Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Software Developers Hire WSI for a Strategic National SEO Solution

Bob Peterson - Sunday, February 05, 2017

 


With headquarters in Ottawa, Ontario, Agnovi Corporation is a world-class provider of investigative case management software solutions for law enforcement and related sectors. Built on more than 30 years of experience in criminal investigations expertise, Agnovi strives to continue their leadership in providing software for intelligence and investigations while building their client base through impeccable service and hard work.

WSI’s undertaking for Agnovi was complex, featuring a national SEO campaign in a highly specialized industry and a complete website redesign. A fresh new look was created for the site and a mobile friendly design was implemented for ease of access. New web copy was written to exacting standards with a focus on expedient information delivery while targeting keywords specific to the tight niche. Prior to hiring WSI, Agnovi had experienced good online rank and a strong web presence but something went wrong. Agnovi’s visibility disappeared almost overnight and the crawlers were no longer able to properly index the old site. Our WSI team looked extensively at all possible issues and trouble-shooted for well over a week until the issues were found and fixed. Within just 60 days of the new site launch and a comprehensive SEO undertaking, Agnovi rank has already begun to skyrocket.

Agnovi provides the highest level of Law Enforcement and Investigative Case Management Software solutions to help police and law enforcement agencies across the United States and Canada gather, store, sort, access and analyze investigative information, improving efficiency and revealing new perspectives.

They also offer integration, customization and data transfer services as they relate to our product line.

Learn more about the solutions offered for the following investigation business lines:

* Police Case Management Software

* Major Case Management Software

* Fraud Case Management Software

* Criminal Intelligence Database Software

* Regulatory Compliance Case Management Software

 

View the site redesign by WSI eStrategies in Ottawa for Agnovi Corporation here.

This post originally appeared here at: http://wsiestrategies.com/software-developers-hire-wsi-for-a-strategic-national-seo-solution/

 

 

Achieving Excellence in eCommerce - New WSI Video

Bob Peterson - Tuesday, March 22, 2016

Online eCommerce is expanding at 7 times the rate of offline retail growth.

 
Adopt an effective eCommerce strategy to:
… expand your marketing reach
… grow your customer base

5 Key Points of Focus:

1. Put the right platform in place
2. Know your audience
3. Optimize for conversion
4. Offer an outstanding customer experience
5. Listen, learn, and improve

Watch the video


 

 

Google's "Mobile Friendly" Update

Bob Peterson - Friday, April 10, 2015

From the WSIWorld.com blog...

The Details of Google’s Mobile Algorithm Update

Google announced the mobile changes themselves, so we may as well take advantage of this rare occurrence and get our information straight from the source. Here's Google's summation of the update, taken from their announcement post:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."


Amidst the craziness about this admittedly important update, people seem to have missed the fact that Google's goal is extremely simple (not to mentioned completely in line with everything they've been working towards). Google wants to improve the searcher experience, and to do this, they need to ensure that the relevant, hight-quality content they've been pushing for is optimized for the mobile devices people are using. Is anybody truly surprised by this?


If you've been paying attention during the last year, you're probably more prepared for this update than you realize. You're churning out better content, you're involved socially and you're not involved in anything spammy or thin. Nothing can undo all this good work, so don't worry - you're still on the right track.

What You Need To Do

Another indication that the mobile update isn't just a penalizing update is the fact that Google is telling everybody exactly what they need to do. Along with announcing the what and the when, Google released in-depth resources to help webmasters improve their sites so that they meet the update's standards. Here's what you can do, right now:


1. Test Your Site - Google has created a mobile-friendly test that you can use to determine whether your site is ready for the update. What's clear about this update is that it's black and white; your site is either mobile-friendly or it's not, there's no middle ground. The test will only examine the exact URL you submit, so if your site has different components and page-types, make sure you analyze them all. Here's what the results of a mobile-friendly test look like:



As you can see, our homepage is mobile-friendly. It looks like we've got some cleaning up to do with regard to Googlebot's ability to crawl some of the resources on our page, but again, Google is telling us what we need to do to fix this. When we plug in a site that isn't yet mobile-friendly, here's what we get:



This site has failed the mobile-friendly test, but if this were your site, Google doesn't leave you out in the cold wondering what the heck to do next. Whether you built the site yourself, used a CMS or had a third-party create the site for you, Google tells you what you need to do to make your site mobile-friendly.


