Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Google's "Mobile Friendly" Update

Bob Peterson - Friday, April 10, 2015

From the WSIWorld.com blog...

The Details of Google’s Mobile Algorithm Update

Google announced the mobile changes themselves, so we may as well take advantage of this rare occurrence and get our information straight from the source. Here's Google's summation of the update, taken from their announcement post:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."


Amidst the craziness about this admittedly important update, people seem to have missed the fact that Google's goal is extremely simple (not to mentioned completely in line with everything they've been working towards). Google wants to improve the searcher experience, and to do this, they need to ensure that the relevant, hight-quality content they've been pushing for is optimized for the mobile devices people are using. Is anybody truly surprised by this?


If you've been paying attention during the last year, you're probably more prepared for this update than you realize. You're churning out better content, you're involved socially and you're not involved in anything spammy or thin. Nothing can undo all this good work, so don't worry - you're still on the right track.

What You Need To Do

Another indication that the mobile update isn't just a penalizing update is the fact that Google is telling everybody exactly what they need to do. Along with announcing the what and the when, Google released in-depth resources to help webmasters improve their sites so that they meet the update's standards. Here's what you can do, right now:


1. Test Your Site - Google has created a mobile-friendly test that you can use to determine whether your site is ready for the update. What's clear about this update is that it's black and white; your site is either mobile-friendly or it's not, there's no middle ground. The test will only examine the exact URL you submit, so if your site has different components and page-types, make sure you analyze them all. Here's what the results of a mobile-friendly test look like:



As you can see, our homepage is mobile-friendly. It looks like we've got some cleaning up to do with regard to Googlebot's ability to crawl some of the resources on our page, but again, Google is telling us what we need to do to fix this. When we plug in a site that isn't yet mobile-friendly, here's what we get:



This site has failed the mobile-friendly test, but if this were your site, Google doesn't leave you out in the cold wondering what the heck to do next. Whether you built the site yourself, used a CMS or had a third-party create the site for you, Google tells you what you need to do to make your site mobile-friendly.


When it comes down to it, what you need to do is simple: test your site and then follow Google's instructions. If you can make your site mobile-friendly on your own, great. And if you need help, that's fine too (there are people who do this for a living, you know).

Read the entire article...

Call us at (405) 513-8777 for more information or for answers to your questions.

Email: bob@wsiok.com 

 

WSI Launches SEO Campaign For Ventura County Home Staging

Bob Peterson - Friday, March 27, 2015

Ventura County Home Staging (VCHS), established in 2010 and owned by parent company Refined Home Staging, provides professional home staging services for homeowners, Realtors, investors and property managers. The company serves towns throughout the greater Conejo Valley area.

westlake village staged home

A Westlake Village Staged Home

VCHS provides home staging services for Westlake Village, an affluent area where the median home price for homes currently listed for sale is $1,195,000. VCHS serves this upscale clientele by calling on the interior design expertise of Pam Smith, the company founder. Ms. Smith is active with the Real Estate Staging Association, holding a RESA-Pro designation and having served as Vice President of the West Valley Chapter.

In January, 2015, WSI was retained to increase business for VCHS’s home staging services for Thousand Oaks and Agoura Hills. WSI’s keyword research identified 10 primary keywords and 15 additional stems with over 20,000 searches per month. The on-page optimization process included adding pages for the Conejo Valley towns, as well as creating high-quality content with links to VCHS’s website.

VCHS intends to expand its service area by providing home staging services for Camarillo, another nearby Southern California community located on the coastal plain northwest of Westlake Village. WSI began instantly generating qualified traffic to the VCHS website by launching a paid-search advertising campaign in the Camarillo area. This was intended to gain visibility for VCHS in the nearby market while the company’s website developed a presence in Google’s “organic” search results.

In the months ahead, WSI plans to enhance VCHS’s SEO campaign, analyze the effectiveness of the paid-search advertising, and complement both efforts with social posts on the company Facebook and Google Plus pages, along with postings on Pinterest and Instagram.

VCHS’ staging services have been proven to help homes sell faster and for top dollar. A recent study by the Real Estate Staging Association showed that professionally staged homes sell 72 percent faster than unstaged homes. With the steadily improving real estate market in California, and the Conejo Valley in particular, setting a home apart from others on the market will become more and more important. With WSI’s help, VCHS plans to get the word out about the value of their staging services.

