Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

La Red Floral, an alternative healthcare company, relies on WSI for SEO

Bob Peterson - Friday, September 04, 2015

La Red Floral is an organization that promotes health, personal development and life quality through training, therapies, and products related to alternative therapies, such as therapy of past lives, floral therapy or Bach flower therapy,  Ho'oponopono, emotional reading of the body and therapy for bipolar disorder.

WSI was hired by La Red Floral to develop a SEO strategy. The first phase of on-page optimization has been completed. It consisted in optimizing 5 web pages and make some adjustments to the site in order to make it able to be positioned. These 5 pages are focused on 5 main services offered by La Red Floral:

  • Terapia de vidas pasadas
  • Terapia floral o terapia con flores de Bach
  • Ho’oponopono
  • Lectura emocional del cuerpo
  • Terapia para el Trastorno Bipolar

Also WSI is running the off-page optimization phase in order to increase the popularity of La Red Floral, which also includes the creation of profiles in business directories, customer reviews, external blogs (like Google+, Wordpress, Tumblr, Weebly y gHost) and producing signals in social networks.

La Red Floral goal is to organize training, entertaining and educational activities about disciplines and holistic technics for health and well-being. La red Floral also aims for the creation of healthcare spaces and personal development. They also promote their services through related publications about knowledge and tools for health and well-being. Finally, they investigate, design, develop and promote related products.

This post originally appeared on http://www.wsiwebdeal.com/la-red-floral-salud-alternativa-se-apoya-en-wsi-para-seo/

 

Do You Have a Social Media Content Calendar, or are You "Winging it"?

Bob Peterson - Friday, August 28, 2015

If you are going to use social media as part of your business marketing efforts, do you have a social media calendar?

A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.

Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. The easiest way to organize a content calendar is by using a separate sheet for each month, with activities further broken down by month or day, depending on the volume of content you plan to publish. If you have more than one copywriter, your calendar should reflect which of your writers is responsible for writing, publishing and promoting each piece of content. If you have several social media channels for content promotion, it helps to include icons representing each network next to the title of the post—this way, you can streamline your content marketing and social media strategies.

Great post from our partners at Hootsuite. Read the entire article...

 

ARP engages WSI for their Web Positioning with SEO

Bob Peterson - Friday, August 28, 2015

Analistas en Riesgos Patrimoniales, Agente de Seguros y Fianzas S. A. de C. V. (ARP), aware of the commercial explosion that happened in the field of risk prevention and the insurance market, strengthens its advertising presence on the Internet by entrusting its SEO to WSI.

ARP is a company whose mission is to ensure that its customers have a scheme to deal with financial losses or requirements of significant expense, unless they endanger their financial, physical or emotional stability, and in this way contribute to the safe and consistent development of their patrimony.

Attentive to the increase in the potential market that represents the insurance market on the Internet, ARP has begun its online advertising strategy taking advantage of the change in customer behavior that has been observed in the insurance sector for the recent years.

ARP is supporting in WSI, a digital marketing solutions company, to develop its advertising strategy on the Internet so that they will gain market share in this online potential market.

In the first step, nine new optimized web pages were added for SEO, and one existing page was updated. Some URLs were redirected via 301 redirections in order to match the keywords. These pages are the following:

http://www.segurosarp.com.mx/asesor-de-seguros.html

http://www.segurosarp.com.mx/tipos-de-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-gastos-medicos-mayores.html

http://www.segurosarp.com.mx/seguro-de-viaje1.html

http://www.segurosarp.com.mx/cual-es-el-mejor-seguro-de-autos.html

http://www.segurosarp.com.mx/cotizar-seguro-de-auto.html

http://www.segurosarp.com.mx/seguro-empresarial.html

http://segurosarp.com.mx/seguro-para-casa-habitacion.html

http://www.segurosarp.com.mx/seguro-para-mascotas.html

On the other hand, an off-page optimization strategy has been started by posting some articles in external blogs to build back links, so we will increase the popularity of ARP’s website, such as: Google Blogger, Wordpress, Tumblr, Weebly and GHost. Also, we are working on a content plan in order to create social signals in ARP’s social networks.

