Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Schedule My Rent Engages WSI for SEO Services

Bob Peterson - Thursday, July 27, 2017

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Schedule My Rent hired WSI Web Enhancers for a search engine optimization campaign. Both companies are based in Albuquerque New Mexico.

Schedule My Rent is a FinTech company making it easy for landlords to collect rent online. Millions of small landlords still collect rent the old way, collecting with paper checks and keeping track of everything with a spreadsheet.

Schedule My Rent is a landlord software that:

  • Does Online rent collection from a tenant’s bank account
  • Makes is easy for the tenant to do online rent payments
  • Minimize need to collect rent by reminding tenants every time a payment is due
  • Stops the hassle of lost mail and risk of cash
  • Splits rent between roommates
  • Sends rent to your bank account
  • Keeps landlords and tenants updated every step of the way with the best dashboards in the industry

In the first phase of the SEO campaign, WSI optimized their new website for search engines and improved the conversion architecture of the site.

In the second Phase of the SEO campaign WSIwill build backlinks to the website to improve it’s rankings in the search results. Blogging will be an important part of the backlink strategy and WSI has created a professional business profile for Schedule My rent in Tumblr, Weebly, Blogger, Medium or WordPress.

Monthly reporting will be conducted with the client to keep them informed of the progress we are making.With the help of WSI, Schedule My Rent will only continue to experience growth and top rankings.

Originally published at: http://www.wsiwebenhancers.com/schedule-rent-engages-wsi-seo/

 

 

Interra International Engages WSI for SEO

Bob Peterson - Thursday, July 27, 2017

 

Interra International, a global leader in trade and distribution of food products, has engaged WSI to implement an SEO program to promote their food products and trade solutions. The goal of the engagement is to improve their online presence through optimized content, thus improving search ranking and lead generation.

WSI has begun the process by optimizing the top 4 wholesale food pages that are the mainstay for Interra International:

Chicken

Pork

Turkey

Dairy

The optimization considered search behavior of global businesses in the food industry and the wholesale, distribution, and supply chain services provided by Interra International.

In addition to onsite page optimizations, WSI is also providing monthly content marketing to support Interra’s News Blog and Social sites.

Interra News

Facebook

LinkedIn

Twitter

The content centers around food industry topics and events.

Tracking has begun and the website is performing nicely. Visits and Conversions have increased over 15% and traffic to the optimized pages is up almost 40%. Nine keywords are beginning to rank and 2 of those have already hit page 1 of search.

This post originally appeared: http://www.wsicybersmart.com/interra-international-engages-wsi-seo/

 

 

Tenkara Fly Fishing company starts SEO Engagement with WSI

Bob Peterson - Tuesday, July 18, 2017

 

Badger Tenkara, an online Tenkara fly fishing e-commerce business, has engaged WSI to help the company improve its’ search engine results and grow the number of new leads and new customers via a Search Engine Optimization (SEO) initiative. Badger Tenkara was started in 2014 with the goal of bringing the Tenkara approach to fly fishing from Japan (where it originated) to the United States. Badger Tenkara primarily sells Tenkara-style rods in the United States. The rods are designed to offer a reasonable price point and ensure an authentic experience to a broad audience of consumers, including kids, novices, and experienced anglers.

In May, 2017 WSI was engaged to start the SEO project. WSI started with the keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and Badger Tenkara selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

Tenkara – http://www.badgertenkara.com/

Tenkara Rods – http://www.badgertenkara.com/tenkara-rods.html

Tenkara Rod – http://www.badgertenkara.com/tenkara-rod.html

Tenkara Flies – http://www.badgertenkara.com/tenkara-flies.html

Tenkara Rod Kit – http://www.badgertenkara.com/tenkara-rod-kit.html

Tenkara Fishing – http://www.badgertenkara.com/tenkara-fishing.html

Tenkara Fly Fishing – http://www.badgertenkara.com/tenkara-fly-fishing.html

Travel Fishing Rod – http://www.badgertenkara.com/travel-fishing-rod.html

Kids Fishing Rod – http://www.badgertenkara.com/kids-fishing-rod.html

Tenkara Fishing Videos – http://www.badgertenkara.com/tenkara-fishing-videos.html

The keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, new opt-ins for the company newsletter, leads from organic visitors, and online sales from organic visitors.

