Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing

Bob Peterson - Monday, March 13, 2017

 

Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO program and pay-per-click advertising campaigns to generate leads for the company. Premier’s products include

The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Play and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.

The goal of the WSI engagement is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click advertising.

First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.

Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.

In addition, a Google Adwords campaign, managed using the intelligent Acquisio platform, will be implemented to generate traffic and hot leads.

WSI will monitor the SEO and Adwords campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising programs.

This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/

 

 

WSI AimHigh Marketing partners with TeamLogic IT Oklahoma City for Local SEO

Bob Peterson - Tuesday, March 07, 2017

The Oklahoma City location of TeamLogic IT technology advisors has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO strategy. TeamLogic IT has been helping Oklahoma businesses since 2007 by providing professional Managed IT Services and IT Solutions. The highly skilled TeamLogic team proactively evaluates and scales business IT networks and monitors them remotely to assure continuous security and functionality.

http://wsiaimhigh.com/wsi-imgs/teamlogic-logo-large.png

The core services at TeamLogic IT OKC include:

TeamLogic IT is a nationwide network of professional Managed IT Services and IT Solutions providers. The independently owned TeamLogic IT OKC location has built an outstanding reputation for delivering highly available, secure and flexible IT solutions. With its unique breath of skills and expertise, the Oklahoma City Team is able to provide complete or supplemental IT services for its clients.

The Local SEO strategy provided by WSI includes extensive keyword research to determine the most relevant and valuable keywords that local businesses use to find TeamLogic IT’s services.These keywords make the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, and more. The strategy also includes providing verified third party reviews to help establish TeamLogic IT OKC’s credibility for potential clients as well as the search engines. And, the WSI team will verify and maintain consistency among hundreds of online directories and map listings.

About WSI AimHigh Marketing:

WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This blog post was originally published at the following location: http://wsiaimhigh.com/our-blog/teamlogic-it-oklahoma-city-partners-with-wsi

 

Thoughtful Presence Retains WSI for SEO Services

Bob Peterson - Tuesday, March 07, 2017


 

WSI Digital Marketing announced today that Thoughtful Presence, an online retailer of unique gift baskets and other specialty gifts, has retained WSI for continued SEO Services. Thoughtful Presence, located in suburban Chicago, provides personalization for their gift products and is known for excellence in designing and creating custom gift baskets that are unique and beloved. The gift basket market is very competitive and Thoughtful Presence must work hard to get their products found by the people and companies searching for them, so they have chosen that WSI remain their partner in this effort.

Thoughtful Presence offers gifts for every special occasion or holiday as well as offering gift collections by recipient. Popular collections for consumers include baby shower gift baskets and sympathy gift baskets. Unique Chicago Cubs gift baskets have been moving as well with their first World Series win since 1908. They offer unique gift sets for teachers, babies, kids, men, women and even pets. Other collections include Chicago themed gifts, housewarming and hostess gifts, gourmet gift collections, holiday collections, travel gifts, spa gifts, seasonal gifts, BBQ gifts, gardening gifts, and of course, birthday, anniversary and graduation gifts. There are many more categories and sets which are categorized by occasion, holiday, recipient, season and theme.

Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable. Each basket can be built to order, ensuring the most personalized gift giving.

Corporate gift baskets are a significant part of their business as company management teams seek out appropriate expressions of customer appreciation and employee recognition. Their gift collections can be completely built to a company’s specification, with company branded items included along with themed gift sets. Their baskets have been used as promotional items, as “thank you” items, and as convention and raffle items, as well as employee recognition, retirement and anniversary gifts. Employees and customers alike are very pleased with the thoughtful gifts that express the company’s appreciation in such a unique way.

Thoughtful Presence has been pleased with the consulting work on their Big Commerce site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new category creation and optimizations. Thoughtful Presence decided to continue with the full SEO program from WSI with their off-page SEO processes. WSI has been doing the off-page optimization for 6 months. Thoughtful Presence is pleased with the citation building efforts as well at the ongoing blogging effort. These high quality blog posts are syndicated to Tumblr, WordPress, Weebly, Google+, Issuu, Ucoz, and Blogger and together are driving these new gift categories up in the search rankings. These improvements have been rewarded by sales that have consistently improved throughout the process and that is exactly why they have retained WSI in this effort.

