Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

WSI Expands Tentickle Tents’ International Presence

Bob Peterson - Friday, September 18, 2015

Tentickle, the South African based stretch tent manufacturer has asked WSI in Cape Town, South Africa, to further expand their international marketing campaign into Germany.

In the eventing industry, Tentickle is well-known around the globe as one of the most forward thinking stretch tent companies in the world. At WSI we are proud of the fact that Tentickle have chosen WSI as their digital marketing partner for 7 consecutive years and it’s a great example of the kind of client/consultant relationship we enjoy building and delivering on. Since October 2008, WSI has worked closely with Tentickle to increase visitors, conversion rates and to target a growing number of international markets. The services provided include both local and international Search Engine Optimisation campaigns, Paid Search marketing, Email marketing and Social media. More recently we have started to leverage WSI’s global network, working with WSI’s top French consultants, to assist with onsite Optimisation and translation into French. There’s no doubt that WSI’s network gives us the capacity to assist global clients on a scale that few local agencies would be able to match.

Who is Tentickle Tents?

Tentickle Tents is a global market leader in the supply of Bedouin inspired stretch tents and stretch fabric canopies to the African, European, Australian and US eventing industry. They have supplied private party tents, stunning wedding tents, corporate event tents and mega-stage tents to some of the biggest functions on the global events calendar. Society weddings, international sports events, global music festivals, high-end fashion shows and multicultural outdoor festivals - you name it, Tentickle has the right tent for the event.

What Makes Tentickle’s Tents Different?

Tentickle’s stretch tents offer an event tent solution that is nothing short of spectacular. Combine smooth sexy curves with even more stunning fabrics. Add their renowned stretch decor and bring it all to life with expertly positioned lighting and you’ll have a recipe that’s going to time and again leave your guests gasping with delight. The fact that their tents are amongst the most versatile, easy to pitch, and pitchable on any gradient, simply adds to an already award winning eventing solution. And yes, here’s one more pitch… Tentickle’s tent fabric is robust, weatherproof and IFR (International Fire Regulations) compliant – a first for the industry when released.

The Way Forward

WSI looks forward to further expanding Tentickle’s international target market with the implementation of additional country specific sub-sites. At the same time, the off-site effort will focus on the syndication of a variety of content, including blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Tentickle expects to see their brand at the top of the results for all keywords.

To ensure that these strategies bear fruit WSI analyzes key performance indicators and prepares regular transparent marketing reports. These not only keep Tentickle Stretch Tents informed about monthly activities but also help us to ensure our clients get the required Return on Investment from their marketing. It’s a tough, competitive industry online and our WSI Cape Town based Digital Marketing team are proud of the results achieved thus far.

This blog was originally posted on: http://blog.wsiwebmarketing.co.za/wsi-expands-tentickle-tents-international-presence/

 

La Caja de Pandora, an alternative remedies ecommerce store, relies on WSI to their SEO strategy

Bob Peterson - Tuesday, September 08, 2015

La Caja de Pandora is an online store that sells products related to alternative therapeutic disciplines.  Some categories of these products are: floral Formulas, Bach flowers, floral breezes, essences of gems BE, essences of metals BE, essence of waters of seas, oceans and rivers, essences of female archetypes, male archetypes essences, essences of seeds, homeofonic essences, essences of Linnaeus clock, flowers of America BE, flowers of Australia BE, flowers of Hawaii BE, Ho'oponopono formulas, combined remedies and Schüssler salts.

WSI was engaged by La Caja de Pandora to develop a strategy for SEO. The on-page optimization is complete, and consisted in optimizing 19 pages as well as making adjustments to the site in order to make it able to position in search engines. These 19 pages are focused on the 19 main categories of products for La Caja de Pandora online store:

It can be noticed that there is a “BE” suffix in some of the above categories. It means "Body" and Emotion". it is used, since these remedies act effectively in the body and emotions of people. Also, the off-page optimization phase is running in order to increase the popularity of La Caja de Pandora, which also includes the creation of profiles in business directories, customer reviews, external blogs (Google+, Wordpress, Tumblr, Weebly y gHost) and produce signals in social networks.

WSI will deliver to La Caja de Pandora various detailed reports, about the level of organic, direct, referenced and social networks traffic, in order to demonstrate the progress of SEO to gain market share and will report each month the return on investment by means of setting up the website to assess the sales conversions.

