Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Software Developers Hire WSI for a Strategic National SEO Solution

Bob Peterson - Sunday, February 05, 2017


With headquarters in Ottawa, Ontario, Agnovi Corporation is a world-class provider of investigative case management software solutions for law enforcement and related sectors. Built on more than 30 years of experience in criminal investigations expertise, Agnovi strives to continue their leadership in providing software for intelligence and investigations while building their client base through impeccable service and hard work.

WSI’s undertaking for Agnovi was complex, featuring a national SEO campaign in a highly specialized industry and a complete website redesign. A fresh new look was created for the site and a mobile friendly design was implemented for ease of access. New web copy was written to exacting standards with a focus on expedient information delivery while targeting keywords specific to the tight niche. Prior to hiring WSI, Agnovi had experienced good online rank and a strong web presence but something went wrong. Agnovi’s visibility disappeared almost overnight and the crawlers were no longer able to properly index the old site. Our WSI team looked extensively at all possible issues and trouble-shooted for well over a week until the issues were found and fixed. Within just 60 days of the new site launch and a comprehensive SEO undertaking, Agnovi rank has already begun to skyrocket.

Agnovi provides the highest level of Law Enforcement and Investigative Case Management Software solutions to help police and law enforcement agencies across the United States and Canada gather, store, sort, access and analyze investigative information, improving efficiency and revealing new perspectives.

They also offer integration, customization and data transfer services as they relate to our product line.

Learn more about the solutions offered for the following investigation business lines:

* Police Case Management Software

* Major Case Management Software

* Fraud Case Management Software

* Criminal Intelligence Database Software

* Regulatory Compliance Case Management Software


View the site redesign by WSI eStrategies in Ottawa for Agnovi Corporation here.

This post originally appeared here at:



Phoenix Dog training Facility hires WSI to Increase Visibility and Clients!

Bob Peterson - Tuesday, January 31, 2017


AS Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover!

AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success!

They came to eSpark Marketing with two specific goals for their online presence-

Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry

Afterwards, we remapped the website, rewrote content, conducted on page optimization and off page optimization in order to achieve more traffic and increase conversions. Besides search engine optimization, our plan also included pieces of social media ad campaigns, social meeting training and improved analytics reporting.

That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, TumblrWordPress or Weebly.

This blog originally appeared on




WSI in Ottawa Removes Traffic Barriers for

Bob Peterson - Tuesday, January 31, 2017 are expert Ottawa mortgage agents who strive to make the mortgage process an easy and rewarding process for their clients. When the client contacted WSI eStrategies in Ottawa, they had a new site but they weren’t getting traffic. Frustrated and fed up, they hired WSI to get the work done to remove the traffic barriers that were hindering their success.

After deep analysis, WSI eStrategies found that the new site was not passing Google’s mobile-friendly test and search engines could not properly index the pages in the site. This was causing the lack of traffic for

The solution was to move the site to WordPress CMS with responsive web design as well as ensuring proper on page and best practice SEO fundamentals were implemented. Once the design work was finished, the site passed the mobile-friendly test with no further issues. Local SEO strategies were applied to five key pages and WSI implemented a content marketing strategy to improve engagement. Despite the site mapping, local SEO efforts and content marketing being launched only a few short months ago, SERPS are already showing vast improvement with one of our targeted keywords ranking on the first page! received their first ever online lead only 1 month after hiring WSI.

Finding a mortgage in Ottawa and surrounding areas that has terms and rates that work in favour of the applicant is challenging at best. works for the applicant, not a financial institution, often getting the best possible outcomes for their clients. Some of the optimized pages highlighting their services include:

First Time Homebuyers

Commercial Mortgages

Investment Properties

Bad Credit Mortgages

Both WSI and look foreword to a long and profitable relationship that will help brand this modern company and give it the recognition it well deserves.

This post originally appeared here @



Denver Pergola Systems Introduces New Aluminum Louvered Pergola System To Denver

Bob Peterson - Monday, January 30, 2017

WSI Digital Marketing Campaign Is Cornerstone Effort To New Market Launch

Denver Pergola Systems has become the exclusive dealer for Arcadia™ Luxury Louvered Roof systems in Colorado concentrating on sales and custom installs of pergolas for commercial venues as well as residential pergolas.

With a launch in a new market where traditional wooden pergola and shade structures are the norm, there is a steep branding curve to this relatively new, but highly innovative shade structure system. The first marketing challenge WSI is providing for Denver Pergola is increasing their SEO efforts. Implementing a strategy that will increase visibility and brand recognition in a new market are top priorities for this company.

With such a unique and new product, WSI got creative with the keyword research.

  • We determined “What types of other products compare to the function of a pergola?”
  • We examined the natural vernacular people of this region use.
  • We evaluated what the competition was using for their websites.
  • We did actual geo-located (via proxy server) searches for possible keywords, and we researched the content that garnered the top positions in SERPs.