This post originally appeared here: http://www.onlinewsimarketing.com/thoughtful-presence-retains-wsi-seo-services/

 


 

Snyder Langston Engages WSI for SEO

Bob Peterson - Monday, February 27, 2017

 


Snyder Langston, a southern California commercial construction company, has engaged WSI in a unique SEO program. Snyder Langston has a beautiful responsive website highlighting their broad market sector portfolio. However, they needed some new talent to fill positions in Orange County and Los Angeles to be able to best deliver the pipeline of project opportunities for 2017.

To assist Snyder Langston in their talent acquisition, WSI worked with their Marketing and HR departments to optimize their Career pages, including the specific job opportunities currently being offered. Keyword research was completed and the top, most applicable terms were used to optimize the Careers page and each job description page. These keyword topics included:

construction job opportunities

senior construction project engineer Los Angeles county

senior construction project engineer Orange county

construction project superintendent Los Angeles county

construction project superintendent Orange county

construction project manager Los Angeles county

construction project manager Orange county

construction project engineer

construction internship

Tracking has begun and the newly optimized pages are performing extremely well. Visits to the career pages have already had a significant increase and page ranking for the career pages is moving up nicely. The goal is to triple the number of visitors to the career pages by end of 2017.

To complement the on-page optimization, an off-page optimization campaign is also underway. The off-page optimization is focused on creating industry specific directory listings designed to build links to the website in the construction job opportunities category.

About Snyder Langston: Established in 1959, Snyder Langston is a trusted builder to Fortune 500, mid-size, and start-up companies. The firm has evolved into a leader in the Western US, but maintains its strongest presence as one of Southern California’s largest and most respected builders. Snyder Langston has successfully developed millions of square feet of space across virtually every real estate sector.

This post originally appeared at http://www.wsicybersmart.com/snyder-langston-engages-wsi-seo/.

 

Weichert® Real Estate Affiliates, Inc. Engages WSI for National Franchise Marketing Program.

Bob Peterson - Monday, February 27, 2017

WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA. The new website can be viewed at https://www.weichertfranchise.com

Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year. It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors. “In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.

WSI Marketing Program for National Real Estate Franchise Brand Development

The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. . The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:

  1. A sophisticated, high technology online lead generation system for real estate agencies.
  2. Best in class systems for real estate agent marketing and real estate broker marketing.
  3. A proprietary real estate CRM system called WeichertPRO®
  4. Systems for real estate agent recruiting and retention.

Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery. WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger, and Weebly in addition to several other proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other marketing agencies do. For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/

 

Great Point Capital Enlists WSI’s Help With Lead Gen

Bob Peterson - Saturday, February 25, 2017

Great Point Capital, LLC is a proprietary trading firm headquartered in Chicago, Il with an additional location in Austin, Tx. While they provide office space to daytraders in both locations, they set a goal of recruiting more individuals for remote trading around the country.

Providing cutting edge trading software, traders can access tools to conduct quantitative trading from anywhere in the world. However, Great Point was having difficulty identifying a way to promote themselves to these types of traders through traditional means. So they sought the help of WSI for both a site redesign and an SEO strategy that would help generate leads for this very specific buyer persona.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work developing a comprehensive website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

  • What they are at the core- A Prop Trading Firm
  • Who they were looking to reach- Proprietary Traders
  • Services they offered, that others firms did not- Stock Loans, Risk Management, Automated Stock trading

Being in the financial industry, Great Point Capital is governed by strict FCC compliance and FINRA regulations. The website and the content had to be precise and include certain elements to satisfy all the rules and regulations that come with this type of industry. We delivered a great mobile first site that has already started to help with lead generation.

If you would like to know more about day trading and Great Point Capital, follow one of our blogs on Tumblr, Weebly, Blogger, or Wordpress.


This was originally posted at http://www.wsieresults.com/great-point-capital-enlists-wsis-help-lead-gen/

 

WSI Expands SEO Services For Luxury Patio Furniture Store

Bob Peterson - Thursday, February 23, 2017

 

Pacific Patio Furniture serves the greater Los Angeles area with a line of upscale patio furniture. The store’s tagline, “Luxury Patio Furniture — Los Angeles Style,” perfectly fits the company’s target audience.

Pacific Patio Furniture has two stores, one in Agoura Hills with inventory that appeals to homeowners with larger suburban backyards and patios. The company’s new Santa Monica store is stocked with contemporary designs and styles more suited to urban living, with furniture designed for decks found in trendy townhomes and condos.

Over the last year WSI has been running a variety of internet marketing campaigns for both stores, including paid-search ads, search-engine optimization (SEO) and display advertising on Facebook. The SEO campaigns have focused on driving traffic to both the Los Angeles showroom website page and the Agoura Hills showroom website page. Campaign results have been so successful — website traffic is up 40 percent year over year — that Pacific Patio requested WSI to expand SEO efforts to target high-volume search terms for more specific outdoor furniture products.

