one month after deploying the new website with SEO-optimized pages, Kimbel started to rank on the first and second pages in Google, Bing, and Yahoo for all ten initially identified keywords.

This post originally appeared on the WSI blog at




WSI Provides Technical Ecommerce SEO Consulting to The Bed King

Bob Peterson - Thursday, March 31, 2016



The Bed King is a well established bed retailer in South Africa, which sells an impressive range of beds, mattresses, pillows, sleeper couches, bunk beds and bedroom furniture. Over the years they’ve also built up an enviable reputation for incredible customer service right from the shop floor, all the way through to the delivery of the merchandise, and their website has more than enough testimonials from satisfied clients to prove it.


Our WSI team in Cape Town has been involved with The Bed King for a number of years now and we’re well into their 3rd generation website. We first helped them to move on from their original site, which although visually appealing, the site architecture and on-page SEO was so poor that there was no chance it was going to rank for the competitive phrases that drive massive traffic in this industry. Over the next 2 years we steadily moved The Bed King up to the top 3 positions for well over 50 key traffic generating phrases, including beds, mattresses, sleeper couches, bunk beds, simmons, restonic, serta and many more. The second website also helped Bed King to move forwards with their first implementation of an e-commerce site, maintained the search engine rankings seamlessly and started to get online sales moving.


Several years down the track it was time for the 3rd website, but this time the team at Bed King requested considerably more custom functionality and we agreed it was time to bring in a third party development team that specialises in custom development for ecommerce websites to facilitate the development of a range of tools that could help clients to choose a mattress online, otherwise known as “mattress wizards”. Sounds great… but website owners beware... this can be the start of a challenging road.


We have learnt that custom ecommerce platforms often introduce a number of technical ecommerce SEO challenges. You name it, this platform introduced it, mainly in the form of mass duplicate content as a result of pagination, search query pages, dynamic filter pages, product ordering pages, url re-writes in the htaccess file and much more. At some point, the site had over a million pages being indexed by Google, the bulk of which were serving up duplicate content, thanks to the above issues. Many a SEO company would have told their client to move on and find another platform… but not so at WSI. We dug deep, working with the third party development team to get to the bottom of it.


Since identifying the route cause, we’ve got the URL count back down to less than a 1000… one url for each content page and just one url for every product page - no matter how you access it… because well, that’s what is optimal for users and therefore what Google wants too. Trust us, it’s not the first time we’ve identified and worked to resolve these kinds of issues… and yes even the websites of some of the world’s top brands need to have these issues addressed. The upside however, is that once fixed, the jump up the ladder on search engine results pages are dramatic.


Originally posted on:



WSI Partners with HinderRUST™

Bob Peterson - Thursday, March 31, 2016

WSI, the world’s largest internet marketing company, announces it has partnered with Fluoramics Inc. makers of HinderRUST™ (, the worlds most advanced rust inhibitor and automotive undercoating product.


HinderRUST™ is the first scientifically formulated rust inhibitor with surface-active adsorption chemistry, preventing rust longer and more completely than any other rust preventer in the world. The Rust Stopping power of HinderRUST™ was developed by world-renowned lubricant chemist Franklin G. Reick, also the inventor of Tufoil, an engine oil lubrication additive that holds the Guinness Book record as the world’s most efficient lubricant.

What Sets HinderRUST™ Apart

Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season.

Applications for HinderRUST™ include:

  • Industrial Machinery
  • Prevents rust during transit or storage of metal products
  • Maritime or shore side equipment
  • Auto and Truck undercoating
  • Household tools and equipment
  • Leisure Vehicle preservation and leisure Equipment
  • Special Formula for Guns and Firearm rust protection.

WSI Marketing Program for National Brand Development

WSI consulted on the design and development of the HinderRUST ecommerce website and designed a broad national marketing program, which is focused both consumer and corporate clients. The program is designed to build brand recognition and awareness for the rapidly growing product line. Target markets were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these new concepts into the visual and structural redesign of their existing website and all online brand properties.

Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website and a series of technical and content specifications. WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

This blog was originally posted at




Digital Marketing Consulting combined with Naturopathic Medicine is a winning combination

Bob Peterson - Thursday, March 31, 2016


With the help of the marketing experts at WSI, Rockwood Natural Medicine Clinic has launched an online marketing and search engine optimization (SEO) campaign to boost its web presence. Rockwood Natural Medicine Clinic offers functional, integrative care for the whole family with a unique combination of alternative medicine in Scottsdale practiced alongside conventional medical care.