Badger Tenkara will also be actively blogging on their website and those blog posts will be shared on WordPress.com, Tumblr.com, and Blogspot.com.

This post was originally published at http://www.wsippcseo.com/tenkara-fly-fishing-company-starts-seo-engagement-wsi/


 

Two WSI Clients Increase SEO Effort

Bob Peterson - Thursday, July 13, 2017

WSI Digital Marketing has recently increased the SEO efforts for two key clients: MorningStar Senior Living and Padis Jewelry.

For Padis, the increased effort revolves around Forevermark Diamonds.

Forevermark Diamonds are from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. Forevermark is committed to the unwavering and passionate pursuit of the world's most beautiful diamonds, brought to you with integrity. These special diamonds undergo a journey of rigorous selection. Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty. Padis is one of the leading retailers on the West Coast of Forevermark Diamonds.

For MorningStar, the increased effort is designed to increase the reach of the SEO to cover the keywords that use the geo-modifier of the nearby city of Longmont Colorado. To that end, all of the URLs were modified to include the term Longmont, and Longmont was added in select places in the title tags, and headlines. Finally, the following three pages were added to the Boulder section of the site:

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/assisted-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/assisted-living-longmont-co-gallery/

http://www.morningstarseniorliving.com/communities/assisted-living-boulder-longmont-co/senior-living-boulder-longmont/

These efforts should move these two WSI clients up in the rankings, and thereby increase traffic to their respective sites. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.

Originally posted here: http://www.wsiexpertinternetmarketing.com/our-blog/two-wsi-clients-increase-seo-effort

 

 

Robotics & Systems Integration Company Chooses WSI to Expand Online Presence

Bob Peterson - Thursday, June 15, 2017

AB Controls Inc., is a leading service provide in automation, robotics, product development and engineering services. AB Controls prides itself as a one stop shop for all types of automation projects. Our products and services are in everyday use across the globe in industries such as pharmaceuticals, biotech, aerospace, semiconductors, and general manufacturing.

For two decades AB Controls has helped customers with solutions in:

In 2017, AB Controls hired WSI Digital Marketing to improve their visibility and prominence in online search to reach more companies with lab, testing, and system integrations. After an extensive keyword research, 10 keywords were selected and the website was optimized. A few of the keywords that the SEO work will be focused on are:

Automated test equipment companies

Laboratory automation solutions

Robotic systems integration

Pipetting robot

Automated titration system

Automated ph measurement

Currently, WSI is currently expanding AB Controls, Inc. online presence through off-page optimization through extensive link building and ongoing blogging effort. These high-quality blogs posts will be syndicated to Google+, Tumblr, Wordpress, Weebly, Blogger and ISSUU and are expected to drive their search rankings improvements.

This post originally appeared here: http://wsidigitalmarketingexperts.com/blog/robotics-systems-integration-company-chooses-wsi-expand-online-presence/

 

Technology Marketing Associates, LLC Receives 2017 Best of Woodland Hills Award

Bob Peterson - Monday, June 12, 2017

Technology Marketing Associates, LLC has been selected for the 2017 Best of Woodland Hills Award in the Software Companies category by the Woodland Hills Award Program.

Each year, the Woodland Hills Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Woodland Hills area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Woodland Hills Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Woodland Hills Award Program and data provided by third parties.

About Woodland Hills Award Program

The Woodland Hills Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Woodland Hills area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Woodland Hills Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

SOURCE: Woodland Hills Award Program

First published in https://www.wsi-techmarketing.com/technology-marketing-associates-llc-receives-2017-best-of-woodland-hills-award/

 

 

Screen Printing Equipment Manufacturer Expands SEO Engagement with WSI

Bob Peterson - Monday, June 12, 2017

 


Systematic Automation, Inc., the world’s largest manufacturer of screen printing equipment has expanded its SEO efforts with WSI to cover its vacuum table and UV curing system product lines. In March WSI was engaged to optimize 15 keywords that covered the company’s screen printing equipment. After seeing rapid improvement in leads for these products, Systematic Automation quickly decided to expand its efforts into the additional business lines.