This post originally appeared in the WSIePro.com blog:
http://www.wsiepro.com/wsi-launches-seo-campaign-for-ventura-county-home-staging/

 

WSI Implements Local SEO for Rose Wang Dental in Nashua Area

Bob Peterson - Thursday, March 26, 2015

WSI is the Agency of record for Rose L. Wang DMD and Associates, a dentist in Nashua, NH. Dr Wang’s dental practice is one of the oldest and professional dentist practices in the Nashua, NH community. She employs many dentists in Nashua that deliver thorough, caring and relaxing dental procedures as noted by over 700 customer reviews over the years. WSI delivers their Local SEO and administers their PPC advertising while monitoring their over overall web presence.

Dr. Rose L. Wang and her dental staff are well known for their efficiencies and expert delivery of extensive teeth restorations all under one roof. Dr. Wang has invested in her dental practice to have the latest dental technologies to repair teeth for people with missing teeth, broken teeth and gum disease. She is a Periodontist specializing in tooth implant restorations and permanent denture teeth restorations. A Periodontist is one of the eight dental specialists recognized by the American Dental Association.

WSI helps Rose L. Wang DMD with search engine positioning by delivering their content marketing package on various sites like blogs at BloggerWordPress, and Tumblr as well as local directory listings and their Google+ business profile. Off-page search engine optimization for RoseWangDental.com involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Gathering new patients is the core focus of dental marketing and our Local SEO services consistently delivers new appointments for Rose L. Wang DMD and associates.

 

WSI also built and published their new website that provides a very informative library of dental procedure videos. We find that potential new patients, who are candidates for extensive tooth restorations like to get educated while they are narrowing their choices for a new dentist provider.

 

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

 

This post originally appeared on this WSI blog: 

http://www.wsiwebsuccess.com/wsi-implements-local-seo-for-rose-wang-dental-in-nashua-area/    

 

WSI Implements Local SEO for BC West Building Company LLC in Connecticut

Bob Peterson - Monday, March 16, 2015

BC West Building Company, LLC has over 10 years of experience in the field of new home construction, light commercial, high-end unique home and office renovations, and exquisite carpentry and trim work.  Their focus on attention to detail and providing highly customized services is the mission of the company. BC West Building Company serves Connecticut with emphasis on Litchfield County and the Farmington Valley.

WSI was retained by BC West Building Company, LLC to design and build their new website, to increase their leads with local search engine optimization strategies, and to convert leads to customers with optimized SEO landing pages.  The architecture of the new site was optimized for researched and defined personas.   Once the site launched, on page SEO was started with extensive keyword research and eight new SEO pages were created for a total of 36 new web pages.  Examples of a few of the SEO optimized pages are shown below:

http://www.bcwestbuild.com/services/home-builders/

http://www.bcwestbuild.com/services/home-renovation-companies/

http://www.bcwestbuild.com/services/home-improvement-companies/

http://www.bcwestbuild.com/services/home-remodeling-companies/kitchen-remodeling-companies/

The eight new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct.  In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles.  Now we are beginning the off page phase of the project.  Our process includes setting up a review account with Customer Lobby to get high-quality customer reviews and the reviews will be syndicated to other sites.   WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger and WordPress.  In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and local office in Collinsville, Connecticut.  In addition, citation building with high quality directories such as Houzz will be part of the off page strategy.

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation.  These KPIs include the number of links to the eight new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions.  Monthly reporting will be conducted with the owners of the BC West Building Company, LLC to keep them informed of the progress we are making.

WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are over two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: 
http://blog.wsipaulasanderson.com/wsi-digital-marketing-of-connecticut-implements-local-seo-for-bc-west-building-company-llc

 

The Changing Landscape of SEO

Bob Peterson - Wednesday, March 11, 2015

Search Engine Optimization has changed dramatically in the last few years. 

Krista LaRiviere, the Cofounder & CEO of gShift Labs, writes in the WSI Home Office Digital Marketing blog that 3 trends have caused SEO to change in a big way:

Firstly, the number of web sites, pages, blog sites and social media content has increased drastically from the days of only having a few million web sites online.  Today – millions of pages of content, blog posts and social media content are published daily on the Internet....

