Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Screen Printing Equipment Manufacturer Engages WSI for SEO

Bob Peterson - Monday, March 27, 2017

Systematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program. Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

The implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is. WSI added or optimized a total of 10 pages in the site designed to rank for specific terms. The following pages and keywords are covered in this phase of the implementation:

Screen Printing Manufacturer

Screen Printing Machines

Automatic Screen Printing Machines

CNC Vacuum Table

Sign Printing Machine

Commercial Screen Printing Machine

Bottle Screen Printing Machine

Pen Screen Printing Machine

Screen Printing Machines Suppliers

Flat Bed Screen Printing Machine Manufacturer

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+. As this effort unfolds, Systematic Automation expects to see their brand at the top of the results for all keywords.


This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/screen-printing-equipment-manufacturer-engages-wsi-for-seo

 

Great Western Flooring -Carpet & SEO

Bob Peterson - Tuesday, March 21, 2017

 

Great Western Flooring started as a tile flooring store in Naperville, Il and quickly expanded to include many flooring options as they’ve grown over the years.

With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.

As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them.

After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:

With a large data base of existing clients as well as having an excellent conversion rate from the site, GWF has discovered the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.

Marketing automation has grown to epic proportions over the last 5 years. Its value presents itself by taking the sales nurturing to an automated process. Basing content delivered on lead behavior and interests.

Once implemented, Great Western Flooring will be able to take semi-warm leads, nurture them with content that solves their issues, or educates them about the lead’s pain points, keep in contact with them with minimal effort and close the sale.

If you would like to learn more about what Great Western Flooring has to offer, we encourage you to follow them on Tumblr, Weebly, WordPress, or Blogspot.

Originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/

 


 

Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing

Bob Peterson - Monday, March 13, 2017

 

Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO program and pay-per-click advertising campaigns to generate leads for the company. Premier’s products include

The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Play and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.

The goal of the WSI engagement is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click advertising.

First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.

Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.

In addition, a Google Adwords campaign, managed using the intelligent Acquisio platform, will be implemented to generate traffic and hot leads.

WSI will monitor the SEO and Adwords campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising programs.

This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/

 

 

Phoenix Dog training Facility hires WSI to Increase Visibility and Clients!

Bob Peterson - Tuesday, January 31, 2017

 

AS Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover!

AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success!

They came to eSpark Marketing with two specific goals for their online presence-

Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry

Afterwards, we remapped the website, rewrote content, conducted on page optimization and off page optimization in order to achieve more traffic and increase conversions. Besides search engine optimization, our plan also included pieces of social media ad campaigns, social meeting training and improved analytics reporting.

That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, TumblrWordPress or Weebly.



This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/

 

 

 

WSI in Ottawa Removes Traffic Barriers for ReferralMortgages.com

Bob Peterson - Tuesday, January 31, 2017

 

ReferralMortgages.com are expert Ottawa mortgage agents who strive to make the mortgage process an easy and rewarding process for their clients. When the client contacted WSI eStrategies in Ottawa, they had a new site but they weren’t getting traffic. Frustrated and fed up, they hired WSI to get the work done to remove the traffic barriers that were hindering their success.

After deep analysis, WSI eStrategies found that the new site was not passing Google’s mobile-friendly test and search engines could not properly index the pages in the site. This was causing the lack of traffic for ReferralMortgages.com.

The solution was to move the site to WordPress CMS with responsive web design as well as ensuring proper on page and best practice SEO fundamentals were implemented. Once the design work was finished, the site passed the mobile-friendly test with no further issues. Local SEO strategies were applied to five key pages and WSI implemented a content marketing strategy to improve engagement. Despite the site mapping, local SEO efforts and content marketing being launched only a few short months ago, SERPS are already showing vast improvement with one of our targeted keywords ranking on the first page! ReferralMortages.co received their first ever online lead only 1 month after hiring WSI.

Finding a mortgage in Ottawa and surrounding areas that has terms and rates that work in favour of the applicant is challenging at best. ReferralMortgages.com works for the applicant, not a financial institution, often getting the best possible outcomes for their clients. Some of the optimized pages highlighting their services include:

First Time Homebuyers

Commercial Mortgages

Investment Properties

Bad Credit Mortgages

Both WSI and ReferralMortgages.com look foreword to a long and profitable relationship that will help brand this modern company and give it the recognition it well deserves.

This post originally appeared here @ http://wsiestrategies.com/wsi-in-ottawa-removes-traffic-barriers-for-referralmortgages-com/

 

 

Ottawa’s Premiere Supplier of Natural Stone Countertops Contracts with WSI to Enhance Local SEO

Bob Peterson - Monday, January 30, 2017

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StoneSense is the top fabricator $ supplier in the Ottawa area for natural stone countertops in granite, marble, quartz and onyx. Looking to improve their results in the search engines and increase traffic to their website, they contracted with WSI eStrategies in Ottawa

 

The master stone cutters of StoneSense are a cut above others in the area, not only choosing the best stone products for their Ottawa and area clients, but handling each piece no less than three times as they see it through cutting, finishing and installation. Rounding out their selection of quality products are an impressive collection of porcelain and stone tiles as well as a wide selection of mosaic materials in glass and natural stone.