The expanded implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is with respect to the new business lines. WSI added or optimized a total of 10 more pages in the site designed to rank for these specific terms. The following pages and primary keywords are covered in this phase of the implementation:

http://www.systauto.com/vacuum-tables/

http://www.systauto.com/vacuum-tables/vacuum-chuck/

http://www.systauto.com/vacuum-tables/vacuum-chuck/vacuum-chuck-system/

http://www.systauto.com/about/vacuum-table-manufacturers/

http://www.systauto.com/product-category/uv-curing-systems/

http://www.systauto.com/uv-curing-systems/uv-curing-machine/

http://www.systauto.com/uv-curing-systems/screen-printing-curing-machine/

http://www.systauto.com/about/uv-curing-system-manufacturers/

http://www.systauto.com/about/uv-curing-machine-manufacturers/

http://www.systauto.com/about/uv-curing-equipment-manufacturers/

The new keywords and business lines will be added into the comprehensive tracking program to keep track of the results. WSI will measure links to the new SEO pages, rankings on the new keywords, organic entrances to the 10 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

As this effort unfolds, Systematic Automation expects to see these two additional business lines at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/screen-printing-equipment-manufacturer-expands-seo-engagement-with-wsi

 

 

WAR FUEL Engages WSI for Website Development and SEO

Bob Peterson - Saturday, June 03, 2017

WAR FUEL, a California-based sports beverage company, has engaged WSI for development of an eCommerce website and SEO campaign. WAR FUEL, the next generation sports hydration & recovery drink, is targeting athletes, coaches/parents, and seniors in its digital marketing engagement.

WAR FUEL is a unique beverage, formulated with organic beets, watermelon, and pomegranate as well as collagen peptides to support joint health. WAR FUEL’s goal is to spread the word about the health benefits of proper hydration with a beverage that contains no artificial colors, additives, or refined sugar. Many top athletes have found the recovery benefits of WAR FUEL to be truly amazing and are supporting our marketing campaign with testimonials and videos.

To assist in spreading the word about this amazing beverage, WSI has built a new eCommerce website highlighting the ingredients and their health benefits. Keyword research and competitor analysis contributed to design, layout, and content to give the site a professional look and a foundation for good organic search positioning. These keyword topics used in the website content included:

Hydration drinks

Endurance sports drinks

Healthy sports drinks

Hydration for seniors

Hydration benefits

Recovery drink

Sports drink

Tracking has begun and the optimized pages are gaining momentum. Visits to the website have already had a significant increase and page rank tracking will begin this month.

To complement the on-page optimization, an off-page optimization campaign is also underway. WSI has optimized their existing Facebook page and built profiles on Twitter, YouTube, and Google+ for WAR FUEL. In addition, three offsite blogs will host news specific to sporting events and hydration benefits for athletes using WordPress, Tumblr, and Blogspot.

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

This post first appeared at http://www.wsicybersmart.com/war-fuel-engages-wsi-website-development-seo/

 


 

Professional Guard and Patrol Engages WSI for Brand Management and Enhancement of Professional Appeal

Bob Peterson - Saturday, May 27, 2017

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WSI Digital Marketing (WSI) has been engaged to enhance the professional image, brand and web presence for Professional Guard and Patrol (PG&P) by developing and implementing Brand Management.

Professional Guard and Patrol is a licensed guard and patrol company in the state of Texas that provides unarmed guards, armed guards, patrol services, alarm response and immediate response for property managers, manufacturers, construction sites, car dealerships, warehouses and others. They offerings include licensed, trained and uniformed guards; distinctly marked patrol vehicles; and, 24/7 dispatching.

