Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

WSI Completes On Page SEO for New Mexico University

Bob Peterson - Wednesday, November 16, 2016

 

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico. For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

As with all SEO projects, WSI’s first step is deep key word research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.

You can see how we accomplished this by visiting the 10 degree pages here:

http://www.enmu.edu/college-of-business/online-mba

http://www.enmu.edu/academics/degrees-and-programs/bachelor-of-applied-arts-and-sciences

http://www.enmu.edu/health-and-human-services/speech-pathology-courses-online

http://www.enmu.edu/educational-studies/online-masters-in-education-administration

http://www.enmu.edu/health-and-human-services/master-of-science-in-nursing

http://www.enmu.edu/college-of-business/financial-planning-certificate-program

http://www.enmu.edu/health-and-human-services/bachelor-of-science-in-nursing

http://www.enmu.edu/physical/bachelors-degree-in-aviation

http://www.enmu.edu/art/bfa-design

http://www.enmu.edu/anthropology-and-applied-archaeology/masters-degree-in-anthropology-new-mexico

Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November. This involves creating content with relevant links on various third-party websites to improve their page rank. This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.

Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not. These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics. We are expecting to see a significant increase all of these KPI’s as the implementation progresses.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master's degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution's name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This Post originally appeared at: http://info.wsi-connect.com/blog/wsi-completes-on-page-seo-for-new-mexico-university

 

 

 

C&M Motors Engages WSI for Web Development & SEO

Bob Peterson - Wednesday, November 16, 2016

 


WSI designed the new website and optimized 10 pages for the initial launch in August. The optimization considered search behavior in the greater San Diego area and the key services of provided by C&M Motors. Below are some example pages from the initial SEO implementation:

full service truck leasing

new trucks for sale

truck inventory

truck dealership

collision center

truck fabrication

dry vans

refrigeration trucks

commercial truck parts and accessories

truck service and maintenance

Tracking has begun and the website is performing nicely. Four keywords have made page 1, four more have achieved page 2, and numerous others are on page 3 where there was no website ranking in the past. Organic Traffic has grown 495% and the client is delighted with the progress.

Off page optimization has just been completed which focused on Facebook, Twitter, and Google+. The off-page optimization plan includes ongoing content creation and syndication monthly. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, and Blogger.

About C&M Motors: C&M Motors Inc, NationaLease of San Diego, is a locally owned and operated family business. C&M Motors is a full-service truck dealership serving San Diego companies since 1982. C&M Motors provided a very personal experience for businesses needing a commercial truck purchase or lease. They offer short term rental options as well as complete fleet service and maintenance. Their customer service is second to none.

This post originally appeared: http://www.wsicybersmart.com/cm-motors-engages-wsi-web-development-seo/

 

 

Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

Bob Peterson - Saturday, November 12, 2016

Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales. WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, Wordpress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

WSI Online Solutions is a Website Design company in Broward County having worked with dozens of area clients including All Florida Restoration Pros, Ft. Lauderdale's Top Marble Cleaning and Polishing Company and the #1 Recording Studio in New York City.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127

 

 

The Beauty Of Digital Marketing

Bob Peterson - Saturday, November 12, 2016

 

Halo Medical Spa in Chicago differentiates themselves from other medical spas by offering non-invasive anti-aging and body sculpting treatments administered by a doctor not a “technician”.

Offering many services, Halo was finding it difficult to simultaneously built each service’s business. With no clear focus from a previous SEO agency, their efforts were not paying off. They sought out WSI because of our expertise and proven methodologies.

Having recently rebuilt their website by another provider, a new site was not needed. Halo needed more traffic and new patients. Pure organic SEO was determined to be the solution. WSI met with both the owner and the doctor to determine their business goals. A long term strategy involved concentrating on Botox™ treatments while encompassing their other services in the future.

We performed a site audit to better understand the technical SEO elements that were lacking. After identifying issues that were contributing to the site’s lackluster performance in SERP, we put together a plan to systematically fix those issues.

In addition to providing accurate content for their site that educates the visitor about the service they are interested in, we have also launched a link building campaign and content distribution plan. In doing so, page authority has increased effectively boosting their local SERP presence which has also lead to a 43% increase in organic traffic and inquires. Within 90 days of launching the off page optimization efforts, Halo has had consultations with new prospective patients as a result of WSI’s SEO strategy development and implementation

If you would like to learn more about the services Halo Medical Spa offers, please follow us on Blogger, Weebly, WordPress, or Tumblr.

This article was originally posted on http://www.wsieresults.com/

 


 

Digital Marketing Is On The Rise

Bob Peterson - Saturday, November 12, 2016

 

 

High Rise Security Systems, has provided security systems and fire detection systems for commercial properties since 2004. As well as installing fire alarms for new construction, they also provide monitoring services, fire alarm inspections and integrated systems.

