Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

WSI AimHigh Marketing partners with TeamLogic IT Oklahoma City for Local SEO

Bob Peterson - Tuesday, March 07, 2017

The Oklahoma City location of TeamLogic IT technology advisors has partnered with WSI AimHigh Marketing to implement a comprehensive Local SEO strategy. TeamLogic IT has been helping Oklahoma businesses since 2007 by providing professional Managed IT Services and IT Solutions. The highly skilled TeamLogic team proactively evaluates and scales business IT networks and monitors them remotely to assure continuous security and functionality.

http://wsiaimhigh.com/wsi-imgs/teamlogic-logo-large.png

The core services at TeamLogic IT OKC include:

TeamLogic IT is a nationwide network of professional Managed IT Services and IT Solutions providers. The independently owned TeamLogic IT OKC location has built an outstanding reputation for delivering highly available, secure and flexible IT solutions. With its unique breath of skills and expertise, the Oklahoma City Team is able to provide complete or supplemental IT services for its clients.

The Local SEO strategy provided by WSI includes extensive keyword research to determine the most relevant and valuable keywords that local businesses use to find TeamLogic IT’s services.These keywords make the foundation of a targeted content marketing campaign, including syndicating blogs to platforms such as Tumblr, WordPress, Blogger, and more. The strategy also includes providing verified third party reviews to help establish TeamLogic IT OKC’s credibility for potential clients as well as the search engines. And, the WSI team will verify and maintain consistency among hundreds of online directories and map listings.

About WSI AimHigh Marketing:

WSI is the global leader in all things regarding digital marketing. We offering a full suite of Internet marketing solutions, making WSI the marketing solution best equipped to help you accomplish your business goals. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

This blog post was originally published at the following location: http://wsiaimhigh.com/our-blog/teamlogic-it-oklahoma-city-partners-with-wsi

 

Weston’s Florida’s Top Pool Cleaning Service Pipeline Pools Chooses WSI for Website Design & Online Marketing

Bob Peterson - Tuesday, September 27, 2016

 

 

Pipeline Pools in Weston Florida has launched a new website and online marketing campaign with WSI Online Solutions. Pipeline Pools is a fully licensed pool cleaning company and has been in business since 2007. They pride themselves on being Weston’s most reliable pool service company committed to delivering the highest level of professionalism in pool services including pool cleaning, repairs and maintenance.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new customers. WSI will help to position Pipeline Pools as the best and most reliable pool cleaning service company in the Davie and Weston area.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms in the local market that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to Pipeline Pool’s newly created blogs on Blogger, Wordpress, Weebly and Tumblr.

In just a few months the campaign has already shown results; considerably improving the website’s search engine rankings and website traffic. The result has been a dramatic increase in the number of phone inquires and new customers for Pipeline Pools.

WSI Online Solutions is a top SEO company in Broward County having worked with dozens of area clients including Weston’s First Dental Practice, the #1 Vet in Davie, Goldstar Marble Cleaning and a prominent Naples area personal injury lawyer.

 

This blog post first appeared here: http://www.wsi-onlinesolutions.com/westons-floridas-top-pool-cleaning-service-pipeline-pools-chooses-wsi-for-website-design-online-marketing

 

 

Brad Weil Retains WSI to Create his New Website

Bob Peterson - Thursday, April 07, 2016

Brad Weil is a California State Bar Certified Bankruptcy attorney located in Carson California. He specializes in Chapter 7 and Chapter 13 bankruptcy proceedings, and has six years of experience in the field. He has successfully handled hundreds of bankruptcy cases so far. 

Attorney Brad Weil has a master’s degree in intellectual property. He originally went to law school to basically become an entertainment lawyer. He was going to do trademarks, copyrights and sound tracks. When he completed law school in 2008 and did a one-year LL.M. program, which is a legal masters, he had an epiphany.

According to Attorney Brad Weil “if we’re going to protect the multi-million dollar, multi-billion dollar institutions that are taking advantage of the American people, we’ve got to protect the individual. And that’s when I discovered bankruptcy which, in my opinion, is the one of the most powerful tools against the banks as an individual that you can use. And I just frankly fell in love with it”.