As with all our SEO campaigns, WSI developed buyer’s personas to identify, not just demographics, but buyer behaviors, determining what are prospective customers’ interests? What kinds of content do they find appealing? What are the motivational factors that would drive them to make such a big investment in their outdoor living spaces? Along with a high degree of visual elements, WSI designed its campaign to provide content that Denver Pergola’s buyer personas will find helpful, interesting, and compelling enough to click through and convert.

The marketing project also includes local elements. While Denver Pergola can and will service the entire Colorado area, their focus is Denver. So, it is important to make certain that all NAP throughout the Internet is correct and accurate.

With such a visual, high-end product, WSI also is utilizing all the possible social channels and off site platforms. We set up various channels to highlight the product as well as provide content relevant to our buyer personas on Google Plus, Blogger, Wordpress, Pinterest, Weebly and Tumblr.

In the six months since starting the Denver Pergola Systems campaign, the URL has reached page one in SERP for a number of high search volume outdoor living industry keywords. For a superior organic SEO approach, contact WSI and discuss the conversion opportunities that await you.


This post originally published on



Ottawa’s Premiere Supplier of Natural Stone Countertops Contracts with WSI to Enhance Local SEO

Bob Peterson - Monday, January 30, 2017

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StoneSense is the top fabricator $ supplier in the Ottawa area for natural stone countertops in granite, marble, quartz and onyx. Looking to improve their results in the search engines and increase traffic to their website, they contracted with WSI eStrategies in Ottawa


The master stone cutters of StoneSense are a cut above others in the area, not only choosing the best stone products for their Ottawa and area clients, but handling each piece no less than three times as they see it through cutting, finishing and installation. Rounding out their selection of quality products are an impressive collection of porcelain and stone tiles as well as a wide selection of mosaic materials in glass and natural stone.

After a thorough analysis of StoneSense’s site and keyword research to determine the best search phrases, WSI eStrategies in Ottawa focused on five key pages to target for a local SEO campaign:

Natural Stone Countertops

Granite Countertops Ottawa

Marble Countertops Ottawa

Quartz Countertops Ottawa

Tiles Stores in Ottawa

All five pages were optimized with keyword-rich content and the necessary technical SEO fundamentals needed to ensure search engines could crawl and gather intent behind each page. A content marketing strategy was developed and used as a link-building strategy and enhanced SEO. After just five months, two competitive keywords have been brought to the first page of Google search results and the others have gone from no rank, to the second page! Since engaging WSI eStrategies, the traffic on the client’s site has increased by 500 percent.

In order to really capitalize on our current success, StoneSense and WSI have decided to rebuild and redesign the website in order to add the necessary conversion elements to bring the best possible ROI to the table. We look forward to a newly redesigned website launch in March 2017.

This post originally appeared here:









Global Specialty Lamp Manufacturer Retains WSI for Third year of SEO

Bob Peterson - Monday, January 23, 2017

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications. Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 keywords.

Over the last 2 years, the LightSources engagement with WSI has expanded, including a new WordPress web site, and additional sections of optimized pages for UV air treatment systems, and ballast water treatment systems applications.

These new application areas are part of LightSources ongoing strategy of assisting OEMs in creating new products where the demand is increasing. For example, there is a growing need among manufactures for enhanced treatment of exhaust gas emissions. In China, manufacturers and even restaurants are coming under increasing regulatory pressure to clean up air emissions. To that end, WSI created a new section of optimized pages for these new opportunities as follows:

UV air purification systems

Industrial air purification systems

UVC air purification systems

UV light air purification systems

Industrial air cleaning systems

Another area of increasing demand driven by regulation is ballast water treatment. The MEPC (Marine Environment Protection Committee), a subsidiary group of the IMO (International Maritime Organization) is globally enforcing new standards for ballast water treatment systems for ships effective September 8, 2017. The current standard, referred to as the Ballast Water Management Convention, was adopted in 2004 following initiatives by the IMO to establish procedures and standards for managing and controlling ballast water for ships. As the new regulations come into effect demand for products using LightSources UVC lamps is set to increase. In order to capitalize on that demand, WSI created the following set of pages:

USCG approved ballast water treatment systems

Ballast water treatment methods

Ballast water treatment technologies

Water ballast treatment system

With the combined strength of LightSources in the U.S. and LightTech in Europe, LightSources is the global leader in the germicidal lamp industry. In addition to their high-quality standard lamps, they also custom design products for OEMs of any size that meet almost any need. Contact LightSources to learn more.