 

HRSS, like many small businesses, tried to improve their online presence on their own. After many failed attempts, it became clear they needed the professional help that can only be provided by a WSI agency.

In dire need of a conversion driven site, better visibility in SERP, and desperate need for marketing automation to manage their current data base, HRSS sought our help.

After several strategy meetings between their sales department and our marketing team we developed an SEO and inbound strategy that will affect their fire alarm business to grow that area’s SERP presence and manage leads.

With extensive keyword research, we gave them a full site redesign focused on targeting their very specific, and small pool, of buyer personas. Careful content procurement was important as this is a very technical vertical. We added quality content, again focused on the target audience.

We’ve implemented a link building plan as well as heavily implemented citations for both aggregates and niche directories to increase page authority and brand recognition.

If you would like to learn more about High Rise Security Systems please follow read more content on Blogger, Tumblr, WordPress and Weebly.

This article was originally posted on http://www.wsieresults.com/

 

 

Digital Marketing Goes To The Dogs

Bob Peterson - Saturday, November 12, 2016

 

DoGoneFun! Chicago is a full-service dog facility. Catering to working professionals, they offer dog daycare, dog training, dog grooming, dog boarding, in-home pet sitting as well as dog walking. This vertical in the Chicago metro area is highly competitive and extremely localized, which presents a digital marketing challenge.

DoGoneFun’s competing with not only big chains, like PetSmart™,for many of their service offerings, they also compete with service providers just a few blocks away. This makes the local digital presence essential for their success.

They came to WSI with two specific goals for their online presence-

  • Higher visibility in SERP for their doggy daycare business
  • An online system for collecting information from new and existing clients for the purpose of scheduling without having to fill out paperwork at the front desk.

Upon examination of the site and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person looking for dog daycare.

A site redesign was also included in the strategy. The current site was dated, on a “less than SEO friendly” platform and could not be adapted to a reservation system.

The site includes information their new clients want to know like:

With a successful strategy and conversion driven website, we hope to increase both their visibility in SERP as well as convert more visitors via the online reservation system.

If you’d like more information about DoGoneFun! Chicago, please follow our blogs on Blogger, Tumblr,WordPress or Weebly.

This blog was originally posted at http://www.wsieresults.com/digital-marketing-goes-dogs/



 

 

 

Traditional Marketing Meets Digital Marketing

Bob Peterson - Saturday, November 12, 2016

 

Caldwell Letter Service, Inc is a direct mail company that serves the greater Chicago area. With a growing need to effectively reach more people, this traditional marketing company sought out the services of WSI for help.

We discussed what their business goals looked like since they have 3 primary services:

As a SMB with a modest budget, it was important to identify not only big goals for the site, but smaller milestones as well so that we could micro focus our SEO efforts for maximum ROI.

After identifying mailing services as the primary focus, we set our sights on a website redesign that would effectively convert leads to customers as well as meet the demands of Google’s best practice for web design and user experience.

Without neglecting their other services, we put the bulk of the content effort to expand the mail areas to include information for top of the marketing funnel through the bottom of the funnel visitors. Successfully reaching those in every phase of the buyer’s journey addressing information needs such as:

  • How direct mail works?
  • What specifically Caldwell Letter Services can do.
  • Most commonly used products to facilitate Direct mail marketing.

Our site design also took into consideration the buyer persona addressing the main question of ‘ Who needs these services?’ We developed sections for specific target audiences and the verticals they fall into. Each buyer persona has specific needs, we wanted to efficiently represent how our client could meet the needs of different verticals.

We have successfully built an SEO strategy that can accommodate the eventual growth in additional service areas, can easily be converted to an inbound campaign, and is producing a positive ROI for our client.

If you would like more information about Caldwell Letter Services, Inc follow us on Blogger, Tumblr, Weebly or WordPress.

This post was originally posted at http://www.wsieresults.com/traditional-marketing-meets-digital-marketing/


 


 

 

San Francisco Design Firm Engages WSI for SEO

Bob Peterson - Tuesday, November 08, 2016

 

Project 6 Design, a San Francisco-based graphic and web design agency has engaged WSI to implement a comprehensive SEO program for them. Since 2001, Project6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO engagement is to increase lead flow from companies needing innovative design solutions for web, branding and print materials.