Mr. Weil has been performing his own marketing until 2015, when he discovered that his talents can better serve the community if he concentrates on his number one job, being an attorney. At that time he enlisted WSI to create a new website, and now completed, the SEO process will be next.

The website is currently awaiting SEO setup, where the content will be modified to suit the selected key words and phrases, which are to be selected in the near future.

Mr. Weil can be reached through his internet location at http://bradweillaw.com/why-brad-weil/.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

 

Originally posted on: http://wsi-techmarketing.com/brad-weil-retains-wsi-to-create-his-new-website/

 

 

Economic Sciences Faculty hires WSI for SEO Services

Bob Peterson - Friday, April 01, 2016


 

Francisco Marroquín University (Universidad) in Guatemala is one of the most prestigious establishments in the country as well as the rest of Latin America. Founded in 1971, it has various faculties being Economic Sciences (Ciencias Económicas) one of the best in the region.

 

This faculty was founded in 1972 and offers a world class academic program and experience dedicated to talented and disciplined students. Located in the heart of Guatemala City its campus is surrounded by gardens and forest that serves as habitat for more than 850 varieties of plants and 200 species of birds which converge with modern and technologically advanced buildings.

 

Among all universities in Guatemala (Universidades en Guatemala) that offer degrees (carreras universitarias) related to the business environment, the economic Sciences Faculty from UFM provides the ideal environment for personal, career and academic growth with degrees such as Business Administration (Administración de Empresas), Industrial Engineering (Ingeniería Industrial), Computer Science (Ingeniería en Sistemas), etc.

 

POSITIONING AS LEADERS ON SEARCH ENGINES


Understanding the importance that the digital environment has today and knowing as a fact that the Economic Sciences faculty is a prestigious and innovative leader in business education, Estrategia Digital WSI was recently hired to develop a strategy to position the faculty among the top on search engines. We are aware that the new generation of students utilizes this valuable tool to investigate and search for alternatives and information about probable degrees that provides them with a brighter future and career. The first phase will include phrases such as:

 

Universities in Guatemala

College Degrees

Business Administration

Industrial Engineering

Computer Science

Economic Sciences

 

With this new Digital Marketing, the Faculty is moving towards the future and hopes to attract more students searching for a better education.

 

This blog first appeared at http://www.estrategiadigitalwsi.com/FCE-hires-WSI- for-SEO on Dec. 20 2015.

 

 

 

Creative Search Marketing Helps Designer Fireplaces

Bob Peterson - Thursday, March 31, 2016

 

Designer Fireplaces is one of the world’s top alternative natural heating companies. The marketing challenge was simple – our client is based in South Africa, where the majority of people don’t know that these kinds of fireplaces even exist, never mind them being available. Furthermore, explaining the benefits of a heat retaining fireplace to someone that has never experienced it for themself, is challenging at best.

To address this, WSI thoroughly researched the search engine marketing opportunity and identified a wide range of fireplace related phrases (e.g. eco-friendly fireplaces, wood burning fireplaces, child friendly fireplaces, energy efficient fireplaces, built-in fireplaces and more) that South Africans are familiar with and set about ensuring that Designer Fireplaces would be found for these phrases and thereby connect with their target market. The result, is that our client’s business has expanded and they now have a number of very satisfied client’s with fireplaces in Cape Town and even more with fireplaces in Johannesburg.

3 Key Points That Make These Fireplaces Different

  1. Traditional fireplaces allow more than 80% of the heat to escape out the top of the chimney. With a heat storage fireplace, not more than 10% of the heat escapes - now that is efficient.
  2. They are absolutely hassle free:
  • You load the fire once, light it and enjoy the show for roughly 2.5 hours. No further refuelling required. During that time the core of the fireplace is quietly working it’s magic, soaking up all of that excess heat so that long after the fire has died down, the heat can still be radiated out to keep you warm. In fact, most of their clients find the targeted area remains comfortable for up to 24 hours after lighting the fire.
  • If you think that’s impressive, but you’re still on the fence because you detest cleaning fireplaces, you’re going to love this next point. These fires burn at over 800 degrees celsius, which means only 1% of the original wood mass is left over when the fire is finished. All you do is flip the handle to seal the door… no cleaning of the ash, no fireplace odour, no dust. Simply add more wood 24 hours later and light the fire again. If you use the fire every day during winter you might need to empty it every 3 - 4 months.