C:\Users\Owner\AppData\Local\Microsoft\Windows\INetCache\Content.Word\2017-05-27_PGandP Distinctly Marked Vehicles.jpg

In business since 1985, Professional Guard and Patrol has established a reputation for professionalism and dependability. This is a perfect collaboration as WSI Digital Marketing has the proven expertise in Brand Management including the usage of campaign strategies and tactics such as SEO, Onsite/Offsite Optimization, Blogs, Paid Advertising, Retargeting, Social Media and Video Marketing to raise the professional awareness and brand of PG&P. In addition to Brand Management, WSI will be adding online employment application and training processes that will speed up the application process and reduce operating cost for PG&P. The overall objectives are to obtain more customer engagements, recruit more qualified professionals and reduce operating cost.

WSI’s campaigns are implemented in close collaboration with clients. Scheduled, ad hoc meetings and reports to ensure accomplishing the goals of the client are an integral part of WSI’s campaigns. These combined collaboration, strategies and tactic coalesce into a Brand Management campaign that should create awareness and attractiveness for PG&P to potential customers and better qualified personnel.

Originally posted here: http://www.expertwsiemarketing.com/professional-guard-and-patrol-engages-wsi-for-brand-management-and-enhancement-of-professional-appeal/

 

Commercial HVAC Mechanical Services Company Joins Hands with WSI for their Marketing Success

Bob Peterson - Saturday, May 27, 2017


 

H & H Commercial Services, Inc. is a Commercial HVAC Repair and Service Company based in Philadelphia, PA. H&H Commercial Services, Inc. have been servicing the tri-state area of Philadelphia since 2000. Their offerings include sales, service and installation of a wide variety of equipment including indoor pool dehumidification, industrial chillers, rooftop heating and cooling units, split systems, cooling towers, water source heat pumps and boilers to name a few.

H&H technicians are manufacturer authorized support for Dunham-Bush Chillers and Desert Aire Pool dehumidifiers. They are also factory trained on Dectron and Poolpak Indoor Pool dehumidification equipment. H&H also recently entered into a partnership with the Whalen Company for providing service and support for their HVAC equipment.

After trusting WSI with Digital Marketing for the residential branch of their HVAC business, H&H decided that it was time to provide the WSI expertise to their commercial enterprise and take this business to soaring heights. WSI had initially created the H&H Commercial Website but the website had gathered some dust over the years. So the project started with giving the website the TLC it deserved, fixing the errors that had crept in overtime and removing some outdated and redundant pages. We moved the website to a more efficient and reliable hosting and in keeping with Google’s latest guidelines, made it secure by installing an SSl.

SEO efforts for the website began by identifying the right keywords for the company that will bring them high quality, ready to convert traffic. Once the keyword list was ready, fresh new content was created for the pages and optimized not just for the keywords, but also for readership and conversion.

Some of the pages that we have optimized for the website are –

https://hhcommercialonline.com/commercial-hvac-contractors/

https://hhcommercialonline.com/commercial-hvac-service-company/

https://hhcommercialonline.com/commercial-hvac-mechanical-contractors/

https://hhcommercialonline.com/industrial-chiller-repair-service/

https://www.hhcommercialonline.com/commercial-hvac-mechanical-services/

Pool dehumidification for Commercial pools like the YMCAs, Hotels, Gyms etc., as well as for the residential indoor pools is a big niche for H & H Commercial so this page was optimized for a number of pool dehumidification related keywords –

https://hhcommercialonline.com/indoor-pool-dehumidification-systems-humidity-control-ventilation-air-conditioning-quality/

As always, once the On Page optimization was complete we moved on to off-page optimization by creating high quality content and syndicating it across the internet. No SEO campaign in this day is complete without social media so we are generating good amount of social signals for the website by using their social media channels.

As part of creating a professional online image for H & H, we have created company profiles for them on WordPress and Blogger platforms.

The campaign has produced very good early results, quickly achieving first and second page rankings for a number of keywords. We look forward to achieving more success in the coming months and helping the company achieve great success using the power of Digital Marketing.

This post was originally published at http://www.wsipromarketers.com/commercial-hvac-mechanical-services-company-wsi-marketing/

 


 


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