Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

WSI Expands Engagement with SYNERGY HomeCare for Central Texas Locations

Bob Peterson - Wednesday, June 03, 2015

SYNERGY HomeCare is one of the most trusted providers of non-medical home health care in the U.S. They are an all-inclusive home care agency that provides a broad range of services from helping a client with a few tasks to more comprehensive solutions such as live-in or 24/7 care. 

WSI was retained in 2014 by the Denver area franchisees of SYNERGY HomeCare to increase their leads with better web site rankings and local results

In March we expanded our relationship with SYNERGY HomeCare through an SEO implementation for the franchise offices of Central Texas.  Like the previous project the focus was on increasing rankings for both the web pages and Google+ local listings; and providing more information on SYNERGY’s services using high volume keywords such as home health care, respite care, elder care and home care.

The on page optimization phase has been completed and 12 new pages have been added to the web site for the four Central Texas locations.  The off page strategy will include review accounts, blog posting and citation building.  Reviews will be managed and syndicated by Customer Lobby and blog accounts created at Blogger, Tumblr, and WordPress.  Posting will also be done on the Local Google+ pages.  In addition citation building with high quality directories will be part of the plan. 

WSI will be analyzing the progress made on the key performance indicators of the implementation.  Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. 

This blog original appeared on http://www.wsiexpertinternetmarketing.com/our-blog/wsi-expands-engagement-with-synergy-homecare-for-central-texas-locations.

 

WSI Updates Website for JCH Consulting Group

Bob Peterson - Friday, May 22, 2015

JCH Group is a Senior Housing & Skilled Nursing Brokerage Firm acting nationally to facilitate buying and selling Assisted Living Facilities. The senior population is growing at exponential speeds, making the owning and operation of senior living facilities a burgeoning business.

JCH works with buyers as well as sellers, and has inventory in all areas of the United States. The Group also has expertise in resolving bankruptcy issues for owners of assisted living facilities.

WSI has been a provider of SEO services for JCH, who has been operating with a build in place website with limited SEO capability. We have been engaged to update the website in order to enhance marketing and bring the look, feel and function of the website up to modern capabilities.

WordPress will be used as a platform, using responsive web design to enhance mobile search capability, and in light of new Google search practices, to enhance ranking. A number of features will be implemented to aid in conversion, including the consideration of a Live Chat function. An updated URL is being considered as well, and since SEO is in place, the use of 301 redirects will be extensively implemented in order not to disturb work already done.

The site will be up and functional in about 6 weeks, at which time we will update information.

Current site links are:

https://shepjch.com/Home.html

https://shepjch.com/Featured-Listings.html

https://shepjch.com/Inventory.html

https://shepjch.com/Bankruptcy.html

https://shepjch.com/Seller-Info.html

https://shepjch.com/Buyer-Info.html

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared here: http://wsi-techmarketing.com/wsi-updates-website-for-jch-consulting-group/


 

WSI Enlisted by City Sports, a National Sporting Goods and Running Store

Bob Peterson - Friday, May 22, 2015

City Sports is a leading, national sporting goods and running store based in Boston. They specialize in running and jogging shoes, clothing, and equipment for the running enthusiast, and are an annual sponsor and participant in the Boston Marathon.

In order to improve their online presence and increase online traffic and sales, City Sports recently enlisted WSI’s services to optimize their website and blog by utilizing a strategic search engine optimization approach. This marketing approach was designed to carefully combine the 26 local retail stores, their blog and their online e-commerce store into a cohesive online marketing program.

Part of the approach has been to optimize their blog for the search engines by bringing it from an external domain to a subdomain on their website, which has added over 4000 pages to their presence. It has been reformatted to give a clearer structure for visitors to the blog. WSI has also been optimizing their running store web pages such as MarylandMassachusettsNew Jersey, New YorkPennsylvaniaRhode IslandVermont, and Washington, D.C. so they show up higher in the search results for local searches for running shoe stores. This includes setting up Google+ profiles for each store.