3. They can be styled just the way you want it… tired of buying the same old fireplace in a box, and then you have to adapt your decor to try match that lump of metal? Well then you’ll love the fireplace designs that are possible with these fireplaces. Interior designers, architects, renovators… they all agree, when it comes to creating the heart(h) of a home, it’s hard to match the flexibility of these fireplaces and the design opportunities they unlock.

What Did WSI Do For Designer Fireplaces?

Right from assisting with the choice of the domain name, through to the website design, writing of the content and development of the site, WSI delivered the full setup. After that WSI was appointed to handle the initial setup and management of the PPC campaign and Search Engine Optimisation campaign. This includes both Local and National SEO campaigns and therefore includes a mix of:

 

  • Content Creation and Blogging
  • Business Directories & Citations
  • Social Sharing across various platforms
  • Natural Keyword Based Link Growth

 

WSI has also created content syndication opportunities across the digital marketing landscape using Tumblr, WordPress, Blogger, Weebly, Behance and Google+ to name but a few.

 

The Way Forward

 

This is a tough, competitive market with some very strong established brands. At WSI we welcome the challenge and look forward to unlocking the full search marketing potential for our client as the campaign matures.


This blog originally appeared on: http://blog.wsiwebmarketing.co.za/creative-search-marketing-helps-designer-fireplaces/

 

WSI Provides Technical Ecommerce SEO Consulting to The Bed King

Bob Peterson - Thursday, March 31, 2016

 

 


The Bed King is a well established bed retailer in South Africa, which sells an impressive range of beds, mattresses, pillows, sleeper couches, bunk beds and bedroom furniture. Over the years they’ve also built up an enviable reputation for incredible customer service right from the shop floor, all the way through to the delivery of the merchandise, and their website has more than enough testimonials from satisfied clients to prove it.

 

Our WSI team in Cape Town has been involved with The Bed King for a number of years now and we’re well into their 3rd generation website. We first helped them to move on from their original site, which although visually appealing, the site architecture and on-page SEO was so poor that there was no chance it was going to rank for the competitive phrases that drive massive traffic in this industry. Over the next 2 years we steadily moved The Bed King up to the top 3 positions for well over 50 key traffic generating phrases, including beds, mattresses, sleeper couches, bunk beds, simmons, restonic, serta and many more. The second website also helped Bed King to move forwards with their first implementation of an e-commerce site, maintained the search engine rankings seamlessly and started to get online sales moving.

 

Several years down the track it was time for the 3rd website, but this time the team at Bed King requested considerably more custom functionality and we agreed it was time to bring in a third party development team that specialises in custom development for ecommerce websites to facilitate the development of a range of tools that could help clients to choose a mattress online, otherwise known as “mattress wizards”. Sounds great… but website owners beware... this can be the start of a challenging road.

 

We have learnt that custom ecommerce platforms often introduce a number of technical ecommerce SEO challenges. You name it, this platform introduced it, mainly in the form of mass duplicate content as a result of pagination, search query pages, dynamic filter pages, product ordering pages, url re-writes in the htaccess file and much more. At some point, the site had over a million pages being indexed by Google, the bulk of which were serving up duplicate content, thanks to the above issues. Many a SEO company would have told their client to move on and find another platform… but not so at WSI. We dug deep, working with the third party development team to get to the bottom of it.

 

Since identifying the route cause, we’ve got the URL count back down to less than a 1000… one url for each content page and just one url for every product page - no matter how you access it… because well, that’s what is optimal for users and therefore what Google wants too. Trust us, it’s not the first time we’ve identified and worked to resolve these kinds of issues… and yes even the websites of some of the world’s top brands need to have these issues addressed. The upside however, is that once fixed, the jump up the ladder on search engine results pages are dramatic.

