Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Creative Search Marketing Helps Designer Fireplaces

Bob Peterson - Thursday, March 31, 2016

 

Designer Fireplaces is one of the world’s top alternative natural heating companies. The marketing challenge was simple – our client is based in South Africa, where the majority of people don’t know that these kinds of fireplaces even exist, never mind them being available. Furthermore, explaining the benefits of a heat retaining fireplace to someone that has never experienced it for themself, is challenging at best.

To address this, WSI thoroughly researched the search engine marketing opportunity and identified a wide range of fireplace related phrases (e.g. eco-friendly fireplaces, wood burning fireplaces, child friendly fireplaces, energy efficient fireplaces, built-in fireplaces and more) that South Africans are familiar with and set about ensuring that Designer Fireplaces would be found for these phrases and thereby connect with their target market. The result, is that our client’s business has expanded and they now have a number of very satisfied client’s with fireplaces in Cape Town and even more with fireplaces in Johannesburg.

3 Key Points That Make These Fireplaces Different

  1. Traditional fireplaces allow more than 80% of the heat to escape out the top of the chimney. With a heat storage fireplace, not more than 10% of the heat escapes - now that is efficient.
  2. They are absolutely hassle free:
  • You load the fire once, light it and enjoy the show for roughly 2.5 hours. No further refuelling required. During that time the core of the fireplace is quietly working it’s magic, soaking up all of that excess heat so that long after the fire has died down, the heat can still be radiated out to keep you warm. In fact, most of their clients find the targeted area remains comfortable for up to 24 hours after lighting the fire.
  • If you think that’s impressive, but you’re still on the fence because you detest cleaning fireplaces, you’re going to love this next point. These fires burn at over 800 degrees celsius, which means only 1% of the original wood mass is left over when the fire is finished. All you do is flip the handle to seal the door… no cleaning of the ash, no fireplace odour, no dust. Simply add more wood 24 hours later and light the fire again. If you use the fire every day during winter you might need to empty it every 3 - 4 months.

3. They can be styled just the way you want it… tired of buying the same old fireplace in a box, and then you have to adapt your decor to try match that lump of metal? Well then you’ll love the fireplace designs that are possible with these fireplaces. Interior designers, architects, renovators… they all agree, when it comes to creating the heart(h) of a home, it’s hard to match the flexibility of these fireplaces and the design opportunities they unlock.

What Did WSI Do For Designer Fireplaces?

Right from assisting with the choice of the domain name, through to the website design, writing of the content and development of the site, WSI delivered the full setup. After that WSI was appointed to handle the initial setup and management of the PPC campaign and Search Engine Optimisation campaign. This includes both Local and National SEO campaigns and therefore includes a mix of:

 

  • Content Creation and Blogging
  • Business Directories & Citations
  • Social Sharing across various platforms
  • Natural Keyword Based Link Growth

 

WSI has also created content syndication opportunities across the digital marketing landscape using Tumblr, WordPress, Blogger, Weebly, Behance and Google+ to name but a few.

 

The Way Forward

 

This is a tough, competitive market with some very strong established brands. At WSI we welcome the challenge and look forward to unlocking the full search marketing potential for our client as the campaign matures.


This blog originally appeared on: http://blog.wsiwebmarketing.co.za/creative-search-marketing-helps-designer-fireplaces/

 

WSI Completes Rebranding For Westlake Village Chiropractic Arts

Bob Peterson - Tuesday, September 29, 2015

In 1988, Dr. Steve Chopyak, suffering from a degenerative condition in his spine, came to the point where he was walking with a cane. Dr. Chopyak recognized the irony in the situation, because he was a Doctor of Chiropractic with a thriving private practice.

Over the next two years, Dr. Chopyak discovered a little-known form of chiropractic that changed his life. It was a gentle technique called Vector Point Cranial Chiropractic (VPCC). He not only underwent VPCC treatment, but he also became an expert in it, working closely with the founder of VPCC, Dr. David Denton. Today, Dr. Chopyak is focused on the connections between the body’s structure, physiology and overall patterns of health, utilizing VPCC and other chiropractic techniques.

In January, 2015, Dr. Chopyak turned to WSI to rebrand his practice as Westlake Village Chiropractic Arts (WLVCA), providing skilled services for people in the Conejo Valley who are looking for a:

Westlake Village Chiropractor http://westlakevillagechiropracticarts.com/home/westlake-village-chiropractor/

Thousand Oaks Chiropractor http://westlakevillagechiropracticarts.com/home/thousand-oaks-chiropractor/

Agoura Hills Chiropractor http://westlakevillagechiropracticarts.com/home/agoura-hills-chiropractor/

The first step in rebranding the practice was to develop a new website, completely redesigned with a focus on the specific services Dr. Chopyak provides, including vector point cranial chiropractic. http://westlakevillagechiropracticarts.com/what-is-chiropractic/

The new site has already drawn positive responses from Dr. Chopyak’s current patients, and actually attracted a couple of new patients who found WLVCA through Google searches even though the site does not currently have high rankings. In fact, having the new website found so quickly in searches helped prompt Dr. Chopyak to request WSI to being a search-engine optimization (SEO) campaign. That work began in July, 2015.