Originally posted at:


Resolve to Optimize Your Search Campaign in 2017

Bob Peterson - Wednesday, December 28, 2016

In 2017 and beyond, digital marketing is only expected to continue to grow in its prevalence and importance. Businesses of all sizes can benefit from a New Year’s resolution to optimize search campaigns. Search advertising might include boosting organic search results, using pay-per-click ads, and increasing social presence; each of these tasks requires dedicated attention and careful planning to achieve visibility and success. As you plan to take on these strategies for search advertising, use the following guidelines to ensure that you see the results you want throughout the coming year.

Set Clear Goals

Not every business will share the same goals for a search marketing campaign, so it is essential to customize your strategy with clear, measurable goals from the get-go. Start with a broad goal such as raising newsletter subscriptions, boosting sales, or increasing brand awareness. From here, you can narrow down the more specific goals that will lead you to your key objectives.

Redesign Your Landing Pages

No matter what you want to accomplish with your search campaign, you will want to get your website in shape before making substantial investments in AdWords and other advertising services. Quality landing pages are a must for any search campaign, whether you are relying on paid or organic results. Every keyword should be paired with a unique and informative landing page that will grab consumer attention, deliver the information they want, and provide an actionable conclusion.

Do Your Research

Even if you have an existing search campaign, you will want to take the time to research keywords and current marketing trends, as these steps will ensure that your campaign is current and effective. If you are just beginning a search campaign, a lot of research may be needed to get started, and this can be facilitated by professional marketing experts who can weigh the cost and benefits of potential keywords for your business. It can be tempting to just opt for the most popular keywords regardless of cost, but you might not rank for these search terms without some established authority through your site.

Balance Paid and Organic Search Campaigns

Most successful search campaigns will achieve a balance between paid search and organic search. Paid search results are the most visible on the page—even more so since Google updated their SERP design to include even more paid results per page—but organic search results are often viewed as more trustworthy by consumers. Investing on both fronts can help you see the best from both worlds, achieving optimal exposure for your business.

Whether you want a fully managed search campaign or you simply need assistance with the technical components of AdWords, we can help you see the results you want for search advertising in 2017. Call us today to discuss your business’s digital marketing needs.

This article was originally published by Reachlocal.



South Jersey Painting contractors hired WSI to enhance their online presence

Bob Peterson - Wednesday, December 21, 2016

Pizzazz Painting is one of New Jersey’s most reputable and well known full service painting companies servicing the New Jersey tri-state area for over 20 years. Pizzazz painting specializes in Residential Interior and exterior painting and commercial painting. Pizzazz Painting is a family-owned company dedicated to the highest quality and service. They offer personal attention to every client; no job is too large or too small.

Pizzazz Painting provides quality paint and attention to detail while working in a prompt and professional manner. Free Professional Color Consultation is included with all projects! We are experts in Interior Design and Color Coordination.

WSI was hired to help Pizzazz Painting build their online presence by developing a new responsive Website and implementing an SEO strategy. The new website is mobile friendly and user friendly and we are now implementing a Local SEO strategy including Keyword research, Local citations, content marketing, and a blogging strategy to help build traffic and backlinks to the site.

The initial on-site optimization effort included development of 4 pages based on key Services. You can see the optimized service pages by clicking on the links below:

Exterior Painting

Interior Painting

Commercial Painting

Decorative Painting

Initial off page strategy includes an intensive blogging effort. These high quality blogs are syndicated to WIX, Weebly, Blogger, Tumblr and Google +. WSI is also doing regular social media postings to facebook

Each month of the SEO implementation is monitored and carefully tracked. Key metrics include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at:




Why You Should Definitely Trade in Your Car for a New Ford at Ford Country in Las Vegas

Bob Peterson - Tuesday, December 13, 2016


You're a reasonable person. So when a trusted friend, colleague or family member questions why you're considering trading in your car rather than selling it yourself, you're willing to listen.

While you're reasonable, you're not exactly happy about taking the time to ponder these two choices. After all, you've been canvassing the new Fords for sale in Las Vegas at Ford Country and you're itching to drive one home.

Try to look at the pro-con analysis of a trading in your used car for a new or pre-owned Ford vs. privately selling your car. This analysis will hopefully encourage you to scrutinize both sides of the argument carefully – and in the end, solidify why a trade-in is the way to go.

Private auto sale advantages

  • You're likely to get more money for your used car. While an enticing prospect, be sure to consider the other side of the balance sheet: the cost of advertising and the value of your time. In general, the best candidates for quick private sales are newer, popular vehicles in excellent condition with low mileage (placing second to those new Fords for sale in Las Vegas).
  • You might find it easier to come to financial terms on the new car. Some sellers get understandably confused when they are discussing the price of two cars: the trade-in of one and the sale of another. While your balance sheet is still handy, remember that Ford Country team members are straight talkers. They abhor the stereotype of shady hustlers who try to rush and confuse buyers. They take their time, encourage questions and spell everything out in black and white.

