Digital Marketing

Digital Marketing

Find the latest information about Digital Marketing, Web Site design and development, Search Engine Marketing, and Social Media from Bob Peterson, a WSI Consultant in Edmond, Oklahoma.

New Mexico University continues partnership with WSI for SEO and content marketing

Bob Peterson - Monday, March 12, 2018


WSI extended is partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

ENMU has worked with WSI for over two years to improve its online visibility to prospective students. WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus. After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:

ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank. These blogs will be posted on Blogger, WordPress, and Tumblr. Lastly, for visitors to ENMU’s sites, WSI continues to engage prospective students through diverse remarketing campaigns that reinforce ENMU’s message, increasing repeat visitors to the site.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This blog was originally posted at: https://wsiconnect.com/blog/new-mexico-university-continues-partnership-wsi-seo-content-marketing/

 

Luxury Furniture Company Partners with WSI to Expand Online Presence

Bob Peterson - Monday, March 05, 2018

Since 1920, von Hemert Interiors has built a reputation for prestige and elegance in the furniture business providing discerning clientele with access to the leading luxury furniture brands. Their team of experienced and professional interior designers along with their excellent customer service has been the foundation in their success for almost 90 years. Over the last few years, von Hemert has used digital marketing to grow their business solely focusing on pay-per-click advertisement

Recently to complement their PPC efforts, von Hemert partnered with WSI to grow their organic visibility and online prominence in search. After extensive keyword research, the following 10 keywords were chosen to start their campaign:

  • Luxury Furniture
  • Interior Designers and Decorator
  • Italian Furniture Store
  • Hancock and Moore Furniture
  • Stickley Furniture
  • Luxury Living Room Furniture
  • Marge Carson Furniture
  • Century Furniture
  • Furniture Upholstery

Their website went through a thorough on-page optimization for these keywords with focus on the following pages:

  • https://www.vonhemertinteriors.com/
  • https://www.vonhemertinteriors.com/Bedroom.inc
  • https://www.vonhemertinteriors.com/designservices.inc
  • https://www.vonhemertinteriors.com/von-hemerts-exclusive-italian-furnishings/brand-type.aspx
  • https://www.vonhemertinteriors.com/hancock-and-moore/brand-type.aspx
  • https://www.vonhemertinteriors.com/stickley/brand-type.aspx
  • https://www.vonhemertinteriors.com/LivingRoom.inc
  • https://www.vonhemertinteriors.com/marge-carson/brand-type.aspx
  • https://www.vonhemertinteriors.com/century-furniture/brand-type.aspx
  • https://www.vonhemertinteriors.com/furniture-upholstery.inc

Currently, WSI is expanding von Hemert Interiors online presence with monthly off-page optimization using extensive link building and ongoing blogging efforts. These high-quality blogs posts will be syndicated to Google+, Tumblr,Wordpress,Weebly, and Blogger which is expected to drive their search rankings improvements. Social media posts are also being integrated in the campaign using Facebook, Twitter, and Google+.

This post originally appeared here: https://wsidigitalmarketingexperts.com/blog/luxury-furniture-company-partners-wsi-expand-online-presence/

 

Covenant Schools Associates with WSI for their Marketing Success

Bob Peterson - Wednesday, February 28, 2018

 

Covenant Schools is a Christian preschool which offers 5 different educational programs for children to encourage their healthy development.

The educational curriculum at Covenant Schools encloses academic learning which includes language, arts, science, and social studies. Apart from the curriculum, the safe & enriching environment provides a stepping stone to future success of kids.

Covenant Schools hired WSI to improve their online visibility and presence so that they could help more kids spread their wings of success with WSI’s help.

The following SEO pages have been optimized with relevant keywords for their website:

With the SEO optimized pages now up on the site, the off page optimization is ready to get started. The initial Off page plan includes citation building, content creation and syndication on high authority blogging sites like WordPress, Weebly, Blogger, Tumblr and Medium.

