Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Oswalt Restaurant Supply chooses WSI for Search Engine Marketing

Bob Peterson - Tuesday, April 04, 2017

 

Oswalt Restaurant Supply has hired WSI AimHigh Marketing to implement our tried and true SEO methodology in conjunction with a targeted Paid Search campaign. Oswalt Restaurant Supply is a leading supplier of commercial quality restaurant equipment and supplies. Their extensive online kitchen and restaurant eCommerce store provides an easy online shopping experience. Oswalt also provides expert commercial kitchen design and construction services. Small differences in kitchen design can have a large impact on restaurant efficiency and profitability. Oswalt is uniquely qualified to create kitchen designs that allow the kitchen staff, from chefs and waiters to dishwashers and clean-up crew, to operate at maximum efficiency.

The services and products provided by Oswalt Restaurant Supply include:

How WSI’s SEO works for Oswalt Restaurant Supply

As part of our SEO methodology, WSI created and optimized new web pages reflecting these services, utilizing well researched keywords that restaurant owners and managers use to find restaurant equippers for these products and services. In addition, we have developed a content marketing plan as part of an effective link building strategy, publishing optimized content to platforms such as WordPress, Tumblr, Blogger, Weebly, Usite, and Google+.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest and most innovative Internet Marketing Agency with a presence in over 80 countries and every state in the USA. We truly provide global knowledge and influence for the benefit of Local businesses. The association of independently owned WSI offices provides the world’s leading Internet Marketing experts. To learn more contact WSI AimHigh Marketing today.

This post was originally published on the following website: http://wsiaimhigh.com/our-blog/oswalt-restaurant-supply-chooses-wsi

 


 

Twilight Homes engages WSI for Website Development and Digital Marketing

Bob Peterson - Monday, March 27, 2017

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Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on Tumblr, Weebly, Blogger, Medium or WordPress.

 

 

Screen Printing Equipment Manufacturer Engages WSI for SEO

Bob Peterson - Monday, March 27, 2017

Systematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program. Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

The implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is. WSI added or optimized a total of 10 pages in the site designed to rank for specific terms. The following pages and keywords are covered in this phase of the implementation:

Screen Printing Manufacturer

Screen Printing Machines

Automatic Screen Printing Machines

CNC Vacuum Table

Sign Printing Machine

Commercial Screen Printing Machine

Bottle Screen Printing Machine

Pen Screen Printing Machine

Screen Printing Machines Suppliers

Flat Bed Screen Printing Machine Manufacturer

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+. As this effort unfolds, Systematic Automation expects to see their brand at the top of the results for all keywords.


This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/screen-printing-equipment-manufacturer-engages-wsi-for-seo

 

WSI Retained for 5th year of SEO for Plumbing Products E-Commerce Site

Bob Peterson - Monday, March 27, 2017

 

Eagle Mountain Products is the official online retailer for WCM Industries, the manufacturer of Watco drains and Woodford faucets. Their web site, www.buyeagle.biz, is the online sales channel for the entire product line, offering online shoppers the best variety and selection and an opportunity to buy direct from the manufacturer.

WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project, completed in 2013, included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very happy client.

Since 2012, WSI has been the sole SEO vendor to Eagle Mountain Products and has engaged in various projects to enhance visibility and sales across the site. For 2017, our mission is to leverage SEO to increase sales of Woodford Yard Hydrants. This is a high ticket item and will have a disproportionately positive effect on overall sites sales once the SEO kicks in.

To begin the project, we have selected three pages that are the typical entry points for shoppers looking to purchase Yard Hydrants:

Woodford Yard Hydrant

Woodford Hydrants

Woodford Y-34

These three pages have been optimized for high volume, relevant keywords that consumers and plumbers use to find these products online. For the balance of the year, we will focus on off page optimization including blogs at Tumblr, WordPress, Blogger, and Weebly as well as Google+ posts.

 

We are looking forward to a 5th year of SEO success for Eagle Mountain Products!


This post original appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-retained-for-5th-year-of-seo-for-plumbing-products-e-commerce-site

 

Great Western Flooring -Carpet & SEO

Bob Peterson - Tuesday, March 21, 2017

 

Great Western Flooring started as a tile flooring store in Naperville, Il and quickly expanded to include many flooring options as they’ve grown over the years.