The SEO implementation covers three major service areas: web design, brand design, and print design. Keywords include geo-modified keywords for each area. The selected keywords were mapped to the following pages:

https://www.project6.com/about-project6-san-francisco-design-agency

https://www.project6.com/web-design-company-san-francisco

https://www.project6.com/ecommerce-website-design-company

https://www.project6.com/branding-agency-san-francisco

https://www.project6.com/drupal-web-design

https://www.project6.com/brand-design

https://www.project6.com/print-design

https://www.project6.com/web-design-services

WSI also optimized Project 6’s home page and Google Maps page as well.

Part of the comprehensive SEO service provided is customized tracking of key performance indicators. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 9 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach we can see all of the elements which lead to the clients end goal: more graphic design engagements.

Going forward, WSI will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+. As this effort unfolds, Project 6 expects to see their brand at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-engages-wsi-for-seo

 

 

Longstreth Sporting Goods retains WSI for its Second Year

Bob Peterson - Saturday, October 29, 2016

 

Longstreth Sporting Goods is a retail store catering to the sporting equipment needs of girls and women playing Softball, Lacrosse and Field Hockey. Over the 30 years it has been in business, Longstreth has made a reputation in great selection of sporting equipment as well as unbeatable customer service.

Longstreth engaged WSI in late 2016 to help increase their online sales. We implemented an SEO campaign to improve the Google organic rankings for their selected sporting equipment related keywords and to bring in qualified traffic to the website. We also implemented some changes to the website to make it more conversion friendly.

Through our efforts we have been able to improve their year over year e-commerce revenues by 16% and their e-commerce conversion rate by 22%.

Besides continuing to optimize the company website for increasing conversions, we were also able to implement a highly successful review generation campaign for Longstreth. Given their stellar customer service and equipment selection, generating a large volume of 5 star reviews on a daily basis was easy! To date, the company has gathered 226 great reviews on Customer Lobby and 42 reviews on Google.

As we enter into our second year of SEO for the company, the focus will be to bring the remaining keywords to the first page of Google and to keep increasing the organic traffic and conversions. For this purpose, we will focus our efforts on the following pages –

https://www.longstreth.com/Fastpitch-Softball-Bats/departments/1040/

https://www.longstreth.com/softball-cleats.asp

https://www.longstreth.com/fastpitch-softball-bats.asp

https://www.longstreth.com/demarini-softball-bats.asp

https://www.longstreth.com/lacrosse-sticks.asp

We are also taking steps to make their site more secure and to make checkout process easier for customers and to increase overall online credibility of the business. Besides increasing the website traffic, we have also increased the foot traffic to the store by giving it more visibility in the local area for people looking for a Sporting Goods Store.

We look forward to continuing to help Longstreth grow the online market share of their business and to a great long-term relationship between our companies.

This post was originally published at http://www.wsipromarketers.com/longstreth-sporting-goods-retains-wsi-second-year/

 

 

WSI Demonstrates Success with Inbound Marketing and Sales Program for Plastic Injection Mold Manufacturer

Bob Peterson - Tuesday, October 25, 2016

Custom-Mold-Makers.jpg

WSI Digital Marketing has been implementing full inbound marketing and sales digital marketing program for Michiana Global Mold located in Mishawaka, Indiana.

Founded in 1964, they build custom plastic injection molds for the plastic and rubber industries in the automotive, electronics, and consumer parts verticals. They specialize in custom, complex, and intricate molds such as automotive fuel components; electrical housing; and decorative consumer parts. Since they can do off-shore mold making, their customers can save up to 40% on the cost of the mold versus domestically built molds without sacrificing quality.

Automotive.png

Our digital marketing program has been running for the past 6 months and includes inbound marketing and sales tactics including SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.

Some of the concepts we optimized the site and the blogs for include:

Automotive Mold Maker

Injection Mold Makers

Plastic Injection Mold Makers

Custom Plastic Molds

After six months here is our progress report:

  • Citations up from 27 to 145
  • Links up from 181 to 631
  • Main keywords are ranking for 12 out of 13 with 2 on page one; 4 on page two; and 7 on page three – they were not ranking for any keywords when we started
  • Organic traffic up 122% compared to previous period before starting program
  • Receiving great leads from form submissions and phone calls with several progressing to the purchase order stage
  • Impressions have gone from 865 when we started to 18,112 in past month

We are now significantly ramping up our inbound strategy to increase content marketing with substantial blog posts (2,500 words) and premium content creation such as e-books, infographics, white-papers, etc. and to implement more sophisticated and personalized marketing and sales automation workflow. We will continue our SEO strategy including link building with powerful off-site blogs including Wordpress, Tumblr, Blogspot, Weebly, Storify, and Google +

This post originally appeared at: https://blog.wsipaulasanderson.com/wsi-demonstrates-success-with-inbound-marketing-and-sales-program-for-plastic-injection-mold-manufacturer

 


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