Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

America’s Industrial Gasket Superstore Engages WSI for SEO Project

Bob Peterson - Monday, October 12, 2015

The Gasket Superstore is the brain child of Atlas Hose and Gasket Company’s Baton Rouge office. They are building on a long history of providing industry with high quality industrial pipe flange gaskets fabricated to exact specification. Being a distributor for major gasket manufacturers and recognizing the market opportunity the Gasket Superstore began offering online pipe flange gaskets nationally, in 2007. We strongly emphasize SUPERIOR SERVICE and QUALITY IN WORKMANSHIP in order to fulfill our customer's needs and requirements.

In terms of digital marketing, Gasket Superstore has partnered with WSI to achieve leadership positions in the search engine results page ranking. The first phase of this project involved upgrading the existing website to take full advantage of the latest internet technology. Such as making the website mobile friendly through responsive design and changing the website architecture for search engine optimization. A national SEO strategy has been implemented to build the content of the company’s web site necessary to rank for terms such as:

http://gasketsuperstore.com/buna-n

http://gasketsuperstore.com/durlon-gaskets

http://gasketsuperstore.com/garlock-gaskets

http://gasketsuperstore.com/EPDM-gasket-material

http://gasketsuperstore.com/Neoprene

http://gasketsuperstore.com/PTFE-Gaskets

The company is looking to significantly grow market share through the SEO implementation. And the early signs and results show we are moving in the right direction. The first phase of the project will last about 6 months before we begin to look at phase II.

This effort will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+. As this effort unfolds, Gasket Superstore expects to see their brand at the top of the results for many gasket related keywords.

This post originally appeared on this WSI blog: http://www.wsiexpertsolutions.com/americas-industrial-gasket-superstore-engages-wsi-for-seo-project/

 

WSI Expands Tentickle Tents’ International Presence

Bob Peterson - Friday, September 18, 2015

Tentickle, the South African based stretch tent manufacturer has asked WSI in Cape Town, South Africa, to further expand their international marketing campaign into Germany.

In the eventing industry, Tentickle is well-known around the globe as one of the most forward thinking stretch tent companies in the world. At WSI we are proud of the fact that Tentickle have chosen WSI as their digital marketing partner for 7 consecutive years and it’s a great example of the kind of client/consultant relationship we enjoy building and delivering on. Since October 2008, WSI has worked closely with Tentickle to increase visitors, conversion rates and to target a growing number of international markets. The services provided include both local and international Search Engine Optimisation campaigns, Paid Search marketing, Email marketing and Social media. More recently we have started to leverage WSI’s global network, working with WSI’s top French consultants, to assist with onsite Optimisation and translation into French. There’s no doubt that WSI’s network gives us the capacity to assist global clients on a scale that few local agencies would be able to match.

Who is Tentickle Tents?

Tentickle Tents is a global market leader in the supply of Bedouin inspired stretch tents and stretch fabric canopies to the African, European, Australian and US eventing industry. They have supplied private party tents, stunning wedding tents, corporate event tents and mega-stage tents to some of the biggest functions on the global events calendar. Society weddings, international sports events, global music festivals, high-end fashion shows and multicultural outdoor festivals - you name it, Tentickle has the right tent for the event.

What Makes Tentickle’s Tents Different?

Tentickle’s stretch tents offer an event tent solution that is nothing short of spectacular. Combine smooth sexy curves with even more stunning fabrics. Add their renowned stretch decor and bring it all to life with expertly positioned lighting and you’ll have a recipe that’s going to time and again leave your guests gasping with delight. The fact that their tents are amongst the most versatile, easy to pitch, and pitchable on any gradient, simply adds to an already award winning eventing solution. And yes, here’s one more pitch… Tentickle’s tent fabric is robust, weatherproof and IFR (International Fire Regulations) compliant – a first for the industry when released.

The Way Forward

WSI looks forward to further expanding Tentickle’s international target market with the implementation of additional country specific sub-sites. At the same time, the off-site effort will focus on the syndication of a variety of content, including blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger and Google+.  As this effort unfolds, Tentickle expects to see their brand at the top of the results for all keywords.

To ensure that these strategies bear fruit WSI analyzes key performance indicators and prepares regular transparent marketing reports. These not only keep Tentickle Stretch Tents informed about monthly activities but also help us to ensure our clients get the required Return on Investment from their marketing. It’s a tough, competitive industry online and our WSI Cape Town based Digital Marketing team are proud of the results achieved thus far.

This blog was originally posted on: http://blog.wsiwebmarketing.co.za/wsi-expands-tentickle-tents-international-presence/

 

HVAC Company trusts WSI as a partner for the Growth of their business

Bob Peterson - Monday, August 17, 2015

H & H Heating and Air-Conditioning Inc. is a premier provider of Air Conditioning and Heating Products and services to the residents of the Delaware Valley. Since their inception in 1985, they have made a name for themselves in the area for service, professionalism and quality.