The Phoenix naturopathic doctors at Rockwood offer top-notch services with a focus on wellness and preventative care, their caring, highly-skilled staff addressing and eliminating the root cause of issues rather than simply managing symptoms. Rockwood Natural Medicine Clinic offers everything from routine lab work and wellness exams to homeopathy, acupuncture, and chelation, treating asthma and allergies, cardiology, systemic diseases, men’s and women’s health issues, pediatric and geriatric concerns, and more. Its proven treatment therapies and unique, interdisciplinary approach to naturopathic medicine are sure to get the attention of the Phoenix and Scottsdale web community.


To improve Rockwood’s digital marketing strategy and help introduce one of their new Scottsdale n aturopathic physicians, Dr Shawna Eischens, WSI began by performing a competitive analysis and keyword research to determine the best way to profitably generate leads. WSI then began the process of optimizing content around chosen keywords to increase Rockwood Natural Medicine Clinic’s presence on Google and other search engines, drive more leads through their website, and boost the naturopathic medicine practice’s clientele. WSI also added to Rockwood’s social media arsenal optimizing existing profiles including their Wordpress,Tumblr, Blogger, Weebly and individual naturopath blog.


WSI also improved and enhanced Rockwood Natural Medicine Clinic’s existing website, optimizing content to boost its ranking in online keyword searches using Search Engine Optimization (SEO) techniques, as well shared content to maximize Rockwood’s audience. In the three months since the start of the campaign, Rockwood Natural Medicine Clinic has experienced an increase in search traffic by 50 percent year over year! That number is only expected to rise as WSI’s new marketing efforts broaden its consumer base.


Ready to build your reputation on the web the right way? Contact WSI, the world leader in internet marketing and web development and design, today.


This blog was originally posted on


Austin Area HVAC Company Continues SEO Program with WSI

Bob Peterson - Wednesday, March 30, 2016

WSI, the world’s largest Internet marketing company, announces it has renewed its partnership with Comfort Control in Dripping Springs, Texas. Comfort Controlis one of the Austin area's leading HVAC and Electrical Contractor companies serving both residential and commercial customers with high quality HVAC repair and electrical services.

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords. WSI redesigned and launched a new website for that was Responsive (mobile friendly), and included a local SEO strategy to improve their site visibility and overall web presence in their local market.

After completing keyword research and setting up optimized pages on the site, WSI began syndicating high quality content, driving links to the site via company specific blogs at WordPress,Blogger,Tumblr, and Weebly. This resulted in a substantial increase in traffic for customers looking for:


Air conditioning installation

Heating system repair

Residential Electricians

Commercial Electricians


We continue to expect Comfort Control to have a steady flow of new leads from searchers looking for a top-notch HVAC service company.


About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,000 offices in 82 countries around the globe, WSI has helped many companies develop and implement comprehensive digital marketing strategies. Contact WSI today to discuss your goals, and get an analysis of your current online marketing activities.


This post originally appeared on the WSI blog:



Achieving Excellence in eCommerce - New WSI Video

Bob Peterson - Tuesday, March 22, 2016

Online eCommerce is expanding at 7 times the rate of offline retail growth.

Adopt an effective eCommerce strategy to:
… expand your marketing reach
… grow your customer base

5 Key Points of Focus:

1. Put the right platform in place
2. Know your audience
3. Optimize for conversion
4. Offer an outstanding customer experience
5. Listen, learn, and improve

Watch the video



Adaptable Digital Marketing Wins New Business

Bob Peterson - Saturday, December 19, 2015

Adaptable_digital_marketingThe world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty. Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities.

1. Be Ready with Responsive Web Design Time spent browsing on smartphones, tablets and game consoles continues to rise. If you want to keep up with your mobile customers your website must be fully responsive and able to adapt to any screen size. You need to get your message out with maximum clarity whatever device your potential customer is using. An unresponsive website is likely to give a poor user experience and ultimately will result in lost revenue.

2. Prepare for Success with a Social CRMMany businesses are now wise to the impact that social media can have on their marketing efforts. Social CRM systems help you manage your social media far more efficiently. In addition to managing your posts and updates across multiple platforms, they enable social listening; real time listening to what people are saying about you and your brand, or even your competitors. This will allow you to adapt your marketing and advertising strategy based on what those people are saying.


3. Become an Adaptive Content MarketerAs well as giving helpful information, your content is your way of showcasing your expertise, so your website should include an engaging blog. Regular, relevant content is essential for engaging your audience. A blog will enable you to use your valuable insights into customer behaviour to publish regular content which will engage your audience across the appropriate social platforms.

