Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

Leading HVAC Service Company Engages WSI for SEO Implementation

Bob Peterson - Tuesday, March 03, 2015

Comfort Control is one of the Austin area's leading HVAC and Electrical Contractor companies.  Based in Dripping Springs, Texas, they serve both residential and commercial customers with high quality HVAC repair and electrical services.

As a means of increasing their new lead flow, Comfort Control engaged WSI to optimize their web site for 5 primary keywords.  The first step in this project was on-page optimization involving the creation of 4 new SEO landing pages. 

The 4 pages were implemented on the site by the end of February, and in March we moved into the off-page optimization phase.  This phase involves the creation of unique original content about the types of services that they provide such as air conditioning installation, heating system repair, residential and commercial electrical wiring.  This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page.  These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect Comfort Control will have a steady flow of new leads from searchers looking for a top-notch HVAC service company.

 

Leading Specialty Lamp Manufacturer Engages WSI for SEO Implementation

Bob Peterson - Thursday, February 12, 2015

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent, and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.

As a means of increasing their new lead flow, LightSources engaged WSI to optimize their web site for 35 primary keywords. The first step in this project was on-page optimization involving the creation of 35 new SEO landing pages. These pages were optimized for three kinds of terms:

  1. Keywords that describe what the company IS, such as “light bulb manufacturers
  2. Keywords that describe what the company DOES, such as “custom light bulbs
  3. Keywords for INFORMATION about end product applications, such as “uv water purification

The 35 pages were implemented on the site by the end of January, and in February we moved into the off-page optimization phase. This phase involves the creation of unique original content about the types of products that they make such as low-pressure mercury lamps and UV germicidal lamps. This content will then be posted on company specific blogs on WordPress, Blogger, Tumblr, and the company’s Google+ page. These blogs will help build page authority for the new SEO pages by linking to them.

At the conclusion of the off-page part of the program, we expect LightSources will have a steady flow of new leads from searchers looking for a top-notch manufacturer of custom UV light bulbs.

 

WSI Retained for Additional SEO Engagement by Rabin Worldwide

Bob Peterson - Tuesday, February 03, 2015

Rabin Worldwide offers their clients a wide range of services.  In addition to being industrial liquidators Rabin specializes in providing companies with expert asset valuation, asset-based financing and comprehensive commercial real estate investment and management services.  Rabin is headquartered in San Francisco with a European subsidiary office in Manchester, United Kingdom.

In April, WSI was retained by Rabin to increase leads from large corporations seeking to liquidate assets or obtain asset-based financing.  The extensive keyword research conducted by WSI resulted in the identification of 25 primary keywords and 18 additional stems with over 13,000 searches per month.  On-page optimization then proceeded with the addition of 20 new SEO landing pages and modified content on 5 existing pages.  Once the pages were implemented on the site, WSI began syndicating high quality content, driving links to the site via customer reviews and blog accounts.

After 6 months of off-page optimization WSI was able to earn over 1,000 links to the SEO pages, 15 first page rankings, 18 second page rankings, and hundreds of incremental new visitors per month to the SEO pages.  This resulted in a substantial increase in auction and financing leads for Rabin.

Phase 2 will focus on more intense off-page optimization to move additional keywords to the first page.  We will target competitive keywords such as asset recovery services, auction liquidation services, heavy equipment appraisal services and machinery auctioneers.


 


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