Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Designing for Scored PCB Array Panelization

Bob Peterson - Wednesday, May 24, 2017

PCB array panelization is a critical step in the assembly process, and perhaps the one that presents the greatest challenges to PCB designers. Small oversights can lead to costly and time-consuming delays that need to be worked out between the assembly plant and the designer.

Proper PCB array arrangement and panelization ensures that there is a minimal risk of damage to individual boards during handling and assembly. Board panelization methods can be broken down into break-and-route arrays and scored arrays. Of these two primary methods used for separating boards from the array they are housed in, scored arrays offer a few important benefits.

Advantages To Using a Scored PCB Array

Perhaps the greatest benefit to scoring arrays instead of routing them is that it allows the designer to minimize the space between individual boards. During mid- to large-scale production, this can considerably cut assembly costs by allowing you to use less material per board.

Additionally, arrays designed for scoring many small PCBs often enjoy better mechanical stability than breakout tabs can offer. Every time a breakout tab is forced open, there is a chance that the upward force accidentally snaps part of the board. Scoring, on the other hand, allows for optimal array stability even when dealing with large numbers of boards.

We also recommend that PCB designers using heavy components in their boards rely on scoring rather than break-routing. Break-routed boards with heavy components may need extra layers in order to prevent sagging during assembly. Scored arrays, however, can be precisely cut even when heavy components are combined on a relatively lightweight panel.

As an additional advantage, the pizza cutter-like depanelization machine is lightweight and portable enough to be moved from place to place on a small industrial cart. For manufacturers with large, high volume facilities, the ability to easily move these machines from place to place can reduce an otherwise significant workplace burden.

Design Considerations for Scored PCB Arrays

Power Design Services is prepared to assemble scored PCB arrays of all kinds, offering quick turnarounds and smooth, streamlined communication throughout the assembly process. Designers who adhere to the following guidelines can rest assured of their PCB project's feasibility.

Working With Score Lines

The most basic element of the scored approach is integrating score lines into the panelization array. These lines indicate where individual panels will be broken off during the depanelization process. Score lines run 1/3rd of the PCBs thickness and offer a clear outline of where and how each board will be cut out.

The 1/3rd of remaining board thickness left by the score line is surprisingly durable — most scored panels resist the attempt to break off individual boards by hand. At least, the attempt to do so is very likely to damage the PCB itself.

While many PCB designers avoid having score lines run all the way through the array's retaining rail, this is a perfectly acceptable practice. In fact, it's necessary if you plan on having a full-depth v-shaped groove at the edge a circuit board.

This is because the scoring blade is circular — if you have it stop directly at the edge of the board, it will leave a tough circular groove at that junction instead of an easily removable v-shaped one.

Spacing Individual Circuit Boards

At Power Design Services, we specify a 0.2-inch spacing between individual circuit boards on a scored array. This allow us to optimize the number of boards that fit on a single 8 x 10-inch panel array while ensuring the best conditions for depanelization.

It is not just the boards themselves that need to be appropriately spaced, but also circuit board components. For instance, you cannot use a scored breakout method where components hang over the edge of their boards.

Additionally, a 0.05-inch clearance between any regular-sized components and the center of the scored v-groove is necessary. Larger circuit board elements such as radial capacitors and ceramic resistors must be spaced a greater distance away as well.

There are two reasons for this: one is position variation, which typically increases for tall components. Another is surface stress caused during depanelization which can travel through the board surface to the component's rigid solder joints, and then on into the components themselves.

What About Irregularly Shaped Boards?

While it is not impossible to score panels with irregularly shaped boards, break-route designs usually perform better under most conditions. Nevertheless, scoring might be feasible if each board's irregular features line up with the corresponding features on the boards adjacent.

If the array is designed properly, then the result will be a small amount of extra material hanging off the meeting points of the boards' irregular features. Some irregular scored designs can still be more cost-effective than break-routed tabs. Find out which option is best for your printed circuit board project by contacting us at 408-437-1931 and speaking to a PCB panelization specialist.

Originally posted at: http://www.powerdesignservices.com/designing-scored-pcb-array-panelization/

 

 

Business Environments (BE) Furniture Retains WSI For Web Development and Marketing Program

Bob Peterson - Wednesday, May 10, 2017

WSI has announced that it has recently partnered with Business Environments (BE) Furniture of Parsippany New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new BE Furniture website can be viewed at be https://www.befurniture.com/

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BE Furniture is a leading national provider of office furniture and office interior design services. From trendy executive office designs to collaborative modern office furniture, BE Furniture can transform your modest office space into a modern state-of-the-art functional workspace . BE Furniture also is a GSA Advantage vendor, and a Small Business Administration (SBA) certified 8(a) vendor in the State of New York and the State of New Jersey, making office furniture procurement easy for government clients.

WSI Marketing Program For BE Furniture

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WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the office furniture industry as well as the current trends in modern office furniture and collaborative workspaces to come up with the visual concept of the new BE Furniture website.

As a result of Detailed Search Term analysis across the U.S., WSI created SEO optimized page content catering to the unique service offering of the BE Furniture brand. These include:

The marketing program that WSI has implemented for BE Furniture includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.