By building content around specific keyword phrases like running shoes for menwomen’s running shoes, and socks for runners, WSI is helping to build traffic and search results for City Sports. WSI is also utilizing blog posts on TumblrWordPress and Blogger to help increase the site traffic for targeted search key phrases that we believe their customers are looking for on Google.

Each month, WSI analyzes the progress made on the key performance indicators (KPIs) of the SEO implementation. These include the number of links to the new SEO pages, the rankings of those pages, the organic visitors to those pages as well as the number of conversions. Weekly reporting is conducted with the marketing managers to keep them informed of the progress we are making.

About WSI

WSI is the global leader in digital marketing and the largest digital marketing agency in the world. On average there are over 12 billion searches done on Google across the world each month. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on: http://blog.wsismartsolutions.com/news/wsi-partners-with-city-sports-to-increase-website-traffic-and-online-sales/


 

AvaDent Digital Dentures Hires WSI to Enhance Its Online Presence

Bob Peterson - Friday, May 22, 2015
AvaDent Digital Dentures breakthrough digital dental technology

AvaDent by Global Dental Science, the creator of the breakthrough AvaDent digital dentures utilizing state of the art CAE/CAD/CAM  technology, has retained WSI to enhance its online presence.

AvaDent is the world’s only high tech, computer designed and manufactured denture and makes it possible for dental lab owners, denturists, dentists and prosthodontists to provide denture wearers a premium, natural looking denture with a computer-precision fit never before possible - all in as little as two appointments.

AvaDent, a leader in the field of digital dentistry, is at the forefront of the newest developments in dental laboratory technology and cad cam dentistry. AvaDent’s denture design dental software is the only company  able to create completely digital removable prosthetics.

In addition to a brand new website, WSI will be employing several advanced digital marketing strategies, including its proprietary Adaptive Search Engine Optimization (ASEO) and content marketing process to bring increasing amounts of qualified traffic to the AvaDent brand.

Preliminary analysis indicates that organic entrances through the pages optimized to date have already increased since implementation.  For the balance of the year, additional off page optimization including blog posts at Tumblr, WordPress, Blogger as well as Google+, Facebook, Twitter and Youtube posts and organic link building will likely accelerate these trends.

This post originally appeared on this WSI blog: http://www.wsidigitalwiz.com/avadent-digital-dentures-hires-wsi-to-enhance-its-online-presence/


 

WSI AND PRECISION PLASTIC SURGERY ENGAGE IN SEARCH ENGINE MARKETING

Bob Peterson - Friday, May 22, 2015

Precision Plastic Surgery is a world-class cosmetic surgery clinic located in beautiful Austin, Texas.  Under the guidance of highly qualified plastic surgeon Dr. John McFate and his team, Precision offers, accurate, professional, and confidential services including breast augmentation, tummy tuck, liposuction, rhinoplasty and eyelid surgery to clients near and far.

Dr. John McFate

In order to improve their online presence and increase online traffic, Precision Plastic Surgery recently enlisted WSI’s services to optimize their website by utilizing a strategic search optimization approach and manage their online advertising campaign.

Each month, WSI will be analyzing the progress made on the key performance indicators of the SEO on page and off page implementation and the online advertising campaign.  These KPIs include the number of links to the optimized pages, the ranking of these pages, the number of organic visitors to these pages, and the number of conversions.   

Although this digital campaign is still in its preliminary stages, we are already seeing encouraging results. By continuing to use a thought-out plan of action and posting content on various social media sites as well as the company website, we strive to bring Precision Plastic Surgery to the top of Google’s search and, as a result, boost the number of new clients.

WSI stands for “We Simplify the Internet” and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: http://www.wsipremiermarketing.com/wsi-and-precision-plastic-surgery-engage-in-search-engine-marketing

 

WSI Partners with Florida Seal Record – Expungement Attorney Kate Mesic

Bob Peterson - Wednesday, April 22, 2015

Florida Expungement Attorney Kate MesicFlorida Expungement Attorney Kate Mesic has hired WSI, the largest digital marketing agency in the world, to design a new website and implement SEO. The website was complete in February with SEO ongoing.

