Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Leander CPA firm retains WSI to promote 401K Plan Auditing services

Bob Peterson - Tuesday, July 07, 2015

Larry J Phillips III, CPA is a full-service tax, accounting and business consulting firm in Leander, TX.  As a member of the American Institute of CPAs (AICPA’s) Employee Benefit Plan Audit Quality Center, the experienced professionals at Larry J Phillips III, CPA help 401K benefit plan administrators through the ERISA audit process and instill confidence that the employee benefit plan conforms to the regulatory requirements of the Department of Labor and the IRS.

Federal law mandates companies that offer 401K Employee Benefit Plans and have more than 100 participants have an independent auditor perform an annual audit of their benefit plans.  Not all CPA firms conduct these audits so WSI was retained in June 2015 to promote this firm’s Employee Benefit Plan Audit services.

By creating new SEO-optimized pages and through ongoing off-page optimization, plan administrators will find a CPA auditor they can trust who understands all of the 401K audit requirements.  Furthermore, they will discover the broad range of services this firm provides for business owners, executives and independent professionals.

In addition to promoting this line of business, WSI will be consulting on the firm’s overall Digital Marketing strategy.  This includes analyzing the progress made by other marketing vendors associated with the firm and providing monthly reports and recommendations on how to improve the firm’s online presence. 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing.   With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This blog originally appeared on http://www.wsidigitalatlas.com/leander-cpa-firm-retains-wsi-to-promote-401k-plan-auditing-services/ 


 

ALGOplus retains WSI to Expand Its Digital Marketing

Bob Peterson - Thursday, June 25, 2015

ALGOplus is a garden fertilizer company supplying pure, complete, balanced natural fertilizers to home gardeners, garden centers and online distributors around the country.

ALGOplus product line includes environmentally safe, plant-specific fertilizers and garden supplies for vegetable gardens, flower gardens, landscapes, and container gardens. The garden fertilizers are also excellent in providing hydroponics nutrients for this new and rapidly growing sector of gardening.

ALGOplus, located in Jacksonville, Florida is considered to be the most innovative natural home gardening fertilizer company in the United States.

This post originally appeared on the WSI blog at www.wsiguru.com

 

Insurance Agency ARP engages WSI for their Web Positioning with SEO

Bob Peterson - Thursday, June 25, 2015

Analistas en Riesgos Patrimoniales, Agente de Seguros y Fianzas S. A. de C. V. (ARP), aware of the commercial explosion that happened in the field of risk prevention and the insurance market, strengthens its advertising presence on the Internet by entrusting its SEO to WSI.

ARP is a company whose mission is to ensure that its customers have a scheme to deal with financial losses or requirements of significant expense, unless they endanger their financial, physical or emotional stability, and in this way contribute to the safe and consistent development of their patrimony.

Attentive to the increase in the potential market that represents the insurance market on the Internet, ARP has begun its online advertising strategy taking advantage of the change in customer behavior that has been observed in the insurance sector for the recent years.

ARP is supporting in WSI, a digital marketing solutions company, to develop its advertising strategy on the Internet so that they will gain market share in this online potential market.

In the first step, six new optimized web pages were added for SEO, and one existing page was updated. These pages are the following:

http://www.segurosarp.com.mx/acerca.html

http://www.segurosarp.com.mx/tipos-de-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-vida.html

http://www.segurosarp.com.mx/cuanto-cuesta-un-seguro-de-gastos-medicos-mayores.html

http://www.segurosarp.com.mx/seguro-de-viaje1.html

http://www.segurosarp.com.mx/cual-es-el-mejor-seguro-de-autos.html

http://www.segurosarp.com.mx/cotizar-seguro-de-auto.html

Each month WSI will provide to ARP a detailed report of the performance of the SEO campaign that shows the results, activities and in depth analysis of their Google Analytics data to assess the effectiveness of the SEO campaign as a result of the on-page and off-page optimizations.

ARP offers services that are differentiated by their professionalism, great customer service and honesty, focused on providing the best solution for the prevention of financial risks of companies or persons served by ARP.

This post originally appeared on this WSI blog: http://www.wsiwebdeal.com/arp-contrata-a-wsi-para-su-posicionamiento-web-con-seo/ and was translated to English Language

 

Waco Law Firm hires WSI to assist with Local Web Presence

Bob Peterson - Wednesday, June 17, 2015

Rainy & Rainey is a Waco Law firm that provides a range of legal services.  Elisa Rainey is the firm’s primary Elder Law Attorney, and James Rainey works directly with those individuals in need of a Personal Injury Attorney.

WSI works with a number of law firms all over the world to help them rank for the specific practice areas in which they specialize.  In this case, the client had been engaged in a contract with a local advertising agency, but they were unsure of the activities being performed and unclear on the results being generated.