H & H decided to partner with WSI to grow their business further and reach new customers, as well as to reflect the quality and service that they are known for, in their online presence and branding. As part of this evolving process, WSI restructured and rebuilt their website, so that the website was easy to navigate and provided easy access to the visitors to all the information they are looking for. The website was made responsive to enable easy accessibility via mobile devices.

As the next phase in the project, WSI implemented an SEO plan for H&H. After an in-depth keyword research and keeping the company’s primary offerings in minds, the following pages were optimized-

Heating and Air conditioning company

Air conditioning company

Heating repair company

Heating and Cooling Units

Air conditioners

Home heating units

Air Source Heat Pumps

Geo thermal heat pumps

Radiant floor heating

Hot water heaters

Wine cellar cooling units

HVAC repair services

Heating Repair Services

Air conditioner service and repair

Indoor air quality systems

Home air filters

UV light air purifiers

H & H is also an authorized dealer for many outstanding manufacturer, so new pages were added to the site with SEO copy and optimized for these manufacturers.

Bryant air conditioning and heating

Bradford Water heaters

Mitsubishi Ductless air conditioning systems

In addition, a blog was created on Weebly for social media postings and links back to the site. The strategies have resulted in bringing consistent relevant traffic to the site and the business has seen increase in the number of new customers who found them through the internet.

The engagement started with SEO now WSI is also managing PPC for the company bringing in additional business to the client.

WSI is constantly refining its online strategies to bring even better results for H & H and looking forward to an even longer term partnership.

This post originally appeared on http://www.wsipromarketers.com/hvac-company-trusts-wsi-as-a-partner-for-the-growth-of-their-business/

 

DoGoneFun! Gets Help From WSI To Recover From Kennel Cough

Bob Peterson - Friday, July 17, 2015

DoGoneFun! located in Chicago, Il was badly affected by the recent kennel cough outbreak.  Having to close their dog boarding facility as well as not taking any dogs for daycare drastically reduced revenue for this small local business.

With a micro focus on building their dog boarding business, WSI has implemented an online reservation system, written content based on factual information about the risks associated with boarding a dog as well as built site pages around boarding to better educated the public about the service that DoGoneFun! provides.

In the 3 months WSI has worked on this campaign, we have seen spectacular upticks for local search results for this client. With syndication of content, concentrated, quality link building and clear, concise focus we believe we are helping our client recover from a drastic drop in business revenue.

As the results have pleased our client, we will be continuing with campaigns for their following services: Dog Daycare, Dog Grooming and Dog Training.

This post originally appeared on the WSI blog http://www.wsieresults.com/dogonefun-gets-help-from-wsi-to-recover-from-kennel-cough/

 

WSI Expands Engagement with SYNERGY HomeCare for Central Texas Locations

Bob Peterson - Wednesday, June 03, 2015

SYNERGY HomeCare is one of the most trusted providers of non-medical home health care in the U.S. They are an all-inclusive home care agency that provides a broad range of services from helping a client with a few tasks to more comprehensive solutions such as live-in or 24/7 care. 

WSI was retained in 2014 by the Denver area franchisees of SYNERGY HomeCare to increase their leads with better web site rankings and local results

In March we expanded our relationship with SYNERGY HomeCare through an SEO implementation for the franchise offices of Central Texas.  Like the previous project the focus was on increasing rankings for both the web pages and Google+ local listings; and providing more information on SYNERGY’s services using high volume keywords such as home health care, respite care, elder care and home care.

The on page optimization phase has been completed and 12 new pages have been added to the web site for the four Central Texas locations.  The off page strategy will include review accounts, blog posting and citation building.  Reviews will be managed and syndicated by Customer Lobby and blog accounts created at Blogger, Tumblr, and WordPress.  Posting will also be done on the Local Google+ pages.  In addition citation building with high quality directories will be part of the plan. 

WSI will be analyzing the progress made on the key performance indicators of the implementation.  Monthly reporting will be conducted with the owners of the units to keep them informed of the progress we are making.

With over 1,000 offices in 81 countries around the globe, WSI provides digital marketing services on a scale that most local providers just cannot match.  Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. 

This blog original appeared on http://www.wsiexpertinternetmarketing.com/our-blog/wsi-expands-engagement-with-synergy-homecare-for-central-texas-locations.