Each month, SEO success will be monitored and tracked carefully. Monthly reporting will be done to keep the clients informed of the progress made. Our main aim is to increase the rankings and visibility along with bringing relevant traffic to the website.

Get in touch with us if you’re looking for various other marketing strategies including PPC, SEM, and SMO. Contact us for a consultation.

This blog post originally appeared at: https://www.wsiwebenhancers.com/covenant-schools-associates-wsi-marketing-success/

 

 

Balloons Above the Valley Partners with WSI to Grow Online Flight Bookings

Bob Peterson - Wednesday, February 28, 2018

Balloons Above the Valley, based in Napa California, has partnered with WSI to design and develop a new, engaging website with the goal to attract more online visitors and drive more online bookings for their hot air balloon flights. The company began flying above the Napa Valley in 1975 when there were only a few vineyards and is now famous for providing flights in the largest hot air balloons in North America. Balloons Above the valley is offering a wide range of flight options:

In addition, private or group packages are available for company outings, bridal parties, families and friends. To surprise someone special, gift-certificates are offered year-round, very often at special, discounted prices around the holidays.

The new, mobile responsive website was launched in February of 2018. Built on the WordPress platform, the site was designed to create excitement with website visitors and to make it easy to book the different balloon flight packages with just a few clicks online. The website is SEO optimized, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter.

The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, organic visits and online bookings for the different fight options.

This post originally appeared at https://wsinextgenmarketing.com/balloons-above-the-valley-partners-with-wsi/

 

 

Wire Mesh Manufacturer Chooses WSI to Expand Online Presence

Bob Peterson - Tuesday, February 20, 2018

 

California Wire Products, Corp. known as Ca-Wire is the West Coast leader in the manufacturing of woven wire products since 1948. For over 70 years, they have proudly manufactured handcrafted custom quality products such as woven wire mesh partitions, handrail panels, security cages, and storage lockers for their customer’s needs. California Wire Products works with general contractors, architects and commercial developers to closely understand their project needs and deliver the best product solution. Their custom design services use 3D technology for better visualization of custom designs and to ensure their customers projects unique specifications have been met. This technology allows Cal-Wire to offer their clients superior results.

In 2017, California Wire Products hired WSI Digital Marketing to improve their visibility and prominence in online search. After an extensive keyword research, the following keywords were selected and the on-page website optimization was completed. A few of the keywords that the SEO work will be focused on are:

Welded Wire Mesh - https://cawire.com/welded-wire-mesh/

Wire Mesh - https://cawire.com/wire-mesh/

Infill Panels - https://cawire.com/infillpanels/

Safety Machine guarding - https://cawire.com/quality-machine-guarding/

Safety Pallet Rack Backing - https://cawire.com/safety-pallet-rack-backing/

Window Guards - https://cawire.com/window-guards/

Commercial Storage cages - https://cawire.com/cages-for-commercial-storage/

Specialty TA-50 military lockers - https://cawire.com/specialty-lockersta-50/

Currently, WSI optimizing Ca-Wire’s online presence through off-page optimization through extensive link building and ongoing blogging efforts. In just the first few months of SEO the website as received a strong influx of leads and customer inquiries. These high-quality blogs posts will be syndicated to Tumblr,Wordpress, Weebly,& Blogger to drive their search rankings visibility.

This post originally appeared here: https://wsidigitalmarketingexperts.com/blog/wire-mesh-manufacturer-chooses-wsi-expand-online-presence/

 

blooms by Country Greenery Engages WSI to Build New Website and SEO Services

Bob Peterson - Tuesday, February 20, 2018

blooms by Country Greenery, based in Cape May County New Jersey, engaged WSI to build a new optimized website and provide SEO services to increase their brand presence online, promote their services as the leading wedding florist in cape may county, and, stay connected to their customers. blooms sister company, Country Greenery, also recently engaged WSI to build a new website and boost SEO.

blooms owner Karin Parker is the floral designer and creative force behind every aspect of the bride’s special day. In addition, blooms provides flowers for parties, celebrations and special events throughout Cape May County, NJ.

