Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Google's "Mobile Friendly" Update

Bob Peterson - Friday, April 10, 2015

From the WSIWorld.com blog...

The Details of Google’s Mobile Algorithm Update

Google announced the mobile changes themselves, so we may as well take advantage of this rare occurrence and get our information straight from the source. Here's Google's summation of the update, taken from their announcement post:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."


Amidst the craziness about this admittedly important update, people seem to have missed the fact that Google's goal is extremely simple (not to mentioned completely in line with everything they've been working towards). Google wants to improve the searcher experience, and to do this, they need to ensure that the relevant, hight-quality content they've been pushing for is optimized for the mobile devices people are using. Is anybody truly surprised by this?


If you've been paying attention during the last year, you're probably more prepared for this update than you realize. You're churning out better content, you're involved socially and you're not involved in anything spammy or thin. Nothing can undo all this good work, so don't worry - you're still on the right track.

What You Need To Do

Another indication that the mobile update isn't just a penalizing update is the fact that Google is telling everybody exactly what they need to do. Along with announcing the what and the when, Google released in-depth resources to help webmasters improve their sites so that they meet the update's standards. Here's what you can do, right now:


1. Test Your Site - Google has created a mobile-friendly test that you can use to determine whether your site is ready for the update. What's clear about this update is that it's black and white; your site is either mobile-friendly or it's not, there's no middle ground. The test will only examine the exact URL you submit, so if your site has different components and page-types, make sure you analyze them all. Here's what the results of a mobile-friendly test look like:



As you can see, our homepage is mobile-friendly. It looks like we've got some cleaning up to do with regard to Googlebot's ability to crawl some of the resources on our page, but again, Google is telling us what we need to do to fix this. When we plug in a site that isn't yet mobile-friendly, here's what we get:



This site has failed the mobile-friendly test, but if this were your site, Google doesn't leave you out in the cold wondering what the heck to do next. Whether you built the site yourself, used a CMS or had a third-party create the site for you, Google tells you what you need to do to make your site mobile-friendly.


When it comes down to it, what you need to do is simple: test your site and then follow Google's instructions. If you can make your site mobile-friendly on your own, great. And if you need help, that's fine too (there are people who do this for a living, you know).

Read the entire article...

Call us at (405) 513-8777 for more information or for answers to your questions.

Email: bob@wsiok.com 

 

Is Your Web Site Ready for Mobile?

Bob Peterson - Monday, March 09, 2015

Forbes - 2/24/2015

...smartphone usage is expected to soar above 2 billion users sometime in 2015, meaning that over a quarter of the world’s population will be using a smartphone by the end of the year.

This has major ramifications for business owners. Alongside the rapid emergence of the mobile web has come an increasing need for mobile websites and compatibility. More and more smartphone users are using their phones to make purchases, as over half of all mobile searches lead to a purchase.

Even Google has begun to take notice. On January 19th, Google sent notifications out to webmasters from across the country to warn them of the mobile capability errors on their website. The suddenness of the notification is just another chapter in the conversation that Google will likely once again be rolling out yet another update to its ranking algorithms, centered around your site’s mobile compatibility.

Webmasters across the country are scrambling to get their websites in line. Is yours ready?

Google has started testing the addition of a "Mobile Ready" indicator to mobile search results. Has your site been converted to be responsive or adaptive? Is a mobile conversion project in your budget and plans for 2015?

Read the entire Forbes article...

 

Is Your Web Site Mobile Friendly? It's Becoming Essential...

Bob Peterson - Tuesday, February 24, 2015

Google is identifying web sites that are not mobile friendly. This can (and will) effect your search rankings.

From the ReachLocal blog:

In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices.

But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons.

Click HERE to learn more.

A good article that gives you a way to test your web site using Google's tools.

 

It’s a Start – Mobile Web Has Grown 2,000 Percent

Bob Peterson - Friday, October 22, 2010
From WebSite Magazine

 
We all know that the mobile Web is experiencing an explosive growth spurt right now, but few actually predicted these kinds of fireworks.

The 2010 Mobile Web Progress report from dotMobi found that there are more than 3 million mobile-ready websites today – that’s a 2,000-percent increase from the 150,000 sites revealed in the 2008 study. To compare it to the meteoric rise of the desktop Web, the number of websites grew from 150,000 to 2 million between 1996 and 1998 – a growth of only 1,333 percent.

And, most experts agree that this is just the tip of the mobile iceberg.

In its report, dotMobi broke down the mobile-readiness of the world’s top 500,000 websites as ranked by intelligence firm Alexa. Just over 40 percent of the top 1,000 sites are mobile-optimized, while 29.7 percent of the top 10,000 sites fall into that category, as do 19.3 percent of the top 500,000.

Is your website mobile-ready? More importantly, does it need to be?

Judging from the statistics above and the overwhelming growth of the mobile Web, the answer is eventually going to be yes. But the best way to determine the urgency of that transition can be found in your analytics.

Determine the percentage of traffic that presently visits your site through mobile devices, and find out what are the most common results of that traffic. It is from there that you should be able to draw conclusions about the immediacy of a more mobile-friendly platform for your website.

link to article

 

Half of Mobile Users to Be Web-Enabled by 2013

Bob Peterson - Tuesday, August 10, 2010
The web will be moving to mobile devices...

Because of the rising adoption of smart mobile devices, eMarketer forecasts rapid increases in the number of mobile internet users in the US, with the total surpassing 100 million next year.

 

Smartphone Users Want More Wi-Fi (eMarketer.com)

Bob Peterson - Wednesday, August 04, 2010

Connecting to networks can be a hassle, but worth it

Mobile data traffic has exploded in recent years because of the popularity of smartphones and mobile data plans for netbooks, laptops and devices like the iPad. Coda Research Consultancy predicted in March 2010 that data traffic from mobile handsets in the US will surge to 327 petabytes per month in 2015, a compound annual growth rate (CAGR) of 117%. And ABI Research reported in May that smartphones and connected computing devices would contribute 87% of all mobile network data traffic in the US.

Full Article


 

5 mobile megatrends (and how to prepare)

Bob Peterson - Wednesday, August 04, 2010
August 04, 2010

ARTICLE HIGHLIGHTS:

  • Any marketer developing an app or mobile-formatted website today should also design a tablet and TV version
  • Start to reformat most online offerings into HTML5 compatible pages ASAP
  • Marketers would be wise to get into Android's Market, before it clutters up.

Read the full article...

 


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