With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.

As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them.

After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:

With a large data base of existing clients as well as having an excellent conversion rate from the site, GWF has discovered the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.

Marketing automation has grown to epic proportions over the last 5 years. Its value presents itself by taking the sales nurturing to an automated process. Basing content delivered on lead behavior and interests.

Once implemented, Great Western Flooring will be able to take semi-warm leads, nurture them with content that solves their issues, or educates them about the lead’s pain points, keep in contact with them with minimal effort and close the sale.

If you would like to learn more about what Great Western Flooring has to offer, we encourage you to follow them on Tumblr, Weebly, WordPress, or Blogspot.

Originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/

 


 

WSI Experts help DCG Software Value Increase their Online Visibility via Search Engine Optimization

Bob Peterson - Tuesday, March 21, 2017

DCG Software Value is a software consulting company that helps IT departments optimize their software development processes. DCG believes that IT processes should have a quantifiable impact on the bottom line of a business. A lot of times IT departments waste valuable resources including time and money due to processes that are not structured well and no one is keeping track of metrics that are important in eliminating waste.

Using Function Point Analysis, Software Development Metrics, Agile metrics and Software Estimation, DCG helps its clients analyze and optimize the business value of their software. They also help companies manage their outsourced software development and their vendors for decreased risk and increased value.

WSI is helping DCG improve their organic rankings on Google and other search engines. For this purpose, we completed an extensive keyword research, identifying the areas of expertise for DCG and the high volume keywords that they should be found for. The process also included consulting with DCG on the kind of keywords that would not just bring them traffic, but also potential customers.

Ten primary keywords were chosen along with their respective keyword clusters and pages on the DCG website were optimized for each keyword cluster.

Some of these pages are –

https://www.softwarevalue.com/software-value/software-measurement-and-metrics/

https://www.softwarevalue.com/function-point-analysis/

https://www.softwarevalue.com/software-value/software-development-metrics/

https://www.softwarevalue.com/software-estimation/agile-estimating-and-planning/

https://www.softwarevalue.com/software-estimation/agile-metrics/

 

Some technical and structural improvements were also made on the website with the help of DCG’s web development team that included making the website mobile responsive and secure.

Content being a major part of any inbound strategy, we are currently publishing content on behalf of DCG on a number of platforms, including WordPress, Weebly and Slideshare.

Following this effort, the rankings for the chosen keyword are already making good progress in a short time and we expect upward trend in the keyword rankings to continue followed by increase in organic website traffic.

We are looking forward to a long term partnership with DCG Software Value in helping them reach their corporate goals.


This post originally appeared at http://www.wsipromarketers.com/wsi-experts-help-dcg-software-value-search-engine-optimization/

 

 

 

 

Premiere HOA Association Management Software Company Chooses WSI to Expand Online Presence

Bob Peterson - Monday, March 13, 2017

 


Asyst Data Group is the world’s premiere HOA management software option for all-in one housing and community oversight. A plugin based system allows Asyst software to be tailored to a wide variety of needs and situations, including modules for property management accounting software, collections, payables, problem tracking, community elections, homeowner inquiries, and more. A property management app also allows community managers access to keep tabs on their properties from anywhere, at any time.


Since 1992, Asyst Data Group has provided the most advanced and complete property management software. In 2016, Asyst Data Group hired WSI Digital Marketing to improve their visibility and prominence in online search to reach more community and CID managers. After an extensive keyword research, 10 keywords were selected and the website was optimized. A few of the keywords that the SEO work will be focused on are:

Association Management Software

Online Property Management Software

Condo Management Software

HOA Accounting Software

Currently, WSI is currently expanding Asyst Data Group online presence through off-page optimization through extensive link building and ongoing blogging effort. These high-quality blogs posts will be syndicated to Google+, Tumblr, Wordpress, Weebly, Blogger and ISSUU and are expected to drive their search rankings improvements.

This post originally appeared here: www.wsidigitalmarketingexperts.com/asyst-data-group-chooses-WSI .

 

 

Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing

Bob Peterson - Monday, March 13, 2017

 

Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO program and pay-per-click advertising campaigns to generate leads for the company. Premier’s products include

The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Play and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.

