By Cheryl Baldwin, WSI Home Office
Welcome back to WSI's Digital Power Hour webinar series! Last year, we brought you 11 digital marketing webinars that provided high-level overviews of specific tactics. In 2015, we'll take a deeper dive into some of the more complex issues of the digital world. All told, there will be 5 webinar sessions, which are scheduled for every second month (beginning with February).
To get the ball rolling on a new season of the Digital Power Hour, we'll take a look at how playing the comparison game can gain you a competitive advantage. Everybody knows there's a lot of noise out there on the Internet, especially when it comes to digital marketing. It's understandably hard to form a digital marketing strategy when you've got half of the industry saying x tactic is dead while the other half vehemently argues that it's alive and well.
For this month's webinar, we'll help you take a step back from the digital marketing bubble and really focus on what's going on in your own niche and, more specifically, what your competitors are up to. It's all well and good to have a complete grasp of the digital marketing space, but what if you don't have to? What if you just need to know a) what tactics work in your niche and b) how you can do just a little bit more than your competitors?
The expert who will be giving you the rundown on how to gain a competitive advantage by playing the comparison game is Francois Muscat, a leading WSI Digital Marketing Consultant from South Africa. First, Francois will show you how to identify your closest competition and quickly decipher their digital marketing methods. Once you know what your competition is doing, you'll have the blueprint for taking their customers away from them!
If you want to learn more about how to raise your digital marketing game, attend our How Playing The Comparison Game Can Gain You A Competitive Advantage webinar on Tuesday, February 24th, 2015 at 11am EST.
DATE: Tuesday, February 24, 2015
TIME: 11:00AM - 12:00PM (EST)