This post originally appeared on http://www.wsiwebdeal.com/la-caja-de-pandora-ecommerce-de-remedios-alternativos-se-apoya-en-wsi-para-su-estrategia-seo/ and was translated to English Language.    

 

La Red Floral, an alternative healthcare company, relies on WSI for SEO

Bob Peterson - Friday, September 04, 2015

La Red Floral is an organization that promotes health, personal development and life quality through training, therapies, and products related to alternative therapies, such as therapy of past lives, floral therapy or Bach flower therapy,  Ho'oponopono, emotional reading of the body and therapy for bipolar disorder.

WSI was hired by La Red Floral to develop a SEO strategy. The first phase of on-page optimization has been completed. It consisted in optimizing 5 web pages and make some adjustments to the site in order to make it able to be positioned. These 5 pages are focused on 5 main services offered by La Red Floral:

  • Terapia de vidas pasadas
  • Terapia floral o terapia con flores de Bach
  • Ho’oponopono
  • Lectura emocional del cuerpo
  • Terapia para el Trastorno Bipolar

Also WSI is running the off-page optimization phase in order to increase the popularity of La Red Floral, which also includes the creation of profiles in business directories, customer reviews, external blogs (like Google+, Wordpress, Tumblr, Weebly y gHost) and producing signals in social networks.

La Red Floral goal is to organize training, entertaining and educational activities about disciplines and holistic technics for health and well-being. La red Floral also aims for the creation of healthcare spaces and personal development. They also promote their services through related publications about knowledge and tools for health and well-being. Finally, they investigate, design, develop and promote related products.

This post originally appeared on http://www.wsiwebdeal.com/la-red-floral-salud-alternativa-se-apoya-en-wsi-para-seo/

 

Do You Have a Social Media Content Calendar, or are You "Winging it"?

Bob Peterson - Friday, August 28, 2015

If you are going to use social media as part of your business marketing efforts, do you have a social media calendar?

A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.

Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. The easiest way to organize a content calendar is by using a separate sheet for each month, with activities further broken down by month or day, depending on the volume of content you plan to publish. If you have more than one copywriter, your calendar should reflect which of your writers is responsible for writing, publishing and promoting each piece of content. If you have several social media channels for content promotion, it helps to include icons representing each network next to the title of the post—this way, you can streamline your content marketing and social media strategies.

Great post from our partners at Hootsuite. Read the entire article...

 

ARP engages WSI for their Web Positioning with SEO

Bob Peterson - Friday, August 28, 2015

Analistas en Riesgos Patrimoniales, Agente de Seguros y Fianzas S. A. de C. V. (ARP), aware of the commercial explosion that happened in the field of risk prevention and the insurance market, strengthens its advertising presence on the Internet by entrusting its SEO to WSI.

ARP is a company whose mission is to ensure that its customers have a scheme to deal with financial losses or requirements of significant expense, unless they endanger their financial, physical or emotional stability, and in this way contribute to the safe and consistent development of their patrimony.

Attentive to the increase in the potential market that represents the insurance market on the Internet, ARP has begun its online advertising strategy taking advantage of the change in customer behavior that has been observed in the insurance sector for the recent years.

ARP is supporting in WSI, a digital marketing solutions company, to develop its advertising strategy on the Internet so that they will gain market share in this online potential market.

In the first step, nine new optimized web pages were added for SEO, and one existing page was updated. Some URLs were redirected via 301 redirections in order to match the keywords. These pages are the following:

http://www.segurosarp.com.mx/asesor-de-seguros.html

http://www.segurosarp.com.mx/tipos-de-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-gastos-medicos-mayores.html

http://www.segurosarp.com.mx/seguro-de-viaje1.html

http://www.segurosarp.com.mx/cual-es-el-mejor-seguro-de-autos.html

http://www.segurosarp.com.mx/cotizar-seguro-de-auto.html

http://www.segurosarp.com.mx/seguro-empresarial.html

http://segurosarp.com.mx/seguro-para-casa-habitacion.html

http://www.segurosarp.com.mx/seguro-para-mascotas.html

On the other hand, an off-page optimization strategy has been started by posting some articles in external blogs to build back links, so we will increase the popularity of ARP’s website, such as: Google Blogger, Wordpress, Tumblr, Weebly and GHost. Also, we are working on a content plan in order to create social signals in ARP’s social networks.

Each month WSI will provide to ARP a detailed report of the performance of the SEO campaign that shows the results, activities and in depth analysis of their Google Analytics data to assess the effectiveness of the SEO campaign as a result of the on-page and off-page optimizations.

ARP offers services that are differentiated by their professionalism, great customer service and honesty, focused on providing the best solution for the prevention of financial risks of companies or persons served by ARP.

This post originally appeared on this WSI blog: http://www.wsiwebdeal.com/arp-contrata-a-wsi-para-su-posicionamiento-web-con-seo/ and was translated to the English Language

 

WSI Brings SEO Fundamentals to Lee Lumber

Bob Peterson - Wednesday, August 26, 2015

Since 1952, Lee Lumber has been supplying custom homebuilders, Chicago’s top contractors and architects with the finest millwork the region has to offer.  They have grown to be Chicago’s largest lumberyard servicing not only those near, but expanding the business regionally into northern Indiana.

Lee Lumber is somewhat unique in that they offer B2B services thru their main Lee Lumber website, but also capture B2C homeowners through their Spaces and Views website that features, projects, as well as products.

Teaming up with WSI to provide fundamental SEO function to their newly redesigned websites was the next step Lee Lumber felt the need to take in order expand the service area.

WSI is helping Lee Lumber properly launch well optimized sites by implementing some of the fundamentals of SEO:

  • Best practice URL Structure
  • Canonical usage
  • Redirection captured
  • Basic meta information
  • Good user experience
  • Value providing content
  • Image optimization

By getting a jumpstart with basic SEO fundamentals Lee Lumber, together with WSI will be able to build out strong digital marketing strategies for all of their target audiences.  

This post was originally published on http://www.wsieresults.com/wsi-brings-seo-fundamentals-to-lee-lumber/


 

WSI Connect Launches New Marketing Strategy for Walnut Creek Accounting Firm

Bob Peterson - Tuesday, August 25, 2015

WSI Connect was contracted by local accounting firm, Ernst Wintter & Associates to build, design and maintain a new website and implement a digital marketing strategy. 

Upon the initial evaluation, WSI recommended a new website for Wintter with a design focused on lead conversion. The new and improved website launched this month with great reviews. WSI implemented a look that emphasizes Ernst Wintter’s four services and created a new page for each:

The world of taxes, accounting and auditing may be confusing to some, but Ernst Wintter’s new website concisely outlines the benefits of why a company would need, for example, an audit and what to expect during the process. New website content will include geo-modified keywords to aid in search engine results. 

WSI Connect also created a blog for Ernst Wintter and is curating and distributing content both on their webpage and on offsite blogs such as Wordpress, Tumblr, and Blogger. The blog articles have been optimized with anchor text that supports their four main lines of business.  Topics will focus on areas of concern to their customers and prospective clients. The blog will serve to create educational value for their clients and their communities.

WSI Connect will continue to implement social sharing to help increase awareness about Wintter’s services. Content will be shared on sites like Google+, Facebook, and Twitter. WSI Connect will also create and update directory listings to improve local search results.

Both WSI and Wintter are extremely optimistic about this new venture and look forward to a long, mutually beneficial relationship.

About Ernst Wintter & Associates

Ernst Wintter & Associates is an accounting firm with over 25 years of experience helping businesses with their audit, tax and accounting needs. Their office is located in Walnut Creek, CA and they assist both individuals and companies with all tax needs.

About WSI Connect

WSI Connect is a marketing agency that strives to deliver solutions, through digital marketing, that enable our clients to increase their profits.  They leverage strategies and tools such as search engine optimization (SEO), online pay-per-click advertising (PPC), email marketing, social media, website design and optimization, and content marketing.

Originally posted on the WSI Connect blog at: http://info.wsi-connect.com/blog/wsi-connect-launches-new-marketing-strategy-for-walnut-creek-accounting-firm


 

WSI Retained by Tom Needham Insurance for a New Website and SEO Implementation

Bob Peterson - Tuesday, August 25, 2015

Tom Needham Insurance has been offering better prices and the best in service in North Carolina, Virginia and South Carolina for 18 years.  As an independent insurance agency, they shop many of the top insurance companies in the United States and find the perfect plan for each person or company represented. 

Recently Tom Needham Insurance partnered with WSI to provide a responsive website, on-page search engine optimization and local SEO.  This investment in their online capabilities will enhance their level of customer service, making a dedicated effort to be found on any device and across multiple channels.  This also gave their customers the ability to provide all their information and get rapid quotes online over a secure, trusted site.

