Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

SALON ELITE ENGAGES WSI FOR A DIGITAL MAKEOVER

Bob Peterson - Monday, June 15, 2015

Salon Elite of Ventura is one of the top hair, skin and nail salons in Southern California serving clients from Santa Barbara to Thousand Oaks, California.   They have been in business over 8 years and have a staff of twelve stylists,  two estheticians and three nail technicians.

Problem:  Salon Elite had an old, unattractive and dated website which they could not modify and did not reflect their high-end clientele.  Their website was not mobile-friendly nor was it ranking for any keywords.  In addition,  the old site did not have a clear way to contact Salon Elite.

Solution:  WSI Ventura Web Marketing worked with them to determine their desired look and feel and provided a new, modern, streamlined, mobile-friendly website.  In addition, WSI provided a matching Google Plus page to further improve their local presence as local search ranking is critical for any regional business.  Google Analytics has been included on their site to track website traffic volume, source of traffic, visitor demographics and key search terms used by their clients.

Results:  The owners are extremely happy to have a site that reflects their high-end image and that their customer’s love.  Their new site has a clear call to action and looks great on a mobile device which we anticipate more than 50% of their traffic will use.   They can also modify the site to update images and add special event information.  WSI will be working with them monthly to review their search ranking in key geographies and Google Analytic data.

About WSI:

WSI is the global leader in digital marketing.  On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale.  WSI would be happy to discuss your local SEO, national SEO, or e-commerce SEO goals.

Originally posted on:   www.wsiventura.com/2015/06/digtial-makeover-for-salon-elite-engages-wsi/

 

Google's "Mobile Friendly" Update

Bob Peterson - Friday, April 10, 2015

From the WSIWorld.com blog...

The Details of Google’s Mobile Algorithm Update

Google announced the mobile changes themselves, so we may as well take advantage of this rare occurrence and get our information straight from the source. Here's Google's summation of the update, taken from their announcement post:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."


Amidst the craziness about this admittedly important update, people seem to have missed the fact that Google's goal is extremely simple (not to mentioned completely in line with everything they've been working towards). Google wants to improve the searcher experience, and to do this, they need to ensure that the relevant, hight-quality content they've been pushing for is optimized for the mobile devices people are using. Is anybody truly surprised by this?


If you've been paying attention during the last year, you're probably more prepared for this update than you realize. You're churning out better content, you're involved socially and you're not involved in anything spammy or thin. Nothing can undo all this good work, so don't worry - you're still on the right track.

What You Need To Do

Another indication that the mobile update isn't just a penalizing update is the fact that Google is telling everybody exactly what they need to do. Along with announcing the what and the when, Google released in-depth resources to help webmasters improve their sites so that they meet the update's standards. Here's what you can do, right now:


1. Test Your Site - Google has created a mobile-friendly test that you can use to determine whether your site is ready for the update. What's clear about this update is that it's black and white; your site is either mobile-friendly or it's not, there's no middle ground. The test will only examine the exact URL you submit, so if your site has different components and page-types, make sure you analyze them all. Here's what the results of a mobile-friendly test look like:



As you can see, our homepage is mobile-friendly. It looks like we've got some cleaning up to do with regard to Googlebot's ability to crawl some of the resources on our page, but again, Google is telling us what we need to do to fix this. When we plug in a site that isn't yet mobile-friendly, here's what we get:



This site has failed the mobile-friendly test, but if this were your site, Google doesn't leave you out in the cold wondering what the heck to do next. Whether you built the site yourself, used a CMS or had a third-party create the site for you, Google tells you what you need to do to make your site mobile-friendly.


When it comes down to it, what you need to do is simple: test your site and then follow Google's instructions. If you can make your site mobile-friendly on your own, great. And if you need help, that's fine too (there are people who do this for a living, you know).

Read the entire article...

Call us at (405) 513-8777 for more information or for answers to your questions.

Email: bob@wsiok.com 

 

5 mobile megatrends (and how to prepare)

Bob Peterson - Wednesday, August 04, 2010
August 04, 2010

ARTICLE HIGHLIGHTS:

  • Any marketer developing an app or mobile-formatted website today should also design a tablet and TV version
  • Start to reformat most online offerings into HTML5 compatible pages ASAP
  • Marketers would be wise to get into Android's Market, before it clutters up.

Read the full article...

 


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