Mesic is well-known in the Jacksonville area, practicing in the areas of business and criminal law. She has extensive experience in litigating both criminal and civil cases, yet understands the benefits of settling cases before trial. Mesic is a compassionate attorney that looks out for the welfare of her clients, both emotionally and financially.

With minor criminal indiscretions that occurred at a younger age, many people are finding that this can be a huge roadblock to their future. While many offenses cannot be sealed, a person who is fortunate enough to qualify, expungements can change the course of many people’s life.

Florida Seal Record examines several reasons why an expungement is necessary:

WSI’s Regional SEO is customized using content strategy though on-page and off-page activities. Off-page activities include optimizing high quality directory listings, blogging to Tumblr, Wordpress and Blogspot and ongoing social media posts.

For more information on how WSI can customize an online marketing strategy for you, please contact us.

 

Montessori School of Fremont enlists WSI Connect to Increase Enrollment

Bob Peterson - Wednesday, April 15, 2015

Montessori West is a family of 11 authentic Montessori Schools located in the Bay Area. There are many interpretations of Montessori teaching, but Montessori West prides itself on a curriculum based on authentic Montessori method and philosophies.

The owners of Montessori West initially enlisted the help of digital marketing firm WSI Connect to promote its newest school, Montessori School of Pleasanton, which opened in 2014. WSI created a PPC campaign in order to increase traffic for their website and ultimately increase the number of prospective families scheduling a tour of their facility.

Based on the tremendous success with that school, Montessori West is entrusting WSI with a family of six schools under the Montessori Schools of Fremont umbrella. These schools are:

Along with Montessori of Pleasanton, these six schools will be the subject of a robust content marketing campaign with an editorial calendar already mapped out six months in advance. This content will be shared on sites like Twitter, Wordpress, Tumblr, and Blogger.

Montessori West has a strong lineup of authentic Montessori schools and WSI Connect is committed to getting the word out to the public and encouraging more prospective families to schedule a tour.

This blog was originally posted on the WSI Connect blog at:  http://info.wsi-connect.com/blog/montessori-school-of-fremont-enlists-wsi-connect-to-increase-enrollment

 

Google's "Mobile Friendly" Update

Bob Peterson - Friday, April 10, 2015

From the WSIWorld.com blog...

The Details of Google’s Mobile Algorithm Update

Google announced the mobile changes themselves, so we may as well take advantage of this rare occurrence and get our information straight from the source. Here's Google's summation of the update, taken from their announcement post:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."


Amidst the craziness about this admittedly important update, people seem to have missed the fact that Google's goal is extremely simple (not to mentioned completely in line with everything they've been working towards). Google wants to improve the searcher experience, and to do this, they need to ensure that the relevant, hight-quality content they've been pushing for is optimized for the mobile devices people are using. Is anybody truly surprised by this?


If you've been paying attention during the last year, you're probably more prepared for this update than you realize. You're churning out better content, you're involved socially and you're not involved in anything spammy or thin. Nothing can undo all this good work, so don't worry - you're still on the right track.

What You Need To Do

Another indication that the mobile update isn't just a penalizing update is the fact that Google is telling everybody exactly what they need to do. Along with announcing the what and the when, Google released in-depth resources to help webmasters improve their sites so that they meet the update's standards. Here's what you can do, right now:


1. Test Your Site - Google has created a mobile-friendly test that you can use to determine whether your site is ready for the update. What's clear about this update is that it's black and white; your site is either mobile-friendly or it's not, there's no middle ground. The test will only examine the exact URL you submit, so if your site has different components and page-types, make sure you analyze them all. Here's what the results of a mobile-friendly test look like:



As you can see, our homepage is mobile-friendly. It looks like we've got some cleaning up to do with regard to Googlebot's ability to crawl some of the resources on our page, but again, Google is telling us what we need to do to fix this. When we plug in a site that isn't yet mobile-friendly, here's what we get:



This site has failed the mobile-friendly test, but if this were your site, Google doesn't leave you out in the cold wondering what the heck to do next. Whether you built the site yourself, used a CMS or had a third-party create the site for you, Google tells you what you need to do to make your site mobile-friendly.


When it comes down to it, what you need to do is simple: test your site and then follow Google's instructions. If you can make your site mobile-friendly on your own, great. And if you need help, that's fine too (there are people who do this for a living, you know).