4. Review and Improve Using Data and Analytics Digital marketing is the most measurable form of marketing. Regular reviews of the analytics data from your web properties will allow you to identify challenges, shortcomings or potential areas of growth. Eliminate the need for guesswork and identify what methods are working well and what needs improvement. Use the data to inform your marketing decisions and decide on the next steps. There are a myriad of tools out there that can help with your digital marketing efforts. Some have both free and paid versions, like Hootsuite. Others are solely paid for services. There will be something to suit every budget, you just need to find the one that fits and is right for your business. These tools can help provide the direction you need to adapt and improve your online marketing, allowing you to win new clients, and increase repeat business.

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Grow With Digital | Paid Search Expert Advice

Bob Peterson - Saturday, December 19, 2015
Grow With Digital Paid Search PPC We recently interviewed Jack Porter-Smith of WSI Paid Search, a PPC expert and Google Top Ten Contributor as part of our 'Grow With Digital' series. Here are a few of the insights that came out of the interview. Paid Search is so much more than traditional text ads. Pay Per Click (PPC) encompasses Retargeting, Display Marketing, eCommerce/Google Shopping and Social Display Marketing.   At our recent Digital Summit Jack was asked about "what's the Slam Dunk for eCommerce Companies?"

Each of the above Paid Search techniques come with their own advantages and their own pain points. It's important to understand these before you launch into trying to use them. Google is very good at getting you to spend money. It's very easy to spend a lot of money and not get the kind of results you want, this is because although it's easy to start placing ads it's entirely another thing to run ads providing the best ROI possible. The first thing you must consider is what you are doing at the strategic level. It can be tempting to dive in at the deep end and start playing around with all of the functions of the various ad platforms available to you. Getting involved with the Tactical before you think about the Strategic is a sure fire way to cause yourself long term problems. Assuming you're already running PPC campaigns the first thing you have to ask yourself is if you're having success with them? If you can't answer that question easily then you have fallen into one of the most common pitfalls of PPC campaigns. Without proper measurement, tracking and proving of ROI how can you know what is working and what isn't? There are dozens of metrics you should be tracking when it comes to your Paid Search efforts, from Cost Per Click through to On-Site Interaction. Once you find out what is working, do more of it!

Retargeting is an area of Display Advertising that has been growing rapidly from 2009 through to today. A Retargeted Ad is especially useful because it only displays to a customer that has previously shown an interest in your product or service. The technology behind Retargeting is getting smarter every day with 'smart' options being the norm as opposed to single static ads that just follow users around the web. Assuming a good conversion rate of 10% of the people that click your original ad, that means the other 90% of the potential customers haven't purchased your product. For a fraction of the price of the original ad you can now target ads at this qualified customer and gouge into that 90% and hopefully convert a good deal more customers over time. Very few customers will commit to a purchase on their first visit to a site. Retargeting allows a second, third and fourth bite at the cherry.

With all this in mind I asked Jack why so many people seem to have trouble with their PPC and are reluctant to engage with the full variety of Paid Search options that are on offer. It turns out the wealth of information, feedback and options is overwhelming for most. It's possible to manage it all yourself, but not without devoting nearly all of your time to it. Even then chances are you're not going to be able to do it as well as someone who does it for a living. Jack made an interesting analogy. Suppose you have to travel 1000 miles and at the end of that 1000 miles there is some kind of reward. The only vehicle available to you is a helicopter and you don't know how to fly it, but there is a pilot there who does. He says he'll fly you the 1000 miles in a day and he'll only ask 20% of the reward. You could try to walk the 1000 miles, but that would take weeks, you might get the whole reward but who knows what might happen on the way? Is the reward even worth weeks of walking? If you try to fly the helicopter yourself it's doubtful you'll even get it off the ground and when you do there's a good chance you'll crash! Many people object to management fee's when it comes to outsourcing their Paid Search activity. The fact is that if you take 20% of your budget and use it to have the remaining 80% properly managed by professionals you will get far better returns than if you plowed all 100% of your budget into ads yourself.

Professionals like Jack dedicate all their time to Paid Search, they know every piece of software to use, how to test and what new innovations are game changers and what new innovations are going to fail. PPC can be done in-house but it takes a long time to get results if you're trying to learn along the way. PPC should be giving you instant results, if it's not it means you're using the tool in the wrong way. Whilst you can let people in the office slowly build your SEO and create your new content these are long term strategies. If SEO is your marathon then PPC is the sprint, stumbling through a sprint is not advised!



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