Call WSI for a Digital Branding Overview

For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?

 

This Blog originally published at http://www.wsinetmarketing.com/wsi-marketing-national-office-design-firm/

 

Link Business Reengages WSI to Market Business Listing Services

Bob Peterson - Thursday, April 27, 2017

WSI Digital Marketing has renewed SEO efforts for Link Business. Link is one of the largest business sales brokerages in the country, with offices in 10 cities in the United States, and offices in Canada and New Zealand.

Link specializes in listing and selling of businesses, and attracts buyers through its quality listings. They have technical capabilities to properly valuate the businesses prior to listing, and are a great resource for those interested in obtaining a realistic valuation of their business.

Their expertise spans the areas of Food, Beverage, Personal Services, Business Services, Manufacturing, Medical, Financial, Marketing, Retail, Wholesale, eCommerce, Entertainment, Fine Arts and many more. Each of their brokers is a specialist in their particular area, making for a strong support system for both buyer and seller.

Some of their locations can be accessed by the links below:

http://linkbusiness.com/businesses-for-sale/location/Arizona

http://linkbusiness.com/businesses-for-sale/location/California

http://linkbusiness.com/businesses-for-sale/location/Central-States

http://linkbusiness.com/businesses-for-sale/location/East-Coast-States

http://linkbusiness.com/businesses-for-sale/location/Illinois

http://linkbusiness.com/businesses-for-sale/location/Indiana

http://linkbusiness.com/businesses-for-sale/location/International

http://linkbusiness.com/businesses-for-sale/location/Missouri

http://linkbusiness.com/businesses-for-sale/location/Nevada

http://linkbusiness.com/businesses-for-sale/location/North-Carolina

http://linkbusiness.com/businesses-for-sale/location/Texas

http://linkbusiness.com/businesses-for-sale/location/Western-States

http://linkbusiness.com/businesses-for-sale/location/Washington

Link is also a franchisor for new brokers and new locations.

On-page optimization and link building are continuing. Monthly and monitoring of key metrics, competition, links, rankings, organic visits, and leads from organic visitors is continuing.

This post originally appeared at:https://www.wsi-techmarketing.com/link-business-reengages-wsi-to-market-business-listing-services/  

 

Carson, CA Bankruptcy Lawyer Reengages WSI for SEO Services

Bob Peterson - Thursday, April 27, 2017

Brad Weil, Esq., a local bankruptcy specialty attorney in Carson, California has renewed his engagement with WSI for SEO services for his Chapter 7 and Chapter 13 bankruptcy law practice. In practice for 10 years, Attorney Weil has provided his clients with outstanding legal representation in areas of bankruptcy, foreclosure prevention and financial protection.

WSI provided a website presence, consolidating several existing and non-functional websites into a single, functional and SEO friendly site. Mobile access to the website is now available. WSI also replaced a number of ineffective marketing activities with an SEO program. The reengagement involved a complete reevaluation of the SEO program, with changes made to keywords, content, mapping, linking and URL redirection.

Fresh content is being written, and weekly blogging is being continued and distributed. Emphasis is on attraction of local clientele, as his suburb of Los Angeles is underserved in this industry.

The goal of the WSI engagement is lead generation and more consistent internet presence. Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits, competition and leads from organic visitors.

First appeared in https://www.wsi-techmarketing.com/bankruptcy-lawyer-reengages-wsi-for-seo-services/

 

 

San Francisco Design Firm Re-Engages WSI for SEO

Bob Peterson - Tuesday, April 25, 2017

 

Project 6 Design, a San Francisco-based graphic and web design agency has re-engaged WSI to for ongoing SEO. Since 2001, Project 6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO re-engagement is to build on the progress already made to rank for keywords that their customers are searching for.

This portion of the SEO implementation is going to focus on three key conceptual areas:

Web Design Company San Francisco

Branding Agency San Francisco

San Francisco Design Agency

Since the site has already been optimized, this stage will focus on intensified off page optimization around the three keyword areas.

In addition, customized tracking of key performance indicators will continue. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach we can see all of the elements which lead to the clients end goal: more graphic design engagements.

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-re-engages-wsi-for-seo

 

Three Assisted Living Communities Increase SEO Effort

Bob Peterson - Tuesday, April 18, 2017

 

WSI Digital Marketing has recently increased the SEO initiative for MorningStar Senior Living, a network of senior living communities located in the Western US.

MorningStar Senior Living provides various living options such as independent living, assisted living,memory care and respite care in 20 communities across six states. They strive to create a true home where residents can enjoy their retirement years as carefree as possible. Offering a lifestyle of comfort, wellness and community, the MorningStar team works diligently to give residents a quality of life surpassing that of other senior living communities.

After continued success with the first several MorningStar communities, WSI has now provided SEO for nine communities in four states. Recent efforts include MorningStar of Boulder, MorningStar of Sparks, and MorningStar at Jordan.