Private used car sale disadvantages

  • You must pay to advertise your car – and the longer it doesn't sell, the more it will cost.
  • You must be available to meet with potential buyers, who might give you very little notice or suggest inconvenient meeting times.
  • You must expect no-shows.
  • You must keep your car clean at all times.
  • You must be willing to go along on test drives – or risk putting your car in the hands of an unknown driver.
  • You must be willing to subject your car to intense scrutiny, sometimes from people who profess to know “a lot about cars” but really do not.
  • You must be willing to accommodate requests for improvements or repairs, some of which might be unnecessary or unreasonable.
  • You should prepare yourself for a negotiation process that might tax your patience, especially if a potential buyer presents a low-ball offer.
  • You must reconcile yourself to an unknown time element – as well as the possibility that the new Fords for sale in Las Vegas you've been watching may be sold by the time you're ready to buy.
  • You must be prepared to process the necessary paperwork.
  • You should prepare yourself for the possibility that the buyer will return and level a grievance if he or she encounters a problem or malfunction with your vehicle.

Trade-in your car - advantages

  • Ford Country accepts car and truck trade-in’s with high mileage that may be in less-than stellar condition. Yes, the dents and rust might be deducted from the bottom line, but you don't have to sweat whether your trade-in will be accepted.
  • Ford Country conducts a trade-in assessment quickly and efficiently.
  • Ford Country makes the trade-in process abundantly fair and straightforward. Remember: our team consists of honest, trustworthy people who want to make you a member of the Ford Country family for life.
  • You can confidently walk into Ford Country, knowing you're only minutes away from making a final selection among all those new Fords for sale.

Trade-in your car - disadvantage

  • You might get less money for your vehicle, at least on paper. When you add up all the disadvantages of selling your vehicle privately – monetary and otherwise – you might agree with many Las Vegas residents who say a private sale actually doesn't pay in the end. In fact, we often hear them say, “I don't want or need the hassle."

Like you, what a private car seller really wants and need is a new Ford vehicle in their garage. At Ford Country, we're as eager as you are to make it happen. Now that you’ve weighed both options it’s clear to see trading your old vehicle for of the new Fords or premium used cars or trucks for sale in Las Vegas at Ford Country is your best bet. To schedule your trade-in meeting with one of our sales team call 702-558-8063 today!


Transportation to Mobilization: The Ford Transformation

Bob Peterson - Tuesday, December 13, 2016


Just over five years ago, Bill Ford, executive chairman of the Ford Motor Company and great-grandson of Henry Ford, led an earnest TED Talk conversation about the changing face of transportation. In this conversation, Ford enthusiasts and everyday drivers can catch a glimpse at the trajectory Ford plans to take. Ford examines the massive problems gridlocking pose in tomorrow's dense urban areas -- underscoring the 5+ hour commutes already occurring in fast-growing areas like Beijing -- and how that will impact our economic growth and ability to deliver necessary services like healthcare and food.

Ford's proposed solution?

"We are going to build smart cars, but we also need to build smart roads, smart parking, smart public transportation systems and more. We don't want to waste our time sitting in traffic, sitting at tollbooths or looking for parking spots. We need an integrated system that uses real time data to optimize personal mobility on a massive scale without hassle or compromises for travelers."

Five years later, consumers are starting to see the tangible impacts of this vision as Ford Motor Company rebrands itself as Ford Mobility Company.

In January, Ford made two exciting announcements about the notion of smart cars. For immediate benefits, the company entered a partnership with Amazon and the integration of their vehicles with Echo, the e-commerce giant's smart-home device. This allows drivers to request the device to remotely start the vehicle, check an electric car's charge, or to open the garage as the car turns into the neighborhood.

Ford also released more information about its development of the self-driving car, announcing they were putting 30 new autonomous test cars on the road in 2016 and a fully autonomous vehicle will be available to consumers by 2021.

City Solution Transportation Team Created

During its Investor Day in mid-September, the company disclosed it has created a new City Solution team to work with several of the major global cities to develop mobility solutions to solve those transportation problems Bill Ford noted half a decade ago. Furthermore, they have already selected the first city in which they will implement a unique problem-solving strategy: San Francisco.

The San Fransisco-Ford Motor Co. partnership involves the mobility company going beyond just vehicles to create more holistic transportation solutions. They are acquiring the city's crowd-sourced shuttle service Chariot and teaming up with bike-sharing provider Motivate. These two transportation alternatives will be linked to FordPass, the company's mobility service, and Amazon's Echo. Via one app members can be more knowledgeable about and gain greater control over their transportation choices to move faster and more efficiently in the manner the chairman expressed so many years ago.

The future of transportation is near.

To learn more about FordPass and Sync Connect found in current Ford vehicles, check out this tutorial. Or to see it in action, visit us today at Ford Country Las Vegas. You can also subscribe to our blog to stay up-to-date with Ford's latest technologies.


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