WSI also recommended that WLVCA begin sending an email newsletter to current and past patients, and WSI began producing the newsletter in July, as well.

Going forward, WSI will continue to optimize WLVCA’s web presence with an increased social media presence and blog postings to various sites, with an emphasis on high-value key phrases.

One of the benefits of visiting WLVCA is that Dr. Chopyak has long experience treating a wide variety of people: athletes to couch potatoes… men and women of all ages. Treating children is also a specialty of Dr. Chopyyak, as well as women in pregnancy. Treatment is customized for each person and designed to restore health without drugs or surgery.

This blog originally appeared in WSI ePro Marketing. http://www.wsiepro.com/about-us/

 

Do You Have a Social Media Content Calendar, or are You "Winging it"?

Bob Peterson - Friday, August 28, 2015

If you are going to use social media as part of your business marketing efforts, do you have a social media calendar?

A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.

Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. The easiest way to organize a content calendar is by using a separate sheet for each month, with activities further broken down by month or day, depending on the volume of content you plan to publish. If you have more than one copywriter, your calendar should reflect which of your writers is responsible for writing, publishing and promoting each piece of content. If you have several social media channels for content promotion, it helps to include icons representing each network next to the title of the post—this way, you can streamline your content marketing and social media strategies.

Great post from our partners at Hootsuite. Read the entire article...

 

AvaDent Digital Dentures Hires WSI to Enhance Its Online Presence

Bob Peterson - Friday, May 22, 2015
AvaDent Digital Dentures breakthrough digital dental technology

AvaDent by Global Dental Science, the creator of the breakthrough AvaDent digital dentures utilizing state of the art CAE/CAD/CAM  technology, has retained WSI to enhance its online presence.

AvaDent is the world’s only high tech, computer designed and manufactured denture and makes it possible for dental lab owners, denturists, dentists and prosthodontists to provide denture wearers a premium, natural looking denture with a computer-precision fit never before possible - all in as little as two appointments.

AvaDent, a leader in the field of digital dentistry, is at the forefront of the newest developments in dental laboratory technology and cad cam dentistry. AvaDent’s denture design dental software is the only company  able to create completely digital removable prosthetics.

In addition to a brand new website, WSI will be employing several advanced digital marketing strategies, including its proprietary Adaptive Search Engine Optimization (ASEO) and content marketing process to bring increasing amounts of qualified traffic to the AvaDent brand.

Preliminary analysis indicates that organic entrances through the pages optimized to date have already increased since implementation.  For the balance of the year, additional off page optimization including blog posts at Tumblr, WordPress, Blogger as well as Google+, Facebook, Twitter and Youtube posts and organic link building will likely accelerate these trends.

This post originally appeared on this WSI blog: http://www.wsidigitalwiz.com/avadent-digital-dentures-hires-wsi-to-enhance-its-online-presence/


 

The Periodic Table of Content Marketing, by Chris Lake.

Bob Peterson - Wednesday, March 19, 2014

An interesting approach to Content Management


The Periodic Table of Content Marketing, by Chris Lake.

The Periodic Table of Content Marketing

 

Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage

Bob Peterson - Tuesday, May 03, 2011
Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage

We've been browsing the new MarketingSherpa 2011 Social Marketing Benchmark Report this week. One of the first charts that struck us was a bubble chart on social marketing tactics. 

This chart graphs the effectiveness, difficulty and popularity of each social media marketing tactic. You'll notice a clear positive correlation between a tactic's level of difficulty and its level of effectiveness.

As seen in MarketingSherpa Blog email updates

Read more

 

Build your business website to be a success

Bob Peterson - Saturday, January 08, 2011
by Francois Muscat Jan 7, 2011 5:13 PM - Show original item

If you want your website to be a success online, you will need to think and plan strategically about your website visitors and what action you want them to take. Most websites don’t do this.  This is what will set you apart from the rest. Your website is your business image to the world open for everyone to see.

Do you want your website visitors’ first impression about your business to be good? If you answered yes, find some tips below to incorporate into your digital marketing strategy and to help you make your website stand out from the rest.

Business website tips

Customer: Always focus first on your customer. When a new visitor arrives on your website for the first time, they are usually looking for something or answers to help solve a need that they might have.  This could be anything from buying specific products or solving a problem. It is vital that you must understand what your best customers are looking for and then make sure you can address them clearly on the specific page that they arrive on.

Image: Design your website around your customer and the services or products that you offer. If you are selling to Generation Y, use a trendier look that integrates social media elements and if you are selling to Baby Boomers, design your website with a high contrast with larger font sizes. Your website design should about be consistent with your industry and branding. If you are selling to corporate customers, then you will need a polished and professional look.