Consequently, WSI has begun optimizing PacPatio.com for a variety of products, including:

Outdoor Patio Chairs

Outdoor Patio Sets

Outdoor Patio Tables

Outdoor Wicker Chairs

Patio Cushions

Patio Umbrellas

WSI has created separate pages for each of these categories, filled with valuable information on each product line. Readers can find links to the leading manufacturers on each page, along with videos. In addition, each page includes a sampling of the types of outdoor furniture available in each category. Naturally, images of the most stylish outdoor patio sets, table and chairs are included, giving website visitors an idea of the incredible variety of outdoor furniture available in each showroom.

Along with category pages that are designed to rank high in search results, WSI is focusing on these outdoor furniture categories in paid-search advertising and Facebook advertising. In addition, Facebook posts are boosted with links to pages dedicated to sale items — a valuable social marketing complement to the SEO campaign.

Originally posted at http://www.wsiepro.com/wsi-expands-seo-services-luxury-patio-furniture-store/

 

 

 

Lincoln & Mazda of Olympia retains WSI as their Trusted Digital Advisor for SEO & PPC

Bob Peterson - Sunday, February 19, 2017


Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.

For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.

Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.

WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).

In addition to adjusting the optimization on their prime website pages for the best keyword phrases:

new cars

used cars

car dealership

car repair

vehicle financing

WSI built and optimized some new pages to help searchers find the online Lincoln & Mazda new and used car inventory by vehicle type:

Our Vehicles

Sedans

Convertibles

Hatchbacks

Minivans

SUVs

Trucks

Cars Under $10K

New Car Specials

Used Car Specials

The Lincoln Line Up

The Mazda Line Up

PPC campaigns were all adjusted to take advantage of the new pages and blogging will resume next month to promote these new keywords and pages going forward. New conversion goals have been added and the results are already amazing. January alone showed a 22% increase in Overall Traffic, a 32% increase in Organic Traffic, and 25% increase in Paid Traffic. Conversions were up 30%, 44%, and 26% respectively.

This post originally appeared: http://www.wsicybersmart.com/lincoln-mazda-olympia-retains-wsi-trusted-digital-advisor-seo-ppc/

 

Carroll & Carroll Attorneys at Law Selects WSI to Expand Local Online Presence

Bob Peterson - Wednesday, February 15, 2017

 

 

WSI Digital Marketing has recently launched new SEO efforts for Carroll & Carroll Attorneys at Law located in McHenry County, Illinois. The law office, located in Woodstock, Illinois, has 30 years of proven experience in Family Law, Divorce, Custody, Bankruptcy, Misdemeanors, Traffic Violations, and Estate Planning.

WSI, a global leader in digital marketing services, was engaged to assist Carroll & Carroll Attorneys at Law to improve online visibility to better serve local communities in and around their Woodstock, Illinois location. WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.

Carroll & Carroll Attorneys at Law will start with a new website which will be optimized for their market with the WSI’s on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone should generate more organic searches to the site than ever before.

Some of the specific pages that were optimized were:

Bankruptcy Attorney in Woodstock, Illinois

Custody Attorney in Woodstock, Illinois

Divorce Attorney in Woodstock, Illinois

Estate Planning Attorney in Woodstock, Illinois

Family Law Attorney in Woodstock, Illinois

The next step in the local search optimization will be the off-page optimization. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, Tumblr, WordPress, Weebly, ISSUU, and Blogger and together these efforts are expected to drive them up in the local search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/carroll-carroll-attorneys-law-selects-wsi-expand-local-online-presence /

 

 

Executive Employment Lawyer Engages WSI For Web Development and SEO

Bob Peterson - Tuesday, February 07, 2017

 

Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice. For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters. A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms. His articles have been published in The Culpepper Letter,Family Business, Boston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.

The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers. The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free Wordpress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the Wordpress blog. There was much duplicate content in these web properties and a strategy for content marketing, link building and driving website traffic was lacking.

WSI’s digital marketing solution involves first rebuilding the 70-page website into a responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings. The pages on the 12 page website were then redirected to the new website, preserving the links. Duplicate content was cleaned up.

Next, we performed comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website. The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:

Executive Compensation Lawyer

Non-Compete Agreement Attorney

Severance Agreement Lawyer

Lawyer for Wrongful Termination

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program. This program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.

Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.

This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/

 

 


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