 

WSI Implements Local SEO for Rose Wang Dental in Nashua Area

Bob Peterson - Thursday, March 26, 2015

WSI is the Agency of record for Rose L. Wang DMD and Associates, a dentist in Nashua, NH. Dr Wang’s dental practice is one of the oldest and professional dentist practices in the Nashua, NH community. She employs many dentists in Nashua that deliver thorough, caring and relaxing dental procedures as noted by over 700 customer reviews over the years. WSI delivers their Local SEO and administers their PPC advertising while monitoring their over overall web presence.

Dr. Rose L. Wang and her dental staff are well known for their efficiencies and expert delivery of extensive teeth restorations all under one roof. Dr. Wang has invested in her dental practice to have the latest dental technologies to repair teeth for people with missing teeth, broken teeth and gum disease. She is a Periodontist specializing in tooth implant restorations and permanent denture teeth restorations. A Periodontist is one of the eight dental specialists recognized by the American Dental Association.

WSI helps Rose L. Wang DMD with search engine positioning by delivering their content marketing package on various sites like blogs at BloggerWordPress, and Tumblr as well as local directory listings and their Google+ business profile. Off-page search engine optimization for RoseWangDental.com involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Gathering new patients is the core focus of dental marketing and our Local SEO services consistently delivers new appointments for Rose L. Wang DMD and associates.

 

WSI also built and published their new website that provides a very informative library of dental procedure videos. We find that potential new patients, who are candidates for extensive tooth restorations like to get educated while they are narrowing their choices for a new dentist provider.

 

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

 

This post originally appeared on this WSI blog: 

http://www.wsiwebsuccess.com/wsi-implements-local-seo-for-rose-wang-dental-in-nashua-area/    

 

WSI Implements Local SEO for BC West Building Company LLC in Connecticut

Bob Peterson - Monday, March 16, 2015

BC West Building Company, LLC has over 10 years of experience in the field of new home construction, light commercial, high-end unique home and office renovations, and exquisite carpentry and trim work.  Their focus on attention to detail and providing highly customized services is the mission of the company. BC West Building Company serves Connecticut with emphasis on Litchfield County and the Farmington Valley.

WSI was retained by BC West Building Company, LLC to design and build their new website, to increase their leads with local search engine optimization strategies, and to convert leads to customers with optimized SEO landing pages.  The architecture of the new site was optimized for researched and defined personas.   Once the site launched, on page SEO was started with extensive keyword research and eight new SEO pages were created for a total of 36 new web pages.  Examples of a few of the SEO optimized pages are shown below:

http://www.bcwestbuild.com/services/home-builders/

http://www.bcwestbuild.com/services/home-renovation-companies/

http://www.bcwestbuild.com/services/home-improvement-companies/

http://www.bcwestbuild.com/services/home-remodeling-companies/kitchen-remodeling-companies/

The eight new SEO web pages were published on the website and the technical audit of these pages was completed to make sure all required SEO elements for the best possible optimization is correct.  In addition, all web pages have the fundamental SEO in place including unique meta descriptions and relevant page titles.  Now we are beginning the off page phase of the project.  Our process includes setting up a review account with Customer Lobby to get high-quality customer reviews and the reviews will be syndicated to other sites.   WSI copywriters will be writing relevant posts for the blog accounts created at Tumblr, Blogger and WordPress.  In addition, local social business pages (Google + Business, Facebook Business, LinkedIn Business), will be claimed, verified and fully completed with information about the company and local office in Collinsville, Connecticut.  In addition, citation building with high quality directories such as Houzz will be part of the off page strategy.

Each month, WSI will be analyzing the progress made on the key performance indicators (KPIs) of the SEO on page and off page implementation.  These KPIs include the number of links to the eight new SEO pages, the rankings of these pages, the number of organic visitors to these pages, and the number of conversions.  Monthly reporting will be conducted with the owners of the BC West Building Company, LLC to keep them informed of the progress we are making.

WSI stands for ‘We Simplify the Internet’ and is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries.  On average, there are over two billion searches done on Google daily.  Consumers are using the results in search engines to help them make informed purchasing decisions in every industry.  If you aren’t ranking on the first page for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers.  WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This post originally appeared on this WSI blog: 
http://blog.wsipaulasanderson.com/wsi-digital-marketing-of-connecticut-implements-local-seo-for-bc-west-building-company-llc

 

The Changing Landscape of SEO

Bob Peterson - Wednesday, March 11, 2015

Search Engine Optimization has changed dramatically in the last few years. 

Krista LaRiviere, the Cofounder & CEO of gShift Labs, writes in the WSI Home Office Digital Marketing blog that 3 trends have caused SEO to change in a big way:

Firstly, the number of web sites, pages, blog sites and social media content has increased drastically from the days of only having a few million web sites online.  Today – millions of pages of content, blog posts and social media content are published daily on the Internet....

