Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

SWBC Partners with Wsi to Improve their Online Visibility through Seo

Bob Peterson - Wednesday, November 22, 2017

 

Southwest Brain Performance Centers specializes in neuro-metabolic treatment and their clinic is staffed by a caring and progressive team of practitioners, experienced in managing complex cases.

At SWBPC, they enhance the very best of the physical medicine of Chiropractic Care with high-level specialization in Functional Neurology, Endocrinology and Immunology.

SWBPC hired WSI to improve their online visibility and presence so that they reach to more people with their services.

Following pages have been optimized with relevant keywords for their website:

With the SEO optimized pages now up on the site, the off page optimization is now beginning. Initial off page strategy includes citation building as well high quality syndicated blogging at WordPress, WeeblyBlogger, Tumblr and Medium.

Monthly progress will be carefully monitored. With a successful strategy and conversion driven website, we expect to increase both their visibility in SERPs as well as driving more traffic to their clinics.

For further details around the marketing strategies and results of WSI including SEO, SEM, and SMO, please feel free to get in touch with us.

This post was originally published at:https://www.wsiwebenhancers.com/swbc-partners-wsi-improve-online-visibility-seo/

 

 

 

USA Vein Clinics selects WSI for SEO/PPC

Bob Peterson - Monday, August 21, 2017

 

WSI Digital Marketing has recently launched new localized SEO and paid search engine marketing efforts for USA Vein Clinics, a nationwide network of state of the art facilities dedicated to the treatment of venous insufficiency. In each vein center, cardiovascular doctors specialize exclusively in problems with circulation and provide comprehensive evaluation and treatment plans utilizing the most modern equipment and an individual approach to each client. WSI is tasked with SEO for local clinic location as well as paid search in 4 major markets.

The most common offering is for varicose vein treatment, which can end the pain of varicose veins and reduce the risks of having them. Most insurance carriers cover the procedures, which are done by cardiovascular specialists and usually take under an hour with minimal recovery times. They treat all types of venous insufficiencies and offer EVLT treatment, sclerotherapy treatment, micro-phlebectomy treatment, as well as treatment for varicose veins, spider veins, and reticular veins. Symptoms are not always visible. Instead, people may suffer from tiredness, heaviness, swelling, aching pains, burning, itching, cramps, restless leg syndrome, and even non-healing ulcers. While some people develop varicose veins, the others have so-called “spider” veins, yet other ones have swollen legs as a single sign of vein disease. Eventually and regardless of the type of venous disorder, the condition can lead to serious complications, including trophic ulcers, bleeding, infection and even blood clot formation.

Some of the local clinic locations are:

Varicose Vein Treatment in Chicago, Illinois

Varicose Vein Treatment in Seattle, Washington

Varicose Vein Treatment in Boston, Massachusetts

Varicose Vein Treatment in Los Angeles, California

USA Vein clinics can be found at www.usaveinclinics.com for more information.

WSI Digital Marketing is the largest organization of digital marketing consultants in the world, with offices in over 80 countries.

This post originally appeared here: http://www.onlinewsimarketing.com/usa-vein-clinics-selects-wsi-seoppc/

 

Tenkara Fly Fishing company starts SEO Engagement with WSI

Bob Peterson - Tuesday, July 18, 2017

 

Badger Tenkara, an online Tenkara fly fishing e-commerce business, has engaged WSI to help the company improve its’ search engine results and grow the number of new leads and new customers via a Search Engine Optimization (SEO) initiative. Badger Tenkara was started in 2014 with the goal of bringing the Tenkara approach to fly fishing from Japan (where it originated) to the United States. Badger Tenkara primarily sells Tenkara-style rods in the United States. The rods are designed to offer a reasonable price point and ensure an authentic experience to a broad audience of consumers, including kids, novices, and experienced anglers.

In May, 2017 WSI was engaged to start the SEO project. WSI started with the keyword research to identify potential keywords with sufficient search activity and that are important to the company. From there, WSI and Badger Tenkara selected the 10 keywords we felt would be the most successful for driving organic visitors to the website.