When it comes down to it, what you need to do is simple: test your site and then follow Google's instructions. If you can make your site mobile-friendly on your own, great. And if you need help, that's fine too (there are people who do this for a living, you know).

Read the entire article...

Call us at (405) 513-8777 for more information or for answers to your questions.

Email: bob@wsiok.com 

 

Is Your Web Site Ready for Mobile?

Bob Peterson - Monday, March 09, 2015

Forbes - 2/24/2015

...smartphone usage is expected to soar above 2 billion users sometime in 2015, meaning that over a quarter of the world’s population will be using a smartphone by the end of the year.

This has major ramifications for business owners. Alongside the rapid emergence of the mobile web has come an increasing need for mobile websites and compatibility. More and more smartphone users are using their phones to make purchases, as over half of all mobile searches lead to a purchase.

Even Google has begun to take notice. On January 19th, Google sent notifications out to webmasters from across the country to warn them of the mobile capability errors on their website. The suddenness of the notification is just another chapter in the conversation that Google will likely once again be rolling out yet another update to its ranking algorithms, centered around your site’s mobile compatibility.

Webmasters across the country are scrambling to get their websites in line. Is yours ready?

Google has started testing the addition of a "Mobile Ready" indicator to mobile search results. Has your site been converted to be responsive or adaptive? Is a mobile conversion project in your budget and plans for 2015?

Read the entire Forbes article...

 

Is Your Web Site Mobile Friendly? It's Becoming Essential...

Bob Peterson - Tuesday, February 24, 2015

Google is identifying web sites that are not mobile friendly. This can (and will) effect your search rankings.

From the ReachLocal blog:

In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices.

But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons.

Click HERE to learn more.

A good article that gives you a way to test your web site using Google's tools.

 

Pest Control Company in San Antonio hired WSI for website Redesign and SEO

Bob Peterson - Wednesday, February 18, 2015

Family Pest Control selected WSI to update their brand image and redesign their website using the latest in technology. WSI recommended a responsive website design which leverages the latest technology to automatically adapt to the visitors device, whether it is a smartphone, tablet or desktop.  WSI also providing adaptive SEO services for Family Pest control website.

Family Pest Control is the San Antonio’s premier pest control service provider for over 30 years. From rodent and wildlife removal to mosquito, bed bug and termite control, San Antonio’s Family Pest Control is familiar with the all the common insect and pest infestations to Texas and have the right tools to ensure any unwanted visitors leave your home for good.

WSI worked with Family Pest Control to understand their business and the needs of their clients to develop the right strategy for a new website. WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability.   In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development. 

In the first month of on-page and off-page optimization activities being done, Family Pest Control is ranking on first page of Google for 3 out of 10 keywords being optimized. 

 