The goal of the WSI engagement is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click advertising.

First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.

Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.

In addition, a Google Adwords campaign, managed using the intelligent Acquisio platform, will be implemented to generate traffic and hot leads.

WSI will monitor the SEO and Adwords campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising programs.

This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/

 

 

WSI AimHigh Marketing partners with TeamLogic IT Oklahoma City for Local SEO

Bob Peterson - Tuesday, March 07, 2017

The Oklahoma City location of TeamLogic IT technology advisors has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO strategy. TeamLogic IT has been helping Oklahoma businesses since 2007 by providing professional Managed IT Services and IT Solutions. The highly skilled TeamLogic team proactively evaluates and scales business IT networks and monitors them remotely to assure continuous security and functionality.

http://wsiaimhigh.com/wsi-imgs/teamlogic-logo-large.png

The core services at TeamLogic IT OKC include:

TeamLogic IT is a nationwide network of professional Managed IT Services and IT Solutions providers. The independently owned TeamLogic IT OKC location has built an outstanding reputation for delivering highly available, secure and flexible IT solutions. With its unique breath of skills and expertise, the Oklahoma City Team is able to provide complete or supplemental IT services for its clients.

The Local SEO strategy provided by WSI includes extensive keyword research to determine the most relevant and valuable keywords that local businesses use to find TeamLogic IT’s services.These keywords make the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, and more. The strategy also includes providing verified third party reviews to help establish TeamLogic IT OKC’s credibility for potential clients as well as the search engines. And, the WSI team will verify and maintain consistency among hundreds of online directories and map listings.

About WSI AimHigh Marketing:

WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This blog post was originally published at the following location: http://wsiaimhigh.com/our-blog/teamlogic-it-oklahoma-city-partners-with-wsi

 

Thoughtful Presence Retains WSI for SEO Services

Bob Peterson - Tuesday, March 07, 2017


 

WSI Digital Marketing announced today that Thoughtful Presence, an online retailer of unique gift baskets and other specialty gifts, has retained WSI for continued SEO Services. Thoughtful Presence, located in suburban Chicago, provides personalization for their gift products and is known for excellence in designing and creating custom gift baskets that are unique and beloved. The gift basket market is very competitive and Thoughtful Presence must work hard to get their products found by the people and companies searching for them, so they have chosen that WSI remain their partner in this effort.

Thoughtful Presence offers gifts for every special occasion or holiday as well as offering gift collections by recipient. Popular collections for consumers include baby shower gift baskets and sympathy gift baskets. Unique Chicago Cubs gift baskets have been moving as well with their first World Series win since 1908. They offer unique gift sets for teachers, babies, kids, men, women and even pets. Other collections include Chicago themed gifts, housewarming and hostess gifts, gourmet gift collections, holiday collections, travel gifts, spa gifts, seasonal gifts, BBQ gifts, gardening gifts, and of course, birthday, anniversary and graduation gifts. There are many more categories and sets which are categorized by occasion, holiday, recipient, season and theme.

Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable. Each basket can be built to order, ensuring the most personalized gift giving.

Corporate gift baskets are a significant part of their business as company management teams seek out appropriate expressions of customer appreciation and employee recognition. Their gift collections can be completely built to a company’s specification, with company branded items included along with themed gift sets. Their baskets have been used as promotional items, as “thank you” items, and as convention and raffle items, as well as employee recognition, retirement and anniversary gifts. Employees and customers alike are very pleased with the thoughtful gifts that express the company’s appreciation in such a unique way.

Thoughtful Presence has been pleased with the consulting work on their Big Commerce site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new category creation and optimizations. Thoughtful Presence decided to continue with the full SEO program from WSI with their off-page SEO processes. WSI has been doing the off-page optimization for 6 months. Thoughtful Presence is pleased with the citation building efforts as well at the ongoing blogging effort. These high quality blog posts are syndicated to Tumblr, WordPress, Weebly, Google+, Issuu, Ucoz, and Blogger and together are driving these new gift categories up in the search rankings. These improvements have been rewarded by sales that have consistently improved throughout the process and that is exactly why they have retained WSI in this effort.

This post originally appeared here: http://www.onlinewsimarketing.com/thoughtful-presence-retains-wsi-seo-services/

 


 


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