Secondly, competition has escalated during this period of time.  Now,not only do we have an ever increasing volume of content but also many businesses understand the art of search engine strategy and have started spending money on optimizing their web design and web content.  Businesses are actively measuring their results with analytics and making changes each month and they understand the value of being found naturally or organically in the search engines...

Thirdly, the entrance of social media to the search engine stage gives us even more we need to focus on. Social media has completely transformed how people share information – in terms of the social anthropology of storytelling (future blog post) and also in terms of how the major search engines have adapted to use social media factors in their search algorithms...

In addition, major search engines are developing relationships with social media web sites and Local search has become much more important in recent years as major search engines have made it easier to add local listings and in turn made it easier for users to understand that they have the option of searching locally.

In short, the SEO world is becoming much more complex. Business leaders need to understand the changing landscape of SEO and apply resources accordingly. In-house talent, interactive agencies and/or specialist consultants are all being hired to manage organic search efforts.

Read the entire article...


 

Tumblebees Ultimate Gym Partners with WSI for Additional SEO Services

Bob Peterson - Wednesday, March 11, 2015

Since 1986, Tumblebees Ultimate Gym has been committed to helping over 35,000 children develop their physical aptitude, fitness, sport and life skills.  The Tumblebees sports training facility and their professional coaches offer instruction to all ages of children - from beginners to world-class athletes, competing in International competition.  Originally a developmental gymnastics academy, Tumblebees Ultimate Gym now also offers recreational and competitive programs in tumbling and trampoline, cheerleading, diving, dance, karate and rock climbing, in its Greensboro locations.

WSI was retained by Tumblebees Ultimate Gym in January of last year to optimize their website and increase traffic and leads from parents of young children who desired a structured and fun, fitness development program.   Once keyword research for all sports disciplines was exhausted, 19 keywords were selected and nine pages on the site were optimized and additional content was provided.  Within six months, 9 keywords had first page rankings and 3 keywords had second page rankings.  By year-end, the number of sessions and traffic on the site had increased by 40% and the pages viewed had increased by 61%. 

This year, the digital marketing plan will include an increased budget, persona research to better understand their potential client and creation and syndication of relevant content to several social sites, including a little used Google+ page.  With the help of a content calendar, regular posts will be made to the social accounts and also to new blog accounts on Blogger and Tumblr.  Citation building will also be a vital part of the off page optimization strategy to drive traffic and build links to their Tumblebees.com site.    

 

WSI Partners with United Methodist Homes of NJ – Assisted Living Services

Bob Peterson - Tuesday, March 10, 2015

WSI, the world’s largest internet marketing company, announces it has partnered with United Methodist Homes (http://www.umh-nj.org)  of New Jersey to represent its corporate web presence and all 5 of its full service Assisted Living Communities across NJ. 

WSI consulted on the design and development of the new online marketing program, which is focused on brand recognition and development for the rapidly growing company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties. 

UMH Assisted Living communities

UMH has a non-profit mission backed by a 100 year history of Christian care. Communities are dispersed throughout the state and cover the full range of assisted living services.

  1. UMH at Bristol Glen (http://www.bristol-glen.umh-nj.org) – The Bristol Glen community is based in Newton NJ and is the only UMH community approved to feature Independent Living options as well as the full spectrum of assisted living services on a beautiful 75 acre wooded campus.
  2. The Shores at Wesley Manor (http://www.the-shores.umh-nj.org ) – Full service assisted living in beautiful Atlantic county only minutes from the Jersey Shore.
  3. Francis Asbury Manor (http://www.francis-asbury-manor.umh-nj.org) – Based in Ocean Grove and serving greater Monmouth county inside a beautiful full service assisted living community.
  4. Collingswood Manor (http://www.collingswood-manor.umh-nj.org ) – Based in Collingswood NJ, providing a full complement of services in beautiful downtown Collingswood in Camden County NJ
  5. Pitman Manor (http://www.pitman-manor.umh-nj.org ) – Serving greater Gloucester County.

WSI Brand development services for this client include advanced SEO services as part of its “Semantic Mapping” approach to on-page SEO.  With this approach a comprehensive study of localized search demand is conducted and mapped into a strategic architecture for the company website and all company web properties.  Quality Blog, graphic and video content is created and syndicated on external web properties including Tumblr, Wordpress and BlogSpot in addition to hundreds of other social media, business, and content hubs.

WSI’s Elite Regional Branding program is comprehensive.  By carefully customizing this content strategy through on-page and off-page activities, WSI has achieved amazing results through a highly conservative approach that has proved resistant to changes in Google’s search algorithm’s and even improved client visibility as less reputable SEO approaches cause competitors to disappear from Search Engine Visibility.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.

 


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