Secondly, competition has escalated during this period of time.  Now,not only do we have an ever increasing volume of content but also many businesses understand the art of search engine strategy and have started spending money on optimizing their web design and web content.  Businesses are actively measuring their results with analytics and making changes each month and they understand the value of being found naturally or organically in the search engines...

Thirdly, the entrance of social media to the search engine stage gives us even more we need to focus on. Social media has completely transformed how people share information – in terms of the social anthropology of storytelling (future blog post) and also in terms of how the major search engines have adapted to use social media factors in their search algorithms...

In addition, major search engines are developing relationships with social media web sites and Local search has become much more important in recent years as major search engines have made it easier to add local listings and in turn made it easier for users to understand that they have the option of searching locally.

In short, the SEO world is becoming much more complex. Business leaders need to understand the changing landscape of SEO and apply resources accordingly. In-house talent, interactive agencies and/or specialist consultants are all being hired to manage organic search efforts.

Read the entire article...


 

Tumblebees Ultimate Gym Partners with WSI for Additional SEO Services

Bob Peterson - Wednesday, March 11, 2015

Since 1986, Tumblebees Ultimate Gym has been committed to helping over 35,000 children develop their physical aptitude, fitness, sport and life skills.  The Tumblebees sports training facility and their professional coaches offer instruction to all ages of children - from beginners to world-class athletes, competing in International competition.  Originally a developmental gymnastics academy, Tumblebees Ultimate Gym now also offers recreational and competitive programs in tumbling and trampoline, cheerleading, diving, dance, karate and rock climbing, in its Greensboro locations.

WSI was retained by Tumblebees Ultimate Gym in January of last year to optimize their website and increase traffic and leads from parents of young children who desired a structured and fun, fitness development program.   Once keyword research for all sports disciplines was exhausted, 19 keywords were selected and nine pages on the site were optimized and additional content was provided.  Within six months, 9 keywords had first page rankings and 3 keywords had second page rankings.  By year-end, the number of sessions and traffic on the site had increased by 40% and the pages viewed had increased by 61%. 

This year, the digital marketing plan will include an increased budget, persona research to better understand their potential client and creation and syndication of relevant content to several social sites, including a little used Google+ page.  With the help of a content calendar, regular posts will be made to the social accounts and also to new blog accounts on Blogger and Tumblr.  Citation building will also be a vital part of the off page optimization strategy to drive traffic and build links to their Tumblebees.com site.    

 

WSI Partners with United Methodist Homes of NJ – Assisted Living Services

Bob Peterson - Tuesday, March 10, 2015

WSI, the world’s largest internet marketing company, announces it has partnered with United Methodist Homes (http://www.umh-nj.org)  of New Jersey to represent its corporate web presence and all 5 of its full service Assisted Living Communities across NJ. 

WSI consulted on the design and development of the new online marketing program, which is focused on brand recognition and development for the rapidly growing company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties. 

UMH Assisted Living communities

UMH has a non-profit mission backed by a 100 year history of Christian care. Communities are dispersed throughout the state and cover the full range of assisted living services.

  1. UMH at Bristol Glen (http://www.bristol-glen.umh-nj.org) – The Bristol Glen community is based in Newton NJ and is the only UMH community approved to feature Independent Living options as well as the full spectrum of assisted living services on a beautiful 75 acre wooded campus.
  2. The Shores at Wesley Manor (http://www.the-shores.umh-nj.org ) – Full service assisted living in beautiful Atlantic county only minutes from the Jersey Shore.
  3. Francis Asbury Manor (http://www.francis-asbury-manor.umh-nj.org) – Based in Ocean Grove and serving greater Monmouth county inside a beautiful full service assisted living community.
  4. Collingswood Manor (http://www.collingswood-manor.umh-nj.org ) – Based in Collingswood NJ, providing a full complement of services in beautiful downtown Collingswood in Camden County NJ
  5. Pitman Manor (http://www.pitman-manor.umh-nj.org ) – Serving greater Gloucester County.

WSI Brand development services for this client include advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of localized search demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, Wordpress and BlogSpot in addition to hundreds of other social media, business, and content hubs.

WSI’s Elite Regional Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.