 


Originally posted on: http://blog.wsiwebmarketing.co.za/wsi-provides-technical-ecommerce-seo-consulting/

 

 

Digital Marketing Consulting combined with Naturopathic Medicine is a winning combination

Bob Peterson - Thursday, March 31, 2016

 

With the help of the marketing experts at WSI, Rockwood Natural Medicine Clinic has launched an online marketing and search engine optimization (SEO) campaign to boost its web presence. Rockwood Natural Medicine Clinic offers functional, integrative care for the whole family with a unique combination of alternative medicine in Scottsdale practiced alongside conventional medical care.

 

The Phoenix naturopathic doctors at Rockwood offer top-notch services with a focus on wellness and preventative care, their caring, highly-skilled staff addressing and eliminating the root cause of issues rather than simply managing symptoms. Rockwood Natural Medicine Clinic offers everything from routine lab work and wellness exams to homeopathy, acupuncture, and chelation, treating asthma and allergies, cardiology, systemic diseases, men’s and women’s health issues, pediatric and geriatric concerns, and more. Its proven treatment therapies and unique, interdisciplinary approach to naturopathic medicine are sure to get the attention of the Phoenix and Scottsdale web community.

 

To improve Rockwood’s digital marketing strategy and help introduce one of their new Scottsdale n aturopathic physicians, Dr Shawna Eischens, WSI began by performing a competitive analysis and keyword research to determine the best way to profitably generate leads. WSI then began the process of optimizing content around chosen keywords to increase Rockwood Natural Medicine Clinic’s presence on Google and other search engines, drive more leads through their website, and boost the naturopathic medicine practice’s clientele. WSI also added to Rockwood’s social media arsenal optimizing existing profiles including their Wordpress,Tumblr, Blogger, Weebly and individual naturopath blog.

 

WSI also improved and enhanced Rockwood Natural Medicine Clinic’s existing website, optimizing content to boost its ranking in online keyword searches using Search Engine Optimization (SEO) techniques, as well shared content to maximize Rockwood’s audience. In the three months since the start of the campaign, Rockwood Natural Medicine Clinic has experienced an increase in search traffic by 50 percent year over year! That number is only expected to rise as WSI’s new marketing efforts broaden its consumer base.

 

Ready to build your reputation on the web the right way? Contact WSI, the world leader in internet marketing and web development and design, today.

 

This blog was originally posted on http://www.wsiworld.com/valeriemarbach/eSpark-Marketing-Blog

 

Austin Area HVAC Company Continues SEO Program with WSI

Bob Peterson - Wednesday, March 30, 2016

WSI, the world’s largest Internet marketing company, announces it has renewed its partnership with Comfort Control in Dripping Springs, Texas. Comfort Controlis one of the Austin area's leading HVAC and Electrical Contractor companies serving both residential and commercial customers with high quality HVAC repair and electrical services.

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords. WSI redesigned and launched a new website for that was Responsive (mobile friendly), and included a local SEO strategy to improve their site visibility and overall web presence in their local market.

After completing keyword research and setting up optimized pages on the site, WSI began syndicating high quality content, driving links to the site via company specific blogs at WordPress,Blogger,Tumblr, and Weebly. This resulted in a substantial increase in traffic for customers looking for:

 

Air conditioning installation

Heating system repair

Residential Electricians

Commercial Electricians

 

We continue to expect Comfort Control to have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

 

About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,000 offices in 82 countries around the globe, WSI has helped many companies develop and implement comprehensive digital marketing strategies. Contact WSI today to discuss your goals, and get an analysis of your current online marketing activities.

 

This post originally appeared on the WSI blog: http://www.wsipremiermarketing.com/austin-area-hvac-company-continues-seo-program-with-wsi

 

 

Achieving Excellence in eCommerce - New WSI Video

Bob Peterson - Tuesday, March 22, 2016

Online eCommerce is expanding at 7 times the rate of offline retail growth.

 
Adopt an effective eCommerce strategy to:
… expand your marketing reach
… grow your customer base

5 Key Points of Focus:

1. Put the right platform in place
2. Know your audience
3. Optimize for conversion
4. Offer an outstanding customer experience
5. Listen, learn, and improve

Watch the video


 

 

AdBlock | Acceptable Ads or Unacceptable Extortion?