Action: What do you want your websites visitors to do when they arrive on your website? Contact you? Sign-up for a newsletter? Your website pages should always have a clear path to action. Keep it short and simple with clear call to actions (CTA). Too many possible actions and your visitors will leave instantly. Make the decisions that they have to make on your website easy. Make it visible and clear for your arriving visitors. Design a single primary action into your website pages.

Trust: People have always been cautious of buying online. Write the content of your website to address the needs of your visitors in a language that they will understand (no technical jargon). Also, make it easy to contact you with a phone number and an actual street address. You can include a shipping procedure, privacy policy and a refund policy on your website. Include a trust building “About us” page that includes more in-depth information about your company and what you do.

Websites that get good results are focusing on the needs of their visitors. Always remember that it’s not about you but about your visitors!

Visit our site to learn even more digital marketing tips, techniques and best practices that will work to enhance your online brand!

 

I am Running Out of Ideas for My Blog! (Part 2)

Bob Peterson - Wednesday, January 05, 2011

by Tracey Spence

When we start to blog, our minds are full of great ideas. We are keen and enthusiastic. As we go further down the line, and we know we should be blogging on a regular basis, we come up against “writers block” or in our case “bloggers block”.

So where do we start to look for ideas?

Here are a few more suggestions that could help you, but please remember, this should only spark an idea for content that is your own work, do not blatantly  copy someone else’s efforts.

8. Scribnia can help you find authors and bloggers based on certain niches, and this can really help you target your content.

9. Technorati has hundreds of millions of blogs registered with them. Use the categories or top topics for inspiration.

10. Alltop also offers a huge variety of topics to help you when you are stuck.

11. Junta 42 offers really good content marketing tips.

12. If you’re on Twitter search #blogchat. This is where bloggers discuss blogs!

13. On Facebook there is an application called “Networked Blogs”.  This shares content from Facebook users with blogs, and the Networked Blogs directory. Yet another good free tool.

14. Look at the Q&A section of Linked In. Look at the questions that are being asked right now, and answer them in your blog.

15. Slideshare has great presentations that are full of ideas for you to take away and build your blog posts from.

16. YouTube is full of hints and tips videos, you never know what you might find if you search. You can also embed a video from YouTube and expand on the content, adding additional hints and tips if you can. Remember you may need permission before you do this.

For more useful tips for your digital marketing strategy, click here and subscribe to our blog now!

 

I am running out of ideas for my blog! (Part 1)

Bob Peterson - Friday, December 17, 2010

When we start to blog, our minds are full of great ideas. We are keen and enthusiastic. As we go further down the line, and we know we should be blogging on a regular basis, we come up against “writers block” or in our case “bloggers block”. So where do we start to look for ideas? Here are a few suggestions that could help you, but please remember, this should only spark an idea for content that is your own work; do NOT blatantly copy someone else’s efforts.

  1. Think about when you blog: do you use categories to enable your followers to find what they are looking for more easily? Well, other bloggers will do the same. Take a look at blogs from people who inspire you, and see if a category sparks an idea. 
  2. Look at people’s top ten lists or top ten hints and tips. Again, this may get your juices running a little. Use this to build your content. 
  3. If a blogger has a list of the most popular posts, take a look and see what made them so popular. See if you can take inspiration from them. 
  4. Delicious is great for finding content ideas. Simply type in your subject and see what others have written about. You are almost guaranteed an “oh yes, of course!” moment. 
  5. Similarly, Stumbleupon is also useful. It’s a browser add-on that allows you to browse websites at random. You never know where you may land, and this could lead to some unusual ideas. 
  6. Look at the most popular posts on Digg. 
  7. Try looking at BizSugar. This concentrates on small business news and you can get some really good ideas from here.

For more useful tips for your digital marketing strategy, subscribe to our blog now!

 

Social Media Management Platforms are Emerging

Bob Peterson - Friday, December 17, 2010
WSI now can deliver WSICast, a social media management program which helps businesses improve their search engine visibility. Businesses can effectively manage their content on Facebook, Twitter, YouTube, and blogs using a single, easy to use platform. Also included is the ability to monitor social network "chatter" about your business and your competitors in order to respond and manage your social presence.

Read more about what to look for here: 
How to choose a social media management tool in a recent article from iMedia Connection.

Consumers are searching for and engaging with local businesses on many sites across the Web. So how can you make sure they’re finding you? Introducing WSICast: everything you need to optimize your Web Presence and get discovered in more places online.

WSICast is a powerful combination of proprietary technology and expert service that manages your entire Web Presence – so you can focus on running your business. Armed with experience in SEO, social media marketing, and reputation management, your dedicated Web Presence Professional (WPP) consults with you to create and execute the perfect Web Presence strategy.


 


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