The new responsive website was launched on Jan. 10, 2018 on the WordPress platform. The site is designed to capture the beauty and floral design talents of blooms owner; highlight the scope of their floral services, and, feature the many happy clients that have used blooms for special events and weddings.

In addition to off-site SEO, WSI also provides a monthly blog cadence featuring wedding topics, cut flowers, and creating stunning wedding photos with flowers. Blogs will also be posted on social media sites FB as well as Twitter, and, platforms, WordPress.com Tumblr.com

 

 

Renowned Sign Company in San Antonio hired WSI to enhance their online presence

Bob Peterson - Tuesday, February 20, 2018

Signs of SA is one of San Antonio’s most reputable and well-known sign companies servicing San Antonio and surrounding areas for more than 30 years. SignsofSA specializes in flat-panel/storefront signage, MDO site boards, custom decals, banners and 3-dimensional letters & logos. They have a nation-wide client base – some of which even include other sign companies. In addition to quality and strong customer service, Signs of SA prides itself on its competitive rates.

WSI was hired by SignsofSA to improve their online presence, improve lead generation and improve their overall brand image. The first phase included making changes to their existing site to make it more SEO friendly and adding a call to action features. The second phase included implementing local SEO strategy including keyword research, local citations, content marketing and blogging strategy to help build traffic and backlinks to the site. Ten highly searched keywords are selected and mapped to the following pages of the site.

https://www.signsofsa.com/product/decals/

https://www.signsofsa.com/product/banners/

https://www.signsofsa.com/product/photo-printing/large-format-prints/

https://www.signsofsa.com/

https://www.signsofsa.com/product/mdo-boards/

https://www.signsofsa.com/product/3-dimensional-letters-logos/

https://www.signsofsa.com/product/graphics/door-window-decals/viewthru-vinyl/

Off Page optimization plan is also implemented. This includes the creation of blogs, infographics, social media posts and video optimization to build links and social signals around the keywords.

Initial off page strategy includes an intensive blogging effort. These high quality blogs are syndicated to WIX, Reddit, Blogger, Tumblr and Google +. WSI is also doing regular social media postings to facebook, Twitter and Linkedin

Each month of the SEO implementation is monitored and carefully tracked. Key metrics include links, rankings, organic visits and leads from organic visitors. We have started to see the increase in organic traffic and 3 of the keywords are on the first page of google in the second month of the campaign.

This post originally appeared at: https://www.wsitopwebdesigners.com/2018/02/07/renowned-sign-company-san-antonio-hired-wsi-enhance-online-presence/

 

 

ABQ Gold & Silver Exchange Partners with WSI for SEO Services

Bob Peterson - Tuesday, February 20, 2018

 


Add amazing jewelry and fashionable luxury watches to your collection! ABQ Gold & Silver Exchange has the largest inventory of engagement rings, custom jewelry & luxury watches in the Albuquerque area. If you want something unique & special for your loved ones, visit their store today or shop online.

ABQ Gold & Silver collaborated with WSI to implement a search engine optimization program to improve their web visibility and increase sales.

Nearly 30 pages of the website have been optimized with their relevant keywords, including:

The initial Off Page will now begin for the optimized pages of the website. Monthly blogs will also be syndicated on a variety of platforms including Blogger, Tumblr, Wordpress, Weebly and Medium.

As a part of the reporting process, WSI will provide a monthly status report of the progress made to ABQ Gold & Silver. The tracking will measure the inbound links to the website, rankings of the keywords, and organic visits. Our mission is to increase the sales and traffic to their website.

WSI is the largest organization of digital marketing consultants in the world, with offices in over 80 countries. Please contact us for further details about our services!