Why a fully responsive website is a priority in 2016

Bob Peterson - Saturday, December 27, 2014
Fully responsive design Do I really need a fully responsive website? A question, which, if asked in 2012/13 would have received a very different answer. At that time, the numbers of people using mobile devices to access the internet were relatively low and the technology for fully responsive was quite new. It was still quite expensive and in some areas even a little unstable. In all likelihood, if you needed a mobile friendly site at a reasonable cost and didn't need ecommerce, you would have been advised to have a separate mobile friendly site. However, in 2016, if you don’t have a fully responsive website it’s very likely that you will be losing business to your competitors.
  • More than 90% of adults have their mobile phone within arms reach 24 hours a day
  • More than 60% of emails are opened using a mobile device
  • There was a 112% increase in mobile traffic to retailer sites in 2014
  • 70% of people will leave a site on a mobile device if it doesn’t load quickly or is not user friendly
  • Google mobile searches now indicate if a site is mobile friendly making it even easier for consumers to avoid a site that isn’t
  • 98% of text messages are opened in under 5 seconds
  • Last Christmas saw high street retailers using iBeacons and Near Field Communication (NFC) to push offers and information to people’s mobile phones as they were shopping
All of the above means having a fully responsive website is no longer an option, it’s a necessity!
So, what exactly is a fully responsive website?
A fully responsive website is one which loads and displays in a user friendly format regardless of the device you are using. With more than 70% of smartphone owners using their phones to search the internet, it is essential that they are able to view your site just as easily on a mobile as on any other device.
What does ‘user friendly’ mean?
In a fully responsive terms, user friendly means things like
  • Images and video loading quickly and correctly; resizing and displaying within the viewable space
  • No need to zoom in to read text
  • No need to scroll across the page to read the full text
  • Content format (priority) changing according to the size of the screen viewable
  • The ability to click on links and buttons using thumbs without also clicking other content
  • The ability to click on any telephone number shown to call it immediately
All of these things are essential for a good user experience on a mobile device.
What happens if we don’t go responsive?
It’s likely that you could lose business. To what extent will depend on the type of business you are. At the very least you will be failing to maximise on the opportunities that mobile marketing has to offer. We are a population that uses the internet while on the go. We are increasingly choosing to shop on mobiles and tablets, often switching between devices (67% of searches start on one device before moving on to a second). If we aren’t buying online then we research online before we shop and then research further using mobile devices while still in store. We expect to be able view and click on offers and promotions that we receive by email or text, regardless of where we are and what device we are using. It’s vital that your site accommodates this. Setting up a fully responsive website can take a little longer, but taking that bit of extra time will bring dividends in the long run. Not only will mobile searches tell users your site is mobile friendly, guiding them to choose you over one that isn’t, but a fully responsive website also has some other side benefits:
  • Longer term cost reductions as you only have one site to maintain
  • Easier measurement as you’ll only have one set of analytics to review
  • Easier campaign optimisation based on easier analytics
If you haven’t refreshed your website for a while and are thinking it’s time for an update, then fully responsive is the way to go. If you have updated your site recently but didn’t opt for fully responsive, than at the very least you need to make sure you have a mobile friendly version of your current site. It’s not as cost effective in the long term or efficient as fully responsive for the reasons stated above, but at least you won’t be penalised by the search engines. If you want help or advice about updating your website for 2016 and beyond, get in touch. Book of numbers CTA

 

It’s a Start – Mobile Web Has Grown 2,000 Percent

Bob Peterson - Friday, October 22, 2010
From WebSite Magazine

 
We all know that the mobile Web is experiencing an explosive growth spurt right now, but few actually predicted these kinds of fireworks.

The 2010 Mobile Web Progress report from dotMobi found that there are more than 3 million mobile-ready websites today – that’s a 2,000-percent increase from the 150,000 sites revealed in the 2008 study. To compare it to the meteoric rise of the desktop Web, the number of websites grew from 150,000 to 2 million between 1996 and 1998 – a growth of only 1,333 percent.

And, most experts agree that this is just the tip of the mobile iceberg.

In its report, dotMobi broke down the mobile-readiness of the world’s top 500,000 websites as ranked by intelligence firm Alexa. Just over 40 percent of the top 1,000 sites are mobile-optimized, while 29.7 percent of the top 10,000 sites fall into that category, as do 19.3 percent of the top 500,000.

Is your website mobile-ready? More importantly, does it need to be?

Judging from the statistics above and the overwhelming growth of the mobile Web, the answer is eventually going to be yes. But the best way to determine the urgency of that transition can be found in your analytics.

Determine the percentage of traffic that presently visits your site through mobile devices, and find out what are the most common results of that traffic. It is from there that you should be able to draw conclusions about the immediacy of a more mobile-friendly platform for your website.

link to article

 

Half of Mobile Users to Be Web-Enabled by 2013

Bob Peterson - Tuesday, August 10, 2010
The web will be moving to mobile devices...

Because of the rising adoption of smart mobile devices, eMarketer forecasts rapid increases in the number of mobile internet users in the US, with the total surpassing 100 million next year.

 

5 mobile megatrends (and how to prepare)

Bob Peterson - Wednesday, August 04, 2010
August 04, 2010

ARTICLE HIGHLIGHTS:

  • Any marketer developing an app or mobile-formatted website today should also design a tablet and TV version
  • Start to reformat most online offerings into HTML5 compatible pages ASAP
  • Marketers would be wise to get into Android's Market, before it clutters up.

Read the full article...

 


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