For each of the 10 keywords we added or optimized a page on the website. Each of the 10 optimized pages is designed to rank for the selected keywords. The following pages and primary keywords are covered in this phase of the implementation:

Tenkara – http://www.badgertenkara.com/

Tenkara Rods – http://www.badgertenkara.com/tenkara-rods.html

Tenkara Rod – http://www.badgertenkara.com/tenkara-rod.html

Tenkara Flies – http://www.badgertenkara.com/tenkara-flies.html

Tenkara Rod Kit – http://www.badgertenkara.com/tenkara-rod-kit.html

Tenkara Fishing – http://www.badgertenkara.com/tenkara-fishing.html

Tenkara Fly Fishing – http://www.badgertenkara.com/tenkara-fly-fishing.html

Travel Fishing Rod – http://www.badgertenkara.com/travel-fishing-rod.html

Kids Fishing Rod – http://www.badgertenkara.com/kids-fishing-rod.html

Tenkara Fishing Videos – http://www.badgertenkara.com/tenkara-fishing-videos.html

The keywords have been added into the comprehensive tracking program such that we can track the results of our SEO initiative. WSI will measure the inbound links to the website, the search engine rankings for the 10 SEO keywords, organic traffic to the 10 new SEO pages, new opt-ins for the company newsletter, leads from organic visitors, and online sales from organic visitors.

Badger Tenkara will also be actively blogging on their website and those blog posts will be shared on WordPress.com, Tumblr.com, and Blogspot.com.

This post was originally published at http://www.wsippcseo.com/tenkara-fly-fishing-company-starts-seo-engagement-wsi/


 

Screen Printing Equipment Manufacturer Engages WSI for SEO

Bob Peterson - Monday, March 27, 2017

Systematic Automation, Inc., a Connecticut-based manufacturer of screen printing equipment, vacuum tables and UV curing equipment has engaged WSI to implement an SEO program. Systematic Automation is a global company and indeed the world’s largest manufacturer of screen printing equipment and accessories. The goal of the engagement is to increase lead flow from companies needing custom screen printing equipment around the world.

The implementation covers 15 keywords that focus on what Systematic Automation does, and what the company is. WSI added or optimized a total of 10 pages in the site designed to rank for specific terms. The following pages and keywords are covered in this phase of the implementation:

Screen Printing Manufacturer

Screen Printing Machines

Automatic Screen Printing Machines

CNC Vacuum Table

Sign Printing Machine

Commercial Screen Printing Machine

Bottle Screen Printing Machine

Pen Screen Printing Machine

Screen Printing Machines Suppliers

Flat Bed Screen Printing Machine Manufacturer

WSI will shortly begin a comprehensive tracking program to keep tabs on the results. The tracking will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 13 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors.

Going forward, this effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+. As this effort unfolds, Systematic Automation expects to see their brand at the top of the results for all keywords.


This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/screen-printing-equipment-manufacturer-engages-wsi-for-seo

 

Great Western Flooring -Carpet & SEO

Bob Peterson - Tuesday, March 21, 2017

 

Great Western Flooring started as a tile flooring store in Naperville, Il and quickly expanded to include many flooring options as they’ve grown over the years.

With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.

As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them.

After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:

With a large data base of existing clients as well as having an excellent conversion rate from the site, GWF has discovered the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.

Marketing automation has grown to epic proportions over the last 5 years. Its value presents itself by taking the sales nurturing to an automated process. Basing content delivered on lead behavior and interests.

Once implemented, Great Western Flooring will be able to take semi-warm leads, nurture them with content that solves their issues, or educates them about the lead’s pain points, keep in contact with them with minimal effort and close the sale.

If you would like to learn more about what Great Western Flooring has to offer, we encourage you to follow them on Tumblr, Weebly, WordPress, or Blogspot.

Originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/

 


 

Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing

Bob Peterson - Monday, March 13, 2017

 

Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO program and pay-per-click advertising campaigns to generate leads for the company. Premier’s products include

The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Play and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.

The goal of the WSI engagement is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click advertising.

First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.

Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and Linkedin pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.

In addition, a Google Adwords campaign, managed using the intelligent Acquisio platform, will be implemented to generate traffic and hot leads.

WSI will monitor the SEO and Adwords campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising programs.

This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/

 

 

Phoenix Dog training Facility hires WSI to Increase Visibility and Clients!

Bob Peterson - Tuesday, January 31, 2017

 

AS Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers who are master in the philosophy of positive training methods. With over 65 dog training classes per week being offered, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy to train people who are interested in learning how to be a dog trainer, AZ Dog Sports has just about everything for the dog lover!

AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success!

They came to eSpark Marketing with two specific goals for their online presence-

Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry

Afterwards, we remapped the website, rewrote content, conducted on page optimization and off page optimization in order to achieve more traffic and increase conversions. Besides search engine optimization, our plan also included pieces of social media ad campaigns, social meeting training and improved analytics reporting.

That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, TumblrWordPress or Weebly.



This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/

 

 

 

WSI in Ottawa Removes Traffic Barriers for ReferralMortgages.com

Bob Peterson - Tuesday, January 31, 2017

 

ReferralMortgages.com are expert Ottawa mortgage agents who strive to make the mortgage process an easy and rewarding process for their clients. When the client contacted WSI eStrategies in Ottawa, they had a new site but they weren’t getting traffic. Frustrated and fed up, they hired WSI to get the work done to remove the traffic barriers that were hindering their success.

After deep analysis, WSI eStrategies found that the new site was not passing Google’s mobile-friendly test and search engines could not properly index the pages in the site. This was causing the lack of traffic for ReferralMortgages.com.

The solution was to move the site to WordPress CMS with responsive web design as well as ensuring proper on page and best practice SEO fundamentals were implemented. Once the design work was finished, the site passed the mobile-friendly test with no further issues. Local SEO strategies were applied to five key pages and WSI implemented a content marketing strategy to improve engagement. Despite the site mapping, local SEO efforts and content marketing being launched only a few short months ago, SERPS are already showing vast improvement with one of our targeted keywords ranking on the first page! ReferralMortages.co received their first ever online lead only 1 month after hiring WSI.

Finding a mortgage in Ottawa and surrounding areas that has terms and rates that work in favour of the applicant is challenging at best. ReferralMortgages.com works for the applicant, not a financial institution, often getting the best possible outcomes for their clients. Some of the optimized pages highlighting their services include:

First Time Homebuyers

Commercial Mortgages

Investment Properties

Bad Credit Mortgages

Both WSI and ReferralMortgages.com look foreword to a long and profitable relationship that will help brand this modern company and give it the recognition it well deserves.

This post originally appeared here @ http://wsiestrategies.com/wsi-in-ottawa-removes-traffic-barriers-for-referralmortgages-com/

 

 

Ottawa’s Premiere Supplier of Natural Stone Countertops Contracts with WSI to Enhance Local SEO

Bob Peterson - Monday, January 30, 2017

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StoneSense is the top fabricator $ supplier in the Ottawa area for natural stone countertops in granite, marble, quartz and onyx. Looking to improve their results in the search engines and increase traffic to their website, they contracted with WSI eStrategies in Ottawa

 

The master stone cutters of StoneSense are a cut above others in the area, not only choosing the best stone products for their Ottawa and area clients, but handling each piece no less than three times as they see it through cutting, finishing and installation. Rounding out their selection of quality products are an impressive collection of porcelain and stone tiles as well as a wide selection of mosaic materials in glass and natural stone.