After a thorough analysis of StoneSense’s site and keyword research to determine the best search phrases, WSI eStrategies in Ottawa focused on five key pages to target for a local SEO campaign:

Natural Stone Countertops

Granite Countertops Ottawa

Marble Countertops Ottawa

Quartz Countertops Ottawa

Tiles Stores in Ottawa

All five pages were optimized with keyword-rich content and the necessary technical SEO fundamentals needed to ensure search engines could crawl and gather intent behind each page. A content marketing strategy was developed and used as a link-building strategy and enhanced SEO. After just five months, two competitive keywords have been brought to the first page of Google search results and the others have gone from no rank, to the second page! Since engaging WSI eStrategies, the traffic on the client’s site has increased by 500 percent.

In order to really capitalize on our current success, StoneSense and WSI have decided to rebuild and redesign the website in order to add the necessary conversion elements to bring the best possible ROI to the table. We look forward to a newly redesigned website launch in March 2017.

This post originally appeared here: http://wsiestrategies.com/ottawas-premiere-supplier-of-natural-stone-countertops-contracts-with-wsi-to-enhance-local-seo/

 


 

 

 

 

 

 

 

Get Your Car Ready for Winter Driving

Bob Peterson - Tuesday, December 13, 2016

 

Tending to car maintenance can feel a lot like going on a diet. It can feel tedious while you’re in the throes of it, but it sure feels good when you see the results.

Winter car maintenance is particularly important – and can be especially rewarding. After a long summer of running your air conditioner, you may have depleted your vehicle’s coolant or AC’s pressure levels. And with a long winter ahead, knowing your battery, brakes, tires and other components are in tip-top shape will imbue you with confidence every time you turn the key in the ignition.

You might decide to tackle some car maintenance issues on your own. Or you might choose to make your life easier and bring your vehicle to the service experts at Ford Country. Either way, if you’re keeping a car maintenance checklist, you’ll want to make sure it includes a check of the following (listed here in alphabetical order):

  • Air filter, which stops dirt, debris and other outdoor contaminants from entering the engine. A clogged filter affects the smooth operation of the engine and diminishes the effectiveness of the heating and cooling system.
  • Battery and charging system, which should be tested to ensure it’s strong enough to start the engine in cold weather. At Ford Country, we check the battery cables and terminals, too.
  • Brakes, on which your life could depend. The Ford Country service experts inspect the lines, pads, shoes, rotors and drums, too.
  • Drive belts, which deliver power to the engine’s various components. The alternator delivers power, the water pump cools the engine, the power steering pump eases driving and the air conditioner compressor cools the air. None of these components would function without a drive belt.
  • Engine hoses, where it’s common to find cracks or leaks after a long, hot summer.
  • Lights, which ensure your safety (and attract the attention of law enforcement when they’re burnt out). Your vehicle has many lights requiring maintenance, including the back-up lights, brake lights, emergency flashers, headlights, taillights and turn signals.
  • Tire tread, an issue often sneaking up on vehicle owners. Uneven wear can sometimes be remedied by rotating the tires. Other times, it signals an alignment, suspension or wheel balance problem. Tire tread is super important for safety in wet or snowy driving conditions.
  • Tire pressure, which directly affects handling and stability, gas mileage and the life of tires.
  • Transmission, brake and power steering fluids, which ensure those vital systems work steadily and efficiently.
  • Wiper blades and washer fluid, which many people understandably don’t fully appreciate until they perform poorly – or leave them in a blurry situation.

Leave Your Vehicle in the Care of the Service experts at Ford Country

With a list this long, you might well decide to leave winter car maintenance to the service experts at Ford Country, especially if you have several vehicles in the family. Besides, we go over your Ford vehicle so thoroughly we’re bound to find – and fix – minor problems before they develop into major and costlier problems potentially leaving you stranded at the side of the road.

If tending to car maintenance feels too much likegoing on a diet, plan to stop by our very own Mustang Sally’s Country Diner for All-American Breakfasts, great sandwiches, ½ burgers and more!

Posted 11/15/16 - http://www.fordcountrylv.com/blog/2016/11/15/get-your-car-ready-for-winter-driving/

 

Weston’s Florida’s Top Pool Cleaning Service Pipeline Pools Chooses WSI for Website Design & Online Marketing

Bob Peterson - Tuesday, September 27, 2016

 

 

Pipeline Pools in Weston Florida has launched a new website and online marketing campaign with WSI Online Solutions. Pipeline Pools is a fully licensed pool cleaning company and has been in business since 2007. They pride themselves on being Weston’s most reliable pool service company committed to delivering the highest level of professionalism in pool services including pool cleaning, repairs and maintenance.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new customers. WSI will help to position Pipeline Pools as the best and most reliable pool cleaning service company in the Davie and Weston area.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms in the local market that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to Pipeline Pool’s newly created blogs on Blogger, Wordpress, Weebly and Tumblr.