 

WSI Partners with ANS Solutions – B2B Medical Cost Containment Provider

Bob Peterson - Tuesday, March 10, 2015

WSI, the world’s largest internet marketing company, announces it has partnered with ANS Solutions INC. (http://www.ans-solutions.com) a leading provider of Medical Cost Containment programs for high loss workers compensation payers, based in New Jersey.  ANS drug utilization reviews save workers compensation insurers millions of dollars in unnecessary and overprescribed pharmaceuticals each year, while dramatically improving patient outcomes for the injured worker.

WSI consulted on the design and development of this highly targeted online marketing program, which is focused on brand recognition and awareness development for the rapidly growing company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties. 

ANS’ Primary Services

ANS provides services that allow insurer’s to control runaway pharmaceutical costs while simultaneously improving health outcomes for injured workers.

  1. Drug Utilization Review – ANS calls this their Pharmacotherapy Review, a comprehensive medication review so successful that they offer a 1 million dollar savings guarantee.
  2. Medical Cost Projection - To properly set reserves in a complex claim, you need comprehensive, accurate analysis of the projected medical needs of the injured.
  3. Legal Nurse Consulting – With legal nurses in all 50 states ANS is uniquely positioned to provide jurisdictionally informed recommendations and expert analysis.

WSI Brand development services for this client includes advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of local product demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, Wordpress and BlogSpot in addition to hundreds of other social media and content hubs.

WSI’s Elite National Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.

 

WSI and Rick Norris CPA, Accountancy Corporation Engage in Search Engine Marketing

Bob Peterson - Monday, March 09, 2015
March 9, 2015 LOS ANGELES -- WSI is proud to announces the company's engagement with Rick Norris CPA Accountancy Corporation, a Los Angeles entertainment CPA, in a Search Engine Marketing and Internet Advertising campaign.

The website and building an internet presence is part of an integrated communications plan for Rick Norris CPA, Accountancy Corporation.  Rick Norris, owner of Rick Norris CPA, based in Los Angeles is excited about the potential of search engine marketing and Internet advertising to increase the internet traffic on their website.

The campaign will entail writing entertainment business accounting articles, social media marketing, and promoting a podcast called, Improv-ing Business.
 
Focusing on local search, social media, and Internet marketing, WSI emphasizes the importance of search engine optimization (SEO), pay-per-click (PPC), email marketing for traffic generation. These techniques are critical Internet business solutions that will bring clients to Rick Norris, Accountancy Corporation.   WSI and Rick Norris, Accountancy Corporation  look forward to the results these changes will bring to the business. 

A website's visibility on the Internet can be the pivotal difference between a successful and targeted Web presence and being overlooked by search engines.  WSI - We Simplify the Internet, works with clients to create a strategic digital media marketing plan for a successful campaign.  The Rick Norris, Accountancy Corporation website (http://www.ricknorriscpa.com ) offers information about the services they offer including Basic Services and their Specialty Expertise.  The website also contains links to free publications, financial calculators and a blog where viewers can read and respond to various posts. 

About Rick E. Norris An Accountancy Corporation: 
Rick Norris founded the Rick E. Norris, Accountancy Corporation in 1992.  They are based in Los Angeles, CA.  Mr. Norris' company focuses on business and personal financial management, consulting and tax planning.  They offer Basic Services such as bookkeeping and accounting to Specialty Expertise in entertainment business management and music royalty analysis to name a few. 


 

Is Your Web Site Ready for Mobile?

Bob Peterson - Monday, March 09, 2015

Forbes - 2/24/2015

...smartphone usage is expected to soar above 2 billion users sometime in 2015, meaning that over a quarter of the world’s population will be using a smartphone by the end of the year.

This has major ramifications for business owners. Alongside the rapid emergence of the mobile web has come an increasing need for mobile websites and compatibility. More and more smartphone users are using their phones to make purchases, as over half of all mobile searches lead to a purchase.

Even Google has begun to take notice. On January 19th, Google sent notifications out to webmasters from across the country to warn them of the mobile capability errors on their website. The suddenness of the notification is just another chapter in the conversation that Google will likely once again be rolling out yet another update to its ranking algorithms, centered around your site’s mobile compatibility.

Webmasters across the country are scrambling to get their websites in line. Is yours ready?

Google has started testing the addition of a "Mobile Ready" indicator to mobile search results. Has your site been converted to be responsive or adaptive? Is a mobile conversion project in your budget and plans for 2015?

Read the entire Forbes article...

 


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