After a thorough analysis of StoneSense’s site and keyword research to determine the best search phrases, WSI eStrategies in Ottawa focused on five key pages to target for a local SEO campaign:

Natural Stone Countertops

Granite Countertops Ottawa

Marble Countertops Ottawa

Quartz Countertops Ottawa

Tiles Stores in Ottawa

All five pages were optimized with keyword-rich content and the necessary technical SEO fundamentals needed to ensure search engines could crawl and gather intent behind each page. A content marketing strategy was developed and used as a link-building strategy and enhanced SEO. After just five months, two competitive keywords have been brought to the first page of Google search results and the others have gone from no rank, to the second page! Since engaging WSI eStrategies, the traffic on the client’s site has increased by 500 percent.

In order to really capitalize on our current success, StoneSense and WSI have decided to rebuild and redesign the website in order to add the necessary conversion elements to bring the best possible ROI to the table. We look forward to a newly redesigned website launch in March 2017.

This post originally appeared here: http://wsiestrategies.com/ottawas-premiere-supplier-of-natural-stone-countertops-contracts-with-wsi-to-enhance-local-seo/

 


 

 

 

 

 

 

 

Get Your Car Ready for Winter Driving

Bob Peterson - Tuesday, December 13, 2016

 

Tending to car maintenance can feel a lot like going on a diet. It can feel tedious while you’re in the throes of it, but it sure feels good when you see the results.

Winter car maintenance is particularly important – and can be especially rewarding. After a long summer of running your air conditioner, you may have depleted your vehicle’s coolant or AC’s pressure levels. And with a long winter ahead, knowing your battery, brakes, tires and other components are in tip-top shape will imbue you with confidence every time you turn the key in the ignition.

You might decide to tackle some car maintenance issues on your own. Or you might choose to make your life easier and bring your vehicle to the service experts at Ford Country. Either way, if you’re keeping a car maintenance checklist, you’ll want to make sure it includes a check of the following (listed here in alphabetical order):

  • Air filter, which stops dirt, debris and other outdoor contaminants from entering the engine. A clogged filter affects the smooth operation of the engine and diminishes the effectiveness of the heating and cooling system.
  • Battery and charging system, which should be tested to ensure it’s strong enough to start the engine in cold weather. At Ford Country, we check the battery cables and terminals, too.
  • Brakes, on which your life could depend. The Ford Country service experts inspect the lines, pads, shoes, rotors and drums, too.
  • Drive belts, which deliver power to the engine’s various components. The alternator delivers power, the water pump cools the engine, the power steering pump eases driving and the air conditioner compressor cools the air. None of these components would function without a drive belt.
  • Engine hoses, where it’s common to find cracks or leaks after a long, hot summer.
  • Lights, which ensure your safety (and attract the attention of law enforcement when they’re burnt out). Your vehicle has many lights requiring maintenance, including the back-up lights, brake lights, emergency flashers, headlights, taillights and turn signals.
  • Tire tread, an issue often sneaking up on vehicle owners. Uneven wear can sometimes be remedied by rotating the tires. Other times, it signals an alignment, suspension or wheel balance problem. Tire tread is super important for safety in wet or snowy driving conditions.
  • Tire pressure, which directly affects handling and stability, gas mileage and the life of tires.
  • Transmission, brake and power steering fluids, which ensure those vital systems work steadily and efficiently.
  • Wiper blades and washer fluid, which many people understandably don’t fully appreciate until they perform poorly – or leave them in a blurry situation.

Leave Your Vehicle in the Care of the Service experts at Ford Country

With a list this long, you might well decide to leave winter car maintenance to the service experts at Ford Country, especially if you have several vehicles in the family. Besides, we go over your Ford vehicle so thoroughly we’re bound to find – and fix – minor problems before they develop into major and costlier problems potentially leaving you stranded at the side of the road.

If tending to car maintenance feels too much likegoing on a diet, plan to stop by our very own Mustang Sally’s Country Diner for All-American Breakfasts, great sandwiches, ½ burgers and more!

Posted 11/15/16 - http://www.fordcountrylv.com/blog/2016/11/15/get-your-car-ready-for-winter-driving/

 


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