Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

It’s a Start – Mobile Web Has Grown 2,000 Percent

Bob Peterson - Friday, October 22, 2010
From WebSite Magazine

 
We all know that the mobile Web is experiencing an explosive growth spurt right now, but few actually predicted these kinds of fireworks.

The 2010 Mobile Web Progress report from dotMobi found that there are more than 3 million mobile-ready websites today – that’s a 2,000-percent increase from the 150,000 sites revealed in the 2008 study. To compare it to the meteoric rise of the desktop Web, the number of websites grew from 150,000 to 2 million between 1996 and 1998 – a growth of only 1,333 percent.

And, most experts agree that this is just the tip of the mobile iceberg.

In its report, dotMobi broke down the mobile-readiness of the world’s top 500,000 websites as ranked by intelligence firm Alexa. Just over 40 percent of the top 1,000 sites are mobile-optimized, while 29.7 percent of the top 10,000 sites fall into that category, as do 19.3 percent of the top 500,000.

Is your website mobile-ready? More importantly, does it need to be?

Judging from the statistics above and the overwhelming growth of the mobile Web, the answer is eventually going to be yes. But the best way to determine the urgency of that transition can be found in your analytics.

Determine the percentage of traffic that presently visits your site through mobile devices, and find out what are the most common results of that traffic. It is from there that you should be able to draw conclusions about the immediacy of a more mobile-friendly platform for your website.

link to article

 

Half of Mobile Users to Be Web-Enabled by 2013

Bob Peterson - Tuesday, August 10, 2010
The web will be moving to mobile devices...

Because of the rising adoption of smart mobile devices, eMarketer forecasts rapid increases in the number of mobile internet users in the US, with the total surpassing 100 million next year.

 

Smartphone Users Want More Wi-Fi (eMarketer.com)

Bob Peterson - Wednesday, August 04, 2010

Connecting to networks can be a hassle, but worth it

Mobile data traffic has exploded in recent years because of the popularity of smartphones and mobile data plans for netbooks, laptops and devices like the iPad. Coda Research Consultancy predicted in March 2010 that data traffic from mobile handsets in the US will surge to 327 petabytes per month in 2015, a compound annual growth rate (CAGR) of 117%. And ABI Research reported in May that smartphones and connected computing devices would contribute 87% of all mobile network data traffic in the US.

Full Article


 

5 mobile megatrends (and how to prepare)

Bob Peterson - Wednesday, August 04, 2010
August 04, 2010

ARTICLE HIGHLIGHTS:

  • Any marketer developing an app or mobile-formatted website today should also design a tablet and TV version
  • Start to reformat most online offerings into HTML5 compatible pages ASAP
  • Marketers would be wise to get into Android's Market, before it clutters up.

Read the full article...

 


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