Each month WSI will provide to ARP a detailed report of the performance of the SEO campaign that shows the results, activities and in depth analysis of their Google Analytics data to assess the effectiveness of the SEO campaign as a result of the on-page and off-page optimizations.

ARP offers services that are differentiated by their professionalism, great customer service and honesty, focused on providing the best solution for the prevention of financial risks of companies or persons served by ARP.

This post originally appeared on this WSI blog: http://www.wsiwebdeal.com/arp-contrata-a-wsi-para-su-posicionamiento-web-con-seo/ and was translated to the English Language

 

WSI Brings SEO Fundamentals to Lee Lumber

Bob Peterson - Wednesday, August 26, 2015

Since 1952, Lee Lumber has been supplying custom homebuilders, Chicago’s top contractors and architects with the finest millwork the region has to offer.  They have grown to be Chicago’s largest lumberyard servicing not only those near, but expanding the business regionally into northern Indiana.

Lee Lumber is somewhat unique in that they offer B2B services thru their main Lee Lumber website, but also capture B2C homeowners through their Spaces and Views website that features, projects, as well as products.

Teaming up with WSI to provide fundamental SEO function to their newly redesigned websites was the next step Lee Lumber felt the need to take in order expand the service area.

WSI is helping Lee Lumber properly launch well optimized sites by implementing some of the fundamentals of SEO:

  • Best practice URL Structure
  • Canonical usage
  • Redirection captured
  • Basic meta information
  • Good user experience
  • Value providing content
  • Image optimization

By getting a jumpstart with basic SEO fundamentals Lee Lumber, together with WSI will be able to build out strong digital marketing strategies for all of their target audiences.  

This post was originally published on http://www.wsieresults.com/wsi-brings-seo-fundamentals-to-lee-lumber/


 

WSI Connect Launches New Marketing Strategy for Walnut Creek Accounting Firm

Bob Peterson - Tuesday, August 25, 2015

WSI Connect was contracted by local accounting firm, Ernst Wintter & Associates to build, design and maintain a new website and implement a digital marketing strategy. 

Upon the initial evaluation, WSI recommended a new website for Wintter with a design focused on lead conversion. The new and improved website launched this month with great reviews. WSI implemented a look that emphasizes Ernst Wintter’s four services and created a new page for each:

The world of taxes, accounting and auditing may be confusing to some, but Ernst Wintter’s new website concisely outlines the benefits of why a company would need, for example, an audit and what to expect during the process. New website content will include geo-modified keywords to aid in search engine results. 

WSI Connect also created a blog for Ernst Wintter and is curating and distributing content both on their webpage and on offsite blogs such as Wordpress, Tumblr, and Blogger. The blog articles have been optimized with anchor text that supports their four main lines of business.  Topics will focus on areas of concern to their customers and prospective clients. The blog will serve to create educational value for their clients and their communities.

WSI Connect will continue to implement social sharing to help increase awareness about Wintter’s services. Content will be shared on sites like Google+, Facebook, and Twitter. WSI Connect will also create and update directory listings to improve local search results.

Both WSI and Wintter are extremely optimistic about this new venture and look forward to a long, mutually beneficial relationship.

About Ernst Wintter & Associates

Ernst Wintter & Associates is an accounting firm with over 25 years of experience helping businesses with their audit, tax and accounting needs. Their office is located in Walnut Creek, CA and they assist both individuals and companies with all tax needs.

About WSI Connect

WSI Connect is a marketing agency that strives to deliver solutions, through digital marketing, that enable our clients to increase their profits.  They leverage strategies and tools such as search engine optimization (SEO), online pay-per-click advertising (PPC), email marketing, social media, website design and optimization, and content marketing.

Originally posted on the WSI Connect blog at: http://info.wsi-connect.com/blog/wsi-connect-launches-new-marketing-strategy-for-walnut-creek-accounting-firm


 

WSI Retained by Tom Needham Insurance for a New Website and SEO Implementation

Bob Peterson - Tuesday, August 25, 2015

Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years.  As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented. 

Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO.  This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across multiple channels.  This also gave their customers the ability to provide all their information and get rapid quotes online over a secure, trusted site.

After the initial keyword research was completed, additional pages, plus a blog, were added to their site for a better user experience and proper optimization.  WSI also assisted with relevant content and optimized copywriting.  In two months, seven new pages are being shown on page one of search results.  Three examples are found below:

https://www.tomneedhaminsurance.com/homeowners-insurance/

https://www.tomneedhaminsurance.com/ho-3-vs-he-721-comparison/

https://www.tomneedhaminsurance.com/blog/

Now the primary focus will be on off-page optimization, including citation building and increased customer reviews.  WSI will also provide relevant posts for their blogs created at Tumblr, Wordpress and Blogger and posts for Google+ and their social channels. 

Each month, WSI will analyze the progress made on the key performance indicators of the implementation and provide Tom Needham Insurance with reporting.  These reports will allow them to easily see the success of these online projects and see if any changes need to be made in their overall strategy. 

This post originally appeared on the WSI blog:  http://www.wsinewmediamarketing.com/wsi-retained-by-tom-needham-insurance-for-a-new-website-and-seo-implementation/


 

HVAC Company trusts WSI as a partner for the Growth of their business

Bob Peterson - Monday, August 17, 2015

H & H Heating and Air-Conditioning Inc. is a premier provider of Air Conditioning and Heating Products and services to the residents of the Delaware Valley. Since their inception in 1985, they have made a name for themselves in the area for service, professionalism and quality.

H & H decided to partner with WSI to grow their business further and reach new customers, as well as to reflect the quality and service that they are known for, in their online presence and branding. As part of this evolving process, WSI restructured and rebuilt their website, so that the website was easy to navigate and provided easy access to the visitors to all the information they are looking for. The website was made responsive to enable easy accessibility via mobile devices.

As the next phase in the project, WSI implemented an SEO plan for H&H. After an in-depth keyword research and keeping the company’s primary offerings in minds, the following pages were optimized-

Heating and Air conditioning company

Air conditioning company

Heating repair company

Heating and Cooling Units

Air conditioners

Home heating units

Air Source Heat Pumps

Geo thermal heat pumps

Radiant floor heating

Hot water heaters

Wine cellar cooling units

HVAC repair services

Heating Repair Services

Air conditioner service and repair

Indoor air quality systems

Home air filters

UV light air purifiers

H & H is also an authorized dealer for many outstanding manufacturer, so new pages were added to the site with SEO copy and optimized for these manufacturers.

Bryant air conditioning and heating

Bradford Water heaters

Mitsubishi Ductless air conditioning systems

In addition, a blog was created on Weebly for social media postings and links back to the site. The strategies have resulted in bringing consistent relevant traffic to the site and the business has seen increase in the number of new customers who found them through the internet.

The engagement started with SEO now WSI is also managing PPC for the company bringing in additional business to the client.

WSI is constantly refining its online strategies to bring even better results for H & H and looking forward to an even longer term partnership.

This post originally appeared on http://www.wsipromarketers.com/hvac-company-trusts-wsi-as-a-partner-for-the-growth-of-their-business/

 

Adlex Abogados Relies on WSI for their Web Presence

Bob Peterson - Tuesday, August 04, 2015

ADLEX Abogados is a law firm that offers services of administrative law, corporate law, fiscal defense, legal support for public procurement, and municipal law. Its main value is a personalized attention for their customers.

Adlex Abogados have contracted WSI to develop its web presence through SEO, in order to attract more customers in the areas of fiscal defense, corporate law and public procurements.

As part of the on-page activities of web positioning, WSI has optimized the Adlex Abogados web site for organic positioning. These optimized pages are:

http://www.adlexabogados.com.mx/litigio-fiscal.html

http://www.adlexabogados.com.mx/derecho-corporativo.html

http://www.adlexabogados.com.mx/licitaciones.html

WSI currently works on the off-page activities to raise the popularity of Adlex Abogados web site for the selected keywords, as part of the SEO strategy.