By working with their local WSI consultant, Rainey and Rainey now have a comprehensive Digital Marketing plan for achieving their Local SEO goals.  The process consists of detailed keyword research, optimization of their existing on page content, and ongoing off page optimization.  Due to the fragmented way that local searchers will look for an attorney, WSI is also administering a small paid search campaign for this client.

Each month, WSI provides a detailed campaign review that outlines the activities performed, the results of the paid search campaign, and an in depth analysis of their Google Analytics which indicates the effectiveness of the campaign results as it relates to the activity on their website.

For detailed information on how WSI can help your business with a comprehensive Digital Marketing Strategy including Local Search, SEO, Social Media Marketing, Paid Search, and/or other online marketing activities, contact us today for a free analysis and consultation.

This post originally appeared on this WSI blog: http://www.wsiinternetpartners.com/waco-law-firm-hires-wsi-to-assist-with-local-web-presence/

 

SALON ELITE ENGAGES WSI FOR A DIGITAL MAKEOVER

Bob Peterson - Monday, June 15, 2015

Salon Elite of Ventura is one of the top hair, skin and nail salons in Southern California serving clients from Santa Barbara to Thousand Oaks, California.   They have been in business over 8 years and have a staff of twelve stylists,  two estheticians and three nail technicians.

Problem:  Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele.  Their website was not mobile-friendly nor was it ranking for any keywords.  In addition,  the old site did not have a clear way to contact Salon Elite.

Solution:  WSI Ventura Web Marketing worked with them to determine their desired look and feel and provided a new, modern, streamlined, mobile-friendly website.  In addition, WSI provided a matching Google Plus page to further improve their local presence as local search ranking is critical for any regional business.  Google Analytics has been included on their site to track website traffic volume, source of traffic, visitor demographics and key search terms used by their clients.

Results:  The owners are extremely happy to have a site that reflects their high-end image and that their customer’s love.  Their new site has a clear call to action and looks great on a mobile device which we anticipate more than 50% of their traffic will use.   They can also modify the site to update images and add special event information.  WSI will be working with them monthly to review their search ranking in key geographies and Google Analytic data.

About WSI:

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals.

Originally posted on:   www.wsiventura.com/2015/06/digtial-makeover-for-salon-elite-engages-wsi/

 

WSI Expands Engagement with SYNERGY HomeCare for Central Texas Locations

Bob Peterson - Wednesday, June 03, 2015

SYNERGY HomeCare is one of the most trusted providers of non-medical home health care in the U.S. They are an all-inclusive home care agency that provides a broad range of services from helping a client with a few tasks to more comprehensive solutions such as live-in or 24/7 care. 

WSI was retained in 2014 by the Denver area franchisees of SYNERGY HomeCare to increase their leads with better web site rankings and local results

In March we expanded our relationship with SYNERGY HomeCare through an SEO implementation for the franchise offices of Central Texas.  Like the previous project the focus was on increasing rankings for both the web pages and Google+ local listings; and providing more information on SYNERGY’s services using high volume keywords such as home health care, respite care, elder care and home care.

The on page optimization phase has been completed and 12 new pages have been added to the web site for the four Central Texas locations.  The off page strategy will include review accounts, blog posting and citation building.  Reviews will be managed and syndicated by Customer Lobby and blog accounts created at Blogger, Tumblr, and WordPress.  Posting will also be done on the Local Google+ pages.  In addition citation building with high quality directories will be part of the plan. 

WSI will be analyzing the progress made on the key performance indicators of the implementation.  Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. 

This blog original appeared on http://www.wsiexpertinternetmarketing.com/our-blog/wsi-expands-engagement-with-synergy-homecare-for-central-texas-locations.

 

WSI Updates Website for JCH Consulting Group

Bob Peterson - Friday, May 22, 2015

JCH Group is a Senior Housing & Skilled Nursing Brokerage Firm acting nationally to facilitate buying and selling Assisted Living Facilities. The senior population is growing at exponential speeds, making the owning and operation of senior living facilities a burgeoning business.

JCH works with buyers as well as sellers, and has inventory in all areas of the United States. The Group also has expertise in resolving bankruptcy issues for owners of assisted living facilities.

WSI has been a provider of SEO services for JCH, who has been operating with a build in place website with limited SEO capability. We have been engaged to update the website in order to enhance marketing and bring the look, feel and function of the website up to modern capabilities.

WordPress will be used as a platform, using responsive web design to enhance mobile search capability, and in light of new Google search practices, to enhance ranking. A number of features will be implemented to aid in conversion, including the consideration of a Live Chat function. An updated URL is being considered as well, and since SEO is in place, the use of 301 redirects will be extensively implemented in order not to disturb work already done.

The site will be up and functional in about 6 weeks, at which time we will update information.

