Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

A Large Online Beading and Jewelry Making Supply Store Enlists WSI to help Revive their Business

Bob Peterson - Friday, August 31, 2018

Crystal Findings Inc. is a beading supplies and findings store based in the Philadelphia area since 1996. Their customers are hobbyists who make custom jewelry for themselves, or for selling, as well as retail stores. They have a showroom in Philadelphia but historically most of their business has been mail and phone order. The company was flourishing until a few years ago and a big chuck of their business came from retail stores. But in recent years, failure to adapt to the changing e-commerce retail landscape sent a number of these retail stores out of business. This in turn has affected their business as well and they are looking to bring their sales up, back to the levels of a few years ago.

When the company came to WSI, we saw that they were using a Shopify store for ecommerce. But they knew that they had to move away from Shopify in order to have a more robust and SEO friendly web presence. They had already been working with a developer to build the new website, but that project had stalled due to the un-availability and the non-communication on part of the development team.

WSI was hired to help move the web development project along and then launch SEO to help bring in more sales from the ecommerce store. Since the owners do not want to waste any time in waiting for the website to be redesigned before starting SEO, the project is being completed in three phases.

Phase 1 – Import and organization of products into the newly setup Woocommerce platform, followed by launching the new website.

Phase 2 – Implementing the on-page SEO work

Phase 3 – Moving on to off-page SEO work along with doing a website redesign, incorporating the principles of CRO .

Currently, the Phase 1 has been complete. As part of Phase 2, we are optimizing the site for the following main keywords, among others –

Jewelry Making Supplies - https://www.crystalfindings.com/product-category/custom-jewelry-making-supplies/

Sterling Silver Beads - https://www.crystalfindings.com/product-category/sterling-silver-beads-findings/

Swarovski Crystal Beads - https://www.crystalfindings.com/product-category/swarovski-crystal-beads/

Gold Filled Beads - https://www.crystalfindings.com/product-category/gold-filled-beads-findings/

Stone Bead - https://www.crystalfindings.com/product-category/stone-beads/

In preparation for Phase 2, the off page optimization, we have created blogging profiles for Crystal Findings on the following portals – Weebly, Wordpress, Blogger and Medium.

With this setup in place, we are now moving to off-page activities for crystalfindings.com, which includes creating high quality content for their brand and products, among other things.

We are very excited at this stage in the project and very confident that we will soon be able to bring in more online sales for the company and help them transition successfully into the digital age.

 

This blog was originally published at https://www.wsipromarketers.com/blog/online-beading-jewelry-making-supply-store-enlists-wsi-revive-business/

 

 

WSI Selected by Thoughtful Presence to Provide SEO Services

Bob Peterson - Tuesday, September 20, 2016


WSI Digital Marketing has recently launched SEO efforts for Thoughtful Presence, an online retailer of unique gift baskets and other specialty gifts. Thoughtful Presence, located in suburban Chicago, provides customization for all of their gift products and is known for excellence in designing and creating gift baskets that are unique and beloved.

Thoughtful Presence offers gifts for every special occasion or holiday as well as offering gift collections by recipient. Popular collections include gourmet gift baskets, new baby gift baskets, happy birthday gift baskets and holiday gift baskets.

Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable.

Thoughtful Presence has been pleased with the consulting work on their e-commerce site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new category creation and optimizations. The on-page efforts alone have already generated more organic searches to the site than ever before.

Thoughtful Presence decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and now the planning for the off-page optimization is underway. The off page optimization is now beginning for Thoughtful Presence. In addition to citation building, we will be expanding their presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Tumblr, WordPress, Weebly and Blogger and together should drive these new gift categories up in the search rankings.

This post originally appeared here: http://www.onlinewsimarketing.com/wsi-selected-thoughtful-presence-provide-seo-services/

 

Achieving Excellence in eCommerce - New WSI Video

Bob Peterson - Tuesday, March 22, 2016

Online eCommerce is expanding at 7 times the rate of offline retail growth.

 
Adopt an effective eCommerce strategy to:
… expand your marketing reach
… grow your customer base

5 Key Points of Focus:

1. Put the right platform in place
2. Know your audience
3. Optimize for conversion
4. Offer an outstanding customer experience
5. Listen, learn, and improve

Watch the video


 

 


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