Adlex Abogados has a philosophy centered on the exercise of the professional practice and service based on results, for which develop approaches and strategies that have legal and real, guaranteed sustenance in the current legal dispositions in Mexico, always incorporating the most recent and relevant judicial criteria, even those that are applicable in the field of human rights.

This post was originally posted to: http://www.wsiwebdeal.com/adlex-abogados-se-apoya-en-wsi-para-su-presencia-web/ and was translated to the English Language by the author.

 

Expanding The Medical Coding Business with WSI’s help

Bob Peterson - Tuesday, August 04, 2015

Professional Dynamic Network, a medical coding company located in Chicago, IL providing medical coding services nationwide, recently made the decision to refocus their business towards medical coding rather than medical coder staffing.

The biggest challenge for this project has been to transform a site mainly targeted for those looking for employment or staffing, and “re-target” it for those looking to outsource medical coding. This is a completely different buyer’s persona, and audience target.

Our strategy was built on

  • micro-focus on promoting just a few pages
  • removing all content targeting the unwanted traffic
  • writing new content and distributing that content
  • correcting citations we found that referenced staffing and employment

While maintaining the company branding, we have made great strides in getting Google’s attention for medical coding rather than medical coder staffing and employment. It has not been an easy task, and we would not suggest any company drastically refocus, however, we are proving that completely changing your target audience can be done.

This post was originally posted to http://www.wsieresults.com

 

The Conco Companies Retain WSI for a Third Year of Comprehensive Digital Marketing Services

Bob Peterson - Tuesday, August 04, 2015

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. 

WSI and Conco have just agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive service offering including SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development.

Over the last 12 month’s WSI’s has added 62 pages to the Conco site, posted 120 off site blogs to multiple accounts, created and marketed an Android and Apple mobile app that features the available concrete pumps that Conco offers at its various locations, and optimized 5 different social media platforms.

Moving forward, WSI will continue to optimize Conco’s web presence through the creation of a newly designed responsive web site, a drive to expand Conco’s already impressive e-mail list, increased social media presence, add a Weebly blogging account and deepen SEO efforts on high value keywords in SEO.  Specifically, WSI will focus on moving Conco up into top three ranking positions for the following high value keywords:

  • concrete pumping services
  • concrete pumping companies
  • concrete pumping
  • concrete pumps
  • post tension cable
  • shotcrete
  • concrete construction companies

Last, but certainly not least, WSI will also focus on improving Conco’s web presence in Denver by increasing visibility of the following geo-modified keywords such as “concrete contractors Denver”.

Some of the notable projects that Conco has been involved with include the following:

The Main Street Gateway Project in Bellevue Washington. The Conco Companies provided the structural concrete package this mixed-use project. This includes the pumping, place and finish, shotcrete, and formwork along with supplying the reinforcement.

The Kinects Tower in Seattle Washington. This is a new mixed-use 41-story high-rise currently under construction.  Once complete the tower will consist of 356 multi-family units varying from traditional studios to luxury penthouse suites located on the top two floors as well as 4,658 sq. ft. of retail space on the ground level. Conco’s is constructing four levels of below grade parking and five levels above to provide the building with 316 parking stalls.

LuXe -1650 Broadway Street, San Francisco.  This project is a 34-unit condominium Conco is providing all of the concrete pumping and reinforcement services. In addition Conco is constructing two floors below ground that will contain 49 parking spaces for residents.

1650 Wewatta, Denver, Colorado.  Conco was awarded a concrete contract by Holland Partners for a 21-story luxury apartment building next to the historic Union Station in downtown Denver. The building will include 288 apartment units, 260 parking spaces, and approximately 7,000 SF of retail space.

Conco and WSI are looking forward to a mutually beneficial relationship for many years to come.

This post originally appeared on http://www.wsiexpertinternetmarketing.com/our-blog/the-conco-companies-retain-wsi-for-a-third-year-of-comprehensive-digital-marketing-services

 


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