Current site links are:

https://shepjch.com/Home.html

https://shepjch.com/Featured-Listings.html

https://shepjch.com/Inventory.html

https://shepjch.com/Bankruptcy.html

https://shepjch.com/Seller-Info.html

https://shepjch.com/Buyer-Info.html

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared here: http://wsi-techmarketing.com/wsi-updates-website-for-jch-consulting-group/


 

WSI Enlisted by City Sports, a National Sporting Goods and Running Store

Bob Peterson - Friday, May 22, 2015

City Sports is a leading, national sporting goods and running store based in Boston. They specialize in running and jogging shoes, clothing, and equipment for the running enthusiast, and are an annual sponsor and participant in the Boston Marathon.

In order to improve their online presence and increase online traffic and sales, City Sports recently enlisted WSI’s services to optimize their website and blog by utilizing a strategic search engine optimization approach. This marketing approach was designed to carefully combine the 26 local retail stores, their blog and their online e-commerce store into a cohesive online marketing program.

Part of the approach has been to optimize their blog for the search engines by bringing it from an external domain to a subdomain on their website, which has added over 4000 pages to their presence. It has been reformatted to give a clearer structure for visitors to the blog. WSI has also been optimizing their running store web pages such as MarylandMassachusettsNew Jersey, New YorkPennsylvaniaRhode IslandVermont, and Washington, D.C. so they show up higher in the search results for local searches for running shoe stores. This includes setting up Google+ profiles for each store.

By building content around specific keyword phrases like running shoes for menwomen’s running shoes, and socks for runners, WSI is helping to build traffic and search results for City Sports. WSI is also utilizing blog posts on TumblrWordPress and Blogger to help increase the site traffic for targeted search key phrases that we believe their customers are looking for on Google.

Each month, WSI analyzes the progress made on the key performance indicators (KPIs) of the SEO implementation. These include the number of links to the new SEO pages, the rankings of those pages, the organic visitors to those pages as well as the number of conversions. Weekly reporting is conducted with the marketing managers to keep them informed of the progress we are making.

About WSI

WSI is the global leader in digital marketing and the largest digital marketing agency in the world. On average there are over 12 billion searches done on Google across the world each month. Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on: http://blog.wsismartsolutions.com/news/wsi-partners-with-city-sports-to-increase-website-traffic-and-online-sales/


 

AvaDent Digital Dentures Hires WSI to Enhance Its Online Presence

Bob Peterson - Friday, May 22, 2015
AvaDent Digital Dentures breakthrough digital dental technology

AvaDent by Global Dental Science, the creator of the breakthrough AvaDent digital dentures utilizing state of the art CAE/CAD/CAM  technology, has retained WSI to enhance its online presence.

AvaDent is the world’s only high tech, computer designed and manufactured denture and makes it possible for dental lab owners, denturists, dentists and prosthodontists to provide denture wearers a premium, natural looking denture with a computer-precision fit never before possible - all in as little as two appointments.

AvaDent, a leader in the field of digital dentistry, is at the forefront of the newest developments in dental laboratory technology and cad cam dentistry. AvaDent’s denture design dental software is the only company  able to create completely digital removable prosthetics.

In addition to a brand new website, WSI will be employing several advanced digital marketing strategies, including its proprietary Adaptive Search Engine Optimization (ASEO) and content marketing process to bring increasing amounts of qualified traffic to the AvaDent brand.

Preliminary analysis indicates that organic entrances through the pages optimized to date have already increased since implementation.  For the balance of the year, additional off page optimization including blog posts at Tumblr, WordPress, Blogger as well as Google+, Facebook, Twitter and Youtube posts and organic link building will likely accelerate these trends.

This post originally appeared on this WSI blog: http://www.wsidigitalwiz.com/avadent-digital-dentures-hires-wsi-to-enhance-its-online-presence/


 

WSI AND PRECISION PLASTIC SURGERY ENGAGE IN SEARCH ENGINE MARKETING

Bob Peterson - Friday, May 22, 2015

Precision Plastic Surgery is a world-class cosmetic surgery clinic located in beautiful Austin, Texas.  Under the guidance of highly qualified plastic surgeon Dr. John McFate and his team, Precision offers, accurate, professional, and confidential services including breast augmentation, tummy tuck, liposuction, rhinoplasty and eyelid surgery to clients near and far.

Dr. John McFate

In order to improve their online presence and increase online traffic, Precision Plastic Surgery recently enlisted WSI’s services to optimize their website by utilizing a strategic search optimization approach and manage their online advertising campaign.

Each month, WSI will be analyzing the progress made on the key performance indicators of the SEO on page and off page implementation and the online advertising campaign.  These KPIs include the number of links to the optimized pages, the ranking of these pages, the number of organic visitors to these pages, and the number of conversions.   

Although this digital campaign is still in its preliminary stages, we are already seeing encouraging results. By continuing to use a thought-out plan of action and posting content on various social media sites as well as the company website, we strive to bring Precision Plastic Surgery to the top of Google’s search and, as a result, boost the number of new clients.

WSI stands for “We Simplify the Internet” and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: http://www.wsipremiermarketing.com/wsi-and-precision-plastic-surgery-engage-in-search-engine-marketing

 


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