See examples of the on-page optimization here:

Sparks, Nevada

Retirement Communities Reno NV

Boulder, Colorado

Assisted Living Boulder

Assisted Living Communities

Senior Living Communities

Centennial, Colorado

Assisted Living Centennial CO

Senior Living Communities

Memory Care

The off-page optimization is ongoing for all of these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts for several communities. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy. See examples of some of the blogging activity on Tumblr, WordPress, Weebly and Blogger.

These combined on-page and off-page optimization efforts should move these new communities up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

Originally posted here: http://www.wsiexpertinternetmarketing.com/our-blog/three-assisted-living-communities-increase-seo-effort

 

 

Offshore Software Development Company Expands SEO Efforts with WSI

Bob Peterson - Monday, April 10, 2017

Velocity Partners, a Seattle-based offshore software development company has agreed to expand its SEO efforts with WSI. Velocity has a large team of South American developers and engineers, who use Agile software development techniques to deliver world class programming services to companies of all sizes. The expansion is designed to focus off page optimization on additional keywords that more narrowly describe what Velocity does, and what velocity is. The following pages and keywords are the new focus for the engagement:

Outsource Software Development

South America Software Development

Agile Offshore Development

Nearshore Software Development

Offshore Software Development Services

Custom Web Application Development

Outsource App Development

Offshore Application Development

Argentina Software Outsourcing

Going forward, this expanded effort will focus on the creation and syndication of various types of off page content with links back to the above pages. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. As this effort unfolds, Velocity expects to see their brand at the top of the results for these additional keywords.

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/offshore-software-development-company-expands-seo-efforts-with-wsi

 

 

 

Oswalt Restaurant Supply chooses WSI for Search Engine Marketing

Bob Peterson - Tuesday, April 04, 2017

 

Oswalt Restaurant Supply has hired WSI AimHigh Marketing to implement our tried and true SEO methodology in conjunction with a targeted Paid Search campaign. Oswalt Restaurant Supply is a leading supplier of commercial quality restaurant equipment and supplies. Their extensive online kitchen and restaurant eCommerce store provides an easy online shopping experience. Oswalt also provides expert commercial kitchen design and construction services. Small differences in kitchen design can have a large impact on restaurant efficiency and profitability. Oswalt is uniquely qualified to create kitchen designs that allow the kitchen staff, from chefs and waiters to dishwashers and clean-up crew, to operate at maximum efficiency.

The services and products provided by Oswalt Restaurant Supply include:

How WSI’s SEO works for Oswalt Restaurant Supply

As part of our SEO methodology, WSI created and optimized new web pages reflecting these services, utilizing well researched keywords that restaurant owners and managers use to find restaurant equippers for these products and services. In addition, we have developed a content marketing plan as part of an effective link building strategy, publishing optimized content to platforms such as WordPress, Tumblr, Blogger, Weebly, Usite, and Google+.

WSI’s Global Resources Benefit Local Businesses

WSI is the world’s largest and most innovative Internet Marketing Agency with a presence in over 80 countries and every state in the USA. We truly provide global knowledge and influence for the benefit of Local businesses. The association of independently owned WSI offices provides the world’s leading Internet Marketing experts. To learn more contact WSI AimHigh Marketing today.

This post was originally published on the following website: http://wsiaimhigh.com/our-blog/oswalt-restaurant-supply-chooses-wsi

 


 

Twilight Homes engages WSI for Website Development and Digital Marketing

Bob Peterson - Monday, March 27, 2017

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Twilight Homes is the largest and fastest growing New Mexico owned home builder, they build in neighborhoods that offer affordable starter, semi-custom, and complete custom homes. Twilight Homes has many options in new homes for sale. This company is the Albuquerque home builder with a vision to give buyers various alternatives in terms of location, floor plans, design features, warranties, and affordable financing options.

The Twilight Homes team help their clients to find a home in a location with good schools, nature, activities, culture and beautiful views. Twilight Homes builds new homes for sale in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, and Bernalillo. Each community has many options to choose and the quality, friendly customer service you receive from Twilight Homes is impeccable.

After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work on developing a comprehensive SEO optimized website.

Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.

We suggested adding pages that would explain to their “buyers”

WSI performed a robust keyword research to optimize the website, with a lot of images and pictures of different Twilight Homes. The website content is precise and informative. It gives potential clients information to make an good decisions. This mobile friendly site has already started to help with lead generation.

If you would like to know more about Twilight Homes, follow one of our blogs on Tumblr, Weebly, Blogger, Medium or WordPress.

 

 

Screen Printing Equipment Manufacturer Engages WSI for SEO

Bob Peterson - Monday, March 27, 2017

Systematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program. Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

The implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is. WSI added or optimized a total of 10 pages in the site designed to rank for specific terms. The following pages and keywords are covered in this phase of the implementation:

Screen Printing Manufacturer

Screen Printing Machines

Automatic Screen Printing Machines

CNC Vacuum Table

Sign Printing Machine

Commercial Screen Printing Machine

Bottle Screen Printing Machine

Pen Screen Printing Machine

Screen Printing Machines Suppliers

Flat Bed Screen Printing Machine Manufacturer

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+. As this effort unfolds, Systematic Automation expects to see their brand at the top of the results for all keywords.


This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/screen-printing-equipment-manufacturer-engages-wsi-for-seo

 


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