This blog was originally posted at http://www.wsiwebenhancers.com/abq-gold-silver-exchange-partners-wsi-seo-services

 

SEO Efforts Increase with Growing Senior Living Network

Bob Peterson - Tuesday, February 20, 2018

 

 

WSI Digital Marketing has recently launched increased SEO efforts for MorningStar Senior Living, a growing network of 20+ senior living communities located across eight states in the Western US. MorningStar is committed to providing a true home for residents amidst a beautiful, serene setting and a foundation built on honoring God, valuing all seniors and selecting a care team with a calling to serve.

Very pleased with the success so far, MorningStar has expanded the relationship with WSI to include SEO efforts for two of their newest communities under construction, one in Beaverton, OR and the other in Glendale, AZ. Both MorningStar Assisted Living & Memory Care of Beaverton and MorningStar Senior Living of Glendale are scheduled to open in late 2018.

In addition, for several of the Colorado communities, WSI is expanding the SEO effort to cover new keywords and higher levels of off page optimization. These increased locations include MorningStar at Bear Creek, MorningStar at Mountain Shadows and MorningStar at Jordan.

For the on-page optimization of this phase, we focused on adding pages for additional keywords on the main MorningStar site. Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities. You can see the optimized pages here.

Colorado Springs, CO

https://www.morningstarseniorliving.com/communities/memory-care-colorado-springs-bear-creek/assisted-living-memory-care-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/assisted-living-facilities-colorado-springs-floor-plans/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-communities-colorado-springs-amenities/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/senior-living-colorado-springs-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-colorado-springs-at-shadows/memory-care-colorado-springs/

Centennial, CO

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/assisted-living-communities-gallery/

https://www.morningstarseniorliving.com/communities/assisted-living-centennial-co-jordan/senior-living-centennial-co-amenities/

With the SEO optimized pages now up on the site the off-page optimization is beginning. Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.

Each month of the SEO implementation will be monitored and carefully tracked along with the other communities. Key metrics that will be measured include rankings, links, organic visits and leads from organic visitors.We fully expect to see similar results that we are seeing at the other MorningStar Senior Living communities.

This blog post originally appeared at: https://wsiexpertinternetmarketing.worldsecuresystems.com/our-blog/seo-efforts-increase-with-growing-senior-living-network


 

 

WSI Implements SEO for Tomlinson McKinstry Law Firm

Bob Peterson - Wednesday, February 14, 2018


Tomlinson McKinstry, a trial attorney firm in Oklahoma City, OK, has partnered with WSI to increase search engine traffic to their website (tmoklaw.com). The firm provides a wide variety of legal solutions for their clients across several areas of expertise, including Insurance Litigation, Inventions and Branding, Litigation and Product Safety, Business Transactions and Disputes, Personal Injury, and Employer Defense.

Tomlinson McKinstry had recently implemented a new web site, and realizing that no traffic was being directed to the site, engaged WSI to optimize their website through keyword research and Search Engine Optimization (SEO). These strategies have been proven to improve Google organic search performance.

The WSI team was immediately able to determine that there were several issues with the web site itself that made it virtually invisible to the search engines. Over time, we were able to correct the issues and then began on-site optimization efforts for the existing site pages.

The focus of the optimization has been the following keywords:

In addition to the on-site optimization, WSI has implemented an off-site digital marketing strategy as well. We have aligned their Google MyBusiness, Bing, and Yelp entries as well as over 40 additional local directory name, address, and phone entries. Implementation is already well underway and we have already seen a steady increase in site traffic.

Monthly reporting has been put into place in order to report and demonstrate progress.

WSI is the global leader in digital marketing with over 1,000 digital marketing consultants in over 80 countries. We help business harness the power of the internet to improve their ROI. On average, there are over two billion searches done on Google daily. Consumers are using the results in search engines to help them make informed decisions in every industry. If you aren’t ranking well for your specific keywords, you are probably missing out on significant traffic to your site and ultimately customers. WSI would be happy to discuss your goals, or do an analysis of your current marketing activities.

 


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