In just a few months the campaign has already shown results; considerably improving the website’s search engine rankings and website traffic. The result has been a dramatic increase in the number of phone inquires and new customers for Pipeline Pools.

WSI Online Solutions is a top SEO company in Broward County having worked with dozens of area clients including Weston’s First Dental Practice, the #1 Vet in Davie, Goldstar Marble Cleaning and a prominent Naples area personal injury lawyer.

 

This blog post first appeared here: http://www.wsi-onlinesolutions.com/westons-floridas-top-pool-cleaning-service-pipeline-pools-chooses-wsi-for-website-design-online-marketing

 

 

Ottawa Based Kitchen & Restaurant Supply Store Renews SEO Services With WSI

Bob Peterson - Thursday, September 22, 2016

 


Ottawa, ON-based kitchen equipment supplier, Chef’s Paradise has extended its SEO services with WSI eStrategies in Ottawa to include Adaptive SEO.

Chef’s Paradise also known by its retail division CA Paradis, is a second-generation family owned business and purveyor of fine kitchen ware and restaurant supply equipment specializing in high end brands such as VitaMix, Blendtec and Le Creuset and also include a wide range of chef quality kitchen knives and commercial restaurant equipment.

In June of 2015 CA Paradise retained WSI ‘s services to include a local SEO campaign to help push its main keywords in the top 3 positions of the local map pack and generate needed awareness of its retail store. After great success and a new redeveloped website ready that launch in August 2016, Chef’s Paradise is now ready to take their SEO success to the next level with a strategic Adaptive SEO campaign.

To begin, WSI has conducted thorough keyword research and mapping analysis to the appropriate pages as well as setting up additional optimized pages on the site. WSI will continue its effective link building strategy by syndicating high quality content to reputable sites like Tumblr, WordPress and Blogger as well as the creation of additional citations and directory listings.

Each month, WSI will monitor and analyze its projected progress by evaluating the progression of keyword rank in the SERP’s, visits to the site and the number of new links to the optimized SEO pages. Monthly reporting will be presented in person to keep the client aware of all success and potential shortcomings while encouraging full transparency.

About WSI eStrategies in Ottawa

WSI eStrategies a local Ottawa based Digital Marketing Company who works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. We firmly believe in educating our clients about the best practices to help them succeed online.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.

This post originally appeared on:

http://wsiestrategies.com/ottawa-based-kitchen-restaurant-supply-store-renews-seo-services-with-wsi/

 

 

Concrete Flooring Contractor hires WSI to Expand Sales

Bob Peterson - Tuesday, September 20, 2016

 


Dreamcoat Flooring is a concrete flooring contractor located within the Phoenix Metro region. They are one of the only concrete coating and stained concrete contractors who has the longevity (15 years in business) of time, and has the ability to marry the artistic designer touch with the affordably in concrete coatings Phoenix homeowners and businesses dream of. They have installed specialized stained and epoxy flooring for 1000’s of homes and offices all over Arizona!

Dreamcoat Flooring advertised through direct mail pieces and has tried some online marketing throughout the years. After dealing with several SEO companies and web marketing companies who did not communicate well; value personal, attentive service; or brought in enough quality customers for the cost of spend, the owner became interested in what WSI had to offer!

 

 

WSI created a holistic online marketing strategy which has dramatically increased the visibility of the company in Phoenix Metro, and has attracted a significant increase in QUALIFIED customers looking for the products that they offer. WSI has completed extensive keyword research, website architectural improvements, customer review generation and on-page optimization of the website, for important services such as:

 

Epoxy Flooring

Stained Concrete

Industrial Floor Coatings

Epoxy Garage Floors

Epoxy Coating Repairwork

As part of the Off-page strategy, WSI created content on behalf of the company and posted them regularly on blogging platforms like WordPress, Weebly, Tumblr and Blogspot. In addition, WSI took over management and recreated Dreamcoat Flooring’s PPC ad campaign which has brought in double the leads than what came in before with the old marketing company.

In 9 months of implementation, major growth has occurred. Furthermore, due to the owner’s confidence in WSI and the increased profitability of his business, with this new marketing strategy, the owner hired eSpark Marketing WSI to do a full web redesign, plus also increase his monthly marketing budget by 50%.

If you are one of the business owners who is frustrated with marketing companies who do provide you the service that you were promised, please reach out to our team at WSI! Our commitment is to give businesses in a variety of industries a good return on their marketing investment by increasing their online sales, with attentive, ethical service.


This blog originally appeared on: http://www.wsiworld.com/valeriemarbach/eSpark-Marketing-Blog/articleType/ArticleView/articleId/2977/Concrete-Coating-Contractor-hires-WSI-to-Expand-Sales

 

 


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