Bob Peterson - Saturday, December 19, 2015

Ad block acceptable Paid

Adverts have been a regular part of life for everyone using the internet from the moment they were born, whether it's Billboards, Radio & TV ads or sponsored posts on your Social Media. Advertisers who use TV and Radio ads have always had to deal with people simply switching channel when their ad comes on. TV on demand and the ability to pause and fast forward live TV has only exacerbated their problem. On the internet there is an even simpler solution. Downloading and installing an Ad blocking program takes seconds and the best ones are highly effective. Though those using ad blocking programs are not the majority of internet users they certainly are a good portion of them. AdBlock Plus self reported 60 million regular users of their software in mid 2015. AdBlock Plus grew out of customer demand, ads on the internet became more and more intrusive. Anyone who was using the internet in the Noughties almost certainly experienced bright, flashing, seizure inducing banner ads. Auto-playing video ads and obnoxious pop-ups were a part of every day life for many. The people creating and placing these ads pushed their luck too far in essence, and in response to ads that were creating an unpleasant browsing experience Ad blockers began to appear. Ad blocking software has never been without controversy. Many websites rely almost entirely on ad revenue to function, almost any site with a journalistic business model will rely on ad money to finance itself. Ad blockers can directly harm the cash flow of these websites, even force them into ruin in the worst cases. It is a common sight to see such websites asking their loyal users to turn ad blockers off for their site so they can access their much needed ad revenue. To their credit apps and add-ons like AdBlock Plus usually have a whitelist or exceptions list built in so you can pick and choose where you would like to see ads. This strikes a balance between the user and the site owner. The user recognises the need for the site to generate revenue and the site in turn must endeavor to only show ads that are deemed acceptable by the user. Otherwise they will simply turn their ad blocker back on. Ad placers have never liked ad blocking software but there is little recourse against it, it is simply a fact of life for them. Marketers and Advertisers have had to create new strategies less dependent on bombarding consumers with unsolicited messages and offers. In this sense ad blockers have been good for the industry, the increasing popularity of permission-based marketing is helping to relieve some of the distrust between consumers and marketers.

AdBlock Plus 'Acceptable Ads'
AdBlock Plus has a feature called 'Acceptable Ads' which is turned on by default when you download the program. This is the feature that has been causing some controversy and the legality of it has been challenged in Germany. 'Acceptable Ads' means that those wishing to place ads can apply to AdBlock Plus and request that their ads be let through the normal filter if they meet certain requirements. For many companies AdBlock Plus requires the payment of a fee for the privilege of those ads getting through the filters. Free software like AdBlock Plus is normally funded by donation, or ironically, through the inclusion of ads. As demand for the service has grown and the level of sophistication of the app has increased to make it usable across various platforms and browsers so have the associated costs. AdBlock Plus view 'Acceptable Ads' as a compromise between giving their customers the optimum browsing experience and maintaining financial viability. AdBlock Plus often does not charge smaller businesses to get their ads whitelisted. This is inkeeping with their ethos of 'supporting the little guy.' Advertisers are not happy about having to pay to be on the whitelist in AdBlock Plus and similar apps. In their eyes AdBlock Plus are extorting money from them, requiring them to pay a gatekeeper with no connection to the site they wish to advertise on. As yet there have been no legal rulings against AdBlock Plus or their parent company Eyeo in this regard. It is reported that giants like Google, Microsoft and Amazon are paying AdBlock Plus to make it onto their whitelist. No matter how much is paid the ads of the companies still have to satisfy the strict whitelist guidelines and the user community can report ads that they feel have slipped through the net and do not satisfy the criteria. Ad blocking Apps may all have to begin using some model of acceptable adds as pressure grows from giants like Google and industry boards consider legal action in many countries. The message from the advertising industry is simple.They understand that Ad Blockers were a response to intrusive ads, but Ad Blockers stop good and bad Ads alike. The industry is moving toward a model of self-regulation to ensure that people don't feel the need for ad blockers. Ads are a huge part of the eco-system and both advertisers and ad blockers have a claim to 'being on the side of the little guy.' AdBlock Plus are walking a tightrope and their service will never be without controversy. Acceptable Ads won't be the last contentious change to anger both users and advertisers. Can You Outsmart Competition WSI

 


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