Read the entire article...

Call us at (405) 513-8777 for more information or for answers to your questions.

Email: bob@wsiok.com 

 

WSI Launches SEO Campaign For Ventura County Home Staging

Bob Peterson - Friday, March 27, 2015

Ventura County Home Staging (VCHS), established in 2010 and owned by parent company Refined Home Staging, provides professional home staging services for homeowners, Realtors, investors and property managers. The company serves towns throughout the greater Conejo Valley area.

westlake village staged home

A Westlake Village Staged Home

VCHS provides home staging services for Westlake Village, an affluent area where the median home price for homes currently listed for sale is $1,195,000. VCHS serves this upscale clientele by calling on the interior design expertise of Pam Smith, the company founder. Ms. Smith is active with the Real Estate Staging Association, holding a RESA-Pro designation and having served as Vice President of the West Valley Chapter.

In January, 2015, WSI was retained to increase business for VCHS’s home staging services for Thousand Oaks and Agoura Hills. WSI’s keyword research identified 10 primary keywords and 15 additional stems with over 20,000 searches per month. The on-page optimization process included adding pages for the Conejo Valley towns, as well as creating high-quality content with links to VCHS’s website.

VCHS intends to expand its service area by providing home staging services for Camarillo, another nearby Southern California community located on the coastal plain northwest of Westlake Village. WSI began instantly generating qualified traffic to the VCHS website by launching a paid-search advertising campaign in the Camarillo area. This was intended to gain visibility for VCHS in the nearby market while the company’s website developed a presence in Google’s “organic” search results.

In the months ahead, WSI plans to enhance VCHS’s SEO campaign, analyze the effectiveness of the paid-search advertising, and complement both efforts with social posts on the company Facebook and Google Plus pages, along with postings on Pinterest and Instagram.

VCHS’ staging services have been proven to help homes sell faster and for top dollar. A recent study by the Real Estate Staging Association showed that professionally staged homes sell 72 percent faster than unstaged homes. With the steadily improving real estate market in California, and the Conejo Valley in particular, setting a home apart from others on the market will become more and more important. With WSI’s help, VCHS plans to get the word out about the value of their staging services.

This post originally appeared in the WSIePro.com blog:
http://www.wsiepro.com/wsi-launches-seo-campaign-for-ventura-county-home-staging/

 

WSI Implements Local SEO for Rose Wang Dental in Nashua Area

Bob Peterson - Thursday, March 26, 2015

WSI is the Agency of record for Rose L. Wang DMD and Associates, a dentist in Nashua, NH. Dr Wang’s dental practice is one of the oldest and professional dentist practices in the Nashua, NH community. She employs many dentists in Nashua that deliver thorough, caring and relaxing dental procedures as noted by over 700 customer reviews over the years. WSI delivers their Local SEO and administers their PPC advertising while monitoring their over overall web presence.

Dr. Rose L. Wang and her dental staff are well known for their efficiencies and expert delivery of extensive teeth restorations all under one roof. Dr. Wang has invested in her dental practice to have the latest dental technologies to repair teeth for people with missing teeth, broken teeth and gum disease. She is a Periodontist specializing in tooth implant restorations and permanent denture teeth restorations. A Periodontist is one of the eight dental specialists recognized by the American Dental Association.

WSI helps Rose L. Wang DMD with search engine positioning by delivering their content marketing package on various sites like blogs at BloggerWordPress, and Tumblr as well as local directory listings and their Google+ business profile. Off-page search engine optimization for RoseWangDental.com involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Gathering new patients is the core focus of dental marketing and our Local SEO services consistently delivers new appointments for Rose L. Wang DMD and associates.

 

WSI also built and published their new website that provides a very informative library of dental procedure videos. We find that potential new patients, who are candidates for extensive tooth restorations like to get educated while they are narrowing their choices for a new dentist provider.

 

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

 

This post originally appeared on this WSI blog: 

http://www.wsiwebsuccess.com/wsi-implements-local-seo-for-rose-wang-dental-in-nashua-area/    

 


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