Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

WSI Seminar Materials Now Available

Bob Peterson - Thursday, August 19, 2010
We've just posted the recording, whitepaper, and slides for the Driving Business with Local Search seminar held on August 18, 2010. It was a very informative seminar about using Google Places to promote your business locally. 

You can find it here: http://www.wsibestebusiness.com/Webinars.htm

Stay tuned for information about September's seminar.

 

Half of Mobile Users to Be Web-Enabled by 2013

Bob Peterson - Tuesday, August 10, 2010
The web will be moving to mobile devices...

Because of the rising adoption of smart mobile devices, eMarketer forecasts rapid increases in the number of mobile internet users in the US, with the total surpassing 100 million next year.

 

Double Digit Growth for Local Mobile Audience

Bob Peterson - Monday, August 09, 2010
This is where we're headed... LOCAL search will become more and more important on mobile phones. For you iPhone users, check out the Billy Sims BBQ app.

(From eMarketer Daily)

The ever-present mobile phone is becoming an increasingly important source for local business information, both through mobile Web browsing and local-oriented apps. Full Article


 

Boosting the Power of Marketers’ Tweets (eMarketer.com)

Bob Peterson - Wednesday, August 04, 2010

Marketers must encourage syndication of their content

Twitter may be a hot marketing channel, but it’s consumers who dominate the landscape and set the tone on the microblogging service. According to the “Twitter & the Consumer-Marketer Dynamic” white paper from digital marketing agency 360i, more than 90% of tweets come from regular people, compared with just 8% from marketers.

A major goal for marketers on Twitter is to enlist the help of those regular people in the form of brand advocacy. Brands trying to take advantage of the earned media potential on Twitter should be trying to spur both discussion and syndication—or retweets—of their content.

The white paper found that three-quarters of marketers’ tweets consisted of general information or news content. Marketers spent just 16% of their 140-character messages conversing with consumers.

Read the entire article...

 

Smartphone Users Want More Wi-Fi (eMarketer.com)

Bob Peterson - Wednesday, August 04, 2010

Connecting to networks can be a hassle, but worth it

Mobile data traffic has exploded in recent years because of the popularity of smartphones and mobile data plans for netbooks, laptops and devices like the iPad. Coda Research Consultancy predicted in March 2010 that data traffic from mobile handsets in the US will surge to 327 petabytes per month in 2015, a compound annual growth rate (CAGR) of 117%. And ABI Research reported in May that smartphones and connected computing devices would contribute 87% of all mobile network data traffic in the US.

Full Article


 

5 mobile megatrends (and how to prepare)

Bob Peterson - Wednesday, August 04, 2010
August 04, 2010

ARTICLE HIGHLIGHTS:

  • Any marketer developing an app or mobile-formatted website today should also design a tablet and TV version
  • Start to reformat most online offerings into HTML5 compatible pages ASAP
  • Marketers would be wise to get into Android's Market, before it clutters up.

Read the full article...

 


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