After the initial keyword research was completed, additional pages, plus a blog, were added to their site for a better user experience and proper optimization.  WSI also assisted with relevant content and optimized copywriting.  In two months, seven new pages are being shown on page one of search results.  Three examples are found below:

https://www.tomneedhaminsurance.com/homeowners-insurance/

https://www.tomneedhaminsurance.com/ho-3-vs-he-721-comparison/

https://www.tomneedhaminsurance.com/blog/

Now the primary focus will be on off-page optimization, including citation building and increased customer reviews.  WSI will also provide relevant posts for their blogs created at Tumblr, Wordpress and Blogger and posts for Google+ and their social channels. 

Each month, WSI will analyze the progress made on the key performance indicators of the implementation and provide Tom Needham Insurance with reporting.  These reports will allow them to easily see the success of these online projects and see if any changes need to be made in their overall strategy. 

This post originally appeared on the WSI blog:  http://www.wsinewmediamarketing.com/wsi-retained-by-tom-needham-insurance-for-a-new-website-and-seo-implementation/


 

HVAC Company trusts WSI as a partner for the Growth of their business

Bob Peterson - Monday, August 17, 2015

H & H Heating and Air-Conditioning Inc. is a premier provider of Air Conditioning and Heating Products and services to the residents of the Delaware Valley. Since their inception in 1985, they have made a name for themselves in the area for service, professionalism and quality.

H & H decided to partner with WSI to grow their business further and reach new customers, as well as to reflect the quality and service that they are known for, in their online presence and branding. As part of this evolving process, WSI restructured and rebuilt their website, so that the website was easy to navigate and provided easy access to the visitors to all the information they are looking for. The website was made responsive to enable easy accessibility via mobile devices.

As the next phase in the project, WSI implemented an SEO plan for H&H. After an in-depth keyword research and keeping the company’s primary offerings in minds, the following pages were optimized-

Heating and Air conditioning company

Air conditioning company

Heating repair company

Heating and Cooling Units

Air conditioners

Home heating units

Air Source Heat Pumps

Geo thermal heat pumps

Radiant floor heating

Hot water heaters

Wine cellar cooling units

HVAC repair services

Heating Repair Services

Air conditioner service and repair

Indoor air quality systems

Home air filters

UV light air purifiers

H & H is also an authorized dealer for many outstanding manufacturer, so new pages were added to the site with SEO copy and optimized for these manufacturers.

Bryant air conditioning and heating

Bradford Water heaters

Mitsubishi Ductless air conditioning systems

In addition, a blog was created on Weebly for social media postings and links back to the site. The strategies have resulted in bringing consistent relevant traffic to the site and the business has seen increase in the number of new customers who found them through the internet.

The engagement started with SEO now WSI is also managing PPC for the company bringing in additional business to the client.

WSI is constantly refining its online strategies to bring even better results for H & H and looking forward to an even longer term partnership.

This post originally appeared on http://www.wsipromarketers.com/hvac-company-trusts-wsi-as-a-partner-for-the-growth-of-their-business/

 

Adlex Abogados Relies on WSI for their Web Presence

Bob Peterson - Tuesday, August 04, 2015

ADLEX Abogados is a law firm that offers services of administrative law, corporate law, fiscal defense, legal support for public procurement, and municipal law. Its main value is a personalized attention for their customers.

Adlex Abogados have contracted WSI to develop its web presence through SEO, in order to attract more customers in the areas of fiscal defense, corporate law and public procurements.

As part of the on-page activities of web positioning, WSI has optimized the Adlex Abogados web site for organic positioning. These optimized pages are:

http://www.adlexabogados.com.mx/litigio-fiscal.html

http://www.adlexabogados.com.mx/derecho-corporativo.html

http://www.adlexabogados.com.mx/licitaciones.html

WSI currently works on the off-page activities to raise the popularity of Adlex Abogados web site for the selected keywords, as part of the SEO strategy.

Adlex Abogados has a philosophy centered on the exercise of the professional practice and service based on results, for which develop approaches and strategies that have legal and real, guaranteed sustenance in the current legal dispositions in Mexico, always incorporating the most recent and relevant judicial criteria, even those that are applicable in the field of human rights.

This post was originally posted to: http://www.wsiwebdeal.com/adlex-abogados-se-apoya-en-wsi-para-su-presencia-